¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î ½ÃÀå ±Ô¸ð, Á¡À¯À², µ¿Ç⠺м® ¸®Æ÷Æ® : À¯Çüº°, ¹èÆ÷º°, ±â¾÷ ±Ô¸ðº°, ÃÖÁ¾ ¿ëµµº°, Áö¿ªº°, ºÎ¹® ¿¹Ãø(2025-2030³â)
Marketing Attribution Software Market Size, Share, & Trends Analysis Report By Type, By Deployment (On-premise, Cloud), By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2025 - 2030
»óǰÄÚµå : 1751308
¸®¼­Ä¡»ç : Grand View Research, Inc.
¹ßÇàÀÏ : 2025³â 05¿ù
ÆäÀÌÁö Á¤º¸ : ¿µ¹® 120 Pages
 ¶óÀ̼±½º & °¡°Ý (ºÎ°¡¼¼ º°µµ)
US $ 4,950 £Ü 6,777,000
Unprintable PDF & Excel (Single User License) help
º¸°í¼­ PDF ¹× ¿¢¼¿À» 1Àθ¸ »ç¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. ÅØ½ºÆ® µîÀÇ º¹»ç ¹× ºÙ¿©³Ö±â, Àμâ´Â ºÒ°¡´ÉÇÕ´Ï´Ù.
US $ 5,950 £Ü 8,146,000
Printable PDF & Excel (5-User License) help
º¸°í¼­ PDF ¹× ¿¢¼¿À» µ¿ÀÏ ±â¾÷ ³» µ¿ÀÏ ºÎ¼­¿¡¼­ ÃÖ´ë 5¸í±îÁö »ç¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. ÅØ½ºÆ® µîÀÇ º¹»ç ¹× ºÙ¿©³Ö±â, Àμâ´Â °¡´ÉÇÕ´Ï´Ù.
US $ 7,950 £Ü 10,884,000
Printable PDF & Excel (Enterprise License) help
º¸°í¼­ ±¸¸Å ±â¾÷ ¹× ±× ÀÚȸ»ç, °ü°è»ç°¡ »ç¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀ̸ç, PDF ¹× ¿¢¼¿ ÅØ½ºÆ® µîÀÇ º¹»ç ¹× ºÙ¿©³Ö±â, ÀμⰡ °¡´ÉÇÕ´Ï´Ù.


¤± Add-on °¡´É: °í°´ÀÇ ¿äû¿¡ µû¶ó ÀÏÁ¤ÇÑ ¹üÀ§ ³»¿¡¼­ CustomizationÀÌ °¡´ÉÇÕ´Ï´Ù. ÀÚ¼¼ÇÑ »çÇ×Àº ¹®ÀÇÇØ Áֽñ⠹ٶø´Ï´Ù.

Çѱ۸ñÂ÷

¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î ½ÃÀå µ¿Çâ :

¼¼°èÀÇ ¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î ½ÃÀå ±Ô¸ð´Â 2024³â¿¡ 47¾ï 4,000¸¸ ´Þ·¯·Î ÃßÁ¤µÇ¸ç, 2025-2030³â¿¡ CAGR 13.6%·Î ¼ºÀåÇÒ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù.

¸ÖƼä³Î ¸¶ÄÉÆÃÀÇ ºÎ»óÀº ½ÃÀå ¼ºÀåÀÇ ¿øµ¿·ÂÀÌ µÇ°í ÀÖ½À´Ï´Ù. ¼ÒºñÀÚµéÀÌ ±¸¸Å¿¡ À̸£±â±îÁö ¼ö¸¹Àº Ç÷§Æû¿¡ Âü¿©Çϸ鼭 ºê·£µå´Â ÆÄÆíÈ­µÈ µðÁöÅРȯ°æ¿¡¼­ »óÈ£ ÀÛ¿ëÀ» ÃßÀûÇØ¾ß ÇÏ´Â ¾î·Á¿ò¿¡ Á÷¸éÇØ ÀÖ½À´Ï´Ù. ¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î´Â ±â¾÷ÀÌ ÀÌ·¯ÇÑ »óÈ£ÀÛ¿ëÀ» ÆÄ¾ÇÇÏ°í ºÐ¼®ÇÒ ¼ö ÀÖµµ·Ï µµ¿ÍÁÖ¸ç, °í°´ ¿©Á¤¿¡ ´ëÇÑ º¸´Ù ÀüüÀûÀÎ °üÁ¡À» Á¦°øÇÕ´Ï´Ù. À̸¦ ÅëÇØ ¸¶ÄÉÆÃ ´ã´çÀÚ´Â ¿¹»êÀ» º¸´Ù È¿°úÀûÀ¸·Î ¹èºÐÇϰí, ¸Þ½Ã¡À» Á¤±³È­Çϸç, °¡Àå ¿µÇâ·Â Àִ ä³Î¿¡ ÁýÁßÇÏ¿© ¸¶ÄÉÆÃ È¿À²¼º°ú ÀüȯÀ²À» ³ôÀÏ ¼ö ÀÖ½À´Ï´Ù.

E-Commerce¿Í µðÁöÅÐ ÀüȯÀÇ ¼ºÀåµµ ½ÃÀå È®´ë¿¡ Å©°Ô ±â¿©Çϰí ÀÖ½À´Ï´Ù. ƯÈ÷ COVID-19 ÆÒµ¥¹Í°ú °°Àº ¼¼°è º¯È­·Î ÀÎÇØ ±â¾÷ÀÌ µðÁöÅÐ Á¸Àç°¨À» °¡¼ÓÈ­Çϸ鼭 ¿Â¶óÀÎ °ø°£¿¡¼­ÀÇ °í°´ Çൿ¿¡ ´ëÇÑ ÀÌÇØÀÇ Çʿ伺ÀÌ °¡Àå Å©°Ô ´ëµÎµÇ°í ÀÖ½À´Ï´Ù. ¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î¸¦ ÅëÇØ ±â¾÷Àº »ç¿ëÀÚ°¡ À¥»çÀÌÆ®, ±¤°í, ÄÁÅÙÃ÷¿Í »óÈ£ ÀÛ¿ëÇÏ´Â ¹æ½Ä¿¡ ´ëÇÑ ´õ ±íÀº ÀλçÀÌÆ®¸¦ È®º¸ÇÏ¿© º¸´Ù Ÿ°ÙÆÃµÈ Ä·ÆäÀΰú °³ÀÎÈ­µÈ °æÇèÀ» Á¦°øÇÒ ¼ö ÀÖ½À´Ï´Ù. ÀÌ´Â Á¤È®ÇÑ ¾îÆ®¸®ºä¼Ç¿¡ ÀÇÁ¸ÇÏ¿© °í°´ È®º¸ Àü·«À» ¹Ì¼¼ Á¶Á¤ÇÏ´Â E-Commerce ºñÁî´Ï½º¿¡ ƯÈ÷ Áß¿äÇÕ´Ï´Ù.

¸ð¹ÙÀÏ ±â±â¿Í ¾ÛÀÇ º¸±Þµµ ½ÃÀå ¼ºÀå¿¡ Å©°Ô ±â¿©Çϰí ÀÖ½À´Ï´Ù. ´õ ¸¹Àº ¼ÒºñÀÚµéÀÌ ½º¸¶Æ®Æù ¹× ÅÂºí¸´À» ÅëÇØ ºê·£µå¿Í ¼ÒÅëÇϸ鼭 ¸ð¹ÙÀÏ ÅÍÄ¡Æ÷ÀÎÆ®´Â ±¸¸Å ¿©Á¤¿¡ ÇʼöÀûÀÎ ¿ä¼Ò·Î ÀÚ¸® Àâ¾Ò½À´Ï´Ù. ¸ð¹ÙÀÏ »óÈ£ÀÛ¿ëÀÌ ±¸¸Å °áÁ¤¿¡ ¾î¶² ¿µÇâÀ» ¹ÌÄ¡´ÂÁö ÀÌÇØÇϰíÀÚ ÇÏ´Â ±â¾÷Àº Å©·Î½º µð¹ÙÀ̽º ¹× ÀÎ¾Û ÃßÀûÀ» Áö¿øÇÏ´Â ¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î¿¡ ´ëÇÑ ¼ö¿ä°¡ Á¡Á¡ ´õ ³ô¾ÆÁö°í ÀÖ½À´Ï´Ù. ¿©·¯ µð¹ÙÀ̽º¿¡ °ÉÄ£ Çൿ¿¡ ´ëÇÑ ¾îÆ®¸®ºä¼ÇÀº °í°´ °æ·Î¿¡ ´ëÇÑ º¸´Ù Á¤È®Çϰí ÅëÇÕµÈ ºä¸¦ Á¦°øÇÏ¿© ¸¶ÄÉÆÃ ´ã´çÀÚ°¡ ¸ð¹ÙÀÏ Àü·«À» ¹Ì¼¼ Á¶Á¤Çϰí ÀϰüµÈ °æÇèÀ» Á¦°øÇÒ ¼ö ÀÖµµ·Ï µ½½À´Ï´Ù.

¶ÇÇÑ ÀÎÇ÷ç¾ð¼­ ¹× Á¦ÈÞ ¸¶ÄÉÆÃÀÇ ºÎ»óÀ¸·Î Á¤È®ÇÑ ¾îÆ®¸®ºä¼Ç ÅøÀÇ Çʿ伺ÀÌ Áõ°¡Çϰí ÀÖ½À´Ï´Ù. ºê·£µå´Â ÀÎÁöµµ¿Í ÀüȯÀ» ÃËÁøÇϱâ À§ÇØ ÀÎÇ÷ç¾ð¼­ ¹× Á¦ÈÞ ÆÄÆ®³Ê½Ê¿¡ ¸¹Àº ÅõÀÚ¸¦ Çϰí ÀÖÁö¸¸, ÀÌ·¯ÇÑ Çù¾÷ÀÇ È¿°ú¸¦ ÃøÁ¤Çϱâ À§Çؼ­´Â °ß°íÇÑ ¾îÆ®¸®ºä¼Ç ÇÁ·¹ÀÓ¿öÅ©°¡ ÇÊ¿äÇÕ´Ï´Ù. ¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î´Â ºê·£µå°¡ ÀÎÇ÷ç¾ð¼­°¡ »ý¼ºÇÑ Æ®·¡ÇÈ¿¡ °¡Ä¡¸¦ ºÎ¿©Çϰí, Á¦ÈÞ»çÀÇ ÃßõÀ» ÃßÀûÇϰí, ÀÌ·¯ÇÑ ÇÁ·Î±×·¥ÀÇ ÁøÁ¤ÇÑ ROI¸¦ Æò°¡ÇÒ ¼ö ÀÖµµ·Ï µµ¿ÍÁÝ´Ï´Ù. ÀÌ´Â º¸»óÀÌ Ä·ÆäÀÎ °á°ú¿¡ Á÷Á¢ÀûÀ¸·Î ¿¬°áµÇ´Â ¼º°ú ±â¹Ý ¸¶ÄÉÆÃ ¸ðµ¨¿¡¼­ ƯÈ÷ Áß¿äÇÕ´Ï´Ù.

¶ÇÇÑ IT ¹× Åë½Å »ç¾÷ÀÚµéÀº ¿Â¶óÀΰú ¿ÀÇÁ¶óÀÎ °æÇèÀ» ÅëÇÕÇÏ¿© ¿Â¶óÀο¡¼­ Á¦Ç°À» Á¶»çÇÏ°í ¸ÅÀå¿¡¼­ ±¸¸Å¸¦ ¿Ï·áÇϰųª ±× ¹Ý´ë·Î ¿Â¶óÀο¡¼­ Á¦Ç°À» Á¶»çÇÏ°í ¸ÅÀå¿¡¼­ ±¸¸Å¸¦ ¿Ï·áÇÏ´Â °í°´µéÀ» À§ÇÑ ¿øÈ°ÇÑ ¿©Á¤À» ¸¸µé°í ÀÖ½À´Ï´Ù. µðÁöÅРä³Î°ú ¹°¸®Àû ä³ÎÀÇ µ¥ÀÌÅ͸¦ ÅëÇÕÇÒ ¼ö ÀÖ´Â ¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î´Â ÀÌ·¯ÇÑ Á¢Á¡ÀÌ ¾î¶»°Ô Çൿ¿¡ ¿µÇâÀ» ¹ÌÄ¡´ÂÁö¿¡ ´ëÇÑ Áß¿äÇÑ ÀλçÀÌÆ®¸¦ Á¦°øÇÕ´Ï´Ù. ¿ÀÇÁ¶óÀÎ ¸ÅÃâ°ú ¿Â¶óÀÎ ¸¶ÄÉÆÃ È°µ¿À» ¿¬°áÇÔÀ¸·Î½á ±â¾÷Àº Ä·ÆäÀÎÀÇ È¿°ú¸¦ Á¾ÇÕÀûÀ¸·Î ÀÌÇØÇϰí Àüü °í°´ °æÇè¿¡ ´ëÇÑ ¸ÅÃâÀ» º¸´Ù Á¤È®ÇÏ°Ô ±Í¼Ó½Ãų ¼ö ÀÖ½À´Ï´Ù.

¸ñÂ÷

Á¦1Àå Á¶»ç ¹æ¹ý°ú ¹üÀ§

Á¦2Àå °³¿ä

Á¦3Àå ¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î º¯¼ö, µ¿Çâ, ¹üÀ§

Á¦4Àå ¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î : À¯Çü ÃßÁ¤¡¤µ¿Ç⠺м®

Á¦5Àå ¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î : ¹èÆ÷ ÃßÁ¤¡¤µ¿Ç⠺м®

Á¦6Àå ¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î : ±â¾÷ ±Ô¸ð ÃßÁ¤¡¤µ¿Ç⠺м®

Á¦7Àå ¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î : ÃÖÁ¾ ¿ëµµ ÃßÁ¤¡¤µ¿Ç⠺м®

Á¦8Àå ¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç ¼ÒÇÁÆ®¿þ¾î ½ÃÀå : Áö¿ª ÃßÁ¤¡¤µ¿Ç⠺м®

Á¦9Àå °æÀï ±¸µµ

KSA
¿µ¹® ¸ñÂ÷

¿µ¹®¸ñÂ÷

Marketing Attribution Software Market Trends:

The global marketing attribution software market size was estimated at USD 4.74 billion in 2024 and is anticipated to grow at a CAGR of 13.6% from 2025 to 2030. The rise of multi-channel marketing is driving the market growth. With consumers engaging across numerous platforms before making a purchase, brands face the challenge of tracking interactions across fragmented digital landscapes. Marketing attribution software enables organizations to capture and analyze these interactions, giving a more holistic view of the customer journey. This capability empowers marketers to allocate budgets more effectively, refine messaging, and focus on the most impactful channels, thereby increasing marketing efficiency and conversion rates.

The growth of e-commerce and digital transformation has also contributed significantly to the market's expansion. As businesses accelerate their digital presence, particularly in the wake of global shifts such as the COVID-19 pandemic, the need to understand customer behavior in online spaces has become paramount. Marketing attribution software allows companies to gain deeper insights into how users interact with websites, ads, and content, enabling more targeted campaigns and personalized experiences. This is especially vital for e-commerce businesses that rely on accurate attribution to fine-tune their customer acquisition strategies.

The proliferation of mobile devices and apps is also contributing significantly to the market's growth. With more consumers engaging with brands via smartphones and tablets, mobile touchpoints have become integral parts of the buyer journey. Marketing attribution software that supports cross-device and in-app tracking is increasingly in demand as businesses seek to understand how mobile interactions influence purchasing decisions. The ability to attribute actions across devices provides a more accurate and unified view of the customer path, allowing marketers to fine-tune mobile strategies and deliver consistent experiences.

Additionally, the rise of influencer and affiliate marketing has intensified the need for precise attribution tools. Brands are investing heavily in influencers and affiliate partnerships to drive awareness and conversions, but measuring the impact of these collaborations requires robust attribution frameworks. Marketing attribution software helps brands assign value to influencer-generated traffic, track affiliate referrals, and evaluate the true ROI of these programs. This is particularly crucial for performance-based marketing models where compensation is tied directly to campaign results.

Furthermore, the increasing adoption of omnichannel retail strategies is another key growth driver. IT & Telecomers are blending online and offline experiences to create seamless journeys for customers who might research a product online and complete the purchase in-store or vice versa. Marketing attribution software that can integrate data from both digital and physical channels provides critical insights into how these touchpoints influence behavior. By linking offline sales to online marketing activities, businesses gain a comprehensive understanding of campaign effectiveness and can more accurately attribute revenue across the customer experience.

Global Marketing Attribution Software Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global marketing attribution software market report based on type, deployment, enterprise size, end use, and region.

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Marketing Attribution Software Variables, Trends, & Scope

Chapter 4. Marketing Attribution Software: Type Estimates & Trend Analysis

Chapter 5. Marketing Attribution Software: Deployment Estimates & Trend Analysis

Chapter 6. Marketing Attribution Software: Enterprise Size Estimates & Trend Analysis

Chapter 7. Marketing Attribution Software: End Use Estimates & Trend Analysis

Chapter 8. Marketing Attribution Software Market: Regional Estimates & Trend Analysis

Chapter 9. Competitive Landscape

(ÁÖ)±Û·Î¹úÀÎÆ÷¸ÞÀÌ¼Ç 02-2025-2992 kr-info@giikorea.co.kr
¨Ï Copyright Global Information, Inc. All rights reserved.
PC¹öÀü º¸±â