세계 IoB(Internet of Behavior) 시장 규모는 2023년 3,001억 달러에서 예측 기간 동안 23.7%의 CAGR을 기록하며 2028년 말에는 8,693억 달러 규모로 성장할 것으로 예상됩니다.
지역별로는 북미 지역이 2023년 1,093억 달러에서 24.1%의 CAGR로 2028년 말 3,212억 달러에 달할 것으로 예상됩니다. 아시아태평양은 2023년 765억 달러에서 25.8%의 CAGR로 2028년 말 2,409억 달러에 달할 것으로 예상됩니다.
세계의 IoB(Internet of Behavior) 시장을 조사했으며, 시장 정의와 개요, 시장 영향요인 및 시장 기회 분석, 시장 규모 추이와 예측, 각 부문별·지역별 상세 분석, 기술 개발 동향, ESG 전개, 경쟁 상황, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.
목차
제1장 서론
제2장 요약과 하이라이트
시장 전망
시장 하이라이트
제3장 시장 개요
개요
IoB 기술의 중요한 측면
디바이스와 센서에서 데이터 수집
데이터 처리와 분석
데이터 통합과 행동에 관한 인사이트
퍼스널라이제이션
IoB의 역사
시장에 영향을 미치는 거시경제적 요인
경제 성장과 팬데믹 후 시장에 대한 영향
Porter's Five Forces 분석
규제의 영향
제4장 시장 역학
개요
시장 성장 촉진요인
IoT 디바이스 수 증가
기업의 데이터를 활용한 분석 목적의 사용자 행동 모델의 개발
정확한 사용자 행동 모델을 생성하기 위한 E-Commerce 기업의 IoB 솔루션 이용 증가
시장 과제
규제 준수, 데이터 소유와 관리
데이터 프라이버시와 사이버 보안 문제
시장 기회
개인화된 마케팅과 광고에 대한 수요 증가
IoB에 의해 부문 간 제휴 강화가 촉진되어 보다 적절하고 신속한 의사결정이 가능
제5장 새로운 기술과 개발
개요
IoB의 주요 최신 동향과 기술
빅데이터 애널리틱스
AI와 머신러닝
엣지 컴퓨팅
IoT
디지털 트윈
IoB 발전
제6장 시장 내역 : 용도별
개요
광고 캠페인
디지털 마케팅
컨텐츠 전송
브랜드 프로모션
기타
제7장 시장 내역 : 최종 이용 산업별
개요
BFSI
헬스케어
통신·IT
미디어·엔터테인먼트
관광·여행
소매·E-Commerce
기타
교육
유틸리티
식품·음료
정부
제8장 시장 내역 : 기업 규모별
중소기업
대기업
제9장 시장 내역 : 지역별
개요
북미
유럽
아시아태평양
기타 지역
남미
중동 및 아프리카
제10장 지속가능성 : ESG 관점
개요
IoB 시장의 주요 ESG 문제
탄소발자국
프라이버시와 데이터 보안
데이터의 윤리적 사용
IoB 시장의 ESG 퍼포먼스
사례 연구
환경에 대한 영향
공평성과 사회적 영향
윤리와 거버넌스에 대한 영향
BCC에 의한 결론
제11장 경쟁 정보
개요
벤더 상황
제12장 기업 개요
ALTERYX INC.
AMAZON.COM INC.
ASSETFLOOW
AWARE INC.
CAPILLARY TECHNOLOGIES INDIA LTD.
COGNITIVESCALE
COVEO SOLUTIONS INC.
IBM CORP.
MASTERCARD INC.
MICROSOFT CORP.
NICE LTD.
OPENTEXT CORP.
POPULI INC.
RIVERBED TECHNOLOGY LLC.
ROVE
SALESFORCE INC.
SWEET ANALYTICS LTD.
TRACEABLE INC.
제13장 부록 : 두문자어
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영문 목차
영문목차
Highlights:
The global market for internet of behavior is expected to increase from $300.1 billion in 2023 to $869.3 billion by the end of 2028, with a compound annual growth rate (CAGR) of 23.7% during the forecast period of 2023-2028.
The North American market for internet of behavior is expected to increase from $109.3 billion in 2023 to $321.2 billion by the end of 2028, with a CAGR of 24.1% during the forecast period of 2023-2028.
The Asia-Pacific market for internet of behavior is expected to increase from $76.5 billion in 2023 to $240.9 billion by the end of 2028, with a CAGR of 25.8% during the forecast period of 2023-2028.
Report Scope:
This report segments the IoB market based on application, end-user industry, enterprise size and geography. The report provides an overview of the global IoB market and analyzes market trends. Using 2022 as the base year, the report provides estimated market data for the forecast period 2023 through 2028.
Revenue forecasts for this period are segmented into -
Application: Advertising campaign, digital marketing, content delivery and brand promotion.
End-user industry: BFSI, healthcare, telecom and IT, media and entertainment, tourism and travel, and retail and e-commerce.
Enterprise size: Small and medium enterprises (SMEs) and large enterprises.
Region: North America is segmented into the U.S., Canada and Mexico; Europe is segmented into the U.K., France, Germany and Rest of Europe; Asia-Pacific (APAC) is segmented into China, Japan, India and Rest of Asia-Pacific; Rest of World is segmented into Middle East, Africa and South America.
This report has been prepared in a simple, easy-to-understand format, with several tables and charts/figures. The report's scope includes a detailed study of global and regional markets for the IoB, with reasons given for variations in the industry's growth in certain regions. The report examines each IoB technology component, determines its current market size and estimates its future market. The report also analyzes the market from the manufacturers' viewpoint and the final consumer's. Several technical issues arising from the utilization of IoB technologies are discussed and solutions are indicated.
Please note that the report does not include the costs of hardware devices used by IoB applications.
Report Includes:
31 data tables and 21 additional tables
An overview of the global market for the Internet of Behaviors (IoB)
Estimates of the market size and analyses of market trends, with data from 2022 and 2023, estimates for 2024, and projections of compound annual growth rates (CAGRs) through 2028
Assessments of factors driving the industry, current trends, market opportunities and restraints, and technological advances that will shape the future marketplace
Discussions of the current and future market potential and breakdowns of the market by application, enterprise size, end-user industry and region
Evaluations of technologies such as AI, machine learning, IoT and AR, and discussions on how they drive the market, and the possible practical applications of the IoB
Analysis of ESG developments
Discussions of patents, mergers and acquisitions (M&A) and venture funding
Company profiles of major players within the industry, including CognitiveScale, Riverbed Technology LLC, NICE Ltd., Mastercard Inc., and Sweet Analytics Ltd.
Table of Contents
Chapter 1 Introduction
Study Goals and Objectives
Reasons for Doing This Study
Scope of Report
Methodology
Information Sources
Geographic Breakdown
Segmentation Breakdown
Chapter 2 Summary and Highlights
Market Outlook
Market Highlights
Chapter 3 Market Overview
Overview
Key Aspects of the Internet of Behavior Technologies
Data Collection from Devices and Sensors
Data Processing and Analysis
Data Integration and Behavioral Insights
Personalization
History of the Internet of Behavior
Macroeconomic Factors Impacting the Market
Economic Growth and Post-Pandemic Impact on the Market
Porter's Five Forces Analysis
Regulatory Implications
Chapter 4 Market Dynamics
Overview
Market Drivers
Rising Number of the Internet of Things Devices
Companies Utilizing Data to Develop User Behavior Models for Analytical Purposes
Increasing Use of the Internet of Behavior Solutions by E-Commerce Companies to Generate Accurate User Behavior Models
Market Challenges
Regulatory Compliance, Data Ownership and Control
Data Privacy and Cybersecurity Issues
Market Opportunities
Increasing Demand for Personalized Marketing and Advertising
Internet of Behavior Promoting Greater Collaboration between Departments for Better and Faster Decision Making
Chapter 5 Emerging Technologies and Developments
Overview
Key Emerging Trends and Technologies in the Internet of Behavior
Big Data Analytics
Artificial Intelligence and Machine Learning
Edge Computing
Internet of Things
Digital Twin
Developments in Internet of Behavior
Chapter 6 Market Breakdown by Application
Overview
Advertising Campaign
Digital Marketing
Content Delivery
Brand Promotion
Others
Chapter 7 Market Breakdown by End-User Industry
Overview
BFSI
Healthcare
Telecom and IT
Media and Entertainment
Tourism and Travel
Retail and E-commerce
Others
Education
Utility
Food and Beverage
Government
Chapter 8 Market Breakdown by Enterprise Size
Introduction
Small and Medium Enterprises
Large Enterprises
Chapter 9 Market Breakdown by Region
Overview
North American Market Outlook
European Market Outlook
Asia-Pacific Market Outlook
Rest of the World Market Outlook
South America
Middle East and Africa
Chapter 10 Sustainability: An ESG Perspective
Overview
Key ESG Issues in the Internet of Behavior Market
Carbon Footprint
Privacy and Data Security
Ethical Use of Data
ESG Performance in the Internet of Behavior Market
