Global Wrapping Paper Market is estimated to be valued at USD 4.98 Bn in 2025 and is expected to reach USD 6.87 Bn by 2032, growing at a compound annual growth rate (CAGR) of 4.7% from 2025 to 2032.
Report Coverage
Report Details
Base Year:
2024
Market Size in 2025:
USD 4.98 Bn
Historical Data for:
2020 To 2024
Forecast Period:
2025 To 2032
Forecast Period 2025 to 2032 CAGR:
4.70%
2032 Value Projection:
USD 6.87 Bn
The global wrapping paper market has witnessed significant growth in recent years, driven by the increasing demand for aesthetically appealing and eco-friendly packaging solutions. Wrapping paper, a decorative paper used for wrapping gifts, has become an integral part of various festivities and occasions, such as birthdays, weddings, and holidays. The market encompasses a wide range of wrapping paper products, including printed, solid-colored, and specialty papers, catering to diverse consumer preferences. As the world becomes more environmentally conscious, the demand for sustainable and biodegradable wrapping paper options has surged, prompting manufacturers to develop innovative and eco-friendly alternatives. This introduction aims to provide a comprehensive overview of the global wrapping paper market, highlighting its key drivers, challenges, and future prospects.
Market Dynamics:
The global wrapping paper market is influenced by several drivers, restraints, and opportunities. One of the primary drivers is the growing demand for gift packaging, fueled by the increasing trend of gift-giving across various occasions and festivities. The rise of e-commerce and online gift delivery services has further boosted the demand for wrapping paper. However, the market faces restraints such as the increasing adoption of digital gifting options and concerns over the environmental impact of single-use packaging materials. Nonetheless, opportunities exist in the form of eco-friendly and sustainable wrapping paper alternatives such as recycled paper, biodegradable materials, and reusable fabric wraps. Manufacturers are focusing on developing innovative designs, patterns, and textures to cater to changing consumer preferences. Additionally, the premiumization trend, where consumers seek high-quality and luxurious wrapping papers for special occasions, presents growth opportunities for market players. The increasing popularity of personalized and customized wrapping paper options is another trend driving market growth.
Key Features of the Study:
This report provides in-depth analysis of the global wrapping paper market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global wrapping paper market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include International Paper Company, Mondi Group, WestRock Company, Smurfit Kappa Group, D.S. Smith Plc, Kraft Paper Products, Sappi Limited, Stora Enso, Cascades Inc., Shawmut Corporation, Appvion, Inc., Crown Packaging, BillerudKorsnas, Globe Guard Products, and Pactiv Evergreen Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global wrapping paper market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wrapping paper market
Market Segmentation
Material Insights (Revenue, USD Bn, 2020 - 2032)
Kraft Paper
Specialty Paper
Others
Product Type Insights (Revenue, USD Bn, 2020 - 2032)
Plain Wrapping Paper
Printed Wrapping Paper
Gift Bags
Others
End User Insights (Revenue, USD Bn, 2020 - 2032)
Commercial
E-commerce
Retail Stores
Individual/Household
Foodservice
Others
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
Online
Offline
Regional Insights (Revenue, USD Bn, 2020 - 2032)
North America
U.S.
Canada
Latin America
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
GCC Countries
Israel
Rest of Middle East
Africa
South Africa
North Africa
Central Africa
Key Players Insights
International Paper Company
Mondi Group
WestRock Company
Smurfit Kappa Group
D.S. Smith Plc
Kraft Paper Products
Sappi Limited
Stora Enso
Cascades Inc.
Shawmut Corporation
Appvion, Inc.
Crown Packaging
BillerudKorsnas
Globe Guard Products
Pactiv Evergreen Inc.
Table of Contents
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Global Wrapping Paper Market, By Material
Global Wrapping Paper Market, By Product Type
Global Wrapping Paper Market, By End User
Global Wrapping Paper Market, By Distribution Channel
Global Wrapping Paper Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends
4. Global Wrapping Paper Market, By Material, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Kraft Paper
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Specialty Paper
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Wrapping Paper Market, By Product Type, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Plain Wrapping Paper
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Printed Wrapping Paper
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Gift Bags
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
6. Global Wrapping Paper Market, By End User, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Commercial
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
E-commerce
Retail Stores
Individual/Household
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Foodservice
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
7. Global Wrapping Paper Market, By Distribution Channel, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Online
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Offline
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
8. Global Wrapping Paper Market, By Region, 2020 - 2032, Value (USD Bn)