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향수 시장 분석 및 예측(-2034년) : 유형, 제품, 용도, 최종 사용자, 형태, 재료 유형, 유통 채널, 기능성, 포장
Perfume Market Analysis and Forecast to 2034: Type, Product, Application, End User, Form, Material Type, Distribution Channel, Functionality, Packaging
상품코드 : 1762183
리서치사 : Global Insight Services
발행일 : 2025년 07월
페이지 정보 : 영문 340 Pages
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한글목차

향수 시장은 2024년 538억 달러에서 2034년에는 951억 달러로 확대되며 CAGR은 약 5.9%를 나타낼 것으로 예측됩니다. 향기로운 바디 스프레이를 포함한 향수의 생산과 유통을 포괄하고 있습니다. 성분과 지속가능한 성분에 대한 수요의 급증, 개인화된 향기, 소비자와의 참여 강화를 위한 디지털 플랫폼의 통합 등을 들 수 있습니다.

업계 개요 :

세계의 관세와 지정학적 긴장이, 특히 아시아에서의 향수 시장공급 체인을 재구축하고 있습니다. 중국이 국내 생산능력 강화에 중점을 두고 있는 것은 무역마찰 속에서 자급자족의 목표를 내걸고 있는 것과 일치합니다. 대만은 특히 중국으로부터의 지정학적 위험을 피해야 합니다. 올해까지 시장 발전는 지역 간 협력과 탄력있는 공급망에 달려 있습니다. 중동 분쟁은 세계 공급망의 혼란을 악화시켜 에너지 가격과 생산 비용에 영향을 줄 수 있습니다.

시장 세분화
유형 오 드 퍼퓸, 오 드 뚜왈렛, 오 드 코롱, 퍼퓸 오일, 고체 향수, 바디미스트, 롤온향수
제품 고급 향수, 대중 향수, 틈새 향수, 유니섹스 향수, 연예인 향수, 천연 향수
용도 개인용, 업무용, 선물용
최종 사용자 남성, 여성, 유니섹스, 어린이
모양 액체, 고체, 젤
재료 유형 합성, 천연, 유기농
유통 채널 온라인 상점, 오프라인 상점, 전문 상점, 백화점
기능성 오래 지속, 내수성, 저자극성, 비건
포장 유리병, 플라스틱병, 롤온, 스프레이

시장 개요 :

향수 시장은 고급품, 대중품, 틈새 향수 등 명확한 부문에 의해 특징지어집니다. 향수는 브랜드로서의 강한 전통과 눈이 빚어진 소비자를 포로로 하는 혁신적인 처방으로부터 이익을 얻고 있는 것입니다. 소비자들에게 뒷받침되고 견인력을 늘리고 있습니다. 이러한 하위 부문은 지속가능성과 개인의 표현이라는 광범위한 동향에 맞추기 위해 소비자의 기호를 재구축할 수 있는 큰 가능성을 지니고 있습니다. 기술 발전은 시장의 매력을 더욱 향상시키고 혁신과 성장을 위한 유리한 기회를 제공합니다.

경쟁 개요 :

향수 시장은 고급품과 프리미엄 분야가 지배적이며, 독특하고 개성적인 향기를 요구하는 소비자의 기호에 의해 틈새 브랜드나 장인적 브랜드가 견인력을 늘리고 있습니다. 고급 브랜드와 관련된 프레스티지의 매력에 힘입어 아시아태평양의 신흥 시장은 가처분 소득 증가와 중간층의 급증으로 수요가 급증하고 있습니다. 특히 유럽에서는 규제의 영향으로 성분의 투명성과 환경에 대한 영향이 중시되어 제품의 처방과 마케팅 전략이 형성되고 있습니다. 전자상거래와 가상 향기 경험의 상승은 소비자와의 교류를 재정의할 것으로 예측됩니다.

주요 동향과 촉진요인 :

향수 시장은 진화하는 소비자의 기호와 혁신적인 제품 제공으로 르네상스를 경험하고 있습니다. 브랜드는 개인의 취향이나 기호에 맞춘 주문제작의 향수를 만들 수 있게 되어 있습니다. 게다가 E-Commerce와 디지털 마케팅의 대두가 시장 상황를 재구성해, 브랜드가 세계의 소비자에게 용이하게 도달할 수 있게 되어 있습니다. 게다가 신흥 시장에서의 중류계급의 인구 증가는 가처분소득이 증가하여 소비자가 사치품에 빠져들면서 수요를 밀어 올리고 있습니다.

억제와 도전 :

향수 시장은 현재 일련의 심각한 억제요인과 과제를 극복하고 있습니다. 또한 지속 가능하고 환경 친화적인 제품을 요구하는 소비자의 기호의 고조는 제조업체에 조달과 생산 방법의 적응을 강요하지만, 이것은 비용과 시간이 걸립니다. 큰 장벽이 되어, 국제적인 사업 확대 노력을 복잡하게 하고 있습니다. 또한, 시장에서는 틈새 브랜드나 유명 브랜드와의 경쟁이 격화하고 있어 소비자의 관심이나 로열티가 세분화되고 있습니다. 소비자들의 선호도 변화에 따라 브랜드는 연구개발에 많은 투자를 필요로 하고 자원을 압박하여 제품 포트폴리오를 복잡하게 하고 있습니다.

목차

제1장 향수 시장 개요

제2장 주요 요약

제3장 시장에 관한 중요 인사이트

제4장 향수 시장 전망

제5장 향수 시장 전략

제6장 향수 시장 규모

제7장 향수 시장 : 유형별

제8장 향수 시장 : 제품별

제9장 향수 시장 : 용도별

제10장 향수 시장 : 최종 사용자별

제11장 향수 시장 : 형태별

제12장 향수 시장 : 재료 유형별

제13장 향수 시장 : 유통 채널별

제14장 향수 시장 : 기능성별

제15장 향수 시장 : 포장별

제16장 향수 시장 : 지역별

제17장 경쟁 구도

제18장 기업 프로파일

KTH
영문 목차

영문목차

Perfume Market is anticipated to expand from $53.8 billion in 2024 to $95.1 billion by 2034, growing at a CAGR of approximately 5.9%. Perfume Market encompasses the production and distribution of fragrances, including perfumes, colognes, and scented body sprays. It caters to diverse consumer preferences, with segments ranging from luxury to mass-market offerings. Key trends include a surge in demand for natural and sustainable ingredients, personalized scents, and the integration of digital platforms for enhanced consumer engagement. The market is driven by evolving fashion trends, increasing disposable incomes, and a growing emphasis on personal grooming, presenting lucrative opportunities for innovation and expansion.

Industry Overview:

Global tariffs and geopolitical tensions are reshaping the perfume market's supply chains, particularly in Asia. In Japan and South Korea, reliance on imported fragrance oils exposes them to tariff-induced cost pressures, prompting a strategic pivot towards local ingredient sourcing and innovation. China's focus on bolstering domestic production capabilities aligns with its broader self-sufficiency goals amid trade tensions. Taiwan, a key player in fragrance ingredient supply, must navigate geopolitical risks, particularly from China. The global perfume market is experiencing steady growth, driven by luxury and niche segments, yet it faces supply chain vulnerabilities. By 2035, market evolution will hinge on regional collaborations and resilient supply chains. Middle East conflicts could exacerbate global supply chain disruptions, impacting energy prices and production costs.

Market Segmentation
TypeEau de Parfum, Eau de Toilette, Eau de Cologne, Perfume Oil, Solid Perfume, Body Mist, Roll-On Perfume
ProductLuxury Perfumes, Mass Market Perfumes, Niche Perfumes, Unisex Perfumes, Celebrity Perfumes, Natural Perfumes
ApplicationPersonal Use, Commercial Use, Gift
End UserMen, Women, Unisex, Children
FormLiquid, Solid, Gel
Material TypeSynthetic, Natural, Organic
Distribution ChannelOnline Retail, Offline Retail, Specialty Stores, Department Stores
FunctionalityLong-lasting, Water-resistant, Hypoallergenic, Vegan
PackagingGlass Bottles, Plastic Bottles, Roll-On, Spray

Market Overview:

The Perfume Market is characterized by distinct segments, including luxury, mass, and niche fragrances, with the luxury segment leading due to its association with prestige and superior quality. This segment's dominance is driven by rising disposable incomes and consumer inclination towards premium and artisanal products. Notably, luxury perfumes benefit from strong brand heritage and innovative formulations that captivate discerning consumers. Emerging sub-segments such as eco-friendly and personalized fragrances are gaining traction, propelled by increasing environmental consciousness and the desire for unique, customized scents. These sub-segments hold significant potential to reshape consumer preferences, as they align with broader trends of sustainability and individual expression. Technological advancements in fragrance development, such as AI-driven scent creation and sustainable sourcing, further enhance the market's appeal, offering lucrative opportunities for innovation and growth. As consumer awareness and demand for ethical products grow, these emerging sub-segments are poised to impact the market's trajectory profoundly.

Geographical Overview:

The global perfume market is witnessing notable growth across various regions, each exhibiting unique characteristics. In North America, the market thrives due to high consumer spending and a penchant for premium fragrances. The region's diverse demographics and cultural influences drive demand for a wide range of scents. Europe remains a significant player, with a rich heritage in perfumery. Countries like France and Italy are renowned for their luxury brands. The market benefits from a well-established distribution network and a strong focus on quality and innovation. In the Asia Pacific, the perfume market experiences rapid expansion. Rising disposable incomes and increasing urbanization contribute to heightened demand. Consumers in countries like China and India are increasingly drawn to Western luxury brands, enhancing market growth. Latin America presents a growing market, with Brazil leading in consumption. The region's vibrant culture and affinity for personal grooming products bolster perfume sales. Local brands are gaining traction alongside international players. The Middle East & Africa region is emerging as a lucrative market. The demand for luxury and niche fragrances is on the rise, driven by affluent consumers. The cultural significance of perfumes in daily life further propels market growth.

Competition Overview:

The perfume market is dominated by luxury and premium segments, with niche and artisanal brands gaining traction due to consumer preferences for unique and personalized fragrances. The dominance of these segments is fueled by a growing demand for high-quality ingredients and the allure of prestige associated with luxury brands. Europe remains a key player in the market, driven by its rich heritage in perfumery, while emerging markets in Asia-Pacific are witnessing a surge in demand due to increasing disposable incomes and a burgeoning middle class. Major companies in this sector are leveraging brand heritage and innovation to maintain their competitive edge. Regulatory influences, particularly in Europe, focus on ingredient transparency and environmental impact, shaping product formulations and marketing strategies. The future outlook for the perfume market is optimistic, with sustainability and digital engagement expected to play pivotal roles. The rise of e-commerce and virtual scent experiences are anticipated to redefine consumer interactions. Despite challenges such as fluctuating raw material prices and regulatory compliance, innovation in sustainable practices and personalized offerings presents significant growth opportunities.

Recent Developments:

The perfume market has witnessed notable developments over the past three months. Firstly, L'Oreal announced a strategic partnership with a leading biotech firm to develop sustainable fragrance ingredients, aiming to reduce environmental impact. In a significant acquisition, Estee Lauder acquired a niche luxury fragrance brand to expand its portfolio in the high-end market segment. Meanwhile, Chanel launched an innovative line of eco-friendly perfumes, aligning with the growing consumer demand for sustainable products. The European Union introduced new regulations on fragrance allergens, prompting companies to reformulate certain products to comply with stricter safety standards. Lastly, Coty unveiled a strategic investment plan to enhance its digital presence and e-commerce capabilities, reflecting the increasing shift towards online retail in the fragrance industry. These events highlight the dynamic nature of the perfume market, with a strong emphasis on sustainability, regulatory compliance, and digital transformation as key drivers of future growth.

Key Companies:

Interparfums, Givaudan, Symrise, Firmenich, Robertet, Coty, Shiseido, Puig, L' Artisan Parfumeur, Mane, Amouage, Clive Christian, Penhaligon's, Creed, Byredo, Diptyque, Jo Malone, Natura, Molton Brown, Acqua di Parma

Key Trends and Drivers:

The perfume market is experiencing a renaissance, driven by evolving consumer preferences and innovative product offerings. A key trend is the growing demand for personalized fragrances, as consumers seek unique scents that reflect their individuality. Advances in technology, such as AI and machine learning, are enabling brands to create bespoke perfumes tailored to individual tastes and preferences. Sustainability is another pivotal driver, with eco-conscious consumers gravitating towards brands that emphasize ethical sourcing and environmentally friendly packaging. As a result, companies are adopting sustainable practices, including the use of natural ingredients and biodegradable materials. Additionally, the rise of e-commerce and digital marketing is reshaping the market landscape, allowing brands to reach a global audience with ease. The increasing influence of social media and celebrity endorsements is also shaping consumer choices, as influencers and celebrities launch their own fragrance lines, attracting younger demographics. Furthermore, the growing middle-class population in emerging markets is boosting demand, as disposable incomes rise and consumers indulge in luxury products. These trends and drivers are setting the stage for substantial growth in the perfume market, presenting lucrative opportunities for innovative and adaptive brands.

Restraints and Challenges:

The perfume market is currently navigating a series of significant restraints and challenges. A primary challenge is the volatility in raw material prices, which affects production costs and profit margins. Many natural ingredients are subject to climatic changes and geopolitical tensions, leading to supply chain disruptions. Additionally, the growing consumer preference for sustainable and eco-friendly products pressures manufacturers to adapt their sourcing and production methods, which can be costly and time-consuming. Regulatory compliance also presents a formidable barrier, as different regions impose varying standards on ingredients and labeling, complicating international expansion efforts. Furthermore, the market is seeing increased competition from niche and celebrity brands, which fragment consumer attention and loyalty. Lastly, changing consumer preferences towards personalized and unique scents require brands to invest heavily in research and development, straining resources and complicating product portfolios. These challenges collectively pose significant hurdles for sustained growth in the perfume industry.

Research Scope:

Our research scope provides comprehensive market data, insights, and analysis across a variety of critical areas. We cover Local Market Analysis, assessing consumer demographics, purchasing behaviors, and market size within specific regions to identify growth opportunities. Our Local Competition Review offers a detailed evaluation of competitors, including their strengths, weaknesses, and market positioning. We also conduct Local Regulatory Reviews to ensure businesses comply with relevant laws and regulations. Industry Analysis provides an in-depth look at market dynamics, key players, and trends. Additionally, we offer Cross-Segmental Analysis to identify synergies between different market segments, as well as Production-Consumption and Demand-Supply Analysis to optimize supply chain efficiency. Our Import-Export Analysis helps businesses navigate global trade environments by evaluating trade flows and policies. These insights empower clients to make informed strategic decisions, mitigate risks, and capitalize on market opportunities.

TABLE OF CONTENTS

1: Perfume Market Overview

2: Executive Summary

3: Premium Insights on the Market

4: Perfume Market Outlook

5: Perfume Market Strategy

6: Perfume Market Size

7: Perfume Market, by Type

8: Perfume Market, by Product

9: Perfume Market, by Application

10: Perfume Market, by End User

11: Perfume Market, by Form

12: Perfume Market, by Material Type

13: Perfume Market, by Distribution Channel

14: Perfume Market, by Functionality

15: Perfume Market, by Packaging

16: Perfume Market, by Region

17: Competitive Landscape

18: Company Profiles

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