건강 및 웰빙 업계는 소비자들이 가공 식품과 다양한 음료가 건강 및 웰빙에 미치는 부정적인 영향에 대해 특히 인식하기 시작했습니다. 바이러스는 비만과 당뇨병과 같은 기초 질환을 가진 사람들에게 불균형하게 영향을 미쳤기 때문에 사람들은 건강에 신경을 쓰고 전반적인 면역력을 향상시킬 필요성을 더 의식하게 되었습니다.
이 보고서는 인도네시아의 건강 및 웰빙 시장을 조사했으며, 건강 관련 제품 유형의 발전과 다양한 식품 분야에서 경쟁 브랜드의 건강한 선택의 위치를 추적합니다. 2019년부터 2023년까지 최신 소매 판매 데이터를 제공하고 건강 및 웰빙 카테고리를 서로 비교하거나 섹터 전체 시장 관점에서 비교합니다. 주요 기업, 주요 브랜드를 파악하고 신제품 개발, 법률 상황, 라이프 스타일 영향 등 시장에 영향을 미치는 주요 요인의 전략적 분석을 제공합니다.
목차
주요 요약
면책 조항
인도네시아의 뜨거운 음료
주요 데이터 결과
2023년 발전
- 인도네시아인의 건강 의식이 높아짐에 따라, 설탕은 메뉴에서 사라진다
- 자연파의 주장은 여전히 인기이지만, 어려운 경제 정세가 매출에 압력을 가하고 있다
- 카페인리스로 에너지를 높이는 핫 드링크가 인기에
전망과 기회
- 비건, 식물 유래, 유당 미사용, 유제품 미사용의 핫 음료에 대한 관심이 높아질 전망
- 점점 바빠지는 라이프 스타일에서는 에너지를 높이는 핫 음료의 매력이 퍼질 전망
- 건강 및 웰빙의 핫 드링크는 핫트가 주목을 받는 가운데 신제품 개발의 혜택을 받게 된다
카테고리 데이터
인도네시아 HW 청량 음료
주요 데이터 결과
2023년 발전
- 인도네시아에서는 기능성 음료 수요가 높아지고 있다
- 소비자가 “클린 라벨” 제품을 점점 중시하는 가운데, 천연은 건강과 웰니스의 중요한 주장인 계속
- 새로운 물품세에 의해 소비자는 설탕이 들어간 청량 음료를 피하게 될 것으로 예상된다
전망과 기회
- 미용 효과를 구하는 청량 음료에 대한 관심이 높아질 것으로 예상된다
- 광물 자원의 풍부함은 가치의 면에서는 계속해서 주요한 주장이 될 전망
- 건강 의식의 고조와 새로운 설탕세에 의해 보다 건강한 청량 음료의 판매가 촉진될 전망
카테고리 데이터
인도네시아의 HW 스낵
주요 데이터 결과
2023년 발전
- 건강 의식의 높아짐에 의해 「클린 라벨」스낵 수요가 계속 높아지고 있다
- 비타민의 뛰어난 공급원은 스낵에 있어서의 건강과 웰니스의 주장의 주역인 계속되고 있다
- 고령화 사회에 의해 뇌의 건강과 기억력이 촉진되어 건강한 스낵바의 인기가 높아지고 있다
전망과 기회
- 젊은 소비자는 건강과 외모에 더 주의를 기울이게 된다
- 비타민의 뛰어난 공급원은 건강과 웰니스의 주된 주장인 계속
- 비건의 주장은 큰 성장의 가능성을 지니고 있다
카테고리 데이터
인도네시아의 HW 유제품 및 대체품
주요 데이터 결과
2023년 발전
- 식물 유래의 유제품이나 대체품에 대한 관심은 여전히 높다
- 미네랄의 풍부한 공급원은 특히 베이비 푸드에 있어서, 건강과 웰니스의 중요한 주장으로 계속되고 있다
- 피부 건강에 대한 관심 증가
전망과 기회
- 식품 불내성과 그 건강에 미치는 영향에 대한 의식이 높아지면 유당을 함유하지 않는 유제품이나 대체품이 혜택을 받을 것으로 보입니다.
- 미네랄의 풍부한 공급원은 여전히 큰 차이를 붙여 주장의 중심으로 계속
- 채식주의자, 채식, 식물 유래의 제품에는 큰 가능성이 있는 것으로 보인다
카테고리 데이터
인도네시아의 HW 요리 재료와 식사
주요 데이터 결과
2023년 발전
- 현지 허브와 향신료를 사용한 건강· 웰빙 제품이 인기를 모으고있다
- 천연은 여전히 건강 및 웰빙 주장의 주류이지만 전체적인 매출은 감소
- 소화기계의 건강을 개선하고 싶은 사람들 사이에서 꿀은 여전히 인기가 있다
전망과 기회
- 식물 유래, 채식, 비건의 선택은 건강, 환경, 동물 복지에 관한 우려의 고조로부터 혜택을 받는다
- 천연은 건강과 웰니스의 주장의 필두인 계속
- 식용유는 보다 건강한 조리법에 대한 주목의 고조로부터 혜택을 받는다
카테고리 데이터
인도네시아의 주식
주요 데이터 결과
2023년 발전
- 보다 건강한 쌀과 국수는 인도네시아인들 사이에서 인기가 계속 증가하고 있다
- 2023년도 건강한 쌀의 선택이 주식의 매출을 견인
- 새로운 식생활의 기호에 의해 비건이나 식물 유래의 식품이 호조에 증가
전망과 기회
- 비만에 대한 우려가 높아지는 가운데, 식사 제한의 트렌드가 기세를 늘릴 가능성
- 쌀은 앞으로도 건강 및 웰빙 제품 개발의 중요한 초점이 계속
- 소비자가 보다 건강하고 윤리적인 선택을 함에 따라, 채식주의의 주장은 보다 일반적으로 되고 있다
카테고리 데이터
JHS
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...
Euromonitor International's Health and Wellness in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Health and wellness in focus
- Consumer weight trends
- Consumer diet trends
- Health-related deaths
- Blood pressure and cholesterol levels
- Diabetes prevalence
DISCLAIMER
HW HOT DRINKS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Sugar off the menu as Indonesians become more health conscious
- Natural claims remain popular but challenging economy puts pressure on sales
- No caffeine and energy boosting hot drinks find their audiences
PROSPECTS AND OPPORTUNITIES
- Interest in vegan, plant-based, lactose free and dairy free hot drinks set to rise
- Increasingly busy lifestyles should broaden the appeal of energy boosting hot drinks
- Health and wellness hot drinks set to benefit from new product development as Hotto makes its mark
CATEGORY DATA
- Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
- Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
- Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
- Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
- Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SOFT DRINKS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Indonesians show growing demand for soft drinks with functional properties
- Natural remains an important health and wellness claim as consumers increasingly value "clean label" products
- New excise tax expected to steer consumers away from sugary soft drinks
PROSPECTS AND OPPORTUNITIES
- Interest in soft drinks with beauty-oriented claims expected to rise
- Good source of minerals set to remain the leading claim in value terms
- Rising health-consciousness and new sugar tax set to benefit sales of healthier soft drinks options
CATEGORY DATA
- Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
- Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
- Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
- Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
- Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HW SNACKS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Rising health-consciousness continues to buoy demand for "clean label" snacks
- Good source of vitamins still the leading health and wellness claim in snacks
- Brain health and memory driven by ageing population while healthy snack bars become increasingly popular
PROSPECTS AND OPPORTUNITIES
- Younger consumers set to pay more attention to their health and appearance
- Good source of vitamins will remain the leading health and wellness claim
- Strong growth potential for vegan claims
CATEGORY DATA
- Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
- Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
- Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
- Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
- Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HW DAIRY PRODUCTS AND ALTERNATIVES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Interest in plant-based dairy products and alternatives remains strong
- Good source of minerals remains an important health and wellness claim especially in baby food
- Rising interest in skin health
PROSPECTS AND OPPORTUNITIES
- Lactose free dairy products and alternatives set to benefit from increasing awareness of food intolerances and their impact on health
- Good source of minerals will remain the leading claim by some distance
- Vegan, vegetarian and plant-based products seen to have significant potential
CATEGORY DATA
- Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
- Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
- Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
- Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
- Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
- Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
- Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
- Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
- Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HW COOKING INGREDIENTS AND MEALS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Health and wellness products made with local herbs and spices gain popularity
- Natural still the leading health and wellness claim but overall sales decline
- Honey remains popular among those seeking to improve their digestive health
PROSPECTS AND OPPORTUNITIES
- Plant-based, vegetarian and vegan options should benefit from rising concerns around health, the environment and animal welfare
- Natural set to remain the leading health and wellness claim
- Edible oils set to benefit from increased focus on healthier cooking options
CATEGORY DATA
- Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
- Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
- Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
- Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
- Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028
HW STAPLE FOODS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Healthier rice and noodles continue to gain popularity among Indonesians
- Healthier rice options continue to fuel sales of staple foods in 2023
- New dietary preferences see positive growth for vegan and plant-based claims
PROSPECTS AND OPPORTUNITIES
- Portion control trend likely to gain momentum as obesity concerns rise
- Rice likely to remain a key focus for the development of health and wellness products
- Vegan claims becoming more commonplace as consumers adopt healthier and more ethical choices
CATEGORY DATA
- Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
- Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
- Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
- Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
- Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028
