4K 셋톱박스 시장 규모, 점유율, 동향 분석 리포트 : 용도별, 제품별, 지역별, 부문 예측(2025-2030년)

4K Set-top Box Market Size, Share & Trends Analysis Report By Application (Residential, Commercial), By Product (IPTV, Satellite, Cable, OTT, Digital Terrestrial, Hybrid), By Region (North America, Europe, APAC), And Segment Forecasts, 2025 - 2030

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한글목차

4K 셋톱박스 시장의 성장과 동향 :

Grand View Research, Inc.의 최신 리포트에 따르면 세계의 4K 셋톱박스 시장 규모는 2030년까지 41억 3,000만 달러에 달할 것으로 예측됩니다.

4K STB는 초고화질 4K 비디오 컨텐츠를 디지털 TV 신호로 변환하는 전자 장비로, 2025-2030년 연평균 복합 성장률(CAGR) 9.2%로 성장할 것으로 예상됩니다. 구매력 증가를 배경으로 한 전 세계 초고화질 영상 수요와 생산 증가는 시장에 긍정적인 영향을 미칠 것으로 예상됩니다. 예를 들어 2022년 11월, 소니 인도는 COVID-19 팬데믹 기간 중 4K 컨텐츠의 동향이 인도의 4K TV 수요를 증가시켰다고 주장했습니다.

또한 4K TV의 가격이 하락하고 있으며, 이는 업계의 성장을 가속하는 요인으로 작용하고 있습니다. 울트라 HD(4K) 셋톱박스는 저해상도 TV에 비해 향상된 화질과 사운드를 가능하게 함으로써 4K TV가 제공하는 기술적 진보를 수용할 수 있는 사양을 포함하고 있으며, 4K 셋톱박스는 스트리밍 컨텐츠의 인기로 인해 주거용 용도이 업계를 지배할 것으로 예상됩니다. Netflix, Amazon Prime, Disney Hotstar 등의 OTT 플랫폼을 통한 4K 컨텐츠 동향도 4K 셋톱박스에 의해 제공되고 있습니다. 예를 들어 Tata Play의 구독은 넷플릭스 구독과 함께 4K 셋톱박스를 제공합니다.

아시아태평양은 2022년에 가장 큰 매출 점유율을 차지할 것으로 예상되며, 예측 기간 중 업계를 선도할 것으로 예상됩니다. 인도와 중국 등 신흥 국가 시장은 4K TV의 가격 하락, 빠르고 저렴한 인터넷 서비스, 4K 컨텐츠의 보급과 쉬운 접근성으로 인해 4K 셋톱박스의 강력한 시장이 될 것으로 예상됩니다. 일부 DTH 사업자들은 수요를 인식하고 시장 진입을 위해 4K STB의 현지 생산을 시작했습니다. 예를 들어 2020년 1월 Reliance Jio는 인도 노이다에 위치한 자사 시설에서 모든 STB를 생산할 것이라고 발표했습니다.

4K 셋톱박스 시장 보고서 하이라이트

• IPTV 부문은 아시아태평양 등지에서 저가 및 초고속 인터넷 보급이 확대되면서 2024년 가장 큰 매출 점유율을 차지할 것으로 예상됩니다.
• 위성방송 부문은 서비스 제공 지역의 확대와 고화질 해상도의 보급으로 인해 예측 기간 중 가장 높은 CAGR을 나타낼 것으로 예상됩니다.
• 주택 부문은 4K 셋톱박스가 제공하는 번들 형태(TV 채널과 OTT)의 4K 컨텐츠에 대한 주택 소유자의 선호로 인해 2024년 가장 높은 매출 점유율을 기록할 것으로 예상됩니다.
• 아시아태평양은 새로운 시장 진출기업이 저가형 4K STB를 출시함에 따라 2024년 가장 큰 매출 점유율을 차지할 것으로 예상됩니다.

목차

제1장 조사 방법과 범위

제2장 개요

제3장 4K 셋톱박스 시장의 변수, 동향, 범위

• 시장 서론/계통 전망
• 업계 밸류체인 분석
• 시장 역학
  • 시장 성장 촉진요인 분석
  • 시장 성장 억제요인 분석
  • 업계의 기회
  • 업계의 과제
• 4K 셋톱박스 시장 분석 툴
  • Porter의 산업 분석
  • PESTEL 분석
• 4K 셋톱박스 시장 - 테크놀러지 동향

제4장 4K 셋톱박스 시장 : 용도 추정·동향 분석

• 부문 대시보드
• 4K 셋톱박스 시장 : 용도 변동 분석, 100만 달러, 2024년 및 2030년
• 주택
• 상업

제5장 4K 셋톱박스 시장 : 제품 추정·동향 분석

• 부문 대시보드
• 4K 셋톱박스 시장 : 제품 변동 분석, 100만 달러, 2024년 및 2030년
• 인터넷 프로토콜 TV(IPTV)
• 위성
• 케이블
• DTT
• OTT
• 하이브리드

제6장 4K 셋톱박스 시장 : 지역 추정·동향 분석

• 4K 셋톱박스 시장 점유율, 지역별, 2024년 및 2030년
• 북미
  • 용도별, 2018-2030년
  • 제품별, 2018-2030년
  • 미국
  • 캐나다
  • 멕시코
• 유럽
  • 용도별, 2018-2030년
  • 제품별, 2018-2030년
  • 영국
  • 독일
  • 프랑스
• 아시아태평양
  • 용도별, 2018-2030년
  • 제품별, 2018-2030년
  • 중국
  • 일본
  • 인도
  • 한국
  • 호주
• 라틴아메리카
  • 용도별, 2018-2030년
  • 제품별, 2018-2030년
  • 브라질
• 중동 및 아프리카
  • 용도별, 2018-2030년
  • 제품별, 2018-2030년
  • 사우디아라비아
  • 아랍에미리트
  • 남아프리카공화국

제7장 경쟁 구도

• 주요 시장 참여 기업에 의한 최근 동향과 영향 분석
• 기업 분류
• 기업의 시장 포지셔닝
• 기업 히트맵 분석
• 전략 지도제작
• 기업 개요
  • Amazon.com, Inc.
  • Arion Technology Ltd.
  • EchoStar Corporation
  • HUMAX Electronics Co., Ltd
  • Infomir Group
  • Inspur Group
  • Roku, Inc.
  • Sagemcom Group
  • Techniolcor SA(Vantiva SA)
  • Vestel Group(TVS Regza Corporation)
  • ZTE Corporation.

KSA

영문 목차

영문목차

4K Set-top Box Market Growth & Trends:

The global 4K set-top box market size is anticipated to reach USD 4.13 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 9.2% from 2025 to 2030. The 4K STB is an electronic device that converts ultra-HD 4K video content to digital TV signals. The increasing demand and generation of ultra-HD videos worldwide, backed by the growing purchasing power, are expected to affect the market positively. For instance, in November 2022, Sony India claimed the trend of 4K content during the COVID-19 pandemic increased the demand for 4K TVs in India.

Moreover, the prices of 4K television sets are reducing, which has become a growth-driving factor for the industry. The ultra-HD (4K) set-top boxes include specifications that can meet the technological advancements 4K TVs offer by enabling enhanced picture quality and sound compared to lower-resolution TVs. The application of 4K set-top boxes in residential homes is expected to dominate the industry due to the popularity of streaming content. The trend of 4K content via OTT platforms, such as Netflix, Amazon Prime, Disney Hotstar, and more, is also offered by 4K set-top boxes. For instance, Tata Play's subscription offers a 4K set-top box along with a Netflix subscription.

The Asia Pacific region accounted for the largest revenue share in 2022 and is expected to lead the industry throughout the forecast period. Developing countries, such as India and China, are anticipated to be strong markets for 4K set-top boxes as 4K TV prices are reducing and 4K content is becoming popular and easily accessible due to fast and cheap internet services. Several DTH operators, such as Tata Play and Airtel, recognized the demand and began locally manufacturing 4K STBs to enter the market. For instance, in January 2020, Reliance Jio announced it will manufacture all STBs at the company's facility in Noida, India.

4K Set-top Box Market Report Highlights:

• The IPTV segment accounted for the largest revenue share in 2024 due to the high penetration of low-cost and high-speed internet in regions, such as Asia Pacific.
• The satellite segment is anticipated to record the highest CAGR over the forecast period owing to vast geographical coverage for the service and deployment of high-quality image resolution.
• The residential segment recorded the highest revenue share in 2024 as a result of homeowners' preference for 4K content in a bundled form (TV channels and OTT), which 4K set-top boxes offer.
• Asia Pacific accounted for the largest revenue share in 2024 owing to new market players launching low-priced 4K STBs in the region.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. 4K Set-top Box Market Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
  • 3.3.3. Industry Opportunities
  • 3.3.4. Industry Challenges
• 3.4. 4K Set-top Box Market Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape
• 3.5. 4K Set-top Box Market - Technology Trends

Chapter 4. 4K Set-top Box Market: Application Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. 4K Set-top Box Market: Application Movement Analysis, USD Million, 2024 & 2030
• 4.3. Residential
  • 4.3.1. Residential Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Commercial
  • 4.4.1. Commercial Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. 4K Set-top Box Market: Product Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. 4K Set-top Box Market: Product Movement Analysis, USD Million, 2024 & 2030
• 5.3. Internet Protocol Television (IPTV)
  • 5.3.1. Internet Protocol Television (IPTV) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Satellite
  • 5.4.1. Satellite Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Cable
  • 5.5.1. Cable Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. DTT
  • 5.6.1. DTT Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. OTT
  • 5.7.1. OTT Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.8. Hybrid
  • 5.8.1. Hybrid Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. 4K Set-top Box Market: Regional Estimates & Trend Analysis

• 6.1. 4K Set-top Box Market Share, By Region, 2024 & 2030 (USD Million)
• 6.2. North America
  • 6.2.1. North America 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.2. North America 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.2.3. North America 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.2.4. U.S.
    • 6.2.4.1. U.S. 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.2.4.2. U.S. 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.2.4.3. U.S. 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.2.5. Canada
    • 6.2.5.1. Canada 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.2.5.2. Canada 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.2.5.3. Canada 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.2.6. Mexico
    • 6.2.6.1. Mexico 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.2.6.2. Mexico 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.2.6.3. Mexico 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
• 6.3. Europe
  • 6.3.1. Europe 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.2. Europe 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.3.3. Europe 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.3.4. UK
    • 6.3.4.1. UK 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.4.2. UK 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.3.4.3. UK 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.3.5. Germany
    • 6.3.5.1. Germany 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.5.2. Germany 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.3.5.3. Germany 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.3.6. France
    • 6.3.6.1. France 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.6.2. France 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.3.6.3. France 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.2. Asia Pacific 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.4.3. Asia Pacific 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.4.4. China
    • 6.4.4.1. China 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.4.2. China 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.4.4.3. China 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.4.5. Japan
    • 6.4.5.1. Japan 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.5.2. Japan 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.4.5.3. Japan 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.4.6. India
    • 6.4.6.1. India 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.6.2. India 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.4.6.3. India 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.4.7. South Korea
    • 6.4.7.1. South Korea 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.7.2. South Korea 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.4.7.3. South Korea 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.4.8. Australia
    • 6.4.8.1. Australia 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.4.8.2. Australia 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.4.8.3. Australia 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
• 6.5. Latin America
  • 6.5.1. Latin America 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5.2. Latin America 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.5.3. Latin America 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.5.4. Brazil
    • 6.5.4.1. Brazil 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.5.4.2. Brazil 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.5.4.3. Brazil 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.2. Middle East and Africa 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  • 6.6.3. Middle East and Africa 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.6.4. KSA
    • 6.6.4.1. KSA 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.6.4.2. KSA 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.6.4.3. KSA 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.6.5. UAE
    • 6.6.5.1. UAE 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.6.5.2. UAE 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.6.5.3. UAE 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.6.6. South Africa
    • 6.6.6.1. South Africa 4K Set-top Box Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.6.6.2. South Africa 4K Set-top Box Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.6.6.3. South Africa 4K Set-top Box Market Estimates and Forecasts, by Product, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Recent Developments & Impact Analysis by Key Market Participants
• 7.2. Company Categorization
• 7.3. Company Market Positioning
• 7.4. Company Heat Map Analysis
• 7.5. Strategy Mapping
• 7.6. Company Profiles
  • 7.6.1. Amazon.com, Inc.
    • 7.6.1.1. Participant's Overview
    • 7.6.1.2. Financial Performance
    • 7.6.1.3. Product Benchmarking
    • 7.6.1.4. Recent Developments
  • 7.6.2. Arion Technology Ltd.
    • 7.6.2.1. Participant's Overview
    • 7.6.2.2. Financial Performance
    • 7.6.2.3. Product Benchmarking
    • 7.6.2.4. Recent Developments
  • 7.6.3. EchoStar Corporation
    • 7.6.3.1. Participant's Overview
    • 7.6.3.2. Financial Performance
    • 7.6.3.3. Product Benchmarking
    • 7.6.3.4. Recent Developments
  • 7.6.4. HUMAX Electronics Co., Ltd
    • 7.6.4.1. Participant's Overview
    • 7.6.4.2. Financial Performance
    • 7.6.4.3. Product Benchmarking
    • 7.6.4.4. Recent Developments
  • 7.6.5. Infomir Group
    • 7.6.5.1. Participant's Overview
    • 7.6.5.2. Financial Performance
    • 7.6.5.3. Product Benchmarking
    • 7.6.5.4. Recent Developments
  • 7.6.6. Inspur Group
    • 7.6.6.1. Participant's Overview
    • 7.6.6.2. Financial Performance
    • 7.6.6.3. Product Benchmarking
    • 7.6.6.4. Recent Developments
  • 7.6.7. Roku, Inc.
    • 7.6.7.1. Participant's Overview
    • 7.6.7.2. Financial Performance
    • 7.6.7.3. Product Benchmarking
    • 7.6.7.4. Recent Developments
  • 7.6.8. Sagemcom Group
    • 7.6.8.1. Participant's Overview
    • 7.6.8.2. Financial Performance
    • 7.6.8.3. Product Benchmarking
    • 7.6.8.4. Recent Developments
  • 7.6.9. Techniolcor SA (Vantiva SA)
    • 7.6.9.1. Participant's Overview
    • 7.6.9.2. Financial Performance
    • 7.6.9.3. Product Benchmarking
    • 7.6.9.4. Recent Developments
  • 7.6.10. Vestel Group (TVS Regza Corporation)
    • 7.6.10.1. Participant's Overview
    • 7.6.10.2. Financial Performance
    • 7.6.10.3. Product Benchmarking
    • 7.6.10.4. Recent Developments
  • 7.6.11. ZTE Corporation.
    • 7.6.11.1. Participant's Overview
    • 7.6.11.2. Financial Performance
    • 7.6.11.3. Product Benchmarking
    • 7.6.11.4. Recent Developments

관련자료