Off-highway Equipment is Experiencing Transformational Growth through Disruptive Technologies and Electrification Trends
The study provides an overview of the off-highway equipment market in China, with a specific focus on construction, mining, and agriculture.
China has a large population of 1.4 billion people, a vast geographical area, and rich natural resources. Key activities such as infrastructure construction, mining, and agriculture have improved the country's off-highway equipment market, which has experienced rapid growth and is maturing.
The study discusses unit shipment, equipment in operation (EIO), revenue, corresponding forecasts, forecast analysis, OEM market share analysis, and revenue share analysis.
China's off-highway equipment market is highly competitive due to the presence of many OEM brands. The study covers information such as competitive environment, growth drivers, growth restraints, government initiatives, the electric off-highway equipment sector, the connected and autonomous driving off-highway equipment sector, and the rental business sector.
The study also highlights growth opportunities for off-highway equipment in existing and future scenarios. Growth opportunities provide stakeholders with practical and actionable recommendations to expand their presence in the value chain.
Revenue Forecast
The revenue estimate for the base year 2024 is $60,451 million and the CAGR for the study period is 5.6% for Construction and Mining Equipment and 10.2% for Agricultural Equipment in the Chinese off-highway equipment market.
Scope of Analysis
This study provides an overview of the Chinese off-highway equipment market, with a specific focus on construction, mining, and agriculture.
China has a large population of 1.4 billion people, a vast geographical area, and rich natural resources. Key activities such as infrastructure construction, mining, and agriculture have improved the country's Chinese Off-Road Equipment Market, which has experienced rapid growth and is maturing.
The study discusses unit shipment, equipment in operation (EIO), revenue, corresponding forecasts, forecast analysis, OEM market share analysis, and revenue share analysis in the context of China's Off-Highway Equipment Market.
China's off-highway equipment market is highly competitive due to the presence of many OEM brands. The study covers information such as competitive environment, growth drivers, growth restraints, government initiatives, the electric off-highway equipment sector, the connected and autonomous driving off-highway equipment sector, and the rental business sector within the Off-highway Equipment industry.
The study also highlights growth opportunities for off-highway equipment in existing and future scenarios. Growth opportunities within the Off-highway Equipment industry provide stakeholders with practical and actionable recommendations to expand their presence in the value chain.
Scope
Geographic Coverage
China
Mainland
Study Period
2023-2030
Base Year
2024
Historical Year
2023
Forecast Period
2025-2030
Monetary Unit
US dollar
1 RMB is equivalent to $0.14
Vehicle Scope
Off-highway equipment
Construction
Mining
Agriculture
The Impact of the Top 3 Strategic Imperatives on the Off-highway Equipment Industry
Disruptive Technologies
WHY:
China's mechanization rate for crop cultivation and harvesting has exceeded 73%. The production of rice, wheat, and corn has been mechanized, impacting the Chinese Off-Road Equipment Market.
In terms of environmental protection and agricultural production, the total amount of agricultural fertilizers used in China has declined for 8 consecutive years, with a year-over-year (YoY) decrease of 1.1% in 2023.
FROST PERSPECTIVE:
Frost & Sullivan expects China's green agricultural product supply capacity to continue to increase in the landscape of the Chinese off-highway equipment market.
Technological progress, especially the mechanization rate of crops such as fruits, vegetables, and tea, will exceed 40%-50% in the next 1-3 years.
The popularity of intelligent agricultural equipment, including autonomous tractors and precision fertilizer applicators, will increase, further affecting the Off-highway Equipment industry.
Transformative Megatrends
WHY:
In its efforts to promote low-carbon and green development, the Chinese government is encouraging social capital stakeholders to participate in ecological protection and restoration, influencing the Chinese Off-Road Equipment Market.
At the same time, the government is supporting the production, sale, and application of electric off-highway equipment in China, including the provision of subsidies to replace old off-highway equipment with newer models.
FROST PERSPECTIVE:
In line with the government's vision and plan, market stakeholders will increase the penetration rate of electrification and accelerate the adoption of electric equipment in different off-highway applications, which is vital for the Off-highway Equipment industry.
In the long term, old off-highway equipment will gradually withdraw from China and be replaced by green powertrains.
Industry Convergence
WHY:
As digitalization and ecosystem development further strengthen, cross-industry cooperation will impact the off-highway equipment market and the broader Chinese off-highway equipment market.
For example, the participation of agricultural product processing enterprises continues to increase, and rural online retail, with a focus on agricultural product live streaming, accelerates the growth of rural eCommerce.
FROST PERSPECTIVE:
In the long term, cooperation among stakeholders in the off-highway equipment market will boost business expansion and optimize benefits related to the Off-highway Equipment industry.
In addition, the R&D of cutting-edge technologies, including big data and artificial intelligence (AI), and their integration with off-highway equipment, will significantly enhance operational efficiency.
Vertical integration will expand the product portfolio and provide end users with seamless one-stop solutions in the overall Chinese Off-Road Equipment Market.
Key Competitors
Construction
Xuzhou Construction Machinery Group Co. Ltd. (XCMG)
Sany Heavy Industry Co. Ltd.
Zoomlion Heavy Industry Science & Technology Co. Ltd.
Guangxi Liugong Machinery Co. Ltd.
Shandong Lingong Construction Machinery Co. Ltd.
Sunward Intelligent Equipment Co. Ltd.
Shantui Construction Machinery Co. Ltd.
Lonking Holdings Ltd.
Caterpillar (China) Investment Co. Ltd.
Komatsu (China) Ltd.
Mining
Xuzhou Construction Machinery Group Co. Ltd. (XCMG)
Sany Heavy Industry Co. Ltd.
Zoomlion Heavy Industry Science & Technology Co. Ltd.
Changzhou Dongfeng Agricultural Machinery Group Co. Ltd.
Changfa Agricultural Equipment Company
Weifang Huaxia Tractor Manufacturing Co. Ltd.
Zoomlion Agriculture Machinery Co. Ltd.
Kubota Agricultural Machinery (Suzhou) Co. Ltd.
Yanmar Agricultural Equipment (China) Co. Ltd.
Shandong Shifeng Group Co. Ltd.
Competitive Environment
Number of Competitors
More than 250 OEMs, including 6 OEMs with revenue greater than $2,000 million related to the Chinese off-highway equipment market
Competitive Factors
Cost, performance, technical support, technology, maintenance and service support, reliability, contractor relationships, customer relationships in the Off-highway Equipment industry
Key End-user Industry Verticals
Manufacturing, automotive, oil and gas, construction, mining, agriculture, equipment rental within the Chinese Off-Road Equipment Market
Leading Competitors
XCMG, Sany, Zoomlion, Liugong, Lovol
Revenue Share of Top 5 Competitors (2024)
46.2%
Other Notable Competitors
YTO, World, Lingong
Distribution Structure
OEMs, retail sales, direct sales within the Chinese Off-Highway Equipment Market
Growth Drivers
Driver
1-2 Years
3-4 Years
5-6 Years
With the expansion of urban areas and the migration of permanent residents to higher-tier cities, the rural permanent population is gradually decreasing. The proportion of urban population in the total national population (urbanization rate) has increased from 53.1% in 2012 to 65.2% in 2022, and 66.2% in 2023 associated with the Chinese off-highway equipment market.
High
High
High
The Chinese government encourages the replacement of old off-highway equipment by providing purchase subsidies, thereby promoting equipment upgrades and consumption cycles within the Off-highway Equipment industry.
High
High
Low
The government has improved the National Land Use Master Plan, including agricultural land, construction land, mining land, land consolidation, and reclamation, as well as comprehensive land management at the provincial, municipal, and county levels influencing the Chinese Off-Road Equipment Market.
High
Medium
Low
The total amount of cultivated land continues to increase, and the supply capacity of agricultural products will continue to improve. With the implementation of food security and ecological protection policies, China's cultivated land area has increased for 3 consecutive years since 2021, with a net increase of 17.6 million mu**.
Medium
Medium
Low
Investment growth in mineral geological exploration will continue, supporting the associated mining activities. In 2023, new mineral deposits were discovered, and breakthroughs were made in large oil and gas basins, including Tarim, Junggar, and Bohai Bay within the context of the Off-highway Equipment industry.
Medium
Low
Low
Growth Restraints
Restraint
1-2 Years
3-4 Years
5-6 Years
Owing to well-developed infrastructure, there is limited potential for further expansion in key cities. As a result, domestic infrastructure demand is gradually reducing, further compressing the construction industry's development, especially in cities with a significant concentration of historical buildings and cultural heritage sites affecting the Chinese off-highway equipment market.
High
High
High
Housing demand has reached saturation following a period of rapid economic growth, compounded by the one-child inheritance rights established by parents and grandparents due to the One-child Policy that was in effect from 1979 to 2015. In addition, in 2023 and 2024, the sales prices of both new and second-hand homes in 70 large and medium-sized cities have consistently decreased impacting the Off-highway Equipment industry.
High
High
Medium
The macroeconomic environment has adversely affected the financial stability of Chinese real estate developers. Since 2021, many companies, including leading companies in the real estate market, have defaulted on their debts, leading to a decline in consumer confidence regarding the Chinese Off-Road Equipment Market.
High
High
Medium
Mining activities are strictly controlled. The Chinese government protects the rights and interests of resources and assets, in accordance with laws and regulations, especially ecological spaces with special and important functions associated with the Off-highway Equipment industry.
Medium
Medium
Medium
Agricultural labor wages are low. Though farmers' income is growing, it remains more than 40% lower than that of urban employment. The gap in labor productivity between the primary industry and the secondary and tertiary industries remains significant in the context of the Chinese off-highway equipment market.
Low
Low
Low
Table of Contents
Research Scope
Scope of Analysis
Segmentation
Key Questions This Study Will Answer
Growth Environment: Transformation in the Off-highway Equipment Market
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8
The Impact of the Top 3 Strategic Imperatives on the Off-highway Equipment Industry
Growth Environment: Ecosystem in the Off-highway Equipment Market
Competitive Environment
Key Competitors
Growth Opportunity Analysis: Growth Generator in the Off-highway Equipment Market
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Considerations
Economic Environment: Gross Domestic Product GDP Growth
Economic Environment: Construction Revenue
Economic Environment: Total Mine Production
Economic Environment: Agricultural Acreage
Energy Consumption Overview
Government Initiatives
Off-highway Equipment Unit Sales: Market Overview
Off-highway EIO: Market Overview
OEM Market Share
Market Share Analysis
Growth Opportunity Analysis: Electrification in the Off-highway Equipment Market
Powertrain Technology Roadmap
Electric Equipment Launches
Electric Equipment Unit Sales and EIO
Growth Opportunity Analysis: Connectivity and Automation in the Off-highway Equipment Market
Connected and Autonomous Driving Off-highway Ecosystem
Connected Off-highway Equipment Applications: Definitions and Segmentation
Telematics Solutions
Autonomous Off-highway Initiatives
Off-highway Telematics in Operation
Autonomous EIO
Growth Opportunity Analysis: Rental Business in the Off-highway Equipment Market
Off-highway Equipment Rental Market Overview
Off-highway Equipment Rental Business Models
Off-highway Equipment Rental Highlights
Growth Opportunity Analysis: Growth Generator in the Off-highway Equipment Sector, Forecast by Segment
Off-highway Equipment Market Overview
Off-highway Equipment: Unit Sales and Revenue
Construction Equipment Unit Sales Forecast
Mining Equipment Unit Sales Forecast
Agricultural Equipment Unit Sales Forecast
Construction EIO Forecast
Mining EIO Forecast
Agricultural EIO Forecast
Revenue Forecast
Unit Forecast
Forecast Analysis
Pricing Trends
Revenue Share
Revenue Share Analysis
Growth Opportunity Universe in the Off-highway Equipment Market
Growth Opportunity 1: Electric Off-highway Equipment
Growth Opportunity 2: Connected and Autonomous Off-highway Equipment
Growth Opportunity 3: Government Initiatives Accelerate Off-highway Equipment Upgrades