클라우드 퍼스트 전략과 하이브리드 업무 모델로 SASE 시장 확대 촉진
2025년 SASE 시장 조사에서는 SASE(Secure Access Service Edge)의 진화 상황을 검토하고, 클라우드 우선 전략과 하이브리드 업무 모델을 주요 채택 촉진요인으로 꼽았습니다. 이 보고서는 파편화된 네트워킹 및 보안 솔루션에서 보안, 연결성, 운영 효율성을 향상시키는 완전히 통합된 AI 기반 플랫폼으로 시장 전환을 분석합니다.
주요 조사 결과에 따르면, SASE의 매출은 제로 트러스트 보안 채택, 클라우드 전환, AI를 활용한 위협 방어에 힘입어 2024년부터 2029년까지 연평균 20.1% 성장할 것으로 예측됩니다. 조사 결과, 북미가 주요 시장이며, 규제 중심의 클라우드 보안 수요 증가로 인해 아시아태평양이 가장 빠르게 성장하는 지역으로 꼽혔습니다.
이해관계자 조정, 규제 준수, ROI 정당화 등의 과제가 특히 규제가 심한 산업에서 본격적인 도입을 지연시키고 있습니다. 그러나 MSSP와 통신사업자의 매니지드 SASE 서비스의 등장으로 중견기업에 대한 장벽이 낮아지고 있습니다.
이번 조사에서는 Palo Alto Networks, Cisco, Cato Networks, Versa Networks, Zscaler 등 주요 기업들을 대상으로 경쟁 동향도 분석하였습니다. 앞으로의 성장은 AI를 활용한 보안 자동화, 멀티 클라우드 네트워킹, 산업별 SASE 솔루션에 달려있습니다.
SASE 시장의 변화 가능성을 활용하고자 하는 기업, 서비스 제공업체, 벤더를 위한 실용적인 통찰력을 제공합니다.
수익 예측
보안 액세스 서비스 엣지(SASE) 시장의 2023년 매출은 29억 6,660만 달러로 평가되었고, 조사 기간인 2024-2028년 동안 20.1%의 연평균 복합 성장률(CAGR)로 전체 SASE 시장 규모가 성장할 것으로 예측됩니다.
주요 경쟁사
Cloud-First Strategies and Hybrid Work Models Propel SASE Market Expansion
The 2025 SASE market study examines the evolving landscape of Secure Access Service Edge (SASE), highlighting cloud-first strategies and hybrid work models as key drivers of adoption. The report analyzes the market's transition from fragmented networking and security solutions to fully converged, AI-driven platforms that enhance security, connectivity, and operational efficiency.
Key findings indicate that SASE revenue will grow at a CAGR of 20.1% from 2024 to 2029, driven by zero trust security adoption, cloud migration, and AI-powered threat prevention. The study identifies North America as the dominant market, with APAC emerging as the fastest-growing region due to regulatory-driven cloud security demand.
Challenges such as stakeholder alignment, regulatory compliance, and ROI justification delay full-scale adoption, particularly in highly regulated industries. However, the rise of managed SASE services from MSSPs and telecom providers is lowering barriers for mid-market enterprises.
The study also examines competitive dynamics, highlighting key players like Palo Alto Networks, Cisco, Cato Networks, Versa Networks, and Zscaler. Future growth will hinge on AI-driven security automation, multi-cloud networking, and industry-specific SASE solutions.
This report provides actionable insights for enterprises, service providers, and vendors seeking to capitalize on the SASE market's transformational potential.
Revenue Forecast
The revenue estimate for the base year 2023 for the Secure Access Service Edge market is $2,966.6 million, with a CAGR of 20.1% for the study period 2024-2028 across the SASE market.
Scope of Analysis
Full SASE Revenue Recognition Criteria
Exclusions from SASE Revenue Recognition
Additional Security Services
The Impact of the Top 3 Strategic Imperatives on the Electric Vehicle Battery Value Chain
Disruptive Technologies
AI-Driven Threat Intelligence and Automation in the SASE solutions market.
Why
AI-powered security enables real-time threat detection, automated response, and proactive risk mitigation, reducing reliance on manual intervention across SASE solutions. AIOps significantly improves network performance, security posture, and operational efficiency by automating issue detection and resolution within the Secure Access Service Edge market. Zero trust models demand continuous AI-driven risk assessment to dynamically adapt access controls based on user behavior and threat intelligence in the SASE market.
Frost Perspective
Vendors must integrate AI and machine learning across SASE solutions to enhance security, automate responses, and improve predictive analytics in the Secure Access Service Edge market. AIOps adoption will become a key differentiator, reducing costs, minimizing downtime, and ensuring seamless security operations at scale within the SASE solutions market.
Industry Convergence
Multi-Cloud, Multi-Vendor SASE Evolution in the Secure Access Service Edge market.
Why
Enterprises are moving toward multi-cloud SASE architectures to avoid vendor lock-in and enable seamless integration across AWS, Azure, Google Cloud, and private clouds. Hybrid SASE models allow organizations to gradually transition from legacy infrastructure while maintaining critical on-premises security functions within the SASE market. Organizations require open APIs, policy orchestration, and vendor interoperability to ensure consistent security and network policies across cloud and on-premises environments in SASE solutions.
Frost Perspective
Vendors must provide modular, cloud-agnostic SASE platforms that prioritize security and networking solutions for greater flexibility and scalability in the Secure Access Service Edge market. Enterprises will prioritize SASE solutions that offer customizable development models, supporting both fully converged and hybrid architectures based on individual needs.
Geopolitical Chaos
Data Localization and Compliance Pressures in the Secure Access Service Edge market.
Why
Stricter data sovereignty laws, such as GDPR, India's DPD Act, and US state-level regulations, are forcing enterprises to rethink SASE deployment strategies to ensure compliance. Highly regulated industries including finance, healthcare, and government demand localized SASE deployments with on-premises security controls to protect sensitive data in the SASE market. Organizations require regional PoPs and sovereign cloud instances to maintain low latency, data residency compliance, and secure access across multiple jurisdictions in SASE solutions.
Frost Perspective
Vendors must expand localized SASE deployments, regional PoPs, and sovereign cloud architectures to comply with evolving regulatory frameworks in the Secure Access Service Edge market. Compliance-driven SASE solutions will be a major factor in vendor selection, as enterprises seek border governance solutions to meet various compliance requirements, particularly in highly regulated industries and regions with strict localization mandates within the SASE solutions market.
Key Competitors
Growth Drivers
Growth Restraints