한글목차

웰빙 플랫폼 세계 시장 규모는 2025년에 731억 3,000만 달러로 추정되며, 2032년에는 1,029억 9,000만 달러에 달할 것으로 예상되며, 2025년부터 2032년까지 CAGR 5.0%로 성장할 것으로 예상됩니다.

그림. 웰빙 플랫폼 세계 시장 점유율(%), 지역별, 2025년

웰빙 플랫폼은 개인의 정신적, 육체적, 정서적 건강을 강화하고 지원하기 위해 고안된 종합적인 디지털 솔루션입니다. 이 플랫폼은 건강 평가, 웰니스 코칭, 개인화 프로그램, 커뮤니티 지원 등의 리소스와 도구를 제공하여 사용자의 전반적인 삶의 질을 향상시키는 것을 목표로 합니다. 데이터 분석, 인공지능, 행동과학을 활용하여 개인화된 경험을 제공하고, 개인의 웰빙 목표를 설정하고 달성할 수 있도록 도와주는 웰빙 플랫폼입니다. 서론 빠르게 변화하는 현대 사회에서 균형 잡힌 라이프스타일을 유지하는 것이 점점 더 어려워지고 있습니다. 만성질환, 정신건강 문제, 직장 스트레스의 증가로 인해 종합적인 웰빙을 촉진하는 통합 솔루션의 필요성이 증가하고 있습니다. 웰빙 플랫폼의 등장은 사람들이 능동적이고 접근하기 쉬운 방식으로 건강을 관리할 수 있도록함으로써 이러한 요구에 부응하고 있습니다. 이러한 플랫폼은 피트니스 트래킹부터 정신건강 지원까지 다양한 요구를 충족시키는 기술과 웰니스의 완벽한 융합을 실현하고 있습니다. 직관적인 인터페이스를 갖춘 이들 플랫폼은 명상 세션, 피트니스 계획, 영양 지도, 경제적인 건강 조언과 같은 리소스를 제공하여 개인화된 건강 여정으로 사용자를 끌어들입니다. 많은 경우 사회적 측면을 통합하여 사용자가 동기 부여와 지원을 위해 커뮤니티와 연결될 수 있습니다. 고용주들도 결근률 감소, 생산성 향상, 업무 만족도 향상으로 이어지는 건강한 노동력을 촉진하는 웰빙 플랫폼의 가치를 인식하고 있습니다. 웰빙 플랫폼이 일상 생활에 통합되면 개인의 건강과 웰니스에 대한 접근 방식에 혁명을 일으키고 사회 전체에 긍정적인 영향을 미칠 수 있는 잠재력이 있습니다. 이러한 플랫폼은 정보에 입각한 선택, 긍정적인 습관 개발, 진행 상황을 파악하는 데 필요한 도구와 지원을 제공함으로써 사용자들이 더 높은 웰빙 상태를 달성하고 더 풍요로운 삶을 살 수 있도록 돕습니다.

시장 역학:

세계 웰빙 플랫폼 시장은 소비자의 건강에 대한 인식이 높아지고 디지털 건강 솔루션에 대한 선호도가 높아짐에 따라 성장하고 있습니다. 도시화의 진전과 바쁜 일정으로 인해 건강에 해로운 생활방식이 생겨나고 있습니다. 이로 인해 피트니스 지표를 추적하고 개인화된 추천을 제공하는 데 도움이 되는 웰빙 플랫폼에 대한 수요가 증가하고 있습니다.

본 조사의 주요 특징

• 세계의 웰빙 플랫폼 시장을 상세히 분석하여 2024년을 기준 연도로 하여 예측 기간(2025-2032년)의 시장 규모와 연평균 성장률(CAGR)을 조사하여 전해드립니다.
• 또한, 다양한 부문에 걸친 잠재적 수익 기회를 밝히고, 이 시장의 매력적인 투자 제안 매트릭스를 설명합니다.
• 또한 시장 촉진요인, 억제요인, 기회, 신제품 출시 및 승인, 시장 동향, 지역별 전망, 주요 기업의 경쟁 전략 등에 대한 중요한 인사이트를 제공합니다.
• 이 보고서는 기업 하이라이트, 제품 포트폴리오, 주요 하이라이트, 재무 성과, 전략 등의 매개 변수를 기반으로 세계 웰빙 플랫폼 시장의 주요 기업 프로파일을 제공합니다.
• 이 보고서의 인사이트를 통해 마케팅 담당자와 기업 경영진은 향후 제품 출시, 유형화, 시장 확대, 마케팅 전술에 대한 정보에 입각한 의사결정을 내릴 수 있습니다.
• 세계 웰빙 플랫폼 시장 보고서는 투자자, 공급업체, 제품 제조업체, 유통업체, 신규 진입자, 재무 분석가 등 다양한 이해관계자를 대상으로 합니다.
• 이해관계자들은 세계 웰빙 플랫폼 시장 분석에 사용되는 다양한 전략 매트릭스를 통해 의사결정을 용이하게 할 수 있습니다.

목차

제1장 조사 목적과 가정

• 조사 목적
• 가정
• 약어

제2장 시장 전망

• 보고서 설명
  • 시장 정의와 범위
• 주요 요약
• Coherent Opportunity Map(COM)

제3장 시장 역학, 규제, 동향 분석

• 시장 역학
• 주요 하이라이트
• 규제 시나리오
• 최근 동향
• PEST 분석
• PORTER의 분석
• 합병, 인수 및 제휴

제4장 세계의 웰빙 플랫폼 시장 - 코로나바이러스(COVID-19) 팬데믹의 영향

• COVID-19 역학
• 공급측과 수요측 분석
• 경제에 대한 영향

제5장 세계의 웰빙 플랫폼 시장, 서비스별, 2020-2032년

• 건강 리스크 평가
• 피트니스, 금연
• 건강 진단
• 영양과 체중 관리
• 스트레스 관리
• 종합적인 건강
• 기타

제6장 세계의 웰빙 플랫폼 시장, 카테고리별, 2020-2032년

• 피트니스와 영양 컨설턴트
• 심리요법사
• 조직/고용주

제7장 세계의 웰빙 플랫폼 시장, 딜리버리 모델별, 2020-2032년

• 온사이트
• 오프사이트

제8장 세계의 웰빙 플랫폼 시장, 최종 용도별, 2020-2032년

• 소규모 조직
• 중규모 조직
• 대규모 조직

제9장 세계의 웰빙 플랫폼 시장, 지역별, 2020-2032년

• 북미
• 유럽
• 아시아태평양
• 라틴아메리카
• 중동
• 아프리카

제10장 경쟁 구도

• 기업 개요
  • Virgin Pulse Inc
  • Limeade Inc
  • Optum Inc
  • Vitality Group International Inc
  • Bravo Wellness LLC
  • Sonic Boom Wellness LLC
  • WebMD Health Services Group Inc
  • Fitbit LLC
  • Asset Health Inc
  • Healthcheck360
  • Marquee Health LLC
  • Wellright Inc
  • Wellworks for You
  • Wellable LLC
  • Wellness 360 Technologies Inc
  • CHC Well-being Inc.

제11장 섹션

• 참고문헌
• 조사 방법
• 출판사 소개

영문목차

Global Well Being Platform Market is estimated to be valued at USD 73.13 Bn in 2025 and is expected to reach USD 102.9 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.0% from 2025 to 2032.

Figure. Global Well Being Platform Market Share (%), By Region 2025

Well-being platforms are comprehensive digital solutions designed to enhance and support the mental, physical, and emotional health of individuals. These platforms provide resources and tools such as health assessments, wellness coaching, personalized programs, and community support that aim to improve users' overall quality of life. By leveraging data analytics, artificial intelligence, and behavioral science, well being platforms offer a personalized experience that can help individuals set and achieve their wellness goals. Introduction: In today's fast-paced world, maintaining a balanced lifestyle has become increasingly challenging. The rise of chronic diseases, mental health issues, and workplace stress has prompted the need for integrated solutions that foster holistic well-being. The advent of well being platforms has addressed this need by empowering people to take control of their health in a proactive and accessible manner. These platforms deliver a seamless blend of technology and wellness that caters to a diverse range of needs, from fitness tracking to mental health support. With an intuitive interface, these platforms engage users in a personalized health journey, offering them resources such as meditation sessions, fitness plans, nutrition guidance, and even financial wellness advice. They often incorporate a social aspect, allowing users to connect with a community for motivation and support. Employers, too, recognize the value of well being platforms in promoting a healthier workforce, leading to reduced absenteeism, increased productivity, and improved job satisfaction. The integration of well being platforms into everyday life has the potential to revolutionize the way individuals approach their health and wellness, making a positive impact on society as a whole. By providing the tools and support necessary to make informed choices, develop positive habits, and track progress, these platforms enable users to achieve a higher state of well-being and lead more fulfilling lives.

Market Dynamics:

The global well being platform market is driven by increasing health consciousness among consumers and a growing preference for digital health solutions. Growing urbanization and hectic schedules have resulted in unhealthy lifestyles. This has fueled the demand for well being platforms that help track fitness metrics and offer personalized recommendations.

Key features of the study:

• This report provides in-depth analysis of the global well being platform market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global well being platform market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Virgin Pulse Inc, Limeade Inc, Optum Inc, Vitality Group International Inc, Bravo Wellness LLC, Sonic Boom Wellness LLC, WebMD Health Services Group Inc, Fitbit LLC, Asset Health Inc, Healthcheck360, Marquee Health LLC, Wellright Inc, Wellworks for You, Wellable LLC, Wellness 360 Technologies Inc, CHC Well-being Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global well being platform market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global well being platform market

Detailed Segmentation:

• Global Well Being Platform Market, By Service
  • Health Risk Assessment
  • Fitness, Smoking Cessation
  • Health Screening
  • Nutrition & Weight Management
  • Stress Management
  • Comprehensive Well-being
  • Others
• Global Well Being Platform Market, By Category
  • Fitness And Nutrition Consultants
  • Psychological Therapists
  • Organizations/employers
• Global Well Being Platform Market, By Delivery Model
  • Onsite
  • Offsite
• Global Well Being Platform Market, By End Use
  • Small Scale Organizations
  • Medium Scale Organizations
  • Large Scale Organizations
• Global Well Being Platform Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa
• Company Profiles
  • Virgin Pulse Inc.
  • Limeade Inc
  • Optum Inc
  • Vitality Group International Inc
  • Bravo Wellness LLC
  • Sonic Boom Wellness LLC
  • WebMD Health Services Group Inc
  • Fitbit LLC
  • Asset Health Inc
  • Healthcheck360
  • Marquee Health LLC
  • Wellright Inc
  • Wellworks for You
  • Wellable LLC
  • Wellness 360 Technologies Inc
  • CHC Well-being Inc.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Well Being Platform Market, By Service
  • Global Well Being Platform Market, By Category
  • Global Well Being Platform Market, By Delivery Model
  • Global Well Being Platform Market, By End Use
  • Global Well Being Platform Market, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Rising health awareness
  • Data privacy and security concerns
  • Scope for predictive analytics using AI and Big Data
• Key Highlights
• Regulatory Scenario
• Recent Trends
• PEST Analysis
• PORTER's Analysis
• Mergers, Acquisitions, and Collaborations

4. Global Well Being Platform Market- Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Well Being Platform Market, By Service, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Health Risk Assessment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Fitness, Smoking Cessation
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Health Screening
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Nutrition & Weight Management
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Stress Management
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Comprehensive Well-being
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

6. Global Well Being Platform Market, By Category, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Fitness And Nutrition Consultants
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Psychological Therapists
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Organizations/employers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

7. Global Well Being Platform Market, By Delivery Model, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Onsite
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Offsite
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

8. Global Well Being Platform Market, By End Use, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Small Scale Organizations
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Medium Scale Organizations
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Large Scale Organizations
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

9. Global Well Being Platform Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Service, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Delivery Model, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End Use, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Service, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Delivery Model, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End Use, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Service, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Delivery Model, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End Use, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Service, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Delivery Model, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End Use, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Service, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Delivery Model, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End Use, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Service, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Delivery Model, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End Use, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020-2032,(US$ Bn)
    • North Africa
    • Central Africa
    • South Africa

10. Competitive Landscape

• Company Profile
  • Virgin Pulse Inc
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
  • Limeade Inc
  • Optum Inc
  • Vitality Group International Inc
  • Bravo Wellness LLC
  • Sonic Boom Wellness LLC
  • WebMD Health Services Group Inc
  • Fitbit LLC
  • Asset Health Inc
  • Healthcheck360
  • Marquee Health LLC
  • Wellright Inc
  • Wellworks for You
  • Wellable LLC
  • Wellness 360 Technologies Inc
  • CHC Well-being Inc.
• Analyst Views

11. Section

• References
• Research Methodology
• About us