리서치사:Market Glass, Inc. (Formerly Global Industry Analysts, Inc.)
발행일:2024년 09월
페이지 정보:영문 182 Pages
라이선스 & 가격 (부가세 별도)
한글목차
홍보 로봇 세계 시장은 2030년까지 109억 달러에 이를 전망
2023년에 73억 달러로 추정되는 홍보 로봇 세계 시장은 2023-2030년간 CAGR 5.8%로 성장하여 2030년에는 109억 달러에 이를 것으로 예측됩니다. 본 보고서에서 분석한 부문 중 하나인 휴머노이드 PR 로봇은 CAGR 6.2%를 나타내고, 분석 기간 종료시에는 60억 달러에 이를 것으로 예측됩니다. 텔레프레전스 PR 로봇 분야의 성장률은 분석 기간 CAGR로 5.4%로 추정됩니다.
미국 시장은 추정 20억 달러, 중국은 CAGR5.3%로 성장 예측
미국 홍보 로봇 시장은 2023년에 20억 달러로 추정됩니다. 세계 2위 경제대국인 중국은 2030년까지 17억 달러 규모에 이를 것으로 예측되어 분석 기간인 2023-2030년간 CAGR 은 5.3%입니다. 기타 주목해야 할 지역별 시장으로서는 일본과 캐나다가 있으며, 분석 기간중 CAGR은 각각 5.2%와 4.8%를 나타낼 것으로 예측됩니다. 유럽에서는 독일이 CAGR 4.4%로 성장할 것으로 예측됩니다.
세계 홍보 로봇 시장 - 주요 동향 및 촉진요인 요약
홍보 로봇의 등장: 고객과의 상호작용과 서비스 혁신
홍보 로봇은 고객 서비스 및 고객 참여에 있어 중요한 도구가 되고 있으며, 기업 및 기관이 고객 및 방문객을 대하는 방식을 변화시키고 있습니다. 이 로봇들은 소매점, 호텔, 공항, 병원 등 다양한 환경에서 고객 접점 업무를 처리할 수 있도록 설계되어 다양한 환경에서 사용되고 있습니다. AI와 자연어 처리 능력을 갖춘 홍보 로봇은 대화에 참여하고, 정보를 제공하고, 고객을 안내하고, 간단한 거래를 처리할 수 있으며, 24시간 내내 쉬지 않고 작동할 수 있는 능력으로 일관되고 신뢰할 수 있는 고객 서비스를 제공하는 데 큰 이점을 제공합니다. 큰 이점을 제공합니다. 개인화되고 즉각적인 서비스에 대한 기대치가 계속 높아지는 가운데, 홍보 로봇은 고객 만족도를 높이는 매끄럽고 인터랙티브한 경험을 제공함으로써 이러한 요구에 부응하는 데 중요한 역할을 하고 있습니다.
홍보 로봇 도입을 촉진하는 기술 혁신이란?
기술 혁신은 홍보 로봇 보급의 핵심입니다. 인공지능(AI)의 발전으로 로봇이 사람의 말을 이해하고 반응하는 능력이 크게 향상되어 대화가 더욱 자연스럽고 효과적입니다. 머신러닝 알고리즘의 통합으로 이러한 로봇은 각 상호 작용을 통해 학습하고 성능과 응답의 정확성을 지속적으로 향상시킬 수 있습니다. 또한 로봇 공학 및 센서 기술의 발전으로 홍보 로봇의 신체 능력이 향상되어 복잡한 환경을 탐색하고 얼굴을 인식하고 표정과 제스처로 기본적인 감정 반응을 나타낼 수 있게 되었습니다. 또한 클라우드 컴퓨팅의 도입으로 이들 로봇의 기능이 확장되어 실시간으로 방대한 양의 데이터에 접근하고 처리할 수 있게 되어 고객에게 정확하고 최신의 정보를 제공할 수 있게 되었습니다. 이러한 기술의 발전으로 홍보 로봇은 다양한 분야에서 널리 도입되고 있습니다.
홍보 로봇 도입을 주도하는 산업은 어디인가?
홍보 로봇을 도입해 고객 서비스 및 업무 효율을 향상시키는 데 앞장서고 있는 업계가 있습니다. 호텔, 리조트 등 호스피탈리티 업계에서는 가장 먼저 홍보 로봇을 도입해 정보 제공, 체크인 응대, 룸서비스 제공 등 고객 경험을 향상시키고 있습니다. 또한, 소매 업계에서는 상품 문의, 매장 안내, 계산 프로세스 효율화 등 홍보 로봇의 활용이 활발히 이루어지고 있습니다. 공항과 교통기관에서는 항공편 정보, 탑승 수속, 길 안내 등으로 이용객을 지원하는 로봇을 도입해 여행 경험을 크게 향상시키고 있습니다. 헬스케어 분야에서는 병원이 홍보 로봇을 활용해 환자 및 방문객 안내, 건강 정보 제공, 기본적인 관리 업무 지원 등 다양한 분야에 활용하고 있습니다. 이러한 다양한 응용 분야는 홍보 로봇이 다양한 산업 분야에서 고객 참여를 강화하는 데 있어 그 중요성이 커지고 있음을 보여줍니다.
시장 성장의 주요 촉진요인은 무엇인가?
홍보 로봇 시장의 성장은 여러 가지 요인에 의해 촉진되고 있습니다. 특히 소매, 서비스업, 헬스케어 등의 분야에서 우수한 서비스를 통해 차별화를 꾀하는 기업이 늘어나면서 고객 경험 향상에 대한 수요가 증가하고 있으며, AI, 머신러닝, 로봇 공학의 기술 발전은 로봇의 능력과 신뢰성을 향상시키고 배치의 매력을 높여 시장 성장을 가속하고 있습니다. 배치의 매력을 높여 시장 성장을 가속하고 있습니다. 인건비 상승과 24시간 365일 효율적인 고객 서비스에 대한 요구와 함께 업계 전반의 디지털 전환 추세는 홍보 로봇의 채택을 더욱 촉진하고 있습니다. 또한, 코로나19 팬데믹의 영향으로 비접촉식 상호작용에 대한 수요가 가속화되고 있으며, 홍보 로봇은 안전 및 위생 표준을 유지하는 데 중요한 역할을 하고 있습니다. 기업이 고객 참여와 업무 효율을 최우선 과제로 삼으면서 홍보 로봇에 대한 수요는 크게 증가할 것으로 예상됩니다.
조사 대상 기업 예(총 18건)
Hanson Robotics Limited
Honda Motor Co., Ltd.
Kawada Robotics Corporation
Robosoft Technologies Private Limited
Savioke
Toyota Motor Corporation
목차
제1장 조사 방법
제2장 주요 요약
시장 개요
주요 기업
시장 동향과 촉진요인
세계 시장 전망
제3장 시장 분석
미국
캐나다
일본
중국
유럽
프랑스
독일
이탈리아
영국
기타 유럽
아시아태평양
기타 지역
제4장 경쟁
LSH
영문 목차
영문목차
Global Public Relation Robots Market to Reach US$10.9 Billion by 2030
The global market for Public Relation Robots estimated at US$7.3 Billion in the year 2023, is expected to reach US$10.9 Billion by 2030, growing at a CAGR of 5.8% over the analysis period 2023-2030. Humanoid PR Robots, one of the segments analyzed in the report, is expected to record a 6.2% CAGR and reach US$6.0 Billion by the end of the analysis period. Growth in the Telepresence PR Robots segment is estimated at 5.4% CAGR over the analysis period.
The U.S. Market is Estimated at US$2.0 Billion While China is Forecast to Grow at 5.3% CAGR
The Public Relation Robots market in the U.S. is estimated at US$2.0 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$1.7 Billion by the year 2030 trailing a CAGR of 5.3% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.2% and 4.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.4% CAGR.
Global Public Relation Robots Market - Key Trends and Drivers Summarized
The Rise of Public Relation Robots: Transforming Customer Interaction and Service
Public relation robots are increasingly becoming a key tool in customer service and engagement, transforming how businesses and institutions interact with their clients and visitors. These robots, designed to handle a variety of customer-facing tasks, are employed in environments ranging from retail stores and hotels to airports and hospitals. Equipped with advanced AI and natural language processing capabilities, public relation robots can engage in conversations, provide information, guide customers, and even handle simple transactions. Their ability to operate around the clock without fatigue offers businesses a significant advantage in providing consistent and reliable customer service. As the expectations for personalized and immediate service continue to grow, public relation robots are playing a critical role in meeting these demands, providing a seamless and interactive experience that enhances customer satisfaction.
What Are the Technological Innovations Driving the Adoption of Public Relation Robots?
Technological innovations are at the heart of the growing adoption of public relation robots. Advances in artificial intelligence (AI) have significantly improved the ability of these robots to understand and respond to human language, making interactions more natural and effective. The integration of machine learning algorithms allows these robots to learn from each interaction, continually improving their performance and the accuracy of their responses. Additionally, advancements in robotics and sensor technology have enhanced the physical capabilities of public relation robots, enabling them to navigate complex environments, recognize faces, and even exhibit basic emotional responses through facial expressions and gestures. The incorporation of cloud computing has also expanded the functionality of these robots, allowing them to access and process vast amounts of data in real-time, providing customers with accurate and up-to-date information. These technological advancements are driving the widespread deployment of public relation robots across various sectors.
Which Industries Are Leading the Way in Deploying Public Relation Robots?
Several industries are leading the way in the deployment of public relation robots, leveraging their capabilities to improve customer service and operational efficiency. The hospitality industry, including hotels and resorts, has been quick to adopt these robots to enhance guest experiences by providing information, handling check-ins, and even delivering room service. The retail sector is also increasingly using public relation robots to assist customers with product inquiries, navigate stores, and streamline the checkout process. Airports and transport hubs are deploying these robots to assist passengers with flight information, boarding procedures, and wayfinding, significantly improving the travel experience. In healthcare, hospitals are utilizing public relation robots to guide patients and visitors, provide health information, and even assist with basic administrative tasks. These diverse applications demonstrate the growing importance of public relation robots in enhancing customer engagement across multiple industries.
What Are the Key Growth Drivers in the Market?
The growth in the public relation robots market is driven by several factors. The increasing demand for enhanced customer experiences, particularly in sectors like retail, hospitality, and healthcare, is a major driver as businesses seek to differentiate themselves through superior service. Technological advancements in AI, machine learning, and robotics are also driving market growth by improving the capabilities and reliability of these robots, making them more attractive for deployment. The growing trend of digital transformation across industries, coupled with the rising labor costs and the need for efficient 24/7 customer service, is further propelling the adoption of public relation robots. Additionally, the impact of the COVID-19 pandemic has accelerated the demand for contactless interactions, where public relation robots play a crucial role in maintaining safety and hygiene standards. As businesses continue to prioritize customer engagement and operational efficiency, the demand for public relation robots is expected to grow significantly.
Select Competitors (Total 18 Featured) -
Hanson Robotics Limited
Honda Motor Co., Ltd.
Kawada Robotics Corporation
Robosoft Technologies Private Limited
Savioke
Toyota Motor Corporation
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Global Economic Update
Public Relation Robots - Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Rising Demand for Automation in Customer Service Propels Market Growth
Increasing Use of Robots in Public Spaces Expands Addressable Market Opportunity
Technological Advancements in AI and Natural Language Processing Strengthen Market Position
Growing Focus on Enhancing Customer Experience Drives Adoption of Public Relation Robots
Surge in Demand for Socially Assistive Robots Generates New Opportunities
Development of Humanoid Robots for Public Relations Sustains Market Growth
Expanding Applications in Hospitality and Retail Sectors Throws Spotlight on Market Potential
Growth in Smart City Initiatives Spurs Demand for Public Relation Robots
Rising Use of Robots in Healthcare and Elderly Care Propels Market Expansion
Surge in Demand from Airports and Transportation Hubs Expands Market Horizons
Growing Awareness of Human-Robot Interaction Benefits Drives Market Adoption
Innovations in Robot Design and User Interface Generate New Market Opportunities
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Recent Past, Current & Future Analysis for Public Relation Robots by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 2: World 7-Year Perspective for Public Relation Robots by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
TABLE 3: World Recent Past, Current & Future Analysis for Telepresence PR Robots by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 4: World 7-Year Perspective for Telepresence PR Robots by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 5: World Recent Past, Current & Future Analysis for Humanoid PR Robots by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 6: World 7-Year Perspective for Humanoid PR Robots by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 7: World Public Relation Robots Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
TABLE 8: World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 9: World 7-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
Public Relation Robots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
TABLE 10: USA Recent Past, Current & Future Analysis for Public Relation Robots by Type - Humanoid PR Robots, Telepresence PR Robots and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 11: USA 7-Year Perspective for Public Relation Robots by Type - Percentage Breakdown of Value Sales for Humanoid PR Robots, Telepresence PR Robots and Other Types for the Years 2024 & 2030
CANADA
TABLE 12: Canada Recent Past, Current & Future Analysis for Public Relation Robots by Type - Humanoid PR Robots, Telepresence PR Robots and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 13: Canada 7-Year Perspective for Public Relation Robots by Type - Percentage Breakdown of Value Sales for Humanoid PR Robots, Telepresence PR Robots and Other Types for the Years 2024 & 2030
JAPAN
Public Relation Robots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
TABLE 14: Japan Recent Past, Current & Future Analysis for Public Relation Robots by Type - Humanoid PR Robots, Telepresence PR Robots and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 15: Japan 7-Year Perspective for Public Relation Robots by Type - Percentage Breakdown of Value Sales for Humanoid PR Robots, Telepresence PR Robots and Other Types for the Years 2024 & 2030
CHINA
Public Relation Robots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
TABLE 16: China Recent Past, Current & Future Analysis for Public Relation Robots by Type - Humanoid PR Robots, Telepresence PR Robots and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 17: China 7-Year Perspective for Public Relation Robots by Type - Percentage Breakdown of Value Sales for Humanoid PR Robots, Telepresence PR Robots and Other Types for the Years 2024 & 2030
EUROPE
Public Relation Robots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
TABLE 18: Europe Recent Past, Current & Future Analysis for Public Relation Robots by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 19: Europe 7-Year Perspective for Public Relation Robots by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
TABLE 20: Europe Recent Past, Current & Future Analysis for Public Relation Robots by Type - Humanoid PR Robots, Telepresence PR Robots and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 21: Europe 7-Year Perspective for Public Relation Robots by Type - Percentage Breakdown of Value Sales for Humanoid PR Robots, Telepresence PR Robots and Other Types for the Years 2024 & 2030
FRANCE
Public Relation Robots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
TABLE 22: France Recent Past, Current & Future Analysis for Public Relation Robots by Type - Humanoid PR Robots, Telepresence PR Robots and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 23: France 7-Year Perspective for Public Relation Robots by Type - Percentage Breakdown of Value Sales for Humanoid PR Robots, Telepresence PR Robots and Other Types for the Years 2024 & 2030
GERMANY
Public Relation Robots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
TABLE 24: Germany Recent Past, Current & Future Analysis for Public Relation Robots by Type - Humanoid PR Robots, Telepresence PR Robots and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 25: Germany 7-Year Perspective for Public Relation Robots by Type - Percentage Breakdown of Value Sales for Humanoid PR Robots, Telepresence PR Robots and Other Types for the Years 2024 & 2030
ITALY
TABLE 26: Italy Recent Past, Current & Future Analysis for Public Relation Robots by Type - Humanoid PR Robots, Telepresence PR Robots and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 27: Italy 7-Year Perspective for Public Relation Robots by Type - Percentage Breakdown of Value Sales for Humanoid PR Robots, Telepresence PR Robots and Other Types for the Years 2024 & 2030
UNITED KINGDOM
Public Relation Robots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
TABLE 28: UK Recent Past, Current & Future Analysis for Public Relation Robots by Type - Humanoid PR Robots, Telepresence PR Robots and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 29: UK 7-Year Perspective for Public Relation Robots by Type - Percentage Breakdown of Value Sales for Humanoid PR Robots, Telepresence PR Robots and Other Types for the Years 2024 & 2030
REST OF EUROPE
TABLE 30: Rest of Europe Recent Past, Current & Future Analysis for Public Relation Robots by Type - Humanoid PR Robots, Telepresence PR Robots and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 31: Rest of Europe 7-Year Perspective for Public Relation Robots by Type - Percentage Breakdown of Value Sales for Humanoid PR Robots, Telepresence PR Robots and Other Types for the Years 2024 & 2030
ASIA-PACIFIC
Public Relation Robots Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
TABLE 32: Asia-Pacific Recent Past, Current & Future Analysis for Public Relation Robots by Type - Humanoid PR Robots, Telepresence PR Robots and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 33: Asia-Pacific 7-Year Perspective for Public Relation Robots by Type - Percentage Breakdown of Value Sales for Humanoid PR Robots, Telepresence PR Robots and Other Types for the Years 2024 & 2030
REST OF WORLD
TABLE 34: Rest of World Recent Past, Current & Future Analysis for Public Relation Robots by Type - Humanoid PR Robots, Telepresence PR Robots and Other Types - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 35: Rest of World 7-Year Perspective for Public Relation Robots by Type - Percentage Breakdown of Value Sales for Humanoid PR Robots, Telepresence PR Robots and Other Types for the Years 2024 & 2030