데님 진 시장 규모는 2024년에 724억 5,000만 달러로 평가되었으며, 2024년부터 2031년까지 CAGR 8.51%로 성장하여 2031년에는 1,392억 5,000만 달러에 달할 것으로 예측됩니다.
데님 진은 데님 원단으로 만든 바지 스타일로, 날실에 색(보통 인디고), 씨실에 흰색의 강한 능직이 특징적인 외관을 부여하는 바지 스타일입니다. 이 원단은 내구성과 편안한 착용감으로 유명하며, 캐주얼웨어에 적합합니다.
데님 진은 19세기 중반에 탄생한 이래로 전 세계 사람들이 입는 패션의 필수품으로 자리 잡았습니다. 데님 진은 단순한 의복이 아닌 다양한 용도로 사용되며, 적절하게 디자인하면 캐주얼한 외출부터 격식 있는 자리까지 다양한 행사에 착용할 수 있는 다재다능한 패션 아이템입니다.
데님 진 시장을 형성하는 주요 시장 역학은 다음과 같습니다:
운동복과 캐주얼 의류의 인기 상승 : 운동복과 캐주얼 의류의 인기 상승 : 특히 사무실에서 캐주얼하고 편안한 옷차림의 추세는 데님 진에 대한 수요를 증가시켰습니다. NPD 그룹에 따르면 2020년 미국 청바지 매출은 전년 대비 4% 증가한 164억 달러에 달했습니다. 이러한 성장은 원격 근무의 확대와 편안하고 세련된 의류 옵션에 대한 욕구와 관련이 있습니다.
지속가능성과 친환경 생산 : 소비자들의 생태에 대한 관심이 높아지면서 지속가능한 데님에 대한 수요가 증가하고 있습니다. 코튼 인코포레이티드(Cotton Incorporated)의 2021년 조사에 따르면, 소비자의 73%는 의류 구매 시 지속가능성을 중요하게 여기는 것으로 나타났습니다. 또한, 세계 패션 어젠다는 2019년과 2020년 사이에 지속가능한 데님 컬렉션 수가 107% 급증했다고 지적하며, 데님 업계에서 환경 친화적인 생산을 향한 실질적인 움직임이 있음을 보여줍니다.
데님 제조의 기술 발전 : 레이저 마감, 오존 처리 등 데님 제조의 기술 혁신은 환경에 미치는 영향을 줄이면서 제품의 품질을 향상시킵니다. 국제 섬유 산업 연맹(ITMF)에 따르면,2020년부터 2021년까지 데님 생산을위한 새로운 섬유기계에 대한 전 세계 투자가 30% 증가했습니다.
주요 과제
E-Commerce 및 온라인 소매 업체와의 치열한 경쟁 : E-Commerce 플랫폼과 온라인 상점의 성장에 따라 데님 진 시장의 경쟁은 더욱 치열해지고 있습니다. 전통적인 오프라인 매장과 데님 기업들은 편리성, 다양한 브랜드와 스타일, 경쟁력 있는 가격을 제공하는 인터넷 쇼핑의 압력에 시달리고 있습니다.
지속가능성에 대한 관심과 친환경 대안 : 지속가능성에 대한 인식이 높아지면서 기존 데님 생산에 대한 대안으로 친환경적인 대안이 요구되고 있습니다. 소비자들은 점점 더 지속가능한 솔루션을 요구하고 있으며, 데님 브랜드는 더 환경 친화적인 공정을 채택해야 한다는 압력을 받고 있으며, 시장은 제한적입니다.
주요 동향
지속가능성과 친환경 데님 : 소비자들은 환경 친화적인 솔루션을 찾고 있으며, 데님 진 시장에서 지속가능성은 점점 더 중요해지고 있습니다. 각 브랜드는 환경에 미치는 영향을 최소화하기 위해 오가닉 코튼, 재활용 소재, 천연 염료 등 지속가능한 생산 공정을 도입하여 대응하고 있습니다. 이러한 추세는 소비자의 의식과 보다 윤리적인 패션 선택을 요구하는 목소리에 힘입은 것입니다.
개인화 및 커스텀 핏 : 소비자들은 자신의 체형과 취향에 맞는 맞춤형 데님 진을 원합니다. 각 브랜드는 가상 시착실, 맞춤 서비스 등의 기술을 활용하여 보다 개인화된 구매 경험을 제공하고 있습니다. 이러한 트렌드는 고객이 자신에게 맞는 핏과 스타일을 발견할 수 있게 해주고, 즐거움과 충성도를 높여주고 있습니다.
애슬레저와 스트레치 데님 : 애슬레저웨어의 부상은 청바지 시장에도 영향을 미쳤으며, 고객들은 스포츠웨어와 관련된 유연한 움직임을 제공하는 편안하고 신축성 있는 대체 데님을 원하고 있습니다. 각 브랜드는 데님 컬렉션에 스트레치 소재와 애슬레틱에서 영감을 받은 디자인을 도입해 캐주얼과 액티브웨어의 구분을 모호하게 만드는 방식으로 대응하고 있습니다. 이러한 트렌드는 적응력이 뛰어나고 편안하며 매력적인 데님 솔루션에 대한 욕구가 높아짐에 따른 것입니다.
Denim Jeans Market size was valued at USD 72.45 Billion in 2024 and is projected to reach USD 139.25 Billion by 2031, growing at a CAGR of 8.51% from 2024 to 2031.
Denim jeans are a style of trousers produced from denim fabric that have a strong twill weave with a colored warp (usually indigo) and a white weft, giving them their distinguishing appearance. The fabric is known for its durability and comfort, making it an excellent choice for casual wear.
Denim jeans originated in the mid-nineteenth century and have since become a fashion standard worn by people worldwide. Denim jeans have applications beyond just clothes; they are versatile fashion items that can be worn for various events, from casual outings to more formal settings when properly designed.
The key market dynamics that are shaping the denim jeans market include:
Growing Popularity of Athleisure and Casual Wear: The growing trend of casual and comfortable apparel, particularly in the office, has raised demand for denim jeans. According to the NPD Group, jeans sales in the United States climbed by 4% in 2020 compared to the previous year, hitting USD 16.4 Billion. This growth was linked to the expansion of remote work and the desire for comfortable yet fashionable apparel options.
Sustainability and Eco-friendly Production: Consumers are becoming more ecologically concerned, increasing demand for sustainable denim. According to Cotton Incorporated's 2021 survey, 73% of consumers value sustainability while shopping for clothes. Also, the Global Fashion Agenda noted that the number of sustainable denim collections surged by 107% between 2019 and 2020, demonstrating a substantial movement toward environmentally friendly production in the denim industry.
Technological Advancements in Denim Manufacturing: Denim manufacturing innovations such as laser finishing and ozone treatments improve product quality while lowering environmental impact. According to the International Textile Manufacturers Federation (ITMF), global investments in new textile machinery for denim production increased by 30% between 2020 and 2021.
Key Challenges:
Intense Competition from E-commerce and Online Retailers: The denim jeans market is becoming increasingly competitive as e-commerce platforms and online stores grow. Traditional brick-and-mortar stores and denim firms are under pressure from internet shopping, which provides convenience, a diverse selection of brands and styles, and competitive pricing.
Sustainability Concerns and Eco-friendly Alternatives: The increased awareness of sustainability has resulted in a desire for environmentally friendly alternatives to traditional denim production. Consumers are increasingly looking for sustainable solutions, putting pressure on denim brands to adopt more ecologically friendly processes, which limits the market.
Key Trends:
Sustainability and Eco-friendly Denim: Sustainability is becoming increasingly important in the denim jeans market, with consumers looking for eco-friendly solutions. Brands are responding by implementing sustainable production processes, such as organic cotton, recycled materials, and natural dyes, to minimize their environmental impact. This trend is being pushed by consumer awareness and a desire for more ethical fashion options.
Personalization and Custom Fits: Consumers want more personalized and customized denim jeans that are tailored to their unique body shapes and preferences. Brands are using technology, such as virtual fitting rooms and made-to-measure services, to provide a more personalized buying experience. This trend enables customers to discover the appropriate fit and style, which increases their pleasure and loyalty.
Athleisure and Stretch Denim: The rise of athleisure wear has an impact on the jeans market, with customers seeking out comfortable, stretchy denim alternatives that offer the flexibility of movement associated with sportswear. Brands are reacting by integrating stretch fabrics and athletic-inspired designs into their denim collections, blurring the distinction between casual and active clothing. This trend addresses the increased desire for adaptable, comfortable, and attractive denim solutions.
Here is a more detailed regional analysis of the denim jeans market:
North America:
According to Verified Market Research, North America is estimated to dominate the denim jeans market during the forecast period. North American customers are becoming increasingly concerned about the environmental and social consequences of their clothing purchases. According to Cotton Incorporated's 2022 survey, 73% of US customers prioritize sustainability when purchasing denim products. This has resulted in a rise in eco-friendly denim options. According to the US Cotton Trust Protocol, the use of sustainably produced cotton in North American denim production increased by 27% between 2020 and 2022, showing a substantial shift in the region's manufacturing methods toward greater environmental responsibility.
Furthermore, the North American denim market has shifted significantly towards online and direct-to-consumer sales strategies. According to the US Census Bureau, e-commerce sales of clothes and accessories (including denim) in the United States increased by 22.2% in 2021 over 2020, reaching $180.5 billion. The COVID-19 epidemic has expedited this trend, as have millennials and Gen Z consumers' growing appetite for convenient purchasing experiences.
Europe:
Europe region is estimated to exhibit the highest growth within the market during the forecast period. European customers have a significant predilection for high-quality, premium denim products. According to Euromonitor International, Europe's premium denim segment will increase by 7.5% in 2022, surpassing the entire clothing sector. The European Apparel and Textile Confederation (EURATEX) discovered that the value of denim exports from EU countries climbed by 15.3% in 2021 compared to 2020, reaching €4.2 billion. This increase is due to increased demand for luxury and designer denim labels, particularly in Italy, France, and Germany.
Furthermore, Europe is at the forefront of sustainable fashion, with consumers increasingly seeking environmentally friendly and ethically produced denim. According to a European Environment Agency report, the textile industry in Europe increased eco-labeled products by 36% between 2016 and 2020, with denim playing a big role. The European Textile Recycling Association revealed that denim fabric recycling climbed by 22% in 2021 over the previous year. This trend is pushing innovation in sustainable denim production, as businesses invest in circular economy projects and environmentally friendly manufacturing processes.
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is undergoing fast urbanization and a growing middle class, resulting in increasing disposable income and shifting fashion preferences. According to the Asian Development Bank, Asia Pacific's middle-class population is predicted to increase from 2 billion in 2020 to 3.5 billion in 2030. This demographic change is fueling the desire for branded and premium denim items. Euromonitor International said that the denim jeans market in Asia Pacific rose by 12.3% in 2022, exceeding global growth rates.
Furthermore, the growing popularity of Western fashion designs, particularly among younger consumers, is driving the denim market in Asia Pacific. According to a Cotton Council International and Cotton Incorporated poll, 70% of Chinese, Indian, and Japanese consumers regard denim jeans to be a wardrobe staple. According to the Japan Textile Federation, denim imports to the Asia Pacific region climbed by 18% in 2021 over the previous year, demonstrating a strong demand for different denim items driven by global fashion trends.
The Denim Jeans Market is segmented based on Fitting Type, End-User, Distribution Channel, and Geography.
Slim Fit
Regular Fit
Skinny Fit
Relaxed Fit
Others
Based on Fitting Type, the market is segmented into Slim Fit, Regular Fit, Skinny Fit, Relaxed Fit, and Others. The regular fit segment is estimated to dominate the denim jeans market during the forecast period. Consumers like the regular fit segment for its classic elegance, comfort, and versatility. It is ideal for a wide range of body types and events, making it a wardrobe essential. The regular fit segment's dominance is likely to persist throughout the forecast period, due to its long-standing popularity and the introduction of creative designs that adapt to changing consumer tastes.
Men
Women
Children
Based on End-User, the Denim Jeans Market is segmented into Men, Women, and Children. The men segment is estimated to dominate over the forecast period. Denim's ageless appeal has made it a men's fashion mainstay, contributing to its dominance. Brands are always innovating with new cuts, fits, and styles targeted to men, appealing to their fashion sensibilities and preference for casual wear over formal clothes. As a result, the men's segment is likely to continue to lead the market.
Hypermarkets/Supermarkets
Convenience Clothing Stores
Specialty Stores
Online Channel
Others
Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Convenience Clothing Stores, Specialty Stores, Online Channel, and Others. The hypermarkets/supermarkets segment is estimated to hold the majority share in the forecast period in the denim jeans market due to the widespread reach and accessibility of these offline channels, which provide consumers with a diverse selection of high-quality denim products at low costs. The expansion of specialized brand stores has bolstered this market, making it a popular shopping location for denim jeans. While internet channels are rapidly expanding, the established presence and convenience of physical retail continue to dominate the market.
North America
Europe
Asia Pacific
Rest of the World
Based on Geography, the denim jeans market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is estimated to dominate the denim jeans market during the forecast period. The United States dominates the North American market, with denim being an integral component of the country's culture and fashion scene. The presence of large denim brands, considerable consumer buying power, and a well-established retail infrastructure all contribute to North America's dominance in the denim jeans market.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.