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Frost & Sullivan
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The Strategic Imperative 8(TM)
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Frost Radar
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Shift Toward Localized, Digital-first Retail Channels Drive Growth Opportunities
As the electric vehicle (EV) industry evolves, Chinese EV OEMs are poised to enhance their dominance globally. Geographic expansion is becoming inevitable for most established Chinese EVs and start-up OEMs as competition intensifies in China's EV industry. This Frost & Sullivan analysis provides an overview of the global retail approaches of Chinese EV OEMs, focusing on Europe, North America, and Asia. It highlights the retail and aftersales strategies of Chinese EV players operating in diverse geographies and discusses areas of opportunities for OEMs and aftersales stakeholders. Chinese EV OEMs' adoption of retail approaches differs between home and global segments based on their regional goals. This analysis examines the implications of these strategies on Chinese EV automakers' growth potential. Questions This Analysis Will Answer What are the retail strategies Chinese EV OEMs adopt in different regions? What are the main trends driving industry penetration for Chinese EV OEMs? Where do the Chinese OEMs stand against competitors in their respective regions? What is the impact of Chinese EV sales growth on local automakers? How will the political and regulatory environments in the respective regions impact the growth of Chinese EVs? As part of the strategy execution evaluation of Chinese EV OEMs, the analysis also covers regional desirability, product alignment, and capability to manage industry drivers and restraints.
Table of Contents
Transformation in Chinese EV OEMs' Global Retail Approach
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Chinese EV OEMs' Global Retail Approach
Ecosystem
Chinese EV OEMs' Retail Strategy-Overview
Definitions
Research Methodology
Questions This Study Will Answer
Segmentation-Sales Channels/OEM Categories/Regions
Competitive Environment
OEM Competitors by Region
Growth Generator
Key Growth Metrics
Market Share of Top 5 EV OEMs by Region
Market Share of Top Chinese EV OEMs by Region
Retail Channel Adoption of Chinese EV OEMs by Region-Comparison Summary
Retail Approach of Native Traditional OEMs vs Chinese EV OEMs-Comparison Summary
Growth Drivers
Growth Restraints
Potential Trends Impacting the Growth of Chinese EV OEMs Globally
Chinese EV OEMs' Innovative Vehicle Retailing Approaches
Key Findings-Current and Future Outlook
Chinese EV OEMs' Global Retail Approach-Overview
Chinese EV OEMs' Global Retail Strategy-Summary
EV Sales Trend-China
Chinese EV OEMs Operating in China-An Overview
Chinese EV OEMs Operating in China-Key Highlights
Chinese EV OEMs' Go-to-Market Approach in China
Rationale/Implications of Retail Approaches in the Domestic Market (China)
Types of Retail Models Chinese EV OEMs Adopt Globally
Aftersales Approaches of Chinese EV OEMs by Retail Models
Opportunities for Chinese EV OEMs Globally by Region
Chinese EV OEMs to Watch in Global Expansion
Chinese EV OEMs' Global Retail Approach-Europe
EV Sales Trend by OEM Origin and Category-Europe
Political Climate/Regional Regulations-Europe
Chinese EV OEMs' Capabilities in Europe
Chinese EV OEMs' Go-to-Market Approach-Europe
Chinese EV OEMs' Customer Engagement Approach-Europe
Rationale/Implications of Chinese EV OEMs' Retail Approaches-Europe
Price Analysis-Europe
Potential Revenue Opportunities for Aftermarket Stakeholders-Europe
Overview of Chinese EV OEMs Operating in Europe
Evaluation of Chinese EV OEMs' Strategy Execution-Europe
Chinese EV OEMs' Retail Impact on Local Industry Stakeholders-Europe
Chinese EV OEMs' Global Retail Approach-North America and Asia
EV Sales Trend by OEM Origin and Category-North America (United States)
EV Sales Trend by OEM Origin and Category-North America (Canada)
EV Sales Trend by OEM Origin and Category-Asia (India)
EV Sales Trend by OEM Origin and Category-Asia (Japan)
Chinese EV OEMs' Capabilities in North America and Asia
Political Climate/Regional Regulations-North America
Political Climate/Regional Regulations-Asia
Chinese EV OEMs' Go-to-Market Approach-North America and Asia
Chinese EV OEMs' Customer Engagement Approach-North America and Asia
Rationale/Implications of Chinese EV OEMs' Retail Approaches-North America
Rationale/Implications of Chinese EV OEMs' Retail Approaches-Asia
Price Analysis-North America and Asia
Overview of Chinese EV OEMs Operating in North America and Asia
Evaluation of Chinese EV OEMs' Strategy Execution-North America
Evaluation of Chinese EV OEMs' Strategy Execution-Asia (India/Japan)
Chinese EV OEMs' Retail Impact on Local Industry Stakeholders-North America and Asia
Case Examples
Case Examples-Europe
Case Examples-North America and Asia
Growth Opportunity Universe
Growth Opportunity 1-Ownership Choices and Service Innovation
Growth Opportunity 2-Localized Operations to Enhance Brand Recognition
Growth Opportunity 3-Data Monetization
Key Conclusions
Appendix
Appendix-OEMs Operating by Region/Country
Best Practices Recognition
Best Practices Recognition
Frost Radar
Next Steps
Benefits and Impacts of Growth Opportunities
Next Steps
Take the Next Step
List of Exhibits
Legal Disclaimer
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