샘플 요청 목록에 추가
인도네시아에서는 특히 중간소득층에서 소비자의 구매력이 약해지는 등 어려운 사업환경에도 불구하고 2024년 소매 시장의 경상이익이 더욱 늘어났습니다. 그러나 식료품 소매업체는 전년보다 둔화됐지만 2024년에도 성장할 수 있었으나 비식료품 소매업체는 그렇지 않고 감소했습니다. 이는 소비자의 예산 의식이 높아지고 필수적인 지출에 집중하게 되었습니다는 것을 반영합니다.
당 보고서에서는 인도네시아의 소매 시장에 대해 조사했으며, 하이퍼마켓, 슈퍼마켓, 할인 스토어, 편의점, 복합 소매점, 건강·미용 관련 소매점, 의류·신발 소매점, 가구·조도품점, DIY·철물점, 내구 소비재 소매점 등의 채널별 분석을 제공합니다.
목차
목차 및 표 목록
주요 요약
운영 환경
시장 데이터
면책 조항
출처
인도네시아의 편의점
주요 데이터 결과
2024년 발전
아울렛은 또 한 해 동안 플러스 성장을 기록했지만 2023년보다 느린 속도로 성장함
편의점 매출을 늘리는 중요한 요소는 지속적인 할인
Alfamart가 리드를 확대
전망과 기회
편의점의 전망은 신중하면서도 낙관적
편의점에 있어서 점포 확대는 여전히 우선사항
예측 기간 중 판매 실적을 향상시키는 제품 할인
채널 데이터
인도네시아 하이퍼마켓
주요 데이터 결과
2024년 발전
가치는 플러스 성장, 점포수는 마이너스 성장
하이퍼마트는 보조금 첨부 상품의 판매와 점포 컨셉의 쇄신으로 매출 감소를 반전
Grand Lucky는 제품의 프리미엄화에 의해 소비자의 주목을 끌기에 성공
전망과 기회
계속 과제에 직면하는 하이퍼마켓
예측 기간 중, 점포수의 감소 경향은 계속될 전망
편의점이나 슈퍼마켓에 대항하기 위해 다양한 프로모션 활동을 전개
채널 데이터
인도네시아 슈퍼마켓
주요 데이터 결과
2024년 발전
교외에의 신규 매장 오픈을 통한 가치 향상
주택단지 근처에 새로운 점포를 오픈해 모바일 앱을 시작한 것이 슈퍼인도의 실적 호조의 최대 원동력
Supra Boga Lestari는 AI 기술을 활용하여 점포의 수익을 향상
전망과 기회
기대되는 추가 성장
예측기간 중에 점포수가 플러스 성장할 것으로 예상
소비자의 주목을 모으기 위해 참가 기업은 점내에서의 새로운 체험이나 신선한 제품의 할인을 제공
채널 데이터
인도네시아의 작은 현지 식료품점
주요 데이터 결과
2024년 발전
가치는 성장했지만, 저소득층의 소비자는 보다 낮은 품질의 제품을 선호하는 경향이 있었음
Warung Maduras는 다양한 장점이 있었음
식품 판매는 가치에 가장 큰 공헌을 함
전망과 기회
편의점의 교외 전개가 큰 과제
일상의 식품이나 음료는 가장 수요가 높았으며 파우치 사이즈가 큰 공헌
점포수는 정체, 편의점에서 먼 점포는 살아남음
채널 데이터
인도네시아의 잡화점
주요 데이터 결과
2024년 발전
백화점이 직면하는 과제
버라이어티 스토어의 주력 진출기업에 의한 컨셉 혁신
Matahari Department Store가 선두를 유지, Miniso의 점유율 확대
전망과 기회
혁신적인 점 내 체험을 제공하는 점포는 성공할 가능성이 가장 높음
버라이어티 스토어, 젊은이의 라이프 스타일에 맞춘 상품의 구색 확대
소매 E-Commerce에서는 제공할 수 없는 것으로 격차 해소
채널 데이터
인도네시아 의류 및 신발 전문가
주요 데이터 결과
2024년 발전
독립계 진입기업의 실적별 카테고리 축소
Uniqlo는 다시 호실적이지만, Bata에게는 어려운 시기
계절 한정 가격 할인, 특별 할인, 점포의 브랜드 변경
전망과 기회
저·중소득층의 구매력 향상에 의해 매출이 증가
소매 E-Commerce와의 경쟁, 점포에서의 체험이 향상
추가 점내 체험을 제공하기 위해 판매 공간을 확대
채널 데이터
인도네시아 가전제품 및 전자기기 전문가
주요 데이터 결과
2024년 발전
스마트폰에 의한 매출액이 최대의 공헌이 되어, 계속 성장
Erajaya Swasembada Tbk PT에 의한 뛰어난 성능
소비자의 구매력 저하에 대응한 대규모 가격 인하 프로모션
전망과 기회
스마트폰은 계속 중요, 소매업체는 점포 확대에 주력
가전제품과 전자기기의 전문업자는 소비자의 습관의 정착으로부터 이익을 얻음
소비자가 전자제품의 업그레이드를 장려하기 위한 혁신을 특집해, 쇼핑 페스티벌이나 로드쇼로 밸류 세일스를 촉진
채널 데이터
인도네시아의 건강과 미용 전문가
주요 데이터 결과
2024년 발전
온라인과의 경쟁에도 불구하고 성장
약국은 점포수 증가와 건강한 라이프 스타일에의 의식의 고조에 의해 성장
K-24는 리더에게 강력한 경쟁 상대
전망과 기회
추가 성장
약국 사업자는 소비자의 충성심을 유지하기 위해서 서비스 레벨을 높일 필요가 있음
안경점은 소매 E-Commerce와의 엄격한 경쟁에 직면하고 있음에도 불구하고 성장이 예상
채널 데이터
홈 인도네시아 제품 전문가
주요 데이터 결과
2024년 발전
Ace Hardware의 뛰어난 성능
Catur Mitra Sejati Sentosa는 점포의 대폭적인 확대가 지속됨
가정용품 및 가구점의 감소
전망과 기회
점포 확대가 성장의 열쇠
반려동물 숍과 슈퍼마켓은 확대를 지속함
보다 부유한 소비자에의 의존
채널 데이터
인도네시아에서 직접 판매
주요 데이터 결과
2024년 발전
온라인 마켓플레이스에서 상품의 직접 판매 금지는 가치 있는 판매를 방해
Herbalife는 회원에게 지속적인 교육을 제공하고 소셜 미디어를 효과적으로 활용
인도네시아의 직접 판매에 고객 가치를 제공하기 위해서는 지속적인 제품 혁신이 중요
전망과 기회
예측 기간 동안 매출이 회복될 것으로 예상되지 않음
건강·미용 제품은 계속해서 주요한 판매자
미용 제품에 중점을 둔 진출기업
채널 데이터
인도네시아 소매 전자상거래
주요 데이터 결과
2024년 발전
인터넷 유저와 액세스성 증가에 의해 계속 견조한 성장이 지속됨
라이브 스트리밍 기능과 새로운 콜라보레이션이 Shopee와 Tokopedia의 더욱 호조한 실적을 지지
Shopee는 기능의 혁신과 거래 품질의 향상에 의해 리드를 유지
전망과 기회
인터넷 보급률의 상승에 의해 밸류 세일스가 성장
라이브 스트리밍별 매출 공헌도가 상승, TikTok이 더욱 확대
AI기술의 활용에 의해 예측기간 중 매출은 증가
채널 데이터
KTH
Retail saw further current value growth in Indonesia in 2024 despite a challenging operating environment, including weakened consumer purchasing power, especially in the middle-income segment. However, while grocery retailers still managed to grow in 2024, albeit at a slower rate than in the previous year, this was not the case for non-grocery retailers, which experienced decline. This reflected the fact that consumers' heightened budget consciousness led them to focus on essential spending, whi...
Euromonitor International's Retail in Indonesia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Retail market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS List Of Contents And Tables
EXECUTIVE SUMMARY
Retail in 2024: Resilient growth amidst a challenging operating environment
Outlet numbers stagnate in Indonesian retail
Different strategies offered by grocery retailers and non-grocery retailers
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Eid al-Fitr/Lebaran
School holidays
Harbolnas (national online shopping day)
Christmas
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Another year of positive outlet growth, but at a slower rate than 2023
Persistent discounts a key factor driving sales for convenience retailers
Alfamart extends lead
PROSPECTS AND OPPORTUNITIES
Outlook for convenience retailers remains cautiously optimistic
Outlet expansion still a priority for convenience retailers
Product discounts to drive sales performance in forecast period
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
HYPERMARKETS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive value growth but negative outlet growth
Hypermart reverses sales decline with the sale of subsidised products and refreshment of store concept
Offering product premiumisation, Grand Lucky has succeeded in getting the attention of consumers
PROSPECTS AND OPPORTUNITIES
Hypermarkets to continue to face challenges
The trend of outlet decline set to continue in the forecast period
Different promotional activities being offered to compete with convenience stores and supermarkets
CHANNEL DATA
Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value growth through opening new outlets in suburban areas
Opening new outlets near residential housing complexes and launching mobile apps become biggest drivers of Super Indo's strong performance
Supra Boga Lestari utilises AI technology to increase outlet revenue
PROSPECTS AND OPPORTUNITIES
Further growth expected
Positive outlet growth expected over the forecast period
Players expected to offer new in-store experiences and price discounts for fresh products to grab consumers' attention
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value growth but low-income consumers segment tend to trade down towards lower product quality
Warung Maduras benefit from various advantages
Food sales still the biggest contributor to value
PROSPECTS AND OPPORTUNITIES
Convenience stores' expansion to suburban areas a key challenge
Daily food and drink commodities still the most sought after products, with sachet sizes set to make a big contribution
Stagnant outlet numbers, but stores located far from convenience stores will survive
CHANNEL DATA
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Department stores facing challenges
Concept innovation by leading players in variety stores
Matahari Department Store retains lead, while Miniso's share grows
PROSPECTS AND OPPORTUNITIES
Outlets with innovative in-store experience stand best chance of success
Variety stores to increase offering of products that suit the lifestyles of young people
Filing the gap by providing what retail e-commerce cannot offer
CHANNEL DATA
Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Category contraction due to performance of independent players
Another strong performance by Uniqlo, but tough period for Bata
Price discounts during seasonal periods, exclusive discounts and store re-branding
PROSPECTS AND OPPORTUNITIES
Increase in purchasing power in low- and middle-income segment to boost sales
Competition with retail e-commerce will drive improvements to in-store experience
Increase in selling space to provide additional in-store experience
CHANNEL DATA
Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Another year of growth, with value sales from smartphones the biggest contributor
Outstanding performance by Erajaya Swasembada Tbk PT
Massive cut price promotions in response to weakening consumer purchasing power
PROSPECTS AND OPPORTUNITIES
Smartphones to remain key, while retailers focus on outlet expansion
Appliances and electronics specialists to benefit from sticky consumer habits
Feature innovations to encourage consumers to upgrade their electronic products, while shopping festivals and roadshows to boost value sales
CHANNEL DATA
Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth despite competition from online
Pharmacies sees growth driven by rising outlet numbers and rising awareness of healthier lifestyles
K-24 provides strong competition for the leader
PROSPECTS AND OPPORTUNITIES
Further growth ahead
Pharmacies players need to increase service levels to maintain consumer loyalty
Optical goods stores to see growth despite facing stiffer competition from retail e-commerce
CHANNEL DATA
Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Outstanding performance by Ace Hardware
Catur Mitra Sejati Sentosa continues with significant outlet expansion
Decline in homewares and home furnishings stores
PROSPECTS AND OPPORTUNITIES
Outlet expansion to play key role in growth
Pet shops and superstores to continue to expand
Reliance on more affluent consumers
CHANNEL DATA
Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ban on direct sales of products on online marketplaces undermines value sales
Herbalife provides continuous training for its members and makes effective use of social media
Continuous product innovation important in providing customer value in direct selling in Indonesia
PROSPECTS AND OPPORTUNITIES
Value sales not expected to recover in the forecast period
Health and beauty products to remain the key contributor
Players focusing more on beauty products
CHANNEL DATA
Table 133 Direct Selling by Product: Value 2019-2024
Table 134 Direct Selling by Product: % Value Growth 2019-2024
Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 137 Direct Selling Forecasts by Product: Value 2024-2029
Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued strong growth driven by increase in internet users and accessibility
Live streaming feature and new collaborations support another strong performance from Shopee and Tokopedia
Shopee retains its lead through innovation in features, as well as improving transaction quality
PROSPECTS AND OPPORTUNITIES
Value sales to grow supported by increase in internet penetration
Higher value sales contribution from live streaming, while TikTok expands further
The use of AI technology will boost value sales in the forecast period
CHANNEL DATA
Table 139 Retail E-Commerce by Channel: Value 2019-2024
Table 140 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 141 Retail E-Commerce by Product: Value 2019-2024
Table 142 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 143 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 144 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 145 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 146 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 147 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 148 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
