Nootropics Market, By Form (Capsules/Tablets, Powder, Drinks, and Others), By Distribution Channel (Offline and Online), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
Global Nootropics Market is estimated to be valued at US$ 4.17 Bn in 2025 and is expected to reach US$ 10.37 Bn by 2032, growing at a compound annual growth rate (CAGR) of 13.9% from 2025 to 2032.
Report Coverage
Report Details
Base Year:
2024
Market Size in 2025:
US$ 4.17 Bn
Historical Data for:
2020 To 2024
Forecast Period:
2025 To 2032
Forecast Period 2025 to 2032 CAGR:
13.90%
2032 Value Projection:
US$ 10.37 Bn
Figure. Nootropics Market Share (%), By Region 2025
The global nootropics market has been witnessing steady growth over the past few years owing to the increasing awareness about cognitive enhancing supplements. Nootropics, also known as smart drugs, are substances that are designed to improve brain function and promote neuroplasticity. The rising focus on cognitive abilities and mental health has prompted many individuals to look for natural and alternative methods of brain enhancement. Moreover, busy lifestyles and increasing workload have necessitated cognitive support, especially among professionals. As a result, nootropics supplements containing compounds such as L-theanine, caffeine, Bacopa monnieri, and phosphatidylserine are gaining significant traction globally. Furthermore, growing geriatric population susceptible to neurodegenerative disorders will continue bolstering the demand for nootropics in the upcoming years.
Market Dynamics
The global nootropics market is driven by rising health consciousness, busy lifestyles, and increased focus on cognitive abilities. However, lack of clinical evidence, stringent regulations, and potential side effects of certain compounds are limiting the market growth. Growing aging population and increased research & development activities present tremendous opportunities in the market. Rising mental health issues due to stress, anxiety, and depression have enhanced the demand for supplements supporting brain health. Additionally, advancements in delivery systems and introduction of newer compounds are further expanding the scope of the market. However, ambiguity related to dosage levels and interaction with other drugs are major challenges.
Key Features of the Study
This report provides in-depth analysis of the global nootropics market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global nootropics market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Onnit Labs, Inc., Qualia (Neurohacker Collective), Nootrobox, Mind Lab Pro, Alpha Brain, Genius Consciousness, HVMN, Nootropics Depot, Neurohacker Collective, Clevor, BrainMD, Herbalife Nutrition Ltd., NOW Foods, Gaia Herbs, and Prometheus
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global nootropics market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global nootropics market
Market Segmentation
By Form Insights (Revenue, USD Bn, 2020 - 2032)
Capsules/Tablets
Powder
Drinks
Others
By Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
Offline
Online
Regional Insights (Revenue, USD Bn, 2020 - 2032)
North America
U.S.
Canada
Latin America
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
GCC Countries
Israel
Rest of Middle East
Africa
South Africa
North Africa
Central Africa
Key Players Insights
Onnit Labs, Inc.
Qualia (Neurohacker Collective)
Nootrobox
Mind Lab Pro
Alpha Brain
Genius Consciousness
HVMN
Nootropics Depot
Neurohacker Collective
Clevor
BrainMD
Herbalife Nutrition Ltd.
NOW Foods
Gaia Herbs
Prometheus
Table of Contents
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Global Nootropics Market, By Form
Global Nootropics Market, By Distribution Channel
Global Nootropics Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trend
4. Global Nootropics Market, By Form, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Capsules/Tablets
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Powder
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Drinks
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Nootropics Market, By Distribution Channel, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Offline
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Online
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
6. Global Nootropics Market, By Region, 2020 - 2032, Value (USD Bn)