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기능성 우유 시장 : 세계 전망 및 예측(2024-2029년)
Functional Milk Market - Global Outlook & Forecast 2024-2029
상품코드 : 1426146
리서치사 : Arizton Advisory & Intelligence
발행일 : 2024년 02월
페이지 정보 : 영문 317 Pages
 라이선스 & 가격 (부가세 별도)
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한글목차

세계 기능성 우유 시장 규모는 2023년 270억 달러에서 예측 기간 동안 7.53%의 CAGR로 성장할 것으로 예상됩니다.

시장 동향 및 촉진요인

기능성 우유의 클린 라벨 제품 도입

클린 라벨 제품에 대한 소비자 선호도가 높아지면서 기능성 우유에 대한 수요가 크게 증가하고 있습니다. 클린 라벨 제품은 인공 첨가물이나 방부제를 사용하지 않고 간단하고 이해하기 쉬운 성분표가 특징입니다. 소비자들이 건강에 대한 관심이 높아지고 식품 선택에 대한 투명성을 추구함에 따라 필수 영양소를 공급하고 깨끗한 식습관을 선호하는 기능성 우유에 대한 관심이 높아지고 있습니다. 또한, 비타민, 미네랄 및 기타 생리활성 화합물로 개선된 기능성 우유는 소비자의 건강 및 웰빙에 대한 요구를 충족시키고 있습니다. 이러한 제품들은 소화를 개선하고, 면역력을 강화하며, 더 나은 영양 성분을 함유하고 있는 경우가 많습니다. 이러한 기능성 우유의 명확하고 이해하기 쉬운 라벨링은 건강하고 덜 가공된 우유를 찾는 소비자들의 공감을 불러일으키고 있습니다.

벤더는 제품 혁신에 주력

제품 혁신은 기능성 우유 시장의 역동성을 형성하는 데 있어 매우 중요하며, 소비자 선호도와 업계 경쟁에 큰 영향을 미치고 있습니다. 새로운 성분, 배합, 기술의 도입은 기능성 우유 제품에 대한 소비자의 인식과 참여 방식을 바꿀 수 있는 잠재력을 가지고 있습니다. 비타민, 미네랄, 프로바이오틱스 및 기타 건강 증진 성분을 강화하는 등의 혁신은 웰빙과 영양적 이점에 대한 소비자의 요구가 진화함에 따라 이를 충족시킬 수 있습니다. 이러한 발전은 건강 지향적인 소비자들을 만족시키고 경쟁사와 차별화할 수 있는 기회를 제공합니다. 또한, 제품 혁신은 소비자의 관심을 불러일으키고, 시장 성장을 촉진하며, 업계 리더로서의 브랜드 명성을 확립할 수 있습니다. 기능성 우유 시장이 진화함에 따라 혁신적인 전략을 도입하고 실행하는 기업은 경쟁 우위를 확보하고 점점 더 역동적인 시장 환경에서 지속가능성과 성장을 촉진할 수 있는 기회를 얻을 수 있을 것입니다.

세계 기능성 우유 시장을 조사했으며, 시장 정의와 개요, 시장 기회와 시장 동향, 시장 영향요인 분석, 시장 규모 추이 및 예측, 각 부문별·지역별 상세 분석, 경쟁 상황, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.

목차

제1장 조사 대상·조사 범위

제2장 주요 인사이트

제3장 시장 개요

제4장 서론

제5장 시장 기회·동향

제6장 시장 성장 실현요인

제7장 시장 성장 억제요인

제8장 시장 상황

제9장 형태

제10장 용도

제11장 연령

제12장 유통 채널

제13장 지역

제14장 아시아태평양

제15장 북미

제16장 유럽

제17장 라틴아메리카

제18장 중동 및 아프리카

제19장 경쟁 상황

제20장 주요 기업 개요

제21장 기타 유력 벤더

제22장 보고서 요약

제23장 정량적 요약

제24장 부록

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영문 목차

영문목차

The global functional milk market was valued at USD 27.00 billion in 2023 and is expected to grow at a CAGR of 7.53% from 2023-2029.

MARKET TRENDS & DRIVERS

Introduction of Clean Label Products in Functional Milk

The growing consumer preference for clean-label products has significantly increased the demand for functional milk. Clean-label products are characterized by simple and easily understandable ingredient lists, free from artificial additives and preservatives. As consumers become more health-conscious and seek transparency in their food choices, they are turning towards functional milk that provides essential nutrients and aligns with their clean eating preferences. Furthermore, functional milk, improved with vitamins, minerals, and other bioactive compounds, caters to consumers' health and wellness needs. These products often boast improved digestion, enhanced immune support, and better nutritional profiles. These functional milk products' clear and straightforward labeling resonates with consumers looking for wholesome, minimally processed options. For instance, Dairy Farmers of America focuses on developing clean label solutions such as no artificial color, no artificial flavor, and more, which increases the consumer base and demand for the products in the market.

Vendors Focus on Product Innovation

Product innovation is pivotal in shaping the functional milk market dynamics, significantly impacting consumer preferences and industry competition. The introduction of novel ingredients, formulations, and technologies has the potential to revolutionize the way consumers perceive and engage with functional milk products. Innovations such as fortification with vitamins, minerals, probiotics, or other health-enhancing components can address evolving consumer demands for wellness and nutritional benefits. These advancements cater to health-conscious consumers and provide opportunities for market differentiation among competitors. Moreover, product innovation can stimulate consumer interest, drive market growth, and establish a brand's reputation as an industry leader. As the functional milk market evolves, businesses that embrace and implement innovative strategies will likely gain a competitive edge, fostering sustainability and growth in an increasingly dynamic market landscape.

SEGMENTATION INSIGHTS

INSIGHTS BY FORM

The powder form segment dominated the global functional milk market in 2023 and is projected to continue the trend during the forecast period. This notable growth can be attributed to various factors. First, the appeal of powder lies in its extended shelf life, addressing concerns related to product longevity. In addition, the powdered form facilitates convenient transportation, making it an attractive option for both manufacturers and consumers. Moreover, the cost-effectiveness of powder production further contributed to its increased demand in the functional milk market. These factors fueled the demand for functional milk in powder form, highlighting its versatility and economic advantages in the evolving market landscape.

Segmentation by Form

INSIGHTS BY APPLICATIONS

The global functional milk market by applications is segmented into immunity & disease management, weight management, and clinical nutrition. In 2023, immunity & disease management had the highest share in the application segment. This surge in demand can be attributed to the increasing prevalence of various health concerns, including heart disease, osteoporosis, autoimmune diseases, and other related conditions. As individuals become more conscious about their health, the emphasis on bolstering immunity and effectively managing diseases has become paramount. This trend reflects a broader societal shift towards proactive healthcare measures, driving innovation and investments in technologies and solutions that cater to immunity enhancement and disease management. Furthermore, weight management exhibits a remarkable compound annual growth rate during the forecast period. This surge is attributed to the rising demand for functional milk, fueled by concerns related to obesity, cardiovascular diseases, and other health factors. The increasing emphasis on weight management reflects a growing awareness of health issues, driving the demand for functional milk products that contribute to overall well-being.

Segmentation by Applications

INSIGHTS BY AGE

The 14-19 age segment accounted for the highest revenue share of the global functional milk market in 2023. With the demand for functional milk growing among the age group of 15-19 in the US, it is crucial to emphasize the potential health benefits associated with its consumption. The statistics on cancer diagnoses and deaths in this age range, marketing functional milk as a source of nutrients that may contribute to overall well-being and potentially aid in disease prevention could be effective. Highlighting ingredients known for their health properties, such as vitamins, minerals, and antioxidants, can be a key strategy. In addition, engaging in educational campaigns through various channels, including social media, to raise awareness about the importance of maintaining a healthy lifestyle, including dietary choices, may further boost the demand for functional milk among this demographic.

Segmentation by Age

INSIGHTS BY DISTRIBUTION CHANNEL

The global functional milk market by distribution channel is segmented into hypermarkets, convenience stores, online grocery stores, specialty stores, and institutional sales. In 2023, the hypermarket distribution channel emerged as the dominant segment, capturing the highest market share of over 19%. Hypermarkets strategically employed various marketing techniques, such as discount offers, innovative bundling offers, and engaging in-store demonstrations, to highlight the numerous benefits of functional milk. These initiatives attracted health-conscious consumers and elevated the overall shopping experience. The hypermarket's effective communication of the advantages of functional milk through these promotional strategies played a pivotal role in securing its leading position in the market. Furthermore, convenience stores hold a significant position in the industry, and their success can be attributed to their ability to offer a convenient solution for swift, on-the-go purchases. Convenience stores strategically cater to a target demographic characterized by busy lifestyles, positioning themselves as an accessible and time-efficient choice for consumers.

Segmentation by Distribution Channel

GEOGRAPHICAL ANALYSIS

APAC dominated the global functional milk market share, accounting for over 31% in 2023. In APAC, demand for functional milk has experienced robust growth, driven by factors such as awareness, consumer willingness to pay more, and a heightened focus on preventive healthcare. Furthermore, the rising prevalence of chronic diseases in the APAC has heightened health consciousness, leading consumers to seek functional milk products with potential health benefits. The increasing aging population in China, Japan, and other countries in the APAC is likely to boost the demand for functional milk, driven by a growing focus on health and nutrition among older adults. The rising overweight and obesity in children and adults in the APAC is fueling an increasing demand for functional milk products as consumers seek healthier alternatives to address dietary and nutritional needs.

Segmentation by Geography

VENDOR LANDSCAPE

The global functional milk market is characterized by a high level of fragmentation, with several major international and regional players competing for industry share alongside smaller local companies. Despite this fragmentation, a few key players, including Nestle, Danone, Abbott, and Lactalis International, wield significant influence, holding substantial functional milk market shares. Complementing these dominant players are numerous regional and smaller companies that contribute to the overall diversity of the industry.

Key Developments in the Functional Milk Market

Key Company Profiles

Other Prominent Vendors

KEY QUESTIONS ANSWERED:

1. How big is the functional milk market?

2. What is the growth rate of the global functional milk market?

3. Which region dominates the global functional milk market share?

4. What are the significant trends in the functional milk market?

5. Who are the key players in the global functional milk market?

TABLE OF CONTENTS

1. SCOPE & COVERAGE

2. PREMIUM INSIGHTS

3. MARKET AT A GLANCE

4. INTRODUCTION

5. MARKET OPPORTUNITIES & TRENDS

6. MARKET GROWTH ENABLERS

7. MARKET RESTRAINTS

8. MARKET LANDSCAPE

9. FORM

10. APPLICATIONS

11. AGE

12. DISTRIBUTION CHANNEL

13. GEOGRAPHY

14. APAC

15. NORTH AMERICA

16. EUROPE

17. LATIN AMERICA

18. MIDDLE EAST AND AFRICA

19. COMPETITIVE LANDSCAPE

20. KEY COMPANY PROFILES

21. OTHER PROMINENT VENDORS

22. REPORT SUMMARY

23. QUANTITATIVE SUMMARY

24. APPENDIX

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