임베디드 금융 시장 분석 및 예측(-2034년) : 유형, 제품, 서비스, 기술, 구성 요소, 용도, 최종 사용자, 배포, 기능, 솔루션
Embedded Finance Market Analysis and Forecast to 2034: Type, Product, Services, Technology, Component, Application, End User, Deployment, Functionality, Solutions
상품코드 : 1762121
리서치사 : Global Insight Services
발행일 : 2025년 07월
페이지 정보 : 영문 314 Pages
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한글목차

임베디드 금융 시장은 2024년 1,043억 달러에서 2034년 5,484억 달러로 확대되며 CAGR은 약 18.1%를 나타낼 것으로 예측됩니다. 이 시장은 기술의 진보, 편의성에 대한 소비자 수요, 산업의 디지털 변혁이 원동력이 되고 있습니다.

업계 개요

세계의 관세와 지정학적 긴장은 특히 동아시아의 임베디드 금융 시장에 큰 영향을 미치고 있습니다. 수출규제에 직면하고 있는 중국은 금융서비스 테크놀로지의 자급자족에 초점을 맞추고, 핀테크 혁신을 급피치로 진행하고 있습니다. 세계의 임베디드 금융 시장은 디지털 변환과 원활한 금융 서비스를 요구하는 소비자 수요에 의해 급성장하고 있습니다. 공급 체인과 전략적 제휴를 조건으로 시장은 크게 성장하고 있습니다. 중동 분쟁은 세계 공급 체인의 취약성을 악화시키고, 특히 에너지 가격과 물류 비용에 영향을 미치므로 비즈니스 지출에 영향을 미칩니다.

시장 세분화
유형 임베디드 뱅킹, 임베디드 보험, 임베디드 투자, 임베디드 대출, 임베디드 결제, 임베디드 자산 관리
제품 결제 게이트웨이, 디지털 지갑, API 플랫폼, 대출 플랫폼, 보험 플랫폼, 투자 플랫폼, 서비스로서의 은행
서비스 컨설팅, 통합, 지원 및 유지보수, 관리 서비스, 훈련 및 교육
기술 블록체인, 인공지능, 머신러닝, 사물 인터넷, 클라우드 컴퓨팅, API, 빅 데이터
구성 요소 소프트웨어, 하드웨어, 서비스
용도 소매, 의료, 여행 및 접객, 전자상거래, 금융 서비스, 통신, 자동차, 부동산
최종 사용자 개인, 중소기업, 대기업, 정부기관
배포 온프레미스, 클라우드 기반, 하이브리드
기능 거래 처리, 리스크 관리, 고객 온보딩, 데이터 분석, 규정 준수 관리
솔루션 사기 탐지, 고객 경험 향상, 규제 준수, 운영 효율성, 수익 창출

시장 개요 :

임베디드 금융 시장은 금융 서비스를 비금융 플랫폼에 통합하여 견조한 확장을 이어가고 있습니다. 그리고 오픈 뱅킹과 같은 기술적 진보로 다양한 플랫폼에 대한 결제 솔루션의 통합이 용이해졌기 때문입니다. 그리고 기존의 뱅킹에 혁명을 가져올 가능성을 지니고 있습니다. 또한 보험과 대출의 하위 부문도 데이터 분석을 활용하여 개인화된 상황에 특화된 금융 상품을 제공하는 플랫폼으로서 견인력을 늘리고 있습니다. 파트너십의 상승은 시장 역학을 강화하고 혁신을 촉진하며 서비스 범위를 확대하고 있습니다.

충돌 개요 :

임베디드 금융 시장은 원활하고 사용자 중심의 금융 솔루션에 대한 수요가 증가함에 따라 비금융 플랫폼 내에서 금융 서비스의 통합이 주도되고 있습니다. 이 통합은 전자상거래, 통신, 운송 등의 분야에서 특히 두드러지며, 기업은 임베디드 금융을 활용하여 고객 참여와 충성도를 높이고 있습니다. 북미는 견고한 기술 인프라와 소비자 대응력으로 인해 여전히 최전선에 있습니다. 반면 아시아태평양은 디지털 전환과 급성장하는 핀테크 생태계에 힘입어 급속히 기세를 늘리고 있습니다. 경쟁 동향은 핀테크의 혁신자와 전통적인 금융기관이 혼재하여 형성되어 있으며, 각각이 이 변화의 흐름을 살리려고 경쟁하고 있습니다. 규제 프레임 워크는 특히 유럽과 북미에서 데이터 프라이버시 및 사이버 보안과 같은 새로운 문제를 해결하기 위해 진화하고 있으며 이는 시장 성장을 유지하는 데 필수적입니다. 앞으로는 오픈 뱅킹과 API 기술의 진보에 힘입어 시장은 크게 확대될 전망입니다. 개인화된 금융 서비스의 상승과 사물 인터넷(IoT) 장치의 보급은 규제 준수 및 기술 통합과 관련된 지속적인 과제에도 불구하고 시장을 더욱 활성화할 것으로 예측됩니다.

주요 동향과 촉진요인 :

임베디드 금융 시장은 비금융 플랫폼에 대한 금융 서비스의 통합에 견인되어 강력한 성장을 이루고 있습니다. 이 동향은 금융서비스에 대한 액세스를 민주화하고 다양한 분야에서의 혁신을 촉진하고 있습니다. 디지털 지갑과 결제 솔루션의 보급은 또한 소비자의 기대를 재구성하고 원활하고 통합된 금융 경험에 대한 수요를 촉진합니다. 규제의 진전에 의해 통합 프로세스가 합리화되어 새로운 진입 장벽이 낮아지고 있습니다.

억제와 도전 :

임베디드 금융 시장은 현재 몇 가지 주요 억제요인과 과제를 가지고 있습니다. 또한 금융 서비스를 비금융 플랫폼에 통합하려면 고급 기술이 필요하며 개발에는 비용과 시간이 걸립니다. 고객은 금융 데이터를 비전통적인 금융기관과 공유하는 것에 경계심을 갖고 있으며, 이것이 보급률의 방해가 될 가능성이 있습니다. 기존의 금융기관과의 경쟁이 위협이 되고 있습니다. 이러한 기존 금융기관은 브랜드 인지도와 기존 고객 기반을 강점으로 하고, 신규 참가 기업이 시장 점유율을 획득하는 것을 어렵게 하고 있습니다.

목차

제1장 임베디드 금융 시장 개요

제2장 주요 요약

제3장 시장에 관한 중요 인사이트

제4장 임베디드 금융 시장 전망

제5장 임베디드 금융 시장 전략

제6장 임베디드 금융 시장 규모

제7장 임베디드 금융 시장 : 유형별

제8장 임베디드 금융 시장 : 제품별

제9장 임베디드 금융 시장 : 서비스별

제10장 임베디드 금융 시장 : 기술별

제11장 임베디드 금융 시장 : 구성 요소별

제12장 임베디드 금융 시장 : 용도별

제13장 임베디드 금융 시장 : 최종 사용자별

제14장 임베디드 금융 시장 : 배포별

제15장 임베디드 금융 시장 : 기능별

제16장 임베디드 금융 시장 : 솔루션별

제17장 임베디드 금융 시장 : 지역별

제18장 경쟁 구도

제19장 기업 프로파일

KTH
영문 목차

영문목차

Embedded Finance Market is anticipated to expand from $104.3 billion in 2024 to $548.4 billion by 2034, growing at a CAGR of approximately 18.1%. Embedded Finance Market refers to the integration of financial services within non-financial platforms, enabling seamless access to banking, lending, insurance, and payment solutions. This market is driven by technological advancements, consumer demand for convenience, and the digital transformation of industries. Companies across sectors leverage embedded finance to enhance customer experience, increase engagement, and create new revenue streams, fostering innovation in financial ecosystems.

Industry Overview:

Global tariffs and geopolitical tensions are significantly influencing the Embedded Finance Market, particularly in East Asia. Japan and South Korea are enhancing their financial technology ecosystems to mitigate reliance on foreign tech, spurred by trade frictions with the US and China. China, confronted with export restrictions, is fast-tracking its fintech innovations, focusing on self-sufficiency in financial services technology. Taiwan, with its semiconductor prowess, plays a pivotal role yet remains vulnerable to cross-strait tensions. The global embedded finance market is burgeoning, driven by digital transformation and consumer demand for seamless financial services. By 2035, the market is poised for substantial growth, contingent on adaptive supply chains and strategic collaborations. Middle East conflicts exacerbate global supply chain vulnerabilities, particularly affecting energy prices and logistics costs, thereby influencing operational expenditures.

Market Segmentation
TypeEmbedded Banking, Embedded Insurance, Embedded Investments, Embedded Lending, Embedded Payments, Embedded Wealth Management
ProductPayment Gateways, Digital Wallets, API Platforms, Lending Platforms, Insurance Platforms, Investment Platforms, Banking-as-a-Service
ServicesConsulting, Integration, Support and Maintenance, Managed Services, Training and Education
TechnologyBlockchain, Artificial Intelligence, Machine Learning, Internet of Things, Cloud Computing, APIs, Big Data
ComponentSoftware, Hardware, Services
ApplicationRetail, Healthcare, Travel and Hospitality, E-commerce, Financial Services, Telecommunications, Automotive, Real Estate
End UserIndividuals, Small and Medium Enterprises, Large Enterprises, Government
DeploymentOn-Premises, Cloud-Based, Hybrid
FunctionalityTransaction Processing, Risk Management, Customer Onboarding, Data Analytics, Compliance Management
SolutionsFraud Detection, Customer Experience Enhancement, Regulatory Compliance, Operational Efficiency, Revenue Generation

Market Overview:

The Embedded Finance Market is experiencing robust expansion, fueled by the integration of financial services into non-financial platforms. The digital payments segment stands as the leading sector, driven by the proliferation of e-commerce and the increasing consumer preference for seamless transaction experiences. This dominance is attributed to technological advancements such as APIs and open banking, which facilitate easy integration of payment solutions into various platforms. The banking-as-a-service (BaaS) sub-segment is emerging prominently, offering potential to revolutionize traditional banking by providing modular financial services. Additionally, the insurance and lending sub-segments are gaining traction, as platforms leverage data analytics to offer personalized and context-specific financial products. The rise of fintech partnerships with traditional financial institutions is enhancing market dynamics, fostering innovation and expanding service reach. As consumer expectations for convenience and customization grow, these emerging sub-segments are poised to significantly impact the market landscape, driving further evolution and growth.

Geographical Overview:

The embedded finance market is experiencing robust growth across diverse regions, each exhibiting unique characteristics. North America leads the market, driven by technological advancements and a strong fintech ecosystem. The region's financial institutions are increasingly integrating embedded finance solutions to enhance customer experiences and streamline operations. Europe follows closely, with a focus on innovation and regulatory support fostering a conducive environment for embedded finance. The region's emphasis on open banking and digital transformation further propels market growth. In Asia Pacific, the embedded finance market is expanding rapidly, fueled by a surge in digital payments and e-commerce activities. The region's large population and increasing smartphone penetration create fertile ground for embedded finance solutions. Moreover, partnerships between fintech companies and traditional financial institutions are accelerating market development. Latin America and the Middle East & Africa are emerging markets with significant potential. Latin America is witnessing a rise in digital banking and financial inclusion initiatives, while the Middle East & Africa are recognizing the strategic importance of embedded finance in driving economic growth and financial innovation.

Competition Overview:

The Embedded Finance Market is predominantly led by the integration of financial services within non-financial platforms, driven by the increasing demand for seamless, user-centric financial solutions. This integration is particularly pronounced in sectors such as e-commerce, telecommunications, and transportation, where businesses leverage embedded finance to enhance customer engagement and loyalty. The North American region remains at the forefront due to its robust technological infrastructure and consumer readiness, while the Asia-Pacific region is rapidly gaining momentum, fueled by digital transformation and a burgeoning fintech ecosystem. Competitive dynamics are shaped by a mix of fintech innovators and traditional financial institutions, each vying to capitalize on this transformative trend. Regulatory frameworks, particularly in Europe and North America, are evolving to address emerging challenges such as data privacy and cybersecurity, which are critical to sustaining market growth. Looking ahead, the market is poised for substantial expansion, propelled by advancements in open banking and API technologies. The rise of personalized financial services and the proliferation of Internet of Things (IoT) devices are expected to further catalyze the market, despite ongoing challenges related to regulatory compliance and technological integration.

Recent Developments:

In the rapidly evolving embedded finance market, recent developments have underscored the sector's growing significance and dynamism. Goldman Sachs has announced a strategic partnership with Marqeta, aiming to enhance its embedded finance offerings by leveraging Marqeta's cutting-edge card-issuing platform. This collaboration is expected to streamline financial services integration for businesses globally. Meanwhile, Stripe has launched a new suite of embedded financial products designed to simplify the integration of payment processing, lending, and banking services for enterprises, thereby broadening its market reach. In Europe, the regulatory landscape is shifting as the European Commission unveiled new guidelines to facilitate the integration of financial services into non-financial platforms, promoting innovation while ensuring consumer protection. Additionally, Ant Group has expanded its embedded finance capabilities by acquiring a majority stake in a leading Southeast Asian fintech firm, aiming to bolster its presence in the region. Finally, PayPal has introduced an innovative embedded finance solution tailored for small businesses, providing seamless access to credit and financial management tools, thus enhancing operational efficiency and growth potential.

Key Companies:

Railsbank, Solarisbank, Marqeta, Modulr, Bankable, Synapse, Unit, Finix, Bond, Galileo Financial Technologies, Weavr, Basiq, Sila, Drive Wealth, Treasury Prime, Rize, Cambr, Clear Bank, Contis, Alviere

Key Trends and Drivers:

The embedded finance market is experiencing robust growth, driven by the integration of financial services into non-financial platforms. A key trend is the rise of Banking-as-a-Service (BaaS) models, enabling companies to offer financial products without a banking license. This trend is democratizing access to financial services and fostering innovation across various sectors. Another significant trend is the increasing collaboration between fintech companies and traditional financial institutions. These partnerships are enhancing service offerings and expanding customer reach. The proliferation of digital wallets and payment solutions is also reshaping consumer expectations, driving demand for seamless and integrated financial experiences. The surge in e-commerce and digital platforms is a primary driver, as businesses seek to enhance customer engagement through embedded financial services. Additionally, regulatory advancements are streamlining the integration process, reducing barriers for new entrants. Opportunities abound in emerging markets where digital adoption is accelerating, providing fertile ground for embedded finance solutions to thrive.

Restraints and Challenges:

The embedded finance market is currently navigating several significant restraints and challenges. A primary challenge is the regulatory landscape, which remains fragmented across different regions, creating compliance complexities for market players. These regulatory hurdles can slow down innovation and increase operational costs. Additionally, the integration of financial services into non-financial platforms requires sophisticated technology, which can be costly and time-consuming to develop. This technological barrier limits entry for smaller firms and startups. Another challenge is consumer trust and data privacy concerns. Users are wary of sharing financial data with non-traditional financial institutions, which can hinder adoption rates. Moreover, the rapid pace of technological change demands continuous adaptation from companies, straining resources and capabilities. Lastly, competition from established financial institutions, which are also investing in embedded finance solutions, poses a threat. These incumbents have the advantage of brand recognition and existing customer bases, making it difficult for new entrants to gain market share. These challenges collectively impede the growth trajectory of the embedded finance market.

Research Scope:

Our research scope provides comprehensive market data, insights, and analysis across a variety of critical areas. We cover Local Market Analysis, assessing consumer demographics, purchasing behaviors, and market size within specific regions to identify growth opportunities. Our Local Competition Review offers a detailed evaluation of competitors, including their strengths, weaknesses, and market positioning. We also conduct Local Regulatory Reviews to ensure businesses comply with relevant laws and regulations. Industry Analysis provides an in-depth look at market dynamics, key players, and trends. Additionally, we offer Cross-Segmental Analysis to identify synergies between different market segments, as well as Production-Consumption and Demand-Supply Analysis to optimize supply chain efficiency. Our Import-Export Analysis helps businesses navigate global trade environments by evaluating trade flows and policies. These insights empower clients to make informed strategic decisions, mitigate risks, and capitalize on market opportunities.

TABLE OF CONTENTS

1: Embedded Finance Market Overview

2: Executive Summary

3: Premium Insights on the Market

4: Embedded Finance Market Outlook

5: Embedded Finance Embedded Finance Market Strategy

6: Embedded Finance Market Size

7: Embedded Finance Market, by Type

8: Embedded Finance Market, by Product

9: Embedded Finance Market, by Services

10: Embedded Finance Market, by Technology

11: Embedded Finance Market, by Component

12: Embedded Finance Market, by Application

13: Embedded Finance Market, by End User

14: Embedded Finance Market, by Deployment

15: Embedded Finance Market, by Functionality

16: Embedded Finance Market, by Solutions

17: Embedded Finance Market, by Region

18: Competitive Landscape

19: Company Profiles

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