세계의 통신사업자에 의한 고객 충성도 전략 : 매출 확대로 연결되는 충성도 전략
Global Telco Customer Loyalty Playbook 2018: Leveraging Loyalty Strategies to Unlock Revenue
상품코드 : 651274
리서치사 : WiseStrokes - Wireless Industry Research Consulting
발행일 : 2018년 06월
페이지 정보 : 영문 143 Pages
US $ 2,995 ₩ 3,537,000
PDF by E-mail (Single User License)
US $ 3,995 ₩ 4,719,000
PDF by E-mail (Team User License - Up to 5 Users)
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PDF by E-mail (Company Wide User License - 1 Country of Operation)


한글목차

세계의 통신사업자에 의한 고객 충성도 전략을 조사했으며, 고객 충성도의 중요성, 충성도의 각종 유형, 충성도 전략 구축의 중요 요인, 세계의 주요 40개사 사례 연구, 과제와 시장 기회, B2B 분야에 관한 분석, 각종 제안 등의 정보를 전해드립니다.

1. 서론

2. 통신사업자에 의한 충성도 플랜 창출

3. 과제와 시장 기회

4. 생태계의 역할

5. B2B 분야의 충성도

6. 지역 분석

7. 제안

KSM 18.06.25
영문 목차

영문목차

In this hyper competitive world of telecoms, the topic of Customer Loyalty is becoming not only vitally important but also more challenging to achieve. Telcos around the world are looking to hone their loyalty strategies through a variety of means either through innovative customer care solutions, incentivized offline reward systems or simply through attractive services and bundles.

This research report has taken on this very challenging topic of growing Customer Loyalty for telcos by analyzing the strategies of 40 telcos around the world and based on this gleaning out the fundamentals of growing customer loyalty. Not only this, the report provides insights at a global, regional and country level with a balanced representation from each region. The report provides case studies of telcos and also looks at the MVNO space as well. Adding to this, there is also a dedicated section on understand loyalty in the B2B space.Some of the leading companies mentioned in the report includes Vodafone, Reliance Jio, Verizon, China Mobile, TIM, MTN, Claro, Singtel and AT&T.

Key Features:

Table of Contents

Introduction

Creating a Telco Loyalty plan

Challenges and Opportunities

Role of the ecosystem

Loyalty in the B2B space

Regional Analysis

Recommendations

List ofCharts

List ofTables

Players mentioned in the report

(주)글로벌인포메이션 02-2025-2992 koreainfo@gii.co.jp
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