리서치사:Market Glass, Inc. (Formerly Global Industry Analysts, Inc.)
발행일:2024년 08월
페이지 정보:영문 391 Pages
라이선스 & 가격 (부가세 별도)
한글목차
OTT 디바이스 및 서비스 세계 시장은 2030년까지 4,679억 달러에 도달
2023년에 1,474억 달러로 추정되는 OTT 디바이스 및 서비스 세계 시장은 2023-2030년간 CAGR 17.9%로 성장하여 2030년에는 4,679억 달러에 이를 것으로 예측됩니다. 본 보고서에서 분석한 부문 중 하나인 영상 컨텐츠는 CAGR18.3%를 나타내고, 분석 기간 종료시에는 2,529억 달러에 이를 것으로 예측됩니다. 텍스트＆영상 컨텐츠 분야의 성장률은 분석 기간중 CAGR16.5%로 추정됩니다.
미국 시장은 추정 450억 달러, 중국은 CAGR 21.0%로 성장 예측
미국의 OTT 디바이스 및 서비스 시장은 2023년에 450억 달러로 추정됩니다. 세계 2위 경제대국인 중국은 2030년까지 611억 달러 규모에 이를 것으로 예측되며, 분석 기간인 2023-2030년간 CAGR은 21.0%입니다. 기타 주목해야 할 지역별 시장으로서는 일본과 캐나다가 있으며, 분석 기간중 CAGR은 각각 14.8%와 15.2%를 나타낼 것으로 예측됩니다. 유럽에서는 독일이 CAGR 약 15.8%를 나타낼 전망입니다.
세계 OTT 디바이스 및 서비스 시장 - 주요 동향 및 촉진요인 요약
OTT(Over The Top) 디바이스 및 서비스는 기존의 케이블, 방송 및 위성 TV 플랫폼을 우회하여 영화 및 TV 컨텐츠에 대한 시청자 액세스를 제공하는 모든 유형의 비디오 또는 스트리밍 미디어를 의미합니다. OTT 플랫폼에는 넷플릭스, 훌루, 아마존 프라임 비디오와 같은 유명 스트리밍 서비스가 포함되며, 이러한 서비스는 인터넷을 통해 스마트폰, 태블릿, PC, 스마트 TV와 같은 연결된 기기에 직접 전달된다, Roku, Amazon Fire TV, Apple TV와 같은 OTT 디바이스는 인터넷 연결과 사용자의 TV 사이의 연결고리 역할을 하여 스트리밍 컨텐츠의 소비를 촉진하고, 스트리밍 컨텐츠의 소비를 촉진한다, 스트리밍 컨텐츠 소비를 촉진하고 검색 기능, 앱 통합, 음성 제어 등의 기능으로 사용자 경험을 향상시킵니다.
OTT 서비스의 부상은 소비자가 무엇을, 언제, 어떻게 시청할 것인지에 대한 통제력을 강화함으로써 엔터테인먼트 및 미디어 환경을 재구성하고 있습니다. 기존 TV와 달리 OTT 플랫폼은 언제 어디서나 여러 기기에서 컨텐츠를 스트리밍할 수 있는 유연한 시청 경험을 제공합니다. 이러한 변화는 '코드 커팅'으로 알려진 현상으로 이어져 시청자들이 기존 케이블 TV 계약을 포기하고 더 저렴한 가격에 더 많은 맞춤형 컨텐츠를 제공하는 스트리밍 서비스를 선택하게 되었습니다. 개인화된 컨텐츠 트렌드는 데이터 분석의 발전으로 더욱 가속화되고 있으며, OTT 서비스가 개인의 시청 습관과 취향에 따라 컨텐츠를 추천할 수 있게 되었습니다. 또한, 기존 TV 채널에서 볼 수 없었던 고품질의 오리지널 컨텐츠가 제공되면서 많은 시청자들이 이러한 플랫폼으로 몰리고 있으며, 시청자 참여와 컨텐츠 소비의 역학이 변화하고 있습니다.
OTT 디바이스 및 서비스 시장의 성장은 기술 발전, 소비자 행동 변화, 규제 변화 등 여러 가지 요인에 의해 이루어지고 있습니다. 광대역 인프라의 급속한 개선과 인터넷의 빠른 속도로 인해 고화질 비디오 스트리밍이 그 어느 때보다 쉽게 이용할 수 있게 되면서 OTT 서비스의 전 세계 보급을 뒷받침하고 있습니다. 편의성에 대한 소비자 수요는 폭주 시청과 온디맨드 컨텐츠에 대한 선호도 증가와 맞물려 시장을 계속 발전시키고 있습니다. 또한, 모바일 퍼스트 스트리밍 옵션의 도입으로 스마트폰에 대한 엔터테인먼트 의존도가 높아짐에 따라, 더 많은 사람들이 스마트폰에 의존하고 있습니다. 망중립성 규정과 데이터 프라이버시 법과 같은 규제 변화도 서비스 제공 방식과 고객 경험을 개선하기 위한 데이터 활용 방식에 영향을 미치면서 시장 역학에 영향을 미치고 있습니다.
조사 대상 기업 예(총 95건)
Amazon.com, Inc.
Akamai Technologies, Inc.
Beijing Xiaomi Technology Co., Ltd.
DISH Network LLC
Apalya Technologies Pvt., Ltd.
Aloys
Accedo
Ad Insertion Platform
CuriosityStream LLC
DigiVive Services Pvt., Ltd.
Broadpeak
DaCast
Agama Technologies
Dish TV India
ActiveVideo
목차
제1장 조사 방법
제2장 주요 요약
시장 개요
주요 기업
시장 동향과 촉진요인
세계 시장 전망
제3장 시장 분석
미국
캐나다
일본
중국
유럽
프랑스
독일
이탈리아
영국
기타 유럽
아시아태평양
세계 기타 지역
제4장 경쟁
LSH
영문 목차
영문목차
Global OTT Devices and Services Market to Reach US$467.9 Billion by 2030
The global market for OTT Devices and Services estimated at US$147.4 Billion in the year 2023, is expected to reach US$467.9 Billion by 2030, growing at a CAGR of 17.9% over the analysis period 2023-2030. Video Content, one of the segments analyzed in the report, is expected to record a 18.3% CAGR and reach US$252.9 Billion by the end of the analysis period. Growth in the Text & Images Content segment is estimated at 16.5% CAGR over the analysis period.
The U.S. Market is Estimated at US$45.0 Billion While China is Forecast to Grow at 21.0% CAGR
The OTT Devices and Services market in the U.S. is estimated at US$45.0 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$61.1 Billion by the year 2030 trailing a CAGR of 21.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 14.8% and 15.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 15.8% CAGR.
Global OTT Devices and Services Market - Key Trends and Drivers Summarized
Over-the-top (OTT) devices and services refer to any type of video or streaming media that provides viewer access to movies or TV content bypassing traditional cable, broadcast, and satellite television platforms. These services are delivered directly over the internet to connected devices such as smartphones, tablets, computers, and smart TVs. OTT platforms include well-known streaming services like Netflix, Hulu, and Amazon Prime Video, which offer a diverse library of films, TV shows, documentaries, and original programming on-demand. OTT devices, such as Roku, Amazon Fire TV, and Apple TV, facilitate the consumption of streaming content by acting as a bridge between the internet connection and the user's television, enhancing the user experience with features like search functionality, app integration, and voice control.
The rise of OTT services is reshaping the entertainment and media landscapes by offering consumers more control over what, when, and how they watch. Unlike traditional TV, OTT platforms provide a flexible viewing experience with the ability to stream content anytime and from anywhere, on multiple devices. This shift has led to the phenomenon known as "cord-cutting," where viewers are abandoning traditional cable TV subscriptions in favor of streaming services that often offer more tailored content at a lower cost. The trend towards personalized content has been further propelled by advances in data analytics, allowing OTT services to recommend content based on individual viewing habits and preferences. Moreover, the availability of high-quality, original content that can't be found on conventional TV channels is drawing more viewers to these platforms, changing the dynamics of viewer engagement and content consumption.
The growth in the OTT devices and services market is driven by several factors, including technological advancements, changes in consumer behavior, and regulatory shifts. Rapid improvements in broadband infrastructure and increasing internet speeds have made streaming high-quality video more accessible than ever, supporting the widespread adoption of OTT services globally. Consumer demand for convenience, coupled with a growing preference for binge-watching and on-demand content, continues to propel the market forward. Additionally, the introduction of mobile-first streaming options caters to a demographic that increasingly relies on smartphones for entertainment. Regulatory changes, such as net neutrality rules and data privacy laws, also influence market dynamics by affecting how services are delivered and how data is used to enhance customer experiences.
Select Competitors (Total 95 Featured) -
Amazon.com, Inc.
Akamai Technologies, Inc.
Beijing Xiaomi Technology Co., Ltd.
DISH Network LLC
Apalya Technologies Pvt., Ltd.
Aloys
Accedo
Ad Insertion Platform
CuriosityStream LLC
DigiVive Services Pvt., Ltd.
Broadpeak
DaCast
Agama Technologies
Dish TV India
ActiveVideo
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
OTT Devices and Services - Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
An Introduction to OTT Devices and Services
Types of OTT Content
Types of OTT Content Viewers/Users
Advantages of OTT Services
Global Market Prospects & Outlook
Competition
Leading Streaming Services by Subscriber Base (in Million)
Global SVOD Services Market Breakdown of Subscriber Base (in %) by Service Provider
Streaming Media Market: Breakdown of Leading Brands by Installed Base among US Broadband Households
World Brands
Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Rapid Growth of Media & Entertainment Industry & Rise in Demand for High-Quality Streaming Content to Drive Market Gains
Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
OTT Platforms Disrupt the Entertainment Industry
Sustained Increase in Internet Video Consumption Spurs Growth in OTT Video Market
Notable Trends in Over-The-Top Streaming
Use of Advanced technologies by Service Providers to Propel Market Growth
Artificial Intelligence (AI) Emerges as a Key Technology to Induce Market Growth
Conventional Media Houses Look to OTT Distribution to Enhance Revenue Generation Potential
Growing Sales of Connected & Internet-Enabled Devices in Rise in Multiscreen Viewing Expand Market Potential
Smartphones & Tablets Emerge as a High Growth Devices to Access OTT Services
Global Mobile Internet Market: Percentage Breakdown of Revenues by Mobile Internet Category (in %)
Market Benefits from the Rising Sales of Smart TVs
Household Penetration (in %) of Smart TVs by Region for 2020 and 2026
OTT Video Services Expand to Smart Displays
Rise in Internet Penetration and Availability of High-Speed Broadband Networks to Spur Opportunities
World Internet Penetration Rate (in %) by Geographic Region
Internet Penetration Rate (%) in Select Countries
Global Consumer IP Traffic Volume (in Exabytes) for the Years 2017 and 2020
Global Mobile Data Traffic in EB/Month for the Year 2015, 2017, 2019, 2021, 2023 and 2025
Rise in High-Speed 5G Network Technology to Transform OTT Devices & Services Market
5G Smartphone Sales in Million Units: 2019-2022
Global Smartphone Subscription Breakdown by Technology for 2019 and 2025
Ad-Supported VOD Platforms Gain Prominence
SVOD Market Poised for High Gains in the Future
Customized Content Provision: A Lucrative Revenue Generation Opportunity
Consumer Preference for Premium Content Augurs Well for OTT Services and Devices Market
OTT Streaming Devices Benefits Market Growth
Growing Importance of Content Delivery Networks for OTT Players
Content Discovery & Recommendation Tools Come to the Aid of OTT Players
Big Data Plays a Part in Strengthening Accuracy of Content Recommendations
OTT and VOD Services Emerge to Fight Against Media Piracy
Advanced Features of Modern Connected Devices Enhance Appeal & Image of OTT Services
Cloud Streaming Gathers Pace in OTT Market
Opportunities for VOD Services in Non-Entertainment Sectors to Fuel Future Growth
Challenges Confronting OTT Devices & Services Market
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World OTT Devices and Services Market Analysis of Annual Sales in US$ Million for Years 2017 through 2030
TABLE 2: World Recent Past, Current & Future Analysis for OTT Devices and Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 3: World Historic Review for OTT Devices and Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 4: World 13-Year Perspective for OTT Devices and Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2017, 2024 & 2030
TABLE 5: World Recent Past, Current & Future Analysis for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 6: World Historic Review for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 7: World 13-Year Perspective for Video by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
TABLE 8: World Recent Past, Current & Future Analysis for Text & Images by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 9: World Historic Review for Text & Images by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 10: World 13-Year Perspective for Text & Images by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
TABLE 11: World Recent Past, Current & Future Analysis for VoIP by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 12: World Historic Review for VoIP by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 13: World 13-Year Perspective for VoIP by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
TABLE 14: World Recent Past, Current & Future Analysis for Mobile Devices & Computers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 15: World Historic Review for Mobile Devices & Computers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 16: World 13-Year Perspective for Mobile Devices & Computers by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
TABLE 17: World Recent Past, Current & Future Analysis for Smart TVs & Set-Top Boxes by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 18: World Historic Review for Smart TVs & Set-Top Boxes by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 19: World 13-Year Perspective for Smart TVs & Set-Top Boxes by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
TABLE 20: World Recent Past, Current & Future Analysis for Gaming Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 21: World Historic Review for Gaming Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 22: World 13-Year Perspective for Gaming Consoles by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
TABLE 23: World Recent Past, Current & Future Analysis for Subscription-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 24: World Historic Review for Subscription-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 25: World 13-Year Perspective for Subscription-based by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
TABLE 26: World Recent Past, Current & Future Analysis for Advertising-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 27: World Historic Review for Advertising-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 28: World 13-Year Perspective for Advertising-based by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
TABLE 29: World Recent Past, Current & Future Analysis for Other Revenue Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 30: World Historic Review for Other Revenue Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 31: World 13-Year Perspective for Other Revenue Models by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
Market Overview
OTT Services Market in the US: Breakdown of Revenues (in %) by Service Provider
TABLE 32: USA Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 33: USA Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 34: USA 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2024 & 2030
TABLE 35: USA Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 36: USA Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 37: USA 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2024 & 2030
TABLE 38: USA Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 39: USA Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 40: USA 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2024 & 2030
CANADA
TABLE 41: Canada Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 42: Canada Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 43: Canada 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2024 & 2030
TABLE 44: Canada Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 45: Canada Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 46: Canada 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2024 & 2030
TABLE 47: Canada Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 48: Canada Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 49: Canada 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2024 & 2030
JAPAN
OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
TABLE 50: Japan Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 51: Japan Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 52: Japan 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2024 & 2030
TABLE 53: Japan Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 54: Japan Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 55: Japan 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2024 & 2030
TABLE 56: Japan Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 57: Japan Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 58: Japan 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2024 & 2030
CHINA
OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
TABLE 59: China Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 60: China Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 61: China 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2024 & 2030
TABLE 62: China Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 63: China Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 64: China 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2024 & 2030
TABLE 65: China Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 66: China Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 67: China 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2024 & 2030
EUROPE
OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
Market Overview
Increasing Availability of SVOD Content Boosts Market Prospects
SVOD Market in EU28: Percentage Breakdown of Subscribers (in %) by Company
TABLE 68: Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 69: Europe Historic Review for OTT Devices and Services by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 70: Europe 13-Year Perspective for OTT Devices and Services by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK and Rest of Europe Markets for Years 2017, 2024 & 2030
TABLE 71: Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 72: Europe Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 73: Europe 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2024 & 2030
TABLE 74: Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 75: Europe Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 76: Europe 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2024 & 2030
TABLE 77: Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 78: Europe Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 79: Europe 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2024 & 2030
FRANCE
OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
TABLE 80: France Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 81: France Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 82: France 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2024 & 2030
TABLE 83: France Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 84: France Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 85: France 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2024 & 2030
TABLE 86: France Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 87: France Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 88: France 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2024 & 2030
GERMANY
OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
TABLE 89: Germany Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 90: Germany Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 91: Germany 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2024 & 2030
TABLE 92: Germany Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 93: Germany Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 94: Germany 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2024 & 2030
TABLE 95: Germany Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 96: Germany Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 97: Germany 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2024 & 2030
ITALY
TABLE 98: Italy Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 99: Italy Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 100: Italy 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2024 & 2030
TABLE 101: Italy Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 102: Italy Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 103: Italy 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2024 & 2030
TABLE 104: Italy Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 105: Italy Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 106: Italy 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2024 & 2030
UNITED KINGDOM
OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
TABLE 107: UK Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 108: UK Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 109: UK 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2024 & 2030
TABLE 110: UK Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 111: UK Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 112: UK 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2024 & 2030
TABLE 113: UK Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 114: UK Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 115: UK 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2024 & 2030
REST OF EUROPE
TABLE 116: Rest of Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 117: Rest of Europe Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 118: Rest of Europe 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2024 & 2030
TABLE 119: Rest of Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 120: Rest of Europe Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 121: Rest of Europe 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2024 & 2030
TABLE 122: Rest of Europe Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 123: Rest of Europe Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 124: Rest of Europe 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2024 & 2030
ASIA-PACIFIC
OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
India
Indian Online Video Subscription Platforms Market Share Breakdown (in %) by Subscriber Base
Indian OTT Audio Streaming Market Breakdown of Leading Players (in %)
TABLE 125: Asia-Pacific Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 126: Asia-Pacific Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 127: Asia-Pacific 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2024 & 2030
TABLE 128: Asia-Pacific Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 129: Asia-Pacific Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 130: Asia-Pacific 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2024 & 2030
TABLE 131: Asia-Pacific Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 132: Asia-Pacific Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 133: Asia-Pacific 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2024 & 2030
REST OF WORLD
TABLE 134: Rest of World Recent Past, Current & Future Analysis for OTT Devices and Services by Content - Video, Text & Images and VoIP - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 135: Rest of World Historic Review for OTT Devices and Services by Content - Video, Text & Images and VoIP Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 136: Rest of World 13-Year Perspective for OTT Devices and Services by Content - Percentage Breakdown of Value Revenues for Video, Text & Images and VoIP for the Years 2017, 2024 & 2030
TABLE 137: Rest of World Recent Past, Current & Future Analysis for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 138: Rest of World Historic Review for OTT Devices and Services by Platform - Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 139: Rest of World 13-Year Perspective for OTT Devices and Services by Platform - Percentage Breakdown of Value Revenues for Mobile Devices & Computers, Smart TVs & Set-Top Boxes and Gaming Consoles for the Years 2017, 2024 & 2030
TABLE 140: Rest of World Recent Past, Current & Future Analysis for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 141: Rest of World Historic Review for OTT Devices and Services by Revenue Model - Subscription-based, Advertising-based and Other Revenue Models Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
TABLE 142: Rest of World 13-Year Perspective for OTT Devices and Services by Revenue Model - Percentage Breakdown of Value Revenues for Subscription-based, Advertising-based and Other Revenue Models for the Years 2017, 2024 & 2030
