중국의 시장은 최근 20년간 크게 성장하고 있으며, 제조 부문의 성장과 소비 확대에 의해 사회와 경제 양상은 크게 변화하고 있습니다. 중국은 산업 제품과 소비재의 주요 생산국이며 현재도 성장을 계속하고 있으나 연구개발 및 신제품 개발면에서는 여전히 뒤처져 있으며, 국내 제조업체의 다수는 독자 브랜드 제품을 개발하기 위한 지적재산 및 재원을 가지고 있지 않습니다.
중국의 여성용 향수 시장 동향을 조사했으며, 비지니스 환경, 시장 동향, 마케팅 전략 등의 정보를 정리하여 전해드립니다.
This study focuses on China's Women Perfume market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China's society and economy. China is one of the world's major producers for industrial and consumer products. Far outpacing other economies in the world, China is the world's fastest growing market for the consumptions of goods and services. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. Rapid consolidation between medium and large players is anticipated since the Chinese government has been encouraging industry consolidation with an effort to regulate the industry and to improve competitiveness in the world market.
Although China has enjoyed the benefits of an expanding market for production and distribution, the industry is suffering from minimal innovation and investment in R&D and new product development. The sector's economies of scale have yet to be achieved. Most domestic manufacturers lack the autonomic intellectual property and financial resources to develop their own brand name products.
This new study focuses on market trends and forecasts with historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented.
The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases.
Asia Market Info & Dev Co. is one of the leading sources for up-to-date market information and research on the fastest-growing Chinese markets. We have published over 2,000 reports focusing on the Chinese markets, industry forecasts and company profiles. We provide hard-to-find market data and analyses. Our publications are intended to help international marketers identify business opportunities and promote their product sales in the Chinese markets.