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섹슈얼 웰니스 : 세계 시장 전망 및 예측(2023-2028년)
Sexual Wellness Market - Global Outlook & Forecast 2023-2028
상품코드 : 1286073
리서치사 : Arizton Advisory & Intelligence
발행일 : 2023년 06월
페이지 정보 : 영문
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한글목차

세계의 섹슈얼 웰니스 시장 규모는 2022년에서 2028년까지 7.45%의 CAGR로 성장할 것으로 예측됩니다.

여성용 콘돔으로의 전환이 시장 성장을 추진하고 있습니다. 섹슈얼 웰니스 시장은 오랫동안 남성 위주의 시장이었기 때문에 벤더는 성장 전략을 재검토해야 했습니다. 이 시장은 여성 고객에게 초점을 맞추면서 큰 성장을 나타내고 있습니다.

세계의 섹슈얼 웰니스 시장을 조사했으며, 시장 정의와 개요, 시장 영향요인 및 시장 기회 분석, 시장 규모 추정과 예측, 각종 부문·지역별 상세 분석, 경쟁 상황, 주요 기업 개요 등을 정리했습니다.

목차

제1장 조사 방법

제2장 조사 목적

제3장 조사 과정

제4장 조사 범위

제5장 보고서 가정·주석

제6장 주요 인사이트

제7장 서론

제8장 시장 기회·시장 동향

제9장 시장 성장 실현요인

제10장 시장 성장 억제요인

제11장 밸류체인 분석

제12장 시장 상황

제13장 제품

제14장 섹스 토이

제15장 콘돔

제16장 콘돔 시장 : 성별

제17장 콘돔 시장 : 소재별

제18장 콘돔 시장 : 최종사용자별

제19장 이그조틱 란제리

제20장 성적 윤활유

제21장 기타

제22장 성별

제23장 유통 채널

제24장 지역

제25장 아시아태평양

제26장 유럽

제27장 북미

제28장 중동 및 아프리카

제29장 라틴아메리카

제30장 경쟁 상황

제31장 콘돔 시장 점유율에 관한 인사이트

제32장 주요 기업 개요

제33장 기타 저명한 벤더

제34장 보고서 요약

KSM
영문 목차

영문목차

The global sexual wellness market is expected to grow at a CAGR of 7.45% from 2022-2028.

PROMOTIONAL STRATEGIES KEEP THE MANUFACTURERS AT THE FOREFRONT

To keep manufacturers at the forefront, it's crucial to implement effective promotional strategies that showcase their products, enhance brand visibility, and attract potential customers.

MARKET TRENDS & OPPORTUNITIES

The Rising Shift Toward Female Condoms

The sexual wellness market has long remained male-dominated and required a glance by the vendors to refocus their growth strategies. Women have remained objectified in advertisements, campaigns, promotional gimmicks, and packaging strategies. The global sexual wellness market is witnessing significant growth in focus on women customers. For instance, in condoms for women, market vendors in the U.S. are looking to attract investors. This is because the FDA has made the much-awaited transition of female condoms from Class III to Class II, which enables the product to be sold over the counter without a doctor's prescription. This transition even led to the female condom company (FC2) rebranding their condom product version by the name of FC2 internal condom. Other locations worldwide, such as Sub-Saharan Africa, China, India, and Europe, have immense potential but lag due to various factors. Female condoms can be strategically well-positioned to leverage and build additional demand, thereby substantially growing brand awareness in the coming years.

The Evolvement of Gender-Neutral Tone in the Market

One of the key growth drivers for the global sexual wellness market is persistently evolving gender-neutral products for a wide array of customers. Over the last couple of years, the market perception has witnessed variations from being a male-centric one to more of a unisex one. An unserved section of the audience has remained less vocal about their sex lives; thus, a few brands have developed offerings apt for such an audience. Other factors driving the adoption of gender-neutral sexual wellness products include easy-to-use packaging, enhanced ingredients, and friendly content. Brands lay constant emphasis on human-focused design for convenient usage across various end-users. For instance, Maude delivers completely silicone-based vibrators. The usage of silicone is attributed to the fact that the gay community, which is the target customer for the brand (Maude), does not prefer using water-based lubes.

INDUSTRY RESTRAINTS

Lack of Investor Confidence in Potential Startups

One of the major challenges for the global sexual wellness market is the lack of confidence displayed by institutional investors in high-growth potential start-up brands. Over the years, several new brands have emerged worldwide with quality sexual wellness products. Despite being a profitable investment opportunity, investors step back due to legal complications and cultural and moral challenges. Cultural and social taboos surrounding the market are the major challenge faced by investors. Emerging countries in APAC, such as India, Malaysia, the Philippines, and China, are still considered to have societal mindsets confined to cultural prohibitions. Despite having two of the world's most populous countries (China and India), the APAC region faces the challenge of cultural and social taboos. Thus, brands are continuously urged to put in more effort to attract investors and even help them regain lost confidence.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT

The global sexual wellness market is characterized by high demand from the sex toys and condom segment. Amongst these, condoms accounted for more than 27% market share. Further, vibrators or dildos, massagers, rubber penis, real dolls, sexual games, and bondage gear are the prominent sex toys in the industry. Historically, men were the primary customers of sex toys worldwide. Recently, the market is witnessing a shift in this trend as women become sexually more empowered. There is also a growing demand for both shared and solo sex toys among end-users. Sex toy manufacturers and retailers capitalize on this growing interest by offering bundled products and "starter kits" for interested customers. All these factors contributed to the growth of sex toys in the market. Vendors are catering to the demand for condoms by delivering variants of sizes, shapes, thicknesses, flavors, prices, and packaging, among others. The perception of using condoms has changed from obscene to more wellness centric. While several factors contribute to the decline in the growth rate, one significant reason is the continuously decreasing fertility rates. Using sexual protection measures or contraceptives gains prominence with the emergence of STDs and STIs, preventing the spread of diseases and potentially limiting birth rates.

Segmentation by Product

Segmentation by Sex Toys

Segmentation by Condoms

INSIGHT BY GENDER

The global sexual wellness market is categorized into the male and female segments based on the diverse needs of both genders. The male segment accounts for a larger industry share. Other high revenue-generating products, such as condoms and sex toys, have a huge demand among male customers in the industry. The condom product category, largely dominated by men owing to diverse factors, tends to be a lucrative revenue-generating one for vendors to target. It is accepted that both men and women have their specific needs & desires. Thus, the need for appropriate marketing for a range of sexual wellness products catering to such gender requirements is highly prioritized in the sexual wellness market.

Segmentation of Condoms by Gender

INSIGHT BY DISTRIBUTION CHANNEL

Delivery channels for a commodity are the path followed by the title of the products from the manufacturers to final customers. There is also a vast distance between manufacturers and customers, and the void can be filled across delivery networks. Sexual wellness products are mainly sold through retail distribution channels such as specialty stores, supermarkets, hypermarkets, mass-market players, drug stores or pharmacies, and grocery stores. Sexual wellness products are also available to end-users through online OEM's e-commerce portals and online direct-to-consumer stores such as Amazon, Adam & Eve online stores, eBay, Ann Summers, Alibaba, and AliExpress.

Segmentation by Distribution

GEOGRAPHICAL ANALYSIS

APAC was the largest revenue contributor to the global sexual wellness market, accounting for a share of around 39% in 2022. The region was led by China, where sexual wellness products such as sex toys, condoms, and sexual lubricants are witnessing a surge in demand. Europe followed APAC in the global sexual wellness market in 2022. However, Europe will likely gain market share from the APAC region during the forecast period. The industry in Europe is characterized by high demand for premium sex toys and condoms along with water-based and silicone-based sexual lubricants. However, the stringent government regulations will hinder industry growth in the region.

Segmentation by Geography

COMPETITIVE LANDSCAPE

The global sexual wellness market is highly fragmented, with several top vendors. However, the industry witnessed consolidation, albeit at a slow pace. Some prominent players in the global sexual wellness market are LIfeStyles, Church & Dwight, Diamond Products, Reckitt Benckiser Group, Okamoto Industries, Karex Berhad, and Doc Johnson.

Key Company Profiles

Other Prominent Vendors

KEY QUESTIONS ANSWERED:

TABLE OF CONTENTS

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

5 REPORT ASSUMPTIONS & CAVEATS

6 PREMIUM INSIGHTS

7 INTRODUCTION

8 MARKET OPPORTUNITIES & TRENDS

9 MARKET GROWTH ENABLERS

10 MARKET RESTRAINTS

11 VALUE CHAIN ANALYSIS

12 MARKET LANDSCAPE

13 PRODUCT

14 SEX TOYS

15 CONDOMS

16 CONDOMS MARKET BY GENDER

17 CONDOMS MARKET BY MATERIAL

18 CONDOMS MARKET BY END USERS

19 EXOTIC LINGERIE

20 SEXUAL LUBRICANTS

21 OTHER

22 GENDER

23 DISTRIBUTION CHANNEL

24 GEOGRAPHY

25 APAC

26 EUROPE

27 NORTH AMERICA

28 MIDDLE EAST & AFRICA

29 LATIN AMERICA

30 COMPETITIVE LANDSCAPE

31 MARKET SHARE INSIGHTS FOR CONDOMS 2022

32 KEY COMPANY PROFILES

33 OTHER PROMINENT VENDORS

34 REPORT SUMMARY

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