ű¹ : Åë½Å ½ÃÀå ¿¹Ãø(2025-2030³â)
Thailand: Telecoms Market Forecasts 2025-2030
»óǰÄÚµå : 1803892
¸®¼­Ä¡»ç : Analysys Mason
¹ßÇàÀÏ : 2025³â 08¿ù
ÆäÀÌÁö Á¤º¸ : ¿µ¹® 5 Slides
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"ű¹¿¡¼­ÀÇ ¸ÅÃâ ¼ºÀåÀº Åë½Å»ç¾÷ÀÚ°¡ °í°´¿¡ ´ëÇÑ ¼­ºñ½ºÀÇ ¾÷¼¿À» µµ¸ðÇÏ´Â °Í¿¡ ÀÇÇÑ ¸ð¹ÙÀÏ ARPUÀÇ Áõ°¡¿¡ ÀÇÇØ ÃËÁøµÉ Àü¸ÁÀÔ´Ï´Ù."

ű¹ÀÇ Åë½Å ½ÃÀå¿¡ ´ëÇØ Á¶»çºÐ¼®ÇßÀ¸¸ç, KPIÀÇ ¿¹Ãø ¹× °¢ Åë½Å ¼­ºñ½ºÀÇ µ¿Çâ°ú ÃËÁø¿äÀÎ, »ç¾÷ÀÚÀÇ Àü·«°ú ±¹°¡ ƯÀ¯ ÅäÇÈ µîÀÇ Á¤º¸¸¦ Á¦°øÇϰí ÀÖ½À´Ï´Ù.

Áö¿ªÀû ¹üÀ§

¸ðµ¨È­ÇÑ Áö¿ª

  • ½Å±Ô ¾Æ½Ã¾ÆÅÂÆò¾ç(EMAP)

°³º°ÀûÀ¸·Î ¸ðµ¨È­ÇÑ ±¹°¡

  • ű¹

KPI

Á¢¼Ó¼ö

¸ð¹ÙÀÏ

  • ÇÕ°è(´Ü¸»±â+¸ð¹ÙÀÏ ºê·Îµå¹êµå, IoT Á¦¿Ü), IoT¸¦ Æ÷ÇÔÇÑ ÇÕ°è
  • ´Ü¸»±â : ½º¸¶Æ®Æù, º£ÀÌÁ÷, ´Ü¸»±â¿¡¼­ Â÷ÁöÇÏ´Â ½º¸¶Æ®ÆùÀÇ Á¡À¯À²
  • ¸ð¹ÙÀÏ ºê·Îµå¹êµå
  • ÇÕ°è, ´Ü¸»±â, ºê·Îµå¹êµå : 2G, 3G, 4G, 5G( ¹× 2G, 3G, 4G, 5GÀÇ Á¡À¯À²)
  • ºñÁî´Ï½º, ÁÖÅÃ
  • ÇÕ°è, ´Ü¸»±â : ¼±ºÒ, °è¾à, ¼±ºÒÀÇ Á¡À¯À²
  • IoT
  • º¸±Þ·ü : ÇÕ°è, ¼±ºÒ, °è¾à, ´Ü¸»±â, ½º¸¶Æ®Æù, ¸ð¹ÙÀÏ ºê·Îµå¹êµå, IoT

°íÁ¤

  • À½¼º : Çù´ë¿ª, VoBB, ´ÙÀ̾ó ¾÷
  • ºê·Îµå¹êµå : ADSL/VDSL, FTTP/B, ÄÉÀÌºí ¸ðµ©, FWA, 5G FWA, ±âŸ ±â¼ú, ±â°¡ºñÆ® ´ëÀÀ Á¢¼Ó
  • ºñÁî´Ï½º, ÁÖÅÃ
  • Àü¿ë Á¢¼Ó
  • º¸±Þ·ü(¿µ¾÷¼Ò, °¡Á¤) : À½¼º, ºê·Îµå¹êµå(ADSL/VDSL, FTTP/B, ÄÉÀÌºí ¸ðµ©, FWA, ±âŸ ±â¼ú)

À¯·á TV

  • »ç¾÷ÀÚ, ±âÁ¸
  • ºñÁî´Ï½º, ÁÖÅÃ

Æ®·¡ÇÈ

  • ¹ß½Å ºÐ¼ö(°íÁ¤, ¸ð¹ÙÀÏ), MoU
  • ¼¿·ê·¯ µ¥ÀÌÅÍ, ¸Þ½Ã¡ Æ®·¡ÇÈ

³×Æ®¿öÅ©¿¡ ÀÇÁ¸ÇÏÁö ¾Ê´Â ÁöÇ¥

  • GDP
  • Àα¸
  • ¼¼´ë¼ö
  • ¿µ¾÷¼Ò¼ö
  • ȯÀ²

¼­ºñ½º ¸ÅÃâ

¸ð¹ÙÀÏ

  • ÇÕ°è
  • GDP Á¡À¯À²
  • 1ÀÎ´ç ¿ù°£
  • ÁÖÅÃ, ºñÁî´Ï½º
  • ¼±ºÒ, °è¾à, ¼±ºÒÀÇ Á¡À¯À²
  • 2G, 3G, 4G, 5G( ¹× 2G, 3G, 4G, 5GÀÇ Á¡À¯À²)

°íÁ¤

  • ÇÕ°è(¼Ò¸Å+µµ¸Å)
  • GDP Á¡À¯À²
  • 1ÀÎ´ç ¿ù°£

¼Ò¸Å ¸ÅÃâ

¸ð¹ÙÀÏ

  • ÇÕ°è
  • GDP Á¡À¯À²
  • 1ÀÎ´ç ¿ù°£
  • ºñÁî´Ï½º, ÁÖÅÃ
  • GB´ç
  • 2G, 3G, 4G, 5G( ¹× 2G, 3G, 4G, 5GÀÇ Á¡À¯À²)
  • À½¼º, 1ºÐ´ç À½¼º
  • µ¥ÀÌÅÍ, µ¥ÀÌÅÍ /GB
  • ´Ü¸»±â : ÇÕ°è, À½¼º, ¸Þ½Ã¡, µ¥ÀÌÅÍ, ¼±ºÒ, °è¾à, ¼±ºÒÀÇ Á¡À¯À²
  • ¸ð¹ÙÀÏ ºê·Îµå¹êµå
  • IoT Á¢¼Ó¼º

°íÁ¤

  • ÇÕ°è
  • GDP Á¡À¯À²
  • 1ÀÎ´ç ¿ù°£
  • ºñÁî´Ï½º, ÁÖÅÃ
  • À½¼º : Çù´ë¿ª, VoBB
  • Àü¿ë Á¢¼Ó
  • ºê·Îµå¹êµå : ADSL/VDSL, FTTP/B, ÄÉÀÌºí ¸ðµ©, FWA, 5G FWA, ±âŸ ±â¼ú, °íÁ¤ ¼Ò¸Å ¸ÅÃâ¿¡¼­ Â÷ÁöÇÏ´Â Á¡À¯À²

ICT ¼­ºñ½º

À¯·á TV

  • »ç¾÷ÀÚ, ±âÁ¸
  • ºñÁî´Ï½º, ÁÖÅÃ

µµ¸Å ¸ÅÃâ

  • ¸ð¹ÙÀÏ
  • °íÁ¤

ASPU

¸ð¹ÙÀÏ

  • ÇÕ°è
  • À½¼º
  • µ¥ÀÌÅÍ
  • ¸ð¹ÙÀÏ ºê·Îµå¹êµå
  • IoT
  • ´Ü¸»±â : ÇÕ°è, ¼±ºÒ, °è¾à, À½¼º, ¸Þ½Ã¡, µ¥ÀÌÅÍ
  • ºñÁî´Ï½º, ÁÖÅÃ

°íÁ¤

  • À½¼º
  • ºê·Îµå¹êµå ADSL/VDSL, FTTP/B, ÄÉÀÌºí ¸ðµ©, FWA, 5G FWA, ±âŸ ±â¼ú
  • ºñÁî´Ï½º, ÁÖÅÃ

ARPU

¸ð¹ÙÀÏ

  • ÇÕ°è
  • ¼±ºÒ, °è¾à
  • ºñÁî´Ï½º, ÁÖÅÃ
  • 2G, 3G, 4G, 5G
KSA
¿µ¹® ¸ñÂ÷

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"Revenue growth in Thailand will be driven by increasing mobile ARPU as operators look to upsell services to their customers."

Analysys Mason provides detailed 5-year forecasts of the telecoms market in emerging Asia-Pacific. This report focuses on operators' core telecoms services in Thailand.

This report provides:

Geographical coverage

Region modelled

  • Emerging Asia-Pacific (EMAP)

Country modelled individually

  • Thailand

Key performance indicators:

Connections

Mobile:

  • total (handset plus mobile broadband, excluding IoT), total including IoT
  • handset: smartphone, basic, smartphone share of handsets
  • mobile broadband
  • total, handset and broadband: 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
  • business, residential
  • total and handset: prepaid, contract and prepaid share
  • IoT
  • penetration: total, prepaid, contract, handset, smartphone, mobile broadband, IoT

Fixed:

  • voice: narrowband, VoBB, dial-up
  • broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies, gigabit-capable connections
  • business, residential
  • dedicated connections
  • penetration (business sites and households): voice, broadband (ADSL/VDSL, FTTP/B, cable modem, FWA, other technologies)

Pay TV

  • operator, traditional
  • business, residential

Traffic

  • Outgoing minutes (fixed and mobile), MoU
  • Cellular data and messaging traffic

Network-independent metrics

  • GDP
  • Population
  • Households
  • Business sites
  • Exchange rates

Service revenue

Mobile:

  • total
  • share of GDP
  • per capita per month
  • residential, business
  • prepaid, contract, prepaid share
  • 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)

Fixed:

  • total (retail plus wholesale)
  • share of GDP
  • per capita per month

Retail revenue

Mobile:

  • total
  • share of GDP
  • per capita per month
  • business, residential
  • per GB
  • 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
  • voice, voice per minute
  • data, data per GB
  • handset: total, voice, messaging, data, prepaid, contract, prepaid share
  • mobile broadband
  • IoT connectivity

Fixed:

  • total
  • share of GDP
  • per capita per month
  • business, residential
  • voice: narrowband, VoBB
  • dedicated connections
  • broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies, as a share of fixed retail revenue

ICT services

Pay TV

  • operator, traditional
  • business, residential

Wholesale revenue

  • Mobile
  • Fixed

ASPU

Mobile:

  • total
  • voice
  • data
  • mobile broadband
  • IoT
  • handset: total, prepaid, contract, voice, messaging, data
  • business, residential

Fixed:

  • voice
  • broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies
  • business, residential

ARPU

Mobile:

  • total
  • prepaid, contract
  • business, residential
  • 2G, 3G, 4G, 5G
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