Technavio는 세일즈 인텔리전스 시장을 조사했으며, 2023-2028년 41억 130만 달러, 예측 기간 중 CAGR은 17.17%로 성장할 것으로 예측하고 있습니다. 세일즈 인텔리전스 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 제공합니다.
현재의 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 시장은 고객의 디지털 체험을 강화하는 요구의 증가, 클라우드 기반 솔루션 채택의 증가, 커스텀 메이드 솔루션의 수요 증가에 의해 촉진되고 있습니다.
| 시장 범위 |
| 기준년 |
2024년 |
| 종료년 |
2028년 |
| 예측 기간 |
2024-2028년 |
| 성장 모멘텀 |
가속 |
| 전년대비[2024년] |
14.88% |
| CAGR |
17.17% |
| 증분액 |
41억 130만 달러 |
본 조사에서는 향후 수년간 세일즈 인텔리전스 시장의 성장을 촉진하는 주요 요인의 하나로 마케팅 인텔리전스의 급격한 성장을 들고 있습니다. 또한 컨설팅 프로세스에서의 AI와 자동화, 클라우드 기술의 급속한 진보는 이 시장에서 큰 수요로 연결될 것으로 생각되고 있습니다.
목차
제1장 이그제큐티브 개요
제2장 시장 구도
제3장 시장 규모의 평가
- 시장의 정의
- 시장 부문 분석
- 시장 규모 2023년
- 시장의 전망 2023-2028년
제4장 시장 규모 실적
- 세계의 세일즈 인텔리전스 시장 2018-2022년
- 도입별 부문 분석 2018-2022년
- 컴포넌트별 부문 분석 2018-2022년
- 지역별 부문 분석 2018-2022년
- 국가별 부문 분석 2018-2022년
제5장 Five forces 분석
- Five Forces 요약
- 구매자의 교섭력
- 공급 기업의 교섭력
- 신규 진출업체의 위협
- 대체품의 위협
- 경쟁의 위협
- 시장 현황
제6장 시장 세분화 : 도입별
- 시장 세분화
- 비교 : 도입별
- 클라우드 기반 : 시장 규모와 예측 2023-2028년
- 온프레미스 : 시장 규모와 예측 2023-2028년
- 시장 기회 : 도입별
제7장 시장 세분화 : 컴포넌트별
- 시장 세분화
- 비교 : 컴포넌트별
- 소프트웨어 : 시장 규모와 예측 2023-2028년
- 서비스 : 시장 규모와 예측 2023-2028년
- 시장 기회 : 컴포넌트별
제8장 고객 상황
제9장 지역별 상황
- 지역별 세분화
- 비교 : 지역별
- 북미 : 시장 규모와 예측 2023-2028년
- 유럽 : 시장 규모와 예측 2023-2028년
- 아시아태평양 : 시장 규모와 예측 2023-2028년
- 중동 및 아프리카 : 시장 규모와 예측 2023-2028년
- 남미 : 시장 규모와 예측 2023-2028년
- 미국 : 시장 규모와 예측 2023-2028년
- 영국 : 시장 규모와 예측 2023-2028년
- 중국 : 시장 규모와 예측 2023-2028년
- 독일 : 시장 규모와 예측 2023-2028년
- 일본 : 시장 규모와 예측 2023-2028년
- 시장 기회 : 지역 상황별
제10장 촉진요인·과제·기회·억제요인
- 시장 촉진요인
- 시장이 해결해야 할 과제
- 촉진요인과 과제의 영향
- 시장의 기회·억제요인
제11장 경쟁 구도
제12장 경쟁 분석
- 기업 개요
- 기업의 시장 포지셔닝
- APIHub Inc.
- Crystal Project Inc.
- Data Axle Inc.
- Demandbase Inc.
- Dun and Bradstreet Holdings Inc.
- Gryphon Networks Corp.
- HG Insights Inc.
- LeadIQ Inc.
- LinkedIn Corp.
- List Partners LLC
- Oracle Corp.
- Outreach Corp.
- SalesIntel Research Inc.
- UpLead LLC
- ZoomInfo Technologies Inc.
제13장 부록
KSA
Technavio has been monitoring the sales intelligence market and is forecast to grow by USD 4101.3 mn during 2023-2028, accelerating at a CAGR of 17.17% during the forecast period. Our report on the sales intelligence market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing need to enhance the digital experience of customers, rising adoption of a cloud-based solution, and rising demand for custom-made solutions.
Technavio's sales intelligence market is segmented as below:
| Market Scope |
|---|
| Base Year | 2024 |
| End Year | 2028 |
| Series Year | 2024-2028 |
| Growth Momentum | Accelerate |
| YOY 2024 | 14.88% |
| CAGR | 17.17% |
| Incremental Value | $4101.3mn |
By Deployment
By Component
By Geographical Landscape
- North America
- Europe
- APAC
- Middle East and Africa
- South America
This study identifies the exponential growth of marketing intelligence as one of the prime reasons driving the sales intelligence market growth during the next few years. Also, AI and automation in consulting processes and rapid advancements in cloud technology will lead to sizable demand in the market.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the sales intelligence market covers the following areas:
- Sales intelligence market sizing
- Sales intelligence market forecast
- Sales intelligence market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sales intelligence market vendors that include APIHub Inc., Cognism Ltd., Crystal Project Inc., Data Axle Inc., Demandbase Inc., Dun and Bradstreet Holdings Inc., Gryphon Networks Corp., HG Insights Inc., Lead411 Corp., LeadIQ Inc., LinkedIn Corp., List Partners LLC, Oracle Corp., Outreach Corp., SalesIntel Research Inc., UpLead LLC, Vainu. io Software Oy, Yesware Inc., Zoho Corp. Pvt. Ltd., and ZoomInfo Technologies Inc.. Also, the sales intelligence market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by Component
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 2.2 Market characteristics
- Market characteristics analysis
- 2.3 Value chain analysis
3 Market Sizing
- 3.1 Market definition
- Offerings of companies included in the market definition
- 3.2 Market segment analysis
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global Sales Intelligence Market 2018 - 2022
- Historic Market Size - Data Table on Global Sales Intelligence Market 2018 - 2022 ($ million)
- 4.2 Deployment segment analysis 2018 - 2022
- Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
- 4.3 Component segment analysis 2018 - 2022
- Historic Market Size - Component Segment 2018 - 2022 ($ million)
- 4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
- 4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Deployment
- 6.1 Market segments
- Chart on Deployment - Market share 2023-2028 (%)
- Data Table on Deployment - Market share 2023-2028 (%)
- 6.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
- 6.3 Cloud-based - Market size and forecast 2023-2028
- Chart on Cloud-based - Market size and forecast 2023-2028 ($ million)
- Data Table on Cloud-based - Market size and forecast 2023-2028 ($ million)
- Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
- Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
- 6.4 On-premises - Market size and forecast 2023-2028
- Chart on On-premises - Market size and forecast 2023-2028 ($ million)
- Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
- Chart on On-premises - Year-over-year growth 2023-2028 (%)
- Data Table on On-premises - Year-over-year growth 2023-2028 (%)
- 6.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
- Data Table on Market opportunity by Deployment ($ million)
7 Market Segmentation by Component
- 7.1 Market segments
- Chart on Component - Market share 2023-2028 (%)
- Data Table on Component - Market share 2023-2028 (%)
- 7.2 Comparison by Component
- Chart on Comparison by Component
- Data Table on Comparison by Component
- 7.3 Software - Market size and forecast 2023-2028
- Chart on Software - Market size and forecast 2023-2028 ($ million)
- Data Table on Software - Market size and forecast 2023-2028 ($ million)
- Chart on Software - Year-over-year growth 2023-2028 (%)
- Data Table on Software - Year-over-year growth 2023-2028 (%)
- 7.4 Services - Market size and forecast 2023-2028
- Chart on Services - Market size and forecast 2023-2028 ($ million)
- Data Table on Services - Market size and forecast 2023-2028 ($ million)
- Chart on Services - Year-over-year growth 2023-2028 (%)
- Data Table on Services - Year-over-year growth 2023-2028 (%)
- 7.5 Market opportunity by Component
- Market opportunity by Component ($ million)
- Data Table on Market opportunity by Component ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.6 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.7 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.10 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.12 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Opportunity/Restraints
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 10.4 Market opportunities/restraints
11 Competitive Landscape
- 11.1 Overview
- 11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 11.3 Landscape disruption
- Overview on factors of disruption
- 11.4 Industry risks
- Impact of key risks on business
12 Competitive Analysis
- 12.1 Companies profiled
- 12.2 Market positioning of companies
- Matrix on companies position and classification
- 12.3 APIHub Inc.
- APIHub Inc. - Overview
- APIHub Inc. - Product / Service
- APIHub Inc. - Key offerings
- 12.4 Crystal Project Inc.
- Crystal Project Inc. - Overview
- Crystal Project Inc. - Product / Service
- Crystal Project Inc. - Key offerings
- 12.5 Data Axle Inc.
- Data Axle Inc. - Overview
- Data Axle Inc. - Product / Service
- Data Axle Inc. - Key offerings
- 12.6 Demandbase Inc.
- Demandbase Inc. - Overview
- Demandbase Inc. - Product / Service
- Demandbase Inc. - Key offerings
- 12.7 Dun and Bradstreet Holdings Inc.
- Dun and Bradstreet Holdings Inc. - Overview
- Dun and Bradstreet Holdings Inc. - Business segments
- Dun and Bradstreet Holdings Inc. - Key offerings
- Dun and Bradstreet Holdings Inc. - Segment focus
- 12.8 Gryphon Networks Corp.
- Gryphon Networks Corp. - Overview
- Gryphon Networks Corp. - Product / Service
- Gryphon Networks Corp. - Key offerings
- 12.9 HG Insights Inc.
- HG Insights Inc. - Overview
- HG Insights Inc. - Product / Service
- HG Insights Inc. - Key offerings
- 12.10 LeadIQ Inc.
- LeadIQ Inc. - Overview
- LeadIQ Inc. - Product / Service
- LeadIQ Inc. - Key offerings
- 12.11 LinkedIn Corp.
- LinkedIn Corp. - Overview
- LinkedIn Corp. - Product / Service
- LinkedIn Corp. - Key offerings
- 12.12 List Partners LLC
- List Partners LLC - Overview
- List Partners LLC - Product / Service
- List Partners LLC - Key offerings
- 12.13 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- 12.14 Outreach Corp.
- Outreach Corp. - Overview
- Outreach Corp. - Product / Service
- Outreach Corp. - Key offerings
- 12.15 SalesIntel Research Inc.
- SalesIntel Research Inc. - Overview
- SalesIntel Research Inc. - Product / Service
- SalesIntel Research Inc. - Key offerings
- 12.16 UpLead LLC
- UpLead LLC - Overview
- UpLead LLC - Product / Service
- UpLead LLC - Key offerings
- 12.17 ZoomInfo Technologies Inc.
- ZoomInfo Technologies Inc. - Overview
- ZoomInfo Technologies Inc. - Product / Service
- ZoomInfo Technologies Inc. - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 13.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 13.4 Research methodology
- 13.5 Data procurement
- 13.6 Data validation
- 13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 13.8 Data synthesis
- 13.9 market analysis
- 13.10 List of abbreviations
