엔드포인트 보안 시장 규모는 2024년에 163억 1,000만 달러로 평가되며, 2024-2031년에 CAGR 7.87%로 성장하며, 2031년에는 299억 달러에 달할 것으로 예측됩니다.
엔드포인트 보안은 네트워크에 접속하는 노트북, 스마트폰, 태블릿, 데스크톱 PC 등의 디바이스를 보호하고 사이버 위협, 악성코드, 무단 액세스로부터 보호하는 것을 말합니다.
특히 원격근무와 클라우드 이용이 증가함에 따라 기밀 데이터 보호, 컴플라이언스 준수, 사이버 공격으로부터의 보호 등 그 용도는 업종을 불문하고 있습니다.
앞으로 엔드포인트 보안은 인공지능, 머신러닝, 자동화를 통한 고도화된 위협 감지에 중점을 두고 고도화된 사이버 공격에 대응할 수 있도록 진화하는 한편, 보다 광범위한 사이버 보안 프레임워크와 통합되어 원활한 보호를 실현할 것입니다.
세계 엔드포인트 보안 시장을 형성하는 주요 시장 역학은 다음과 같습니다.
주요 시장 성장 촉진요인
사이버 보안 위협 증가: 사이버 보안 위협 증가: 사이버 공격, 특히 랜섬웨어 및 피싱 사건 증가로 인해 강력한 엔드포인트 보안 솔루션에 대한 수요가 증가하고 있습니다. Cybersecurity Ventures의 보고서에 따르면 사이버 범죄로 인한 전 세계 비용은 2025년까지 연간 10조 5,000억 달러에 달할 것으로 예상되며, 효과적인 보안 대책이 시급한 실정입니다.
원격 근무의 확산: 원격 근무로의 전환으로 업무에 사용하는 개인 기기를 포함해 보호가 필요한 엔드포인트의 수가 급증하고 있습니다. 정부 조사에 따르면 74%의 기업이 팬데믹 이후 원격 근무로 전환할 계획이 있는 것으로 나타나 종합적인 엔드포인트 보안 솔루션에 대한 필요성이 더욱 커지고 있습니다.
규제 준수 요구사항 증가: 각국 정부는 데이터 보호 및 사이버 보안에 대한 규제를 강화하고 있으며, 규제 준수를 위해 엔드포인트 보안에 대한 투자를 장려하는 추세입니다. 미국 연방거래위원회(FTC)는 데이터 유출이 중소기업의 약 30%에 영향을 미치고 있다고 보고하고 있으며, 이들 기업은 컴플라이언스 기준을 충족하기 위해 보안 조치를 강화해야 할 필요성이 대두되고 있습니다.
엔드포인트 보안 기술의 발전: 인공지능(AI), 머신러닝(ML) 등 기술의 지속적인 발전으로 엔드포인트 보안 솔루션의 효율성과 효과성이 향상되고 있습니다. 정부 보고서에 따르면 세계 엔드포인트 보안 시장 규모는 2020년 135억 달러에서 2025년 255억 달러로 연평균 14.5% 성장할 것으로 예측됩니다.
주요 과제
공격 대상 증가: 원격근무와 BYOD(Bring Your Own Device) 정책의 확산으로 엔드포인트의 수가 늘어나면서 모든 디바이스를 효과적으로 보호하는 것이 어려워지고 있습니다.
보안 솔루션의 복잡성: 많은 기업이 복잡한 엔드포인트 보안 솔루션을 도입하고 관리하는 데 어려움을 겪고 있으며, 이로 인해 잠재적인 보안 공백이 발생하고 있습니다.
숙련된 전문가 부족: 사이버 보안 전문가가 크게 부족하여 조직이 엔드포인트 보안 전략을 효과적으로 관리하는 데 어려움을 겪고 있습니다.
위협의 급속한 진화: 사이버 위협은 끊임없이 진화하고 있으며, 공격자들은 기존의 보안 조치를 회피할 수 있는 새로운 방법을 개발하고 있으므로 지속적인 업데이트와 적응이 필요합니다.
주요 동향
공격 대상의 확대: 원격근무와 BYOD(Bring Your Own Device) 정책의 확산으로 엔드포인트의 수가 늘어나면서 모든 디바이스를 효과적으로 보호하는 것이 어려워지고 있습니다.
보안 솔루션의 복잡성: 많은 기업이 복잡한 엔드포인트 보안 솔루션을 도입하고 관리하는 데 어려움을 겪고 있으며, 이로 인해 잠재적인 보안 공백이 발생하고 있습니다.
숙련된 전문가 부족: 사이버 보안 전문가가 크게 부족하여 조직이 엔드포인트 보안 전략을 효과적으로 관리하는 데 어려움을 겪고 있습니다.
위협의 급속한 진화: 사이버 위협은 끊임없이 진화하고 있으며, 공격자들은 기존의 보안 조치를 회피할 수 있는 새로운 방법을 개발하고 있으므로 지속적인 업데이트와 적응이 필요합니다.
Endpoint Security Market size was valued at USD 16.31 Billion in 2024 and is projected to reach USD 29.9 Billion by 2031, growing at a CAGR of 7.87% from 2024 to 2031.
Endpoint security refers to the protection of devices such as laptops, smartphones, tablets, and desktop computers that connect to a network, safeguarding them from cyber threats, malware, and unauthorized access.
Its applications span across industries to secure sensitive data, ensure compliance, and protect against cyberattacks, particularly as remote work and cloud usage increase.
In the future, endpoint security will focus on advanced threat detection through artificial intelligence, machine learning, and automation, evolving to combat sophisticated cyberattacks, while also integrating with broader cybersecurity frameworks for seamless protection.
The key market dynamics that are shaping the global endpoint security market include:
Key Market Drivers:
Rising Cybersecurity Threats: The increase in cyberattacks, particularly ransomware and phishing incidents, has created a heightened demand for robust endpoint security solutions. According to a report by Cybersecurity Ventures, the global cost of cybercrime is expected to reach $10.5 trillion annually by 2025, showcasing the urgent need for effective security measures.
Growing Adoption of Remote Work: The shift towards remote work has led to a surge in the number of endpoints that require protection, including personal devices used for business purposes. A study by the government indicated that 74% of organizations plan to permanently shift to more remote work post-pandemic, further emphasizing the need for comprehensive endpoint security solutions.
Increasing Regulatory Compliance Requirements: Governments are implementing stricter regulations regarding data protection and cybersecurity, which is driving organizations to invest in endpoint security to ensure compliance. The Federal Trade Commission (FTC) in the U.S. reported that data breaches affect approximately 30% of small businesses, pushing these companies to enhance their security measures to meet compliance standards.
Advancements in Endpoint Security Technologies: Continuous advancements in technologies such as artificial intelligence (AI) and machine learning (ML) are improving the efficiency and effectiveness of endpoint security solutions. According to a report by the government, the global endpoint security market size is projected to grow from $13.5 billion in 2020 to $25.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 14.5%.
Key Challenges:
Increased Attack Surface: The rise of remote work and Bring Your Own Device (BYOD) policies has expanded the number of endpoints, making it more challenging to secure all devices effectively.
Complexity of Security Solutions: Many organizations face difficulties in implementing and managing complex endpoint security solutions, leading to potential gaps in protection.
Lack of Skilled Professionals: There is a significant shortage of cybersecurity professionals, making it challenging for organizations to effectively manage endpoint security strategies.
Rapidly Evolving Threat Landscape: Cyber threats are constantly evolving, with attackers developing new tactics that can bypass traditional security measures, requiring continuous updates and adaptations.
Key Trends:
Increased Attack Surface: The rise of remote work and Bring Your Own Device (BYOD) policies has expanded the number of endpoints, making it more challenging to secure all devices effectively.
Complexity of Security Solutions: Many organizations face difficulties in implementing and managing complex endpoint security solutions, leading to potential gaps in protection.
Lack of Skilled Professionals: There is a significant shortage of cybersecurity professionals, making it challenging for organizations to effectively manage endpoint security strategies.
Rapidly Evolving Threat Landscape: Cyber threats are constantly evolving, with attackers developing new tactics that can bypass traditional security measures, requiring continuous updates and adaptations.
Here is a more detailed regional analysis of the global endpoint security market:
North America:
North America is the dominant region in the global Endpoint Security market, primarily driven by the presence of major technology companies and a robust IT infrastructure. The region benefits from a high adoption rate of advanced security solutions due to increasing cyber threats and data breaches. According to a report by the Cybersecurity and Infrastructure Security Agency (CISA), the U.S. experienced a 50% increase in cyber incidents in 2023 compared to the previous year, prompting organizations to prioritize endpoint security measures to safeguard sensitive information.
Moreover, the regulatory landscape in North America is supportive of stringent cybersecurity standards, which further boosts the demand for endpoint security solutions. The Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR) in Canada compel organizations to invest in robust security measures to protect sensitive data. This regulatory pressure, combined with a growing awareness of the importance of cybersecurity, positions North America as the leader in the endpoint security market.
Asia Pacific:
The Asia Pacific region is the fastest-growing market for Endpoint Security, driven by rapid digital transformation and increasing awareness of cybersecurity threats. The proliferation of connected devices and the adoption of cloud services in countries like India, China, and Japan are contributing to the rising need for comprehensive endpoint security solutions. According to a report by the Asia Pacific Information Security Association (APISA), the region witnessed a 40% increase in cybersecurity spending in 2023, reflecting the urgency to bolster security measures.
Moreover, government initiatives and regulatory frameworks promoting cybersecurity are further accelerating market growth. For instance, the Cybersecurity Law implemented in China mandates organizations to adopt stringent security measures to protect critical information infrastructure. As businesses in the region strive to comply with these regulations, the demand for advanced endpoint security solutions is expected to surge, positioning Asia Pacific as a critical player in the global market.
The Global Endpoint Security Market is segmented on the basis of Deployment Mode, Organization Size, Component, Vertical, and Geography.
Cloud-Based
On-Premise
Based on Deployment Mode, the Global Endpoint Security Market is segmented into Cloud-Based and On-Premise. Cloud-Based Solutions are the dominant segment due to their scalability, flexibility, and lower upfront costs compared to traditional on-premise systems. Organizations increasingly prefer cloud-based security solutions for their ability to provide real-time updates and easier management of security protocols. However, the On-Premise segment is the fastest-growing segment, driven by enterprises' need for greater control over their data and security infrastructure.
Large Enterprises
Small And Medium Organizations
Individuals
Based on Organization Size, the Global Endpoint Security Market is segmented into Large Enterprises, Small and Medium Organizations, and Individuals. Large Enterprises are the dominant segment due to their extensive IT infrastructure and heightened cybersecurity needs, driven by the increasing volume of sensitive data they manage. However, the small and medium organizations segment is the fastest-growing, fueled by a rising awareness of cybersecurity threats and the need for affordable, scalable security solutions.
Solutions
Services
Based on Component, the Global Endpoint Security Market is segmented into Solutions and Services. Solutions are the dominant segment due to their essential role in providing comprehensive protection against cyber threats through software and hardware implementations. However, the services segment is the fastest-growing, driven by the increasing need for managed security services, incident response, and ongoing support to adapt to evolving cyber threats.
Healthcare
Government And Defense
IT And Telecom
Banking, Financial Services, And Insurance (BFSI)
Retail
Education
Transportation
Based on Vertical, the Global Endpoint Security Market is segmented into Healthcare, Government and Defense, IT And Telecom, Banking, Financial Services, Insurance (BFSI), Retail, Education and Transportation. The Healthcare segment is dominant due to the critical need for protecting sensitive patient data and ensuring compliance with regulations like the Health Insurance Portability and Accountability Act (HIPAA). However, the Retail segment is the fastest growing, driven by the increasing prevalence of digital transactions and the necessity to safeguard customer information from cyber threats.
North America
Europe
Asia Pacific
Rest of the World
Based on the Geography, the Global Endpoint Security Market are classified into North America, Europe, Asia Pacific, and Rest of World. North America is the dominant region, primarily driven by the presence of major technology companies and a robust IT infrastructure. The region benefits from a high adoption rate of advanced security solutions due to increasing cyber threats and data breaches. Asia Pacific is the fastest-growing region, driven by rapid digital transformation and increasing awareness of cybersecurity threats.
The "Global Endpoint Security Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market Intel Security (McAfee), Eset, Symantec Corporation, F-Secure, Trend Micro Incorporated, AVG Technologies, Bitdefender, Kaspersky Labs, Panda Security, and Sophos Ltd.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.