여성 케어용 생리대 시장 규모와 예측
세계의 여성 케어용 생리대 시장 규모는 2024년에 280억 달러로 평가되며, 2026-2032년의 예측 기간 중 CAGR 8.05%로 성장하며, 2032년에는 560억 달러에 달할 것으로 예측됩니다.
여성용 생리대 시장 시장 성장 촉진요인은 다양한 요인에 의해 영향을 받을 수 있습니다. 여기에는 다음이 포함됩니다.
생리 위생에 대한 인식 증가: 공중 보건 캠페인과 교육 구상 증가로 여성 위생에 대한 인식이 높아져 생리대 수요가 증가할 것으로 예측됩니다.
정부 및 NGO의 여성 건강에 대한 높은 관심: 서비스 미충족 지역에서의 접근을 촉진하고, 대상별 보건 프로그램 및 보조금 지원으로 생리대 사용량이 증가할 것으로 예측됩니다.
여성의 노동력 참여 증가: 교육 및 고용에 종사하는 여성의 수가 증가함에 따라 일회용 위생용품의 채택률이 높아질 것으로 예측됩니다.
도시화의 진전과 라이프스타일의 변화: 도시에서의 생활은 저렴한 가격과 접근성 향상으로 인해 시판되는 여성 위생용품의 사용 빈도 증가에 영향을 미칠 것으로 예측됩니다.
조직화된 소매 및 E-Commerce를 통한 접근성 확대: 온라인 플랫폼과 슈퍼마켓을 통한 제품 도달 범위가 넓어짐에 따라 소비자의 접근성과 편의성이 향상될 것으로 예측됩니다.
친환경 및 생분해성 제품에 대한 높은 선호도: 소비자의 환경 인식이 높아짐에 따라 지속가능한 생리대에 대한 수요가 확대될 것으로 보입니다.
세계의 여성 케어용 생리대 시장 성장 억제요인
여성용 생리대 시장에는 몇 가지 요인이 억제요인 또는 과제로 작용할 수 있습니다. 여기에는 다음이 포함됩니다.
농촌 지역의 제한된 인식: 저소득층과 농촌 지역의 생리대 보급을 저해하는 요인으로 저소득층과 농촌 지역의 생리대 보급을 저해하는 요인으로 작용할 것으로 예측됩니다.
사회적 낙인과 문화적 장벽: 특히 보수적인 지역사회에서는 월경에 대한 뿌리 깊은 금기나 전통적 믿음으로 인해 제품 수용을 방해할 가능성이 높습니다.
불충분한 폐기 인프라: 적절한 폐기물 관리 시스템이 없어 환경오염 및 위생상 우려로 사용이 제한될 것으로 예측됩니다.
저소득층 소비자의 가격 민감도: 브랜드 생리대 가격이 상대적으로 높아 경제적으로 취약한 계층 수요를 저해할 것으로 예측됩니다.
합성소재로 인한 피부 자극 및 알레르기: 화학적 성분의 사용은 민감한 피부를 가진 소비자의 재구매를 방해할 것으로 예측됩니다.
저가 시장에서의 제품 차별화 부족: 저가형 제품에서 제품 기능의 혁신이 거의 없기 때문에 소비자의 프리미엄 시장으로의 이동이 억제될 가능성이 높습니다.
Sanitary Napkin for Feminine Care Market Size and Forecast.
Global Sanitary Napkin for Feminine Care Market Size was valued at USD 28 Billion in 2024 and is projected to reach USD 56 Billion by 2032, growing at a CAGR of 8.05% during the forecast period 2026 to 2032.
The market drivers for the sanitary napkin for the feminine care market can be influenced by various factors. These may include:
Growing Awareness Regarding Menstrual Hygiene: Increased public health campaigns and education initiatives are expected to raise awareness about feminine hygiene, driving demand for sanitary napkins.
High Focus on Women's Health by Governments and NGOs: Sanitary napkin usage is likely to rise due to targeted health programs and subsidies promoting access in underserved regions.
Increasing Female Workforce Participation: Rising numbers of women in education and employment are anticipated to support higher adoption of disposable hygiene products.
Rising Urbanization and Lifestyle Changes: Urban living is projected to influence more frequent use of commercial feminine hygiene products due to improved affordability and access.
Growing Availability Through Organized Retail and E-Commerce: Wider product reach through online platforms and supermarkets is expected to improve accessibility and convenience for consumers.
High Preference for Eco-Friendly and Biodegradable Products: Demand is likely to grow for sustainable sanitary napkins as consumers become more environmentally conscious.
Global Sanitary Napkin for Feminine Care Market Restraints
Several factors can act as restraints or challenges for the sanitary napkin for feminine care market. These may include:
Limited Awareness in Rural Areas: The lack of menstrual hygiene education in low-income and rural regions is anticipated to hamper the adoption of sanitary napkins.
Social Stigma and Cultural Barriers: Deep-rooted taboos and traditional beliefs around menstruation are likely to impede product acceptance, especially in conservative communities.
Inadequate Disposal Infrastructure: The absence of proper waste management systems is projected to restrain usage due to concerns about environmental pollution and hygiene.
Price Sensitivity Among Low-Income Consumers: The relatively high cost of branded sanitary napkins is expected to hamper demand in economically weaker segments.
Skin Irritation and Allergies from Synthetic Materials: The use of chemical-based components is anticipated to impede repeat purchases among consumers with sensitive skin.
Lack of Product Differentiation in Low-Tier Markets: Minimal innovation in product features across lower-priced offerings is likely to restrain consumer shift toward premium segments.
The Global Sanitary Napkin for Feminine Care Market is segmented based on Product Type, Material Type, Distribution Channel and Geography.
Menstrual Pads: Menstrual pads are dominating the market due to they are widely adopted for their ease of use, broad availability, and higher absorbency levels.
Pantyliners: Pantyliners are witnessing increasing demand due to their growing use for daily freshness and light discharge management, especially among urban consumers.
Cotton: Cotton-based sanitary napkins are showing a growing interest due to consumer preference for skin-friendly and breathable materials.
Super Absorbents: Super absorbents are dominating the segment as higher fluid retention and thinner product designs are being prioritized by users for comfort and discretion.
Organic: Organic sanitary napkins are witnessing substantial growth as rising environmental concerns and demand for chemical-free products are being observed across developed markets.
Supermarkets/Hypermarkets: Supermarkets and hypermarkets are dominating the market due to their wide product range, promotional pricing, and bulk purchase options.
Pharmacies: Pharmacies are witnessing increasing preference for premium and health-oriented sanitary napkin products driven by consumer trust in regulated retail settings.
Online Retail Stores: Online retail stores are expected to expand rapidly owing to increasing digital penetration, subscription-based models, and discreet doorstep delivery.
Convenience Stores: Convenience stores are projected to retain stable demand as on-the-go access and emergency purchases are being facilitated in both urban and semi-urban areas.
North America: North America is dominating the market due to high awareness levels, strong product innovation, and the presence of established brands.
Europe: Europe is witnessing substantial growth as demand for eco-friendly and biodegradable sanitary products is being supported by regulatory initiatives.
Asia Pacific: Asia Pacific is expected to grow fastest due to emerging middle-class income, improving menstrual hygiene education, and expanding retail infrastructure.
Latin America: Latin America is showing a growing interest as urbanization and NGO-led hygiene initiatives are increasing access to feminine hygiene products.
Middle East and Africa: The Middle East and Africa are projected to witness steady growth as local production and government-backed awareness campaigns are being expanded.
The "Global Sanitary Napkin for Feminine Care Market" study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Procter & Gamble, Kimberly-Clark, Unicharm Corporation, Johnson & Johnson, Essity AB, Kao Corporation, Daio Paper Corporation, Edgewell Personal Care, Ontex Group, and Hengan International Group.
Our market analysis also entails a section solely dedicated to such major players, wherein our analysts provide an insight into the financial statements of all the major players, along with their product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the players mentioned above globally.