세계 버블티(타피오카티) 시장 규모는 2023년 26억 달러에 달했습니다. 향후 IMARC Group은 2024년부터 2032년까지 6.5%의 연평균 성장률(CAGR)을 보이며 2032년에는 46억 달러에 달할 것으로 예측했습니다. 소셜 미디어 인플루언서와 유명인의 인기, 새로운 맛과 토핑의 도입, 전자상거래 및 온라인 주문 플랫폼의 대폭적인 확장 등이 시장을 주도하는 주요 요인입니다.
버블티(타피오카 티)는 보바티라고도 불리는데, 대만에서 유래한 상큼한 음료입니다. 기본 홍차나 녹차에 우유나 과일 향을 첨가하고 설탕이나 시럽으로 단맛을 냅니다. 이 음료에는 거품 또는 보바라고 불리는 특유의 쫄깃쫄깃한 타피오카 펄이 첨가되어 있습니다. 이 진주는 부드러운 액체에 재미있는 질감의 대비를 더합니다. 타로토란이나 라이치와 같은 기본 맛부터 패션후르츠나 말차와 같은 이국적인 맛까지 다양한 유형이 있습니다. 또한, 일반적으로 플라스틱이나 유리 용기에 넓은 빨대와 함께 제공되기 때문에 홍차와 타피오카 펄을 동시에 즐길 수 있습니다.
시장을 주도하는 것은 주로 소비자 선호도의 변화입니다. 또한, 소비자들은 기존 음료와는 다른 상쾌함을 제공하면서도 독특한 음료의 다양한 선택을 원하고 있으며, 이는 시장 성장에 영향을 미치고 있습니다. 또한, 버블티(타피오카 티)는 차, 우유, 쫄깃한 타피오카 펄의 조합으로 소비자에게 재미있고 참신한 경험을 제공하고 있으며, 이는 제품 소비율을 가속화하고 있습니다. 또한, 혁신적인 마케팅 전략이 시장 확대에 필수적인 역할을 하고 있으며, 이 또한 큰 성장 동력으로 작용하고 있습니다. 이와 함께 소셜 미디어 플랫폼의 인기와 소셜 미디어 인플루언서들의 시각적으로 매력적인 게시물과 사용자 생성 컨텐츠를 통해 이 음료를 홍보하는 것이 시장 성장을 가속하고 있습니다. 이와 더불어, 흥미진진한 새로운 맛의 도입, 재료와 맛의 조합에 대한 실험은 고객의 관심을 끌고 최신 제품에 대한 호기심을 유지하여 판매 수요를 가속화하고 있습니다.
소셜미디어 인플루언서와 유명인의 인기 상승
시장은 버블티(타피오카 티)를 홍보하는 소셜 미디어 인플루언서 및 유명인의 영향력에 의해 주도되고 있습니다. 또한, 소셜 미디어 인플루언서와 유명인들은 팔로워들에게 상당한 영향력을 가지고 있으며, 그들의 추천과 추천은 상당한 수준의 신뢰와 신용을 가져다주기 때문에 시장 성장에 기여하고 있습니다. 이와 함께 인플루언서와 유명인들은 인스타그램, 유튜브, 틱톡, 트위터 등의 플랫폼에서 매력적인 게시물, 동영상, 스토리를 통해 버블티(타피오카티)에 대한 긍정적인 경험을 공유하며 팔로워들에게 강력한 영향력을 행사하고 있습니다. 또한, 소셜 미디어의 세계가 넓어지면서 인플루언서 마케팅의 영향력이 국경을 넘어 확산되고 있는 것도 또 다른 큰 성장 동력이 되고 있습니다. 이에 따라 다양한 국가와 지역의 인플루언서와 유명인들은 팔로워들에게 제품을 소개하고 문화 교류의 감각을 키우며 시장 성장에 기여할 수 있습니다.
새로운 맛과 토핑을 소개합니다.
이러한 지속적인 혁신은 소비자의 입맛을 사로잡고, 소비자의 흥미와 관심을 불러일으키고, 탐구심과 발견심을 키웁니다. 또한 신선하고 독창적인 맛으로 끊임없이 자기 개혁을 하는 시장의 능력은 시장의 적응력과 고객 중심주의를 증명하고 시장 성장에 영향을 미치고 있습니다. 또한 과일 젤리, 알로에 베라, 뽁뽁이 보바, 고소한 치즈 폼 등 다양한 토핑을 도입하여 한 모금 마실 때마다 식감, 풍미, 흥분을 더하여 소비자에게 다감각적인 모험을 선사합니다. 여기에 더해, 시장은 이러한 새로운 제품에 대한 기대와 호기심에 의존하고 있으며, 그 결과 매출이 가속화되고 있습니다. 또한, 기간 한정 또는 계절 한정 맛과 토핑은 고객에게 긴박감을 주고, 더 자주 홍차 전문점을 방문하도록 유도하여 매출을 증가시킵니다.
전자상거래 및 온라인 주문 플랫폼의 대폭적인 확장
전자상거래와 온라인 주문 플랫폼의 확장으로 버블티(타피오카 티) 비즈니스 운영 방식이 변화하고, 고객에 대한 대응과 사업 범위가 확대되고 있습니다. 또한 전자상거래를 통해 고객은 집이나 직장에 있으면서 제품 메뉴를 검색하고, 주문하고, 배달을 예약할 수 있어 시장 성장에 기여하고 있습니다. 이러한 편의성은 많은 소비자들의 바쁘고 빠르게 변화하는 라이프 스타일에 완벽하게 부합하며, 실제 매장에 직접 방문할 필요가 없기 때문에 대기 시간이 단축되고 고객 만족도가 높아져 시장 성장에 기여하고 있습니다. 또한, 다양한 지역의 버블티(타피오카티) 애호가들이 몇 번의 클릭만으로 원하는 음료를 즐길 수 있게 된 것도 성장에 큰 도움이 되고 있습니다. 이와 더불어, 전자상거래 플랫폼의 여러 기술 발전은 데이터 분석 도구를 제공하여 기업이 고객의 선호도, 주문 패턴, 수요 피크 시간대에 대한 통찰력을 확보할 수 있게 함으로써 시장 성장을 가속하고 있습니다. 또한 전자상거래 플랫폼의 기술 발전은 기업이 제공하는 상품과 마케팅 전략을 개선하고 경쟁력을 유지하며 변화하는 소비자 트렌드에 대응할 수 있게 해주기 때문에 시장 전망은 밝습니다.
The global bubble tea market size reached US$ 2.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032. The popularity of social media influencers and celebrities, the introduction of new and innovative flavors and toppings, and significant expansion of e-commerce and online ordering platforms are some of the major factors propelling the market.
Bubble tea, also known as boba tea, is a refreshing beverage that originated in Taiwan. It consists of a base tea, often black or green tea, mixed with milk or fruit flavors, and sweetened with sugar or syrup. It offers unique chewy tapioca pearls, known as bubbles or boba, that are added to the drink. These pearls add a delightful textural contrast to the smooth liquid. It offers numerous flavors, from classic options including taro and lychee to more exotic choices such as passion fruit and matcha. Additionally, it is typically served in a plastic or glass container with a wide straw, allowing to enjoy the tea and the tapioca pearls simultaneously.
The market is primarily driven by the changing consumer preferences. In addition, consumers are looking numerous unique beverage options, while offering a refreshing departure from traditional beverages, which is influencing the market growth. Also, bubble tea combination of tea, milk, and chewy tapioca pearls provides a delightful and novel experience for consumers, which is also accelerating the product consumption rate. Moreover, innovative marketing strategies played an essential role in expanding the market, representing another major growth-inducing factor. Along with this, the popularity of social media platforms and promotion of this beverage, with visually appealing posts and user-generated content by social media influencers are propelling the market growth. Besides this, the the introduction of new and exciting flavors, experimentation with ingredients and flavor combinations keeps customers engaged and curious to try the latest offerings, thus accelerating sales demand.
Increasing popularity of social media influencers and celebrities
The market is driven by the influence of social media influencers and celebrities promoting bubble tea. In addition, social media influencers and celebrities have a considerable influence over their followers and their endorsements and recommendations carry a significant level of trust and credibility, thus contributing to the market growth. Along with this, influencers and celebrities share their positive experiences with bubble tea through engaging posts, videos, or stories on platforms including Instagram, YouTube, TikTok, or Twitter, has a powerful effect on their followers, this organic and relatable form of promotion creates an immediate connection between the product and the audience, thus propelling the market growth. Moreover, the global reach of social media ensures that the impact of influencer marketing extends beyond borders, representing another major growth-inducing factor. In line with this, influencers and celebrities from various countries and regions can expose their followers to product, fostering a sense of cultural exchange, thus contributing to the market growth.
Introduction of new and innovative flavors and toppings
This ongoing innovation captivates consumers' taste buds and keeps them excited and engaged, fostering a sense of exploration and discovery. In addition, the market's ability to constantly reinvent itself with fresh and inventive flavors is a testament to its adaptability and customer-centric approach, thus influencing the market growth. Moreover, the introduction of numerous available toppings including fruit jellies, aloe vera, popping boba, and savory cheese foam, add layers of texture, flavor, and excitement to each sip, creating a multisensory adventure for consumers, thus representing another major growth-inducing factor. Besides this, the market relies on the anticipation and curiosity generated by these new offerings, thus accelerating the sales. Furthermore, limited-time or seasonal flavors and toppings create a sense of urgency, encouraging customers to visit tea shops more frequently which drives sales and cultivates brand loyalty as customers become eager to try the latest creations, thus propelling the market growth.
The significant expansion of e-commerce and online ordering platform
The growing e-commerce and online ordering platforms are transforming the way bubble tea businesses operate, catering to customers, and expanding their reach. In addition, e-commerce allows customers to browse product menus, place orders, and schedule deliveries from the comfort of their homes or workplaces, thus contributing to the market growth. Also, this convenience aligns perfectly with the busy and fast-paced lifestyles of many consumers and eliminates the need for physical visits to brick-and-mortar stores, reducing wait times and enhancing customer satisfaction, thus contributing to the market growth. Moreover, bubble tea enthusiasts from different regions, can now access their favorite beverages with a few clicks representing another major growth-inducing factor. Along with this, several technological advancements in e-commerce platforms providing data analytics tools allowing businesses to gain insights into customer preferences, order patterns, and peak demand times are propelling the market growth. Furthermore, it also allows businesses to refine their offerings and marketing strategies, ensuring they remain competitive and responsive to changing consumer trends, thus creating a positive market outlook.
IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on base ingredients, flavor, and component.
Black Tea
Green Tea
Oolong Tea
White Tea
Black tea represents the most popular base ingredient
The report has provided a detailed breakup and analysis of the market based on the base ingredients. This includes black tea, green tea, oolong tea, and white tea. According to the report, black tea accounted for the largest market share.
The black tea's strong and enhanced flavor profile is driving the market. In addition, the increasing use of black tea to provide a solid foundation for various flavor combinations due to its bold taste contrasting with the sweetness of milk and syrups commonly used in bubble tea is creating a balanced and satisfying beverage, thus influenicg the market growth.
Moreover, black tea's versatility makes it an ideal base for product in numerous options. For instance, classic milk tea or fruit-infused teas or floral blends, allows bubble tea shops to offer an extensive menu, catering to a diverse customer base.
Furthermore, black tea complements various toppings, including the iconic tapioca pearls, fruit jellies, and boba and its ability to harmonize with these toppings without overpowering their flavors contributes to its popularity, thus propelling the market growth. It enables consumers to customize their experience, further enhancing its appeal.
Original Flavor
Coffee Flavor
Fruit Flavor
Chocolate Flavor
Others
Fruit flavor holds the largest share in the market
A detailed breakup and analysis of the market based on the flavor has also been provided in the report. This includes original flavor, coffee flavor, fruit flavor, chocolate flavor, and others. According to the report, fruit flavor accounted for the largest market share.
The natural and refreshing appeal of fruit flavors resonates strongly with consumers seeking a refreshing and flavorful beverage experience. In addition, the vibrant and authentic taste of fruits such as mango, strawberry, lychee, passion fruit, and kiwi add a delightful experience, thus contributing to the market growth. These flavors align perfectly with the product image as a refreshing and thirst-quenching drink, making it a go-to choice, especially in warm and tropical regions.
Moreover, fruit flavors cater to the health-conscious consumer as individuals are inclined toward healthier options, and fruit-flavored tea provides an attractive alternative to sugary or artificially flavored beverages, thus representing another major growth-inducing factor.
Besides this, shops can experiment with various combinations and ingredients, allowing for an ever-evolving menu that keeps customers engaged and curious which ensures that fruit flavors remain a relevant and exciting category within the market, thus accelerating sales demand.
Flavor
Creamer
Sweetener
Liquid
Tapioca Pearls
Others
Liquid presently account for the largest market share
A detailed breakup and analysis of the market based on the component has also been provided in the report. This includes flavor, creamer, sweetener, liquid, tapioca pearls, and others. According to the report, liquid accounted for the largest market share.
The liquid market refers to the combination of tea and milk or alternative non-dairy options, forming the base of the product. It serves as the foundation upon which the entire bubble tea experience is built. Tea, often brewed from numerous options including black, green, oolong, or fruit-infused teas, imparts the fundamental flavor profile to the beverage that provides a refreshing taste and offers a unique platform for flavor customization, catering to various consumer preferences.
Moreover, the addition of milk, condensed milk, or non-dairy alternatives incuding almond or soy milk contributes to the creamy and rich texture that many enthusiasts adore, thus representing another major growth-inducing factor. This creamy element complements the tea and balances the sweetness, creating a harmonious blend that is satisfying and indulgent to consumers.
Furthermore, the liquid component serves as a carrier for the characteristic chewy tapioca pearls, fruit jellies, or other toppings that define tea which are infuse drink with textural contrast, enhancing the sensory experience, thus augmenting the market growth.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Thailand
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Netherlands
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Thailand, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Netherlands, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The bubble tea originated in Taiwan and quickly gained popularity throughout Asia. Its cultural significance and deep-rooted history in the region make it a staple in the diets and lifestyles of many Asians. Asia Pacific is known for its innovative flavor profiles, which contributed to the variety of options available with constant innovation in the bubble tea market.
Moreover, Asia Pacific offers a wide network of tea shops, ranging from small street vendors to large chains, the easy accessibility of these shops in urban and rural areas ensures that consumers across the region can easily indulge in their favorite bubble tea, thus representing another major growth-inducing factor.
Besides this, the introduction of creative toppings, such as fruit jellies, boba pearls, and cheese foam enhance the sensory experience of bubble tea, thus accelerating the sales demand. Also, bubble tea shops in Asia Pacific offer customization, allowing customers to tailor their beverages to their liking, thus augmenting the market growth.
Apart from this, the brands are successfully expanding their presence beyond the region, exporting their products and opening stores worldwide, thus creating a positive market outlook.
At present, key players in the market are implementing various strategies to strengthen their position and remain competitive in this rapidly growing industry. They are introducing new flavors, toppings, and product lines to cater to various consumer preferences keeping customers engaged while encouraging repeated visits. Moreover, companies are investing in their digital presence and developing user-friendly mobile apps and websites for online ordering and delivery which enhances customer convenience and provides valuable data on customer preferences and behavior. Apart from this, key players are building brand loyalty, and implementing customer engagement strategies such as loyalty programs, reward points, and personalized offers that encourages repeat business and customer retention. Furthermore, companies are engaging in innovative marketing campaigns including collaborations with influencers, social media campaigns, and limited-time promotions to create excitement and buzz around their brand.
Boba Loca USA Inc.
Bubble Tea Supply
CoCo Fresh Tea & Juice
Fanale Drinks
Fokus Inc
Huey-Yuhe Enterprise Co. Ltd.
Kung Fu Tea
Lollicup USA Inc.
Quickly Chapel Hill
Sharetea
Troika J C Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In April 2020, Bubble Tea Supply Inc. unvieled the availability of bubble tea in its Bubble Tea Club, which offers 14 other topping flavors in addition to the traditional lychee, milk, mango, green apple, and Thai tea fruity flavor with honeydew flavors.
In August 2022, CoCo Fresh Tea & Juice announce strategic expansion in South Asia amid bubble tea popularity and offers a tea base, sweeteners, milk or fruit, and toppings, such as tapioca pearls or jelly, resulting in a drink that is refreshing and indulgent, appealing to a numerous customer preference.
In June 2022, Sharetea, collaborated with Nestle to create a KitKat bubble tea smoothie featuring pieces of the chocolate bar mixed with chewy white pearls.