유럽의 Maas(Mobility-as-a-Service) 시장은 2024년에 168억 5,000만 달러에 달했습니다.
이 시장은 27.39%의 연평균 복합 성장률(CAGR)로 확대되어 2033년에는 1,489억 2,000만 달러에 달할 것으로 예측되고 있습니다. 최첨단 디지털 플랫폼의 통합은 사용자 중심 서비스, 실시간 데이터 분석, 원활한 운송의 혁신을 추진해 유럽의 MaaS(Mobility-as-a-Service) 시장을 견인하고 있습니다. 효율성과 사용자 경험의 향상을 보장하기 위해 강력한 민간 파트너십과 지원 규제가 도시 이동성을 향상시키고, 교통을 완화하며 지속 가능한 교통 수단을 장려합니다.
| 주요 시장 통계 | |
|---|---|
| 예측 기간 | 2024-2033년 |
| 2024년 평가 | 168억 5,000만 달러 |
| 2033년 예측 | 1,489억 2,000만 달러 |
| CAGR | 27.39% |
유럽의 Maas(Mobility-as-a-Service) 시장은 도시화의 진전, 디지털 플랫폼의 개선, 지속가능하고 원활한 교통수단에 대한 수요 증가 등의 요인에 의해 급속히 확대되고 있습니다. MaaS는 대중 교통, 라이드 쉐어, 자전거 쉐어, 렌터카 등 여러 모빌리티 서비스를 단일의 사용하기 쉬운 디지털 플랫폼에 통합한 것으로, 이용자는 멀티모달 트립의 계획, 예약, 지불을 간단하게 실시할 수 있습니다.
MaaS는 대중교통 시스템의 효율성을 높이고 도시 혼잡을 완화하며 이산화탄소 배출을 줄이기 위해 유럽 정부가 적극적으로 추진하고 있습니다. MaaS 솔루션의 채택은 지원 규제와 민간 이해 관계자간의 전략적 파트너십에 의해 가속화되어 교통의 접근성과 지속가능성이 향상되었습니다.
MaaS 에코시스템은 인공지능, 실시간 데이터 분석, IoT 지원 스마트 모빌리티 등의 기술 개발에 의해 더욱 강화되고 있습니다. 공유 모빌리티와 전동 모빌리티를 중시하게 된 결과, 도시 교통의 동향도 변화하고 있습니다. 유럽의 MaaS 시장은 도시가 스마트 모빌리티 이니셔티브를 계속 채택하여 연결성이 높고 효과적이며 환경 친화적 인 교통 네트워크를 제공함으로써 상당한 성장을 기대합니다.
이 보고서는 유럽의 Maas(Mobility-as-a-Service) 시장에 대해 조사했으며, 시장 개요와 함께 용도별, 서비스별 동향, 시장 진출기업 프로파일 등의 정보를 제공합니다.
Introduction to Europe Mobility-as-a-Service Market
The Europe mobility-as-a-service market was valued at $16.85 billion in 2024, and it is expected to grow at a CAGR of 27.39% and reach $148.92 billion by 2033. The integration of cutting-edge digital platforms is propelling innovations in user-focused services, real-time data analytics, and seamless transportation, which in turn is driving the Mobility-as-a-Service (MaaS) market in Europe. In order to ensure efficiency and a better user experience, strong public-private partnerships and supportive regulations improve urban mobility, ease traffic, and encourage sustainable transportation options.
Market Introduction
| KEY MARKET STATISTICS | |
|---|---|
| Forecast Period | 2024 - 2033 |
| 2024 Evaluation | $16.85 Billion |
| 2033 Forecast | $148.92 Billion |
| CAGR | 27.39% |
The market for mobility-as-a-service (MaaS) in Europe is expanding quickly due to factors like growing urbanization, improvements in digital platforms, and growing demand for sustainable and seamless transportation options. Passengers can easily plan, book, and pay for multimodal trips thanks to MaaS's integration of multiple mobility services, including public transportation, ride-sharing, bike-sharing, and car rentals, into a single, user-friendly digital platform.
MaaS is being actively promoted by governments throughout Europe in an effort to improve the effectiveness of public transportation systems, lessen urban congestion, and cut carbon emissions. The adoption of MaaS solutions is being accelerated by supportive regulations and strategic partnerships between public and private stakeholders, increasing accessibility and sustainability in transportation.
The MaaS ecosystem is being further enhanced by technological developments such as artificial intelligence, real-time data analytics, and IoT-enabled smart mobility. Urban transportation trends are also changing as a result of the increased emphasis on shared and electric mobility. The MaaS market in Europe is expected to grow substantially as cities continue to adopt smart mobility initiatives, providing a more connected, effective, and ecologically friendly transportation network.
Market Segmentation:
Segmentation 1: by Application
Segmentation 2: by Service
Segmentation 3: by Solution
Segmentation 4: by Region
How can this report add value to an organization?
Product/Innovation Strategy: The product segment helps the reader understand the different applications of mobility-as-a-service based on application (passenger transportation, freight transportation, and micro-mobility), by service (on-the-go rides, carpool, ride hailing, logistics, renting, ride sharing, and others) and by solution (payment engines, navigation solutions, connectivity providers, ticketing solutions, and insurance solutions). The market is poised for significant expansion with ongoing technological advancements, increased investments, and growing awareness of the importance of mobility-as-a-service. Therefore, the mobility-as-a-service business is a high-investment and high-revenue generating model.
Growth/Marketing Strategy: The Europe mobility-as-a-service market has been growing at a rapid pace. The market offers enormous opportunities for existing and emerging market players. Some of the strategies covered in this segment are mergers and acquisitions, product launches, partnerships and collaborations, business expansions, and investments. The strategies preferred by companies to maintain and strengthen their market position primarily include product development.
Competitive Strategy: The key players in the Europe mobility-as-a-service market analyzed and profiled in the study include professionals with expertise in the automobile and automotive domains. Additionally, a comprehensive competitive landscape such as partnerships, agreements, and collaborations are expected to aid the reader in understanding the untapped revenue pockets in the market.
Key Market Players and Competition Synopsis
The companies that are profiled in the report have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.
Some of the prominent names in this market are:
Scope and Definition