Motorbike Taxi Market, Southeast Asia and India, 2024-2030
상품코드:1857166
리서치사:Frost & Sullivan
발행일:2025년 09월
페이지 정보:영문 77 Pages
라이선스 & 가격 (부가세 별도)
한글목차
규제 강화, 전동화, 플랫폼 혁신으로 오토바이 택시 플랫폼이 변혁적 성장을 경험
동남아시아 전역의 오토바이 생태계는 규제 제도화, 전기화, 디지털 플랫폼 확장, 진화하는 운전자 행동이 융합되면서 변혁적 변화를 겪고 있습니다. 본 연구는 시장 성숙도, 규제 준비도, 플랫폼 채택률이 각기 다른 5개 주요 국가(인도, 인도네시아, 베트남, 태국, 필리핀)의 바이크 택시 시장에 대한 포괄적이고 미래 지향적인 분석을 제공합니다.
이들 국가에 만연한 2륜차 보급률과 고질적인 교통 체증 속에서 바이크 택시는 특히 단거리 통근, 퍼스트/라스트 마일 이동, 도시 외곽 접근을 위한 초지역적, 경제적이고 민첩한 모빌리티 솔루션으로 부상했습니다. 이 연구는 모빌리티 운영사, OEM, 규제 기관, 투자자, 생태계 지원 기관 등 이해관계자들에게 2025년부터 2030년까지 동남아시아의 진화하는 바이크 택시 시장을 탐색하기 위한 데이터 기반 전략적 로드맵을 제공합니다.
시장을 독점하는 주요 동향
1. 오토바이 택시 차량의 전기화 : 이는 유가 상승, 정부의 전기차 인센티브, 도시 대기질 목표에 의해 추진되고 있습니다. 전기화는 인도, 베트남, 인도네시아 전역에서 차량의 총소유비용(TCO)과 플랫폼의 수익성을 재편하고 있습니다.
2. 규제 제도화 및 시범 면허 제도 : 필리핀, 인도, 베트남 정부는 시범 프로그램, 면허 체계, 도시별 운영 지침을 통해 해당 분야를 제도화하며 공공-민간 협력 및 모달 통합의 문을 열고 있습니다.
3. 안전, 보험 및 승객 신뢰 메커니즘 : 의무 헬멧 착용, 운전자 배경 조사, 앱 내 SOS 기능, 사고 보험 등 안전 의무 사항이 특히 인도와 베트남에서 플랫폼 규정 준수 및 승객 확보 전략의 핵심이 되고 있습니다.
4. 긱 경제 통합 및 다중 앱 사용 행태 : 배달 앱과 운송 앱을 오가는 긱 노동자들의 운전자 충성도가 약화되고 있습니다. 금융 서비스, 다중 모드 소득원, 전기차 접근성을 제공하는 플랫폼이 고가치 운전자들을 유지할 것입니다.
5. 2선 도시 및 도시 근교 지역으로의 확장 : 대도시 포화 상태에 따라 운영사들은 대중교통 서비스가 부족한 저비용 개인 이동수단 수요가 높은 미서비스 지역으로 진출하고 있습니다.
목차
조사 범위
분석 범위
세분화
동남아시아 오토바이 택시 시장 구조
성장 환경 : 오토바이 택시 시장의 전환
왜 성장이 어려워지고 있는가?
전략적 필수 과제 8(TM)
오토바이 택시 산업에 대한 상위 3대 전략적 필수 요소의 영향
오토바이 택시 시장 생태계
경쟁 환경
주요 경쟁업체
오토바이 택시 시장 성장 발전기
성장 지표
성장 촉진요인
성장 억제요인
예측에 관한 고찰
수익, 차량 규모 예측
국가별, 수익 예측
수익 예측 분석
국가별, 차량 규모 예측
가격 동향과 예측 분석
긱 노동자들은 이륜차를 무엇에 사용할까?
오토바이 택시가 도시 지역 이동에 가장 좋은 이유
이륜차 보급률 대 1인당 GDP
대중교통 접근성이 오토바이 택시 채택에 미치는 영향
주요 도시 이동성 지표를 통한 오토바이 택시 벤치마킹
이륜차 시장의 수익화율은?
오토바이 택시의 전동화 동향
오토바이 택시의 안전 동향
각국의 규제
인도의 오토바이 택시 시장 성장 발전기
성장 지표
수익, 차량 규모 예측
예측 분석
경쟁 벤치마킹
비즈니스 모델 비교
인도의 자전거 규제 연혁
전동화 : 인도 오토바이 택시 시장에서의 과제와 대처
안전성 : 인도 오토바이 택시 시장에서의 과제와 대처
Rapido : 인도의 오토바이 택시 시장에 혁명을 가져온 사례 연구
인도네시아의 오토바이 택시 시장 성장 발전기
성장 지표
수익, 차량 규모 예측
예측 분석
경쟁 벤치마킹
비즈니스 모델 비교
인도네시아 오토바이 택시 규제 연혁
전동화 : 인도네시아 오토바이 택시 시장에서의 과제와 대처
안전성 : 인도네시아 오토바이 택시 시장의 과제와 대처
Gojek : 인도네시아의 오토바이 택시 시장에 혁명을 가져온 사례 연구
태국의의 오토바이 택시 시장 성장 발전기
성장 지표
수익, 차량 규모 예측
예측 분석
경쟁 벤치마킹
비즈니스 모델 비교
태국의 오토바이 택시 규제 연혁
전동화 : 태국 오토바이 택시 시장에서의 과제와 대처
안전성 : 태국 오토바이 택시 시장에서의 과제와 대처
GrabBike : 태국의 오토바이 택시 시장에 혁명을 가져온 사례 연구
베트남의 오토바이 택시 시장 성장 발전기
성장 지표
수익, 차량 규모 예측
예측 분석
경쟁 벤치마킹
비즈니스 모델 비교
베트남의 오토바이 택시 규제 연혁
전동화 : 베트남 오토바이 택시 시장에서의 과제와 대처
안전성 : 베트남 오토바이 택시 시장에서의 과제와 대처
Be Bike : 베트남의 오토바이 택시 시장에 혁명을 가져온 사례 연구
필리핀의 오토바이 택시 시장 성장 발전기
성장 지표
수익, 차량 규모 예측
예측 분석
경쟁 벤치마킹
비즈니스 모델 비교
필리핀 자전거 규제 연혁
전동화 : 필리핀 오토바이 택시 시장에서의 과제와 대처
안전성 : 필리핀 오토바이 택시 시장에서의 과제와 대처
Angkas : 필리핀 오토바이 택시 시장에 혁명을 가져온 사례 연구
오토바이 택시 시장의 성장 기회
성장 기회 1 : 이륜차 차량의 전동화
성장 기회 2 : 2선 도시 주변 시장 확대
성장 기회 3 : 긱 경제의 수익화
성장 기회 4 : 규제 정비
부록 및 다음 단계
성장 기회의 장점과 영향
다음 단계
자료 목록
면책사항
HBR
영문 목차
영문목차
Bike Taxi Platforms are Experiencing Transformational Growth due to Regulatory Momentum, Electrification, and Platform Innovation
The bike taxi ecosystem across Southeast Asia is undergoing transformational change, shaped by a convergence of regulatory formalization, electrification, digital platform scaling, and evolving driver behavior. This study offers a comprehensive and forward-looking analysis of the bike taxi market across 5 key countries-India, Indonesia, Vietnam, Thailand, and the Philippines-each at varying stages of market maturity, regulatory readiness, and platform adoption.
With widespread 2-wheeler ownership and a congestion endemic across these countries, bike taxis have emerged as a hyperlocal, affordable, and agile mobility solution, especially for short commutes, first-/last-mile travel, and peri-urban access. This study equips stakeholders, including mobility operators, OEMs, regulators, investors, and ecosystem enablers, with a data-backed, strategic roadmap to navigate Southeast Asia's evolving bike taxi market between 2025 and 2030.
This study provides a multi-dimensional view of the bike taxi market across the 5 countries mentioned above, with 2024 as the base year and forecasts extending to 2030. For each market, the study includes:
Market definition and business model segmentation
Fleet and revenue market sizing (2024-2030)
Detailed breakdowns of current and projected fleet sizes, annual gross market revenue, and CAGR analysis by country
Top 3 strategic trends in each country, each explored through: oWhat the trend is about oWhy the trend is emerging (policy, demand, cost shifts) oImplications for stakeholders (platforms, drivers, regulators)
Comparative competitive landscape
Business model comparison
Profiles of leading operators such as Rapido, Angkas, Grab, Gojek, and Be, with benchmarking on USP, revenue models, partnerships, electrification strategy, and expansion footprint.
Key Trends Governing the Market
1.Electrification of bike raxi fleets: This is driven by rising fuel prices, government EV incentives, and urban air quality goals. Electrification is reshaping vehicle TCO and platform profitability across India, Vietnam, and Indonesia.
2.Regulatory formalization and pilot licensing: Governments in the Philippines, India, and Vietnam are formalizing the sector through pilot programs, licensing frameworks, and city-level operational guidelines, opening doors for public-private collaboration and modal integration.
3.Safety, insurance, and rider trust mechanisms: Safety mandates such as compulsory helmets, driver background checks, in-app SOS, and accident insurance are becoming central to platform compliance and rider acquisition strategies, particularly in India and Vietnam.
4.Gig economy consolidation and multi-app behavior: Driver loyalty is diminishing as gig workers switch between delivery and transport apps. Platforms that offer financial services, multi-modal income streams, and EV access will retain high-value drivers.
5.Expansion into tier II cities and peri-urban zones: With metro saturation, operators are moving into underserved areas with limited transit coverage and high demand for low-cost personal mobility.
Research Scope
Role of bike taxis in urban mobility, employment generation, and emissions impact
Fleet and revenue Forecasts by country and regional market share
Operator benchmarking and differentiation through USPs, partnerships, pricing, and electrification strategy
Regulatory and infrastructure landscape, including licensing norms, government pilots, and EV charging/swapping ecosystem
Strategic growth opportunities across electrification, safety, and regulatory collaboration
This study delivers actionable foresight for platform operators, OEMs, regulators, and investors seeking to capture value in Southeast Asia's fragmented but fast-formalizing bike taxi economy. It not only provides forecasts but also strategic clarity on where to play, how to win, and what to watch across the next 5 years.
Revenue and Fleet Size Forecast
Motor Bike Taxis: Revenue and Fleet Size Forecast, Southeast Asia and India, 2024-2030
Revenue CAGR = 11.5%
Fleet Size CAGR = 6.7%
Scope of Analysis
This study provides a comprehensive analysis of the motorbike taxi market across 5 key Asian countries-India, Philippines, Thailand, Vietnam, and Indonesia-with a focus on market evolution, regulatory developments, and urban mobility impact.
Countries excluded from this study include Malaysia, China, South Korea, and Japan due to a lack of bike taxi penetration.
The analysis is rooted in recent market trends, primary research (where available), and comparative insights from global benchmarks.
In this study, the term 'motorbike taxi' refers to 2-wheeled, app-based, or street-hail commercial passenger mobility services, where a pillion passenger is transported on a motorbike for a fare. The study uses 'motorbike taxi' and 'bike taxi' interchangeably.
Revenue is estimated at the operator/aggregator level, excluding taxes but including commissions earned per ride.
All prices are reported in the US dollar and local currencies' equivalents, using 2024 exchange rates and industry-standard fare slabs.
Segmentation:Motorbike Taxi Business Model
Franchise/Hybrid
The aggregator model is the most dominant and scalable.
GrabBike, Gojek, Rapido, and Angkas act as technology platforms that connect freelance bike taxi drivers with passengers through a mobile app.
The operators do not own the vehicles; instead, they earn revenue by charging a commission on each ride or taking a subscription fee from the drivers.
Aggregator-led Model
In the captive fleet model, the rider does not own the motorcycles but rather works for a fixed salary or hourly wages.
This model gives companies greater control over vehicle branding, safety standards, and rider training.
It is ideal for niche segments, such as women-only fleets and EV-only fleets.
Captive Fleet Model
The unorganized model refers to bike taxi services that operate without any digital platform or centralized coordination.
These services are often found near transport hubs, markets, and busy intersections, where drivers offer rides to passengers through verbal negotiation or fixed local fares.
This model is present in Bangkok (Thailand) among motor taxis.
Unorganized Market
The franchise or hybrid model combines elements of both aggregator and captive fleet systems.
Individual entrepreneurs or local operators purchase the right to operate under a larger brand's license.
These franchisees may own the bikes or oversee a fleet of riders, while the central platform provides branding, technology infrastructure, customer support, and, sometimes, driver training.
The Impact of the Top 3 Strategic Imperatives on the Motorbike Taxi Industry
Innovative Business Model
Why
The bike taxi industry thrives on affordability, asset-light scaling, and gig workforce flexibility.
As competition increases and regulations evolve, traditional commission-based models are under pressure.
Operators must differentiate through value-added services, fleet monetization (e.g., advertising, subscriptions), and bundled offerings (e.g., delivery + passenger transport).
Frost Perspective
The industry will witness a shift from single-revenue, ride-based models to multi-layered monetization strategies, including
White-labeled fleet leasing to gig workers
Last-mile logistics integrations
Digital insurance/financing as add-ons
Customer Value Chain Compression
Why
Bike taxi operators operate in a market where speed, simplicity, and savings are paramount.
Traditional commuting often involves 3-4 disconnected touchpoints (walk, wait, ride, connect), especially in cities with poor multimodal integration.
Rapido, Gojek, and Grab are some platforms compressing this journey by offering instant, doorstep, single-app access to transport, payment, and communication.
Frost Perspective
Bike taxi services will evolve into integrated mobility microplatforms, offering seamless intermodal trip planning (bike taxi ? metro ? shared shuttle).
The compression of the customer journey will be critical in Asia where fragmented mobility remains the most significant bottleneck for mass transit adoption.
Transformative Megatrends
Why
Megatrends such as urbanization, youth employment shifts, EV adoption, and digital inclusivity are redefining transport demand in Asia.
The rise of the gig economy, low vehicle ownership among the youth, and the increasing need for fast, affordable commuting have positioned bike taxis as an urban essential rather than an optional convenience.
Frost Perspective
Bike taxis will evolve from an alternative to a policy-aligned, megatrend-powered pillar of urban mobility ecosystems.
Fleet electrification can reduce cost per km and emissions.
Partnerships with governments will integrate bike taxis in smart cities and mobility-as-a-service (MaaS) platforms.
First- and last-mile commuters, low-income workers, students, tourists, corporate mobility
Leading Competitors
Grab, Gojek, Rapido
Revenue Share of Top 3 Competitors (2024)
> 65%
Other Notable Competitors
Be Bike, Uber, Bolt, Angkas
Distribution Structure
App-based bookings
Growth Drivers
Motorbike Taxis: Growth Drivers, Southeast Asia and India, 2024-2030
Rising Urban Congestion and Last-mile Gaps: Jakarta, Manila, Bengaluru, and Bangkok are examples of cities choking with traffic; as a result, commuters are seeking faster, low-cost mobility alternatives. Bike taxis offer a nimble, time-saving option.
Mass Smartphone Penetration and App Ecosystem: 85%+ smartphone penetration across the region enables seamless onboarding of customers and drivers through digital platforms.
Youth Employment and Gig Work Preference: The rising youth unemployment in Southeast Asia is creating a large, flexible, big-ready workforce ready to ride for income.
Regulatory Recognition of Bike Taxis: The formalization of bike taxis through government permits (e.g., Movelt in the Philippines) legitimizes the industry, encouraging investor and user confidence.
Electrification and Battery Swapping Ecosystems: With Ola, Grab, and Gojek, as well as start-ups, investing in eBikes, EV adoption will slash fuel costs and unlock sustainable margins.
Public Transit Integration (MaaS partnerships): Governments are pushing integrated urban mobility-bike taxis will become official first-/last-mile connectors (e.g., MRT, BRT feeder).
Growth Restraints
Lack of Affordable EV Bike Supply
Regulatory Uncertainty and City-level Bans
Opposition from Traditional Transport Unions
Safety and Non-compliance with Helmet Regulations
Fragmented Urban Transport Planning
Table of Contents
Research Scope
Scope of Analysis
Segmentation
Motorbike Taxi Market Structure in Southeast Asia
Growth Environment: Transformation in the Motorbike Taxi Market
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8
The Impact of the Top 3 Strategic Imperatives on the Motorbike Taxi Industry
Ecosystem in the Motorbike Taxi Market
Competitive Environment
Key Competitors
Growth Generator in the Motorbike Taxi Market
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Considerations
Revenue and Fleet Size Forecast
Revenue Forecast by Country
Revenue Forecast Analysis
Fleet Size Forecast by Country
Pricing Trends and Forecast Analysis
What do Gig Workers Use 2-Wheelers for?
Why Bike Taxis are Ideal for Urban Mobility
2-Wheeler Motorization Versus GDP per Capita
How Transit Access Shapes Bike Taxi Adoption
Benchmarking Bike Taxis Across Key Urban Mobility Metrics
How much of the 2-Wheeler Market is Monetized?
Electrification Trends in Bike Taxi Fleets
Safety Trends in Bike Taxi Fleets
Regulations across Countries
Growth Generator in the Indian Motorbike Taxi Market
Growth Metrics
Revenue and Fleet Size Forecast
Forecast Analysis
Competitive Benchmarking
Business Model Comparison
Timeline of Bike Taxi Regulations in India
Electrification: Challenges and Initiatives in India's Bike Taxi Market
Safety: Challenges and Initiatives in India's Bike Taxi Market
Rapido: A Case Study in Revolutionizing India's Bike Taxi Market
Growth Generator in the Indonesian Motorbike Taxi Market
Growth Metrics
Revenue and Fleet Size Forecast
Forecast Analysis
Competitive Benchmarking
Business Model Comparison
Timeline of Bike Taxi Regulations in Indonesia
Electrification: Challenges and Initiatives in Indonesia's Bike Taxi Market
