Global Wellness Apps Market is estimated to be valued at US$ 12.78 Bn in 2025 and is expected to reach US$ 33.78 Bn by 2032, growing at a compound annual growth rate (CAGR) of 14.9% from 2025 to 2032.
Report Coverage
Report Details
Base Year:
2024
Market Size in 2025:
US$ 12.78 Bn
Historical Data for:
2020 To 2024
Forecast Period:
2025 To 2032
Forecast Period 2025 to 2032 CAGR:
14.90%
2032 Value Projection:
US$ 33.78 Bn
Figure. Wellness Apps Market Share (%), By Region 2025
The global wellness apps market is witnessing substantial growth owing to the rising focus of individuals towards health monitoring and management. Wellness apps help users track their fitness activities, monitor vital health metrics, manage stress, and maintain a healthy lifestyle. Various apps are available for different activities like exercise, meditation, sleep, nutrition, and women's health, among others. Advancements in digital platforms and emergence of wearable devices have further aided the popularity of these apps. Many corporate organizations are also promoting the use of wellness apps to boost employee productivity and engagement. Going forward, rising health awareness, increasing internet penetration, and development of more user-friendly interfaces are expected to drive the demand for wellness apps.
Market Dynamics:
The global wellness apps market is driven by factors such as growing health consciousness among people, rising prevalence of lifestyle diseases and increasing penetration of smartphones and other mobile devices. Various wellness apps help users effectively manage conditions like diabetes, cardiovascular disorders, and obesity. Furthermore, growing stress levels have boosted the demand for stress and meditation management apps. However, data privacy and security concerns regarding sensitive health information hamper the market growth. Moreover, technical issues and lack of reliability associated with some apps act as a challenge. Opportunities include development of more affordable and integrated wearable devices and emergence of tailored wellness programs by healthcare providers and employers.
Key Features of the Study:
This report provides in-depth analysis of the global wellness apps market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global wellness apps market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include MyFitnessPal, Headspace, Calm, Noom, Fitbit, Lose It!, Strava, Peloton, Samsung Health, Apple Health, Insight Timer, 8fit, Lifesum, Sworkit, and Meditopial
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global wellness apps market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wellness apps market
Market Segmentation
By Type Insights (Revenue, USD Bn, 2020 - 2032)
Fitness and Exercise Apps
Nutrition and Diet Apps
Mental Health and Wellness Apps
Sleep and Relaxation Apps
Others
By Platform Insights (Revenue, USD Bn, 2020 - 2032)
iOS
Android
Web based
By Device Insights (Revenue, USD Bn, 2020 - 2032)
Smartphones
Tablets
Wearable Devices
By Subscription Model Insights (Revenue, USD Bn, 2020 - 2032)
Free
Paid
By Age Group Insights (Revenue, USD Bn, 2020 - 2032)
Adult
Geriatric
Pediatric
Regional Insights (Revenue, USD Bn, 2020 - 2032)
North America
U.S.
Canada
Latin America
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
GCC Countries
Israel
Rest of Middle East
Africa
South Africa
North Africa
Central Africa
Key Players Insights
MyFitnessPal
Headspace
Calm
Noom
Fitbit
Lose It!
Strava
Peloton
Samsung Health
Apple Health
Insight Timer
8fit
Lifesum
Sworkit
Meditopia
Table of Contents
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Global Wellness Apps Market, By Type
Global Wellness Apps Market, By Platform
Global Wellness Apps Market, By Device
Global Wellness Apps Market, By Subscription Model
Global Wellness Apps Market, By Age Group
Global Wellness Apps Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Driver
Restraint
Opportunity
Impact Analysis
Key Developments
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Industry Trends
4. Global Wellness Apps Market, By Type, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Fitness and Exercise Apps
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Nutrition and Diet Apps
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Mental Health and Wellness Apps
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Sleep and Relaxation Apps
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Wellness Apps Market, By Platform, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
iOS
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Android
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Web based
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
6. Global Wellness Apps Market, By Device, 2025-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Smartphones
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Tablets
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Wearable Devices
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
7. Global Wellness Apps Market, By Subscription Model, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Free
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Paid
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
8. Global Wellness Apps Market, By Age Group, 2020-2032, (USD Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Adult
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Geriatric
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Pediatric
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
9. Global Wellness Apps Market, By Region, 2020 - 2032, Value (USD Bn)
Introduction
Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)