Messaging Application API Market Size, Share & Trends Analysis Report By Type (Open APIs, Private APIs), By Function, By Application, By Enterprise Size, By End-use, By Region, And Segment Forecasts, 2025 - 2030
The global messaging application API market size was estimated at USD 46.75 billion in 2024 and is projected to grow at a CAGR of 18.9% from 2025 to 2030. The increasing adoption of digital communication platforms and the growing demand for personalized customer interactions drive market expansion. Messaging APIs are widely used across e-commerce, banking, and healthcare industries for notifications, two-factor authentication, and marketing campaigns, fueling their demand. In addition, integrating messaging APIs with various communication channels, such as SMS and Over-the-Top (OTT) messaging platforms, enhances their utility.
In addition, the rapid advancements in AI technologies, such as machine learning and natural language processing, are enhancing the capabilities of messaging APIs. This technological progress will likely improve customer experience and operational efficiency by enabling more personalized and automated communication. Furthermore, the increasing focus on real-time communication through asynchronous APIs and adopting technologies such as GraphQL are anticipated to propel market growth. For instance, GitHub utilizes GraphQL to offer a flexible and unified API that enables developers to query data across multiple services, including repositories, issues, and pull requests. This approach allows developers to access and manipulate specific data efficiently, streamlining the process of building integrations and applications on GitHub's platform.
Moreover, broader economic trends, including the recovery of key sectors such as e-commerce and digital services, support market growth. As businesses continue investing in digital transformation and innovation, the demand for messaging APIs will likely increase. This trend aligns with the overall shift toward cloud-based automation and the integration of advanced technologies such as edge computing and GraphQL, which enhance APIs' flexibility and real-time capabilities.
Global Messaging Application API Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global messaging application API market report based on type, function, application, enterprise size, end use, and region:
Type Outlook (Revenue, USD Million, 2017 - 2030)
Open APIs
Private APIs
Function Outlook (Revenue, USD Million, 2017 - 2030)
Messaging APIs
Authentication & Identity APIs
Voice & Video Call APIs
Others
Application Outlook (Revenue, USD Million, 2017 - 2030)
Customer Engagement
Collaboration Tools
Marketing and Notifications
IoT & Automation
Others
Enterprise Size Outlook (Revenue, USD Million, 2017 - 2030)
Small & Medium Enterprises (SMEs)
Large Enterprises
End Use Outlook (Revenue, USD Million, 2017 - 2030)
E-commerce & Retail
Banking & Financial Services
Healthcare
Travel & Hospitality
IT & Telecom
Others
Regional Outlook (Revenue, USD Million, 2017 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Asia Pacific
China
Japan
India
Thailand
Australia
South Korea
Latin America
Brazil
Middle East and Africa (MEA)
UAE
KSA
South Africa
Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR's Internal Database
1.3.3. Secondary Sources and Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation and Data Visualization
1.6. Data Validation and Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Messaging Application API Market Variables, Trends and Scope
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.2.3. Industry Challenge
3.3. Industry Analysis Tools
3.3.1. PORTER's Analysis
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic landscape
3.3.2.3. Social landscape
3.3.2.4. Technological landscape
3.3.2.5. Environmental landscape
3.3.2.6. Legal landscape
Chapter 4. Messaging Application API Market: Type Estimates and Trend Analysis
4.1. Messaging Application API Market, By Type: Key Takeaways
4.2. Type Movement Analysis and Market Share, 2024 and 2030
4.3. Market Estimates and Forecasts, By Type, 2017 - 2030 (USD Million)