소비자가 가공 식품이나 다양한 음료가 건강 및 웰빙에 미치는 악영향을 보다 강하게 인식하게 되었습니다. 이 바이러스는 비만과 당뇨병과 같은 기초 질환을 가진 사람들에게 불균형 한 영향을 미쳤기 때문에 사람들은 건강에 신경을 쓰고 종합적인 면역력을 향상시킬 필요성을 더 강하게 의식합니다. 그 결과 사람들의 건강 의식이 높아지고 있습니다.
미국의 건강 및 웰빙(Health and Wellness) 시장에 대해 조사했으며, 건강 및 웰빙을 위한 핫 드링크, 소프트 드링크, 스낵, 유제품 및 대체품, 조리 재료와 식사, 주식 시장 규모 및 구조를 분석 및 예측 시장의 주요 진출기업 동향 등 전략적 분석을 실시했습니다.
목차
주요 요약
- 건강 및 웰빙에 초점
- 소비자의 체중 동향
- 소비자의 식생활 동향
- 건강 관련 사망
- 혈압과 콜레스테롤 수치
- 당뇨병의 유병률
면책 조항
미국의 HW 핫 드링크
주요 데이터 결과
2023년 발전
- 에너지 및 평온함의 균형을 잡음으로써 카페인리스 핫 드링크 매출 증가
- 식물 유래의 핫 드링크의 '건강 후광 효과'인식이 이례의 성장을 가속
- 건강 및 웰빙 핫 드링크 중 커피는 천연 제품 판매의 대부분을 차지
전망 및 기회
- 소비자가 체중을 조절하고 건강을 유지하려고 하기 때문에 예측 기간 중에 지방은 증가하지 않을 전망
- 건강급여금 청구의 세분화가 진행될 것으로 예상
- 건강에 대한 우려에 따라, 알레르겐을 포함하지 않는 건강 및 웰빙 핫 드링크의 성장이 지속
시장 데이터
미국의 HW 소프트 드링크
주요 데이터 결과
2023년 발전
- 설탕의 과잉 섭취에 대한 우려로부터 설탕 수요는 증가 경향에 있다
- 소비자가 장 건강, 소화기 건강, 프로바이오틱스/프리바이오틱스의 소프트 드링크 개선을 목표로
- 소비자가 바쁜 생활에 대처하려고 하고 있는 가운데, 에너지 증강은 여전히 주목해야할 것입니다
- 에너지 및 평온함의 균형을 잡음으로써 카페인리스 핫 드링크 매출 증가
- 식물 유래의 핫 드링크에 대한 '건강 후광 효과'의 인식이 이례적인 성장을 가속
- 건강 및 웰빙의 핫 드링크에 포함된 커피는 천연 제품 판매의 대부분을 차지
전망 및 기회
- 소비자가 체중을 조절하고 건강을 유지하려고 하기 때문에 예측 기간 중에 지방은 증가하지 않을 전망
- 의료급여금 청구의 세분화가 진행될 것으로 예상
- 건강상의 우려로부터 알레르겐을 배제하여 건강과 웰니스의 핫 드링크의 성장을 유지
시장 데이터
미국의 HW 스낵
주요 데이터 결과
2023년 발전
- 소비자가 건강, 환경, 동물 복지를 중시함에 따라, 식물 유래 클레임이 확대
- 글루텐 프리는 건강 및 웰빙 스낵 중에서 가장 매출이 높고, 소비자층은 글루텐 불내증의 사람에게만 한정 되지 않음
- 소비자는 면역력을 높이기 위해 장의 건강을 높이고 싶다고 생각
전망 및 기회
- 건강 및 웰빙 스낵의 성장은 건강에 나쁜 원재료의 삭감과 건강한 원재료의 배합별 촉진될 가능성 증대
- 건강에 대한 관심이 글루텐 프리 스낵의 실제 성장을 가장 견인할 전망이지만, 채식 스낵도 활성화 될 전망
- 소비자가 대사를 높이는 것을 목표로 함에 따라, 미네랄의 우수한 공급원이 증가할 전망
시장 데이터
미국의 HW 유제품 및 대체품
주요 데이터 결과
2023년 발전
- 소비자가 건강과 환경에의 이점을 중시하고 있기 때문에 유기농 유제품이나 대체품은 견조한 성장을 유지
- 저지방은 건강과 체중에 대한 우려로 건강에 좋은 유제품이나 대체품을 선도하고 있지만, 다양한 요인이 성장을 방해
- 2023년에도 건강에 대한 우려가 계속 확대되고 있는 가운데, 유당 미사용은 여전히 중요
전망 및 기회
- 소비자가 보다 건강한 식생활의 필요성을 이해함에 따라, 무당/저당/무첨가의 표시는 2023년부터 2028년에 걸쳐 증가
- 소비자가 대사를 높이려고 하기 때문에 예측 기간 중에 뛰어난 미네랄 공급원으로서 호조 실적 전망
- 소비자가 건강, 환경, 동물 복지에 좋은 영향을 주려고 노력하는 중, 비건이나 식물 유래 관련 목소리가 증가
시장 데이터
미국의 HW 요리 재료와 식사
주요 데이터 결과
2023년 발전
- 소비자는 '저/무'라고 하는 주장보다, '고단백질'등 기능성 주장으로 이행
- 글루텐 프리는 폭넓은 소비자층에 의해 건강과 웰니스의 조리 재료와 식사의 선구자
- 소비자가 특정 식사에 맞는 제품을 찾는 것에 따라, 케토는 건강과 웰니스의 조리 재료와 식사 중에서 증가를 기록
전망 및 기회
- 건강에 대한 종합적인 접근이 성장을 견인
- 식생활, 환경, 동물복지에 대한 관심이, 식물 유래의 조리 재료나 식사의 성장에 공헌
- 면역 지원은 건강 문제의 예방에 대한 소비자의 관심의 혜택을 받을 전망
시장 데이터
미국의 HW 주식
주요 데이터 결과
2023년 발전
- 식물 유래의 주식은 신제품의 발매에 의해 견조한 성장을 유지
- 글루텐 프리는 글루텐 불내성을 가지는 사람들 이외에도 소비자층이 퍼지고 있어 건강과 웰니스의 주식
- 저탄수화물 다이어트로 이행하는 소비자가 늘어남에 따라, 케토 주식은 계속 증가
전망 및 기회
- 예측 기간 중 다이어트와 프리클레임이 성장을 견인
- 글루텐 프리는 예측 기간 중에 성장의 기회를 제공할 것으로 예상
- 대사를 촉진하고 장의 건강을 개선하고 싶다는 욕구가 예측 기간 중에 프로바이오틱스 클레임의 성장으로 이어질 것으로 예상
시장 데이터
LYJ
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...
Euromonitor International's Health and Wellness in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Health and wellness in focus
- Consumer weight trends
- Consumer diet trends
- Health-related deaths
- Blood pressure and cholesterol levels
- Diabetes prevalence
DISCLAIMER
HW HOT DRINKS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Striking a balance between energy and calm drives sales of no caffeine hot drinks
- "Health halo" perception of plant-based hot drinks drives exceptional growth
- Coffee accounts for most sales of natural products within health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
- No fat set to grow over the forecast period, as consumers seek to control their weight and maintain health
- Increasing fragmentation of health benefit claims expected to be seen
- Health concerns will see no allergens maintain growth in health and wellness hot drinks
MARKET DATA
- Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
- Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
- Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
- Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SOFT DRINKS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Concern about the overconsumption of sugar leads no sugar to see growing demand
- As consumers look to improve their gut health, digestive health and probiotic/prebiotic soft drinks are key
- Energy boosting is still one to watch, as consumers seek to cope with busy lives
PROSPECTS AND OPPORTUNITIES
- Functional and health benefit claims set to drive growth across soft drinks categories
- Natural set to remain a significant health and wellness claim in soft drinks, and will see continued growth
- Good source of vitamins set to maintain growth, especially in concentrates
MARKET DATA
- Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
- Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
- Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
- Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Plant-based is a rising claim as consumers value health, the environment and animal welfare
- Gluten free accounts for the highest sales within health and wellness snacks, as the consumer base is not limited to those with gluten intolerance
- Consumers look to boost their gut health to improve immunity
PROSPECTS AND OPPORTUNITIES
- Growth in health and wellness snacks likely to be driven by the reduction of less healthy ingredients and the inclusion of healthy ingredients
- Concern for health set to drive the highest actual growth for gluten free snacks, but vegetarian snacks also set to see dynamism
- Good source of minerals set to rise as consumers aim to increase their metabolism
MARKET DATA
- Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
- Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
- Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
- Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Organic dairy products and alternatives maintains solid growth as consumers value the health and environmental benefits of such products
- Low fat leads health and wellness dairy products and alternatives due to health and weight concerns, but various factors hamper growth
- Lactose free remains an important claim as concerns about wellbeing continue to expand in 2023
PROSPECTS AND OPPORTUNITIES
- No/low/no added sugar claims expected to see growth over 2023-2028 as consumers understand the need for a healthier diet
- Good source of minerals set to see a strong performance over the forecast period as consumers look to boost their metabolism
- Vegan and plant-based will be claims to watch as consumers seek to have a positive impact on their health, the environment, and animal welfare
MARKET DATA
- Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
- Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
- Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
- Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
- Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
- Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
- Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
- Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
- Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Consumers continue to migrate to functional claims such as high protein, rather than "low/no" claims
- Gluten free leads health and wellness cooking ingredients and meals due to the wide consumer group
- As consumers look for products that align with a specific diet, keto records a rise within health and wellness cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
- Holistic approach to health will continue to drive growth
- Interest in diet, the environment and animal welfare will contribute to growth for plant-based cooking ingredients and meals
- Immune support set to benefit from consumer interest in preventing health problems
MARKET DATA
- Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
- Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
- Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
- Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN THE US
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Plant-based staple foods maintains solid growth as new products are launched
- Gluten free leads health and wellness staple foods, as the consumer base extends beyond those with gluten intolerance
- Keto staple foods continues to rise as more consumers move towards a lower carb diet
PROSPECTS AND OPPORTUNITIES
- Dietary and free from claims set to drive growth in the forecast period
- Gluten free still expected to offer opportunities for growth in the forecast period
- Desire to boost metabolism and improve gut health set to lead to growth for probiotic claim over the forecast period
MARKET DATA
- Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
- Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
- Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
- Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028
