The global pecan market is forecasted to expand at a CAGR of 7.2% from 2024 to 2031, growing from a valuation of US$ 2.01 Bn in 2024 to approximately US$ 3.28 Bn by the end of the forecast period. This growth is driven by increasing consumer demand for pecan-based snacks and confectionery, expanding popularity in non-traditional markets, and rising adoption of direct-to-consumer (D2C) models.
Pecan has become a preferred snack option in markets such as the U.S., Canada, Mexico, and Western Europe due to its nutty flavor and health benefits. In addition, the emergence of new snacking categories-such as salted, BBQ, and glazed pecans-has further fueled consumer interest. The pecan is also gaining traction in the confectionery sector, with pecan-based treats like pecan pralines, pecan candies, and milk chocolate pecans rising in popularity.
Drivers of Market Growth
Diverse Snacking Options: Pecan snack varieties have expanded, offering consumers options such as roasted, maple-glazed, and butter-roasted pecans. The versatility of pecan in both snack and confectionery categories supports its increased consumption.
Direct-to-Consumer (D2C) Model: The D2C approach has empowered pecan producers with valuable consumer insights, helping brands foster a direct relationship with end consumers and tailor products to meet specific market demands.
Growing 'Snackification' Trend: Consumers are increasingly replacing meals with nutritious snacks, creating demand for pecans as a plant-based source of protein, vitamins, and minerals. The trend aligns with the 'snackification' shift, furthering the appeal of pecan as a healthy snack choice.
Pecan-Centric Campaigns: Campaigns like "Pecan, More than Pie" have shifted consumer perceptions of pecans beyond their traditional pie association, positioning pecans as versatile ingredients in confectionery, snacks, and more.
Keto Diet Influence: Pecans have gained popularity within the keto diet community due to their low carbohydrate and high fat content, positioning them as an ideal component in ketogenic meal planning.
Business Opportunity
The global expansion of the pecan market has been significantly influenced by increasing exports. Countries like China and ASEAN nations are rapidly adopting pecan-based products, driving demand for in-shell pecans. For instance, U.S. exports have risen by 28% since 2013, with ASEAN nations exhibiting a remarkable 170% increase. In Europe, demand for shelled pecans has surged, with high import rates from countries like the Netherlands and the U.K. This trend has encouraged producers, particularly in the U.S., Mexico, South Africa, and Australia, to expand production capacities.
Regional Insights
United States: The U.S. dominates the global pecan supply chain, contributing to 70-80% of the global production and expected to reach a valuation of around US$ 891.5 Mn in 2024, holding a significant market share.
China and ASEAN: Demand for pecans is accelerating in non-traditional markets, including China and ASEAN countries, where pecans are increasingly imported, with producers focusing on these regions to leverage growth opportunities.
Europe: Shelled pecans are experiencing heightened demand in Western European nations like the Netherlands and the U.K., where consumption continues to increase in both retail and foodservice channels.
Key Market Players
The global pecan market is led by numerous multinational corporations that account for 40-45% of the market share. Companies like The Kraft Heinz Company, John B. Sanfilippo & Son, Inc., and Diamond Foods, Inc. are leveraging their strong brand presence to meet increasing global demand. Additional players, such as Royalty Pecan Farms, Farmers Investment Co., and Sahale Snacks, Inc., continue to innovate with new product offerings and direct-to-consumer strategies to maintain market momentum.
Other Notable Companies Include:
Golden Peanut and Tree Nut
New Aces Pecan Company LLC
Navarro Pecan Company Inc.
Stahmann Farms Enterprises Pty Ltd.
South Georgia Pecan
Pecan Market Segmentation
By Product Type:
In-shell
Shelled
By Form:
Raw/Whole
Processed
By End Use:
Food Industry
Bakery & Confectionery
Snacks & Meals
Dairy & Desserts
Beverages
Dietary Supplements
Cosmetics & Personal Care
Retail/Households
By Distribution Channel:
Business to Business
Business to Consumer
Hypermarkets/Supermarkets
Convenience Stores
Specialty Retail
Online Retail
By Region:
North America
Latin America
Europe
South Asia & Pacific
East Asia
Middle East & Africa
Table of Contents
1. Executive Summary
1.1. Global Pecan Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value and Volume, 2024
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Price Analysis, 2019-2023
3.1. Global Average Price Analysis, by Product Type, US$ Per Unit, 2019-2023
3.2. Prominent Factor Affecting Pecan Prices
3.3. Global Average Price Analysis, by Region, US$ Per Unit
4. Global Pecan Market Outlook, 2019-2031
4.1. Global Pecan Market Outlook, by Product Type, Value (US$ Bn) and Volume (Tons), 2019-2031
4.1.1. Key Highlights
4.1.1.1. In-shell
4.1.1.2. Shelled
4.2. Global Pecan Market Outlook, by Form, Value (US$ Bn) and Volume (Tons), 2019-2031
4.2.1. Key Highlights
4.2.1.1. Raw/Whole
4.2.1.2. Processed
4.3. Global Pecan Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019-2031
4.3.1. Key Highlights
4.3.1.1. Business to Business
4.3.1.2. Business to Consumer
4.3.1.2.1. Hypermarkets/Supermarkets
4.3.1.2.2. Convenience Stores
4.3.1.2.3. Specialty Retail
4.3.1.2.4. Online Retail
4.4. Global Pecan Market Outlook, by End-use, Value (US$ Bn) and Volume (Tons), 2019-2031
4.4.1. Key Highlights
4.4.1.1. Food Industry
4.4.1.1.1. Bakery & Confectionery
4.4.1.1.2. Snacks & Meals
4.4.1.1.3. Dairy & Desserts
4.4.1.1.4. Beverages
4.4.1.2. Dietary Supplements
4.4.1.3. Cosmetics & Personal Care
4.4.1.4. Retail/Households
4.5. Global Pecan Market Outlook, by Region, Value (US$ Bn) and Volume (Tons), 2019-2031
4.5.1. Key Highlights
4.5.1.1. North America
4.5.1.2. Europe
4.5.1.3. Asia Pacific
4.5.1.4. Latin America
4.5.1.5. Middle East & Africa
5. North America Pecan Market Outlook, 2019-2031
5.1. North America Pecan Market Outlook, by Product Type, Value (US$ Bn) and Volume (Tons), 2019-2031
5.1.1. Key Highlights
5.1.1.1. In-shell
5.1.1.2. Shelled
5.2. North America Pecan Market Outlook, by Form, Value (US$ Bn) and Volume (Tons), 2019-2031
5.2.1. Key Highlights
5.2.1.1. Raw/Whole
5.2.1.2. Processed
5.3. North America Pecan Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019-2031
5.3.1. Key Highlights
5.3.1.1. Business to Business
5.3.1.2. Business to Consumer
5.3.1.2.1. Hypermarkets/Supermarkets
5.3.1.2.2. Convenience Stores
5.3.1.2.3. Specialty Retail
5.3.1.2.4. Online Retail
5.4. North America Pecan Market Outlook, by End-use, Value (US$ Bn) and Volume (Tons), 2019-2031