대시보드 카메라 시장 규모는 2024년 46억 4,000만 달러로 평가되었고, 2026-2032년 13.44%의 연평균 복합 성장률(CAGR)로 성장하여 2032년에는 127억 3,000만 달러에 달할 것으로 예측됩니다.
대시보드 카메라(블랙박스)는 자동차의 대시보드나 앞 유리에 설치하는 소형 영상 녹화 장치입니다. 차량 전방의 경치를 연속적으로 녹화하며, 차량 내부나 후방의 경치를 기록하는 모델도 있습니다.
블랙박스는 사고 발생 시 증거자료 제공, 허위 클레임으로부터의 보호, 행동 모니터링을 통한 운전자 안전 향상 등 다양한 목적을 달성할 수 있습니다. 대시보드 카메라는 연속 녹화 및 이벤트 중 작동이 가능하며, 보험금 청구 및 법적 분쟁에 필수적인 영상을 저장하여 도로 위의 공정한 증인 역할을 효과적으로 수행할 수 있습니다.
대시보드 카메라 시장을 형성하는 주요 시장 역학은 다음과 같습니다.
주요 촉진요인
교통사고 증가와 안전에 대한 우려: 전 세계 교통사고 발생률 증가는 대시보드 카메라 시장의 주요 촉진요인입니다. 세계보건기구(WHO)에 따르면 매년 약 130만 명이 교통사고로 사망하고 있습니다. 대시보드 카메라는 사고 발생 시 증거를 제공하고 더 나은 운전 습관을 장려하기 위한 도구로서 점점 더 중요하게 여겨지고 있습니다. 예를 들어, 미국 고속도로안전보험협회(IIHS)의 조사에 따르면, 전방 사고 방지 시스템을 장착한 차량은 그렇지 않은 차량에 비해 전방에서 후방으로 충돌할 확률이 50% 낮은 것으로 나타났습니다.
첨단운전자보조시스템(ADAS) 채택 확대: 대시보드 카메라와 ADAS의 통합이 시장 확대를 촉진하고 있으며, Verified Market Research에 따르면, 세계 ADAS 시장은 2023년 349억 3,000만 달러에서 2032년 737억 4,000만 달러로 성장할 것으로 예측됩니다. 737억 4,000만 달러로 확대되며, CAGR은 10.8%를 보일 것으로 예측됩니다. 이러한 확대는 차선 이탈 경고 및 전방 충돌 경고와 같은 ADAS 기능과 함께 작동할 수 있는 보다 진보된 대시보드 카메라에 대한 수요를 촉진하고 있습니다.
대시보드 카메라 사용자에 대한 보험료 할인 증가: 보험사들은 대시보드 카메라를 설치한 보험 계약자에게 보험료 할인을 제공하는 사례가 늘고 있어 발전하고 있습니다. 영국의 Aviva Insurance가 실시한 조사에 따르면, 현재 대시보드 카메라를 사용하는 자동차 운전자는 27%이며, 그 결과 42%가 보험료 할인을 받고 있습니다. 이 조사에 따르면, 응답자의 72%가 보험료 할인을 받을 수 있다면 대시보드 카메라 사용을 고려하겠다고 답해 시장 확대 가능성을 보여주고 있습니다.
주요 과제
프라이버시 문제: 프라이버시 문제는 대시보드 카메라 시장이 직면한 가장 큰 과제 중 하나입니다. 특히 프라이버시 규제가 엄격한 지역에서는 본인의 동의 없이 타인을 촬영하는 것에 대한 영향을 우려하는 사람들이 많습니다. 벨기에, 오스트리아 등 일부 국가에서는 대시보드 카메라의 사용이 제한되어 있으며, 이로 인해 사용자는 법적인 영향을 받게 됩니다. 이러한 우려는 잠재적 소비자들이 이러한 가젯에 대한 투자를 망설이게 하고, 시장의 성장과 보급률을 제한합니다.
높은 설치 비용: 고급 대시보드 카메라의 설치 비용이 비싸서 많은 사용자들이 부담스러워하고 있습니다. 간단한 모델은 점점 더 쉽게 구할 수 있지만, 듀얼 채널 녹화 및 뛰어난 야간 투시 기능과 같은 기능을 갖춘 고품질 장치는 여전히 비쌉니다. 이러한 가격 문제는 비용에 민감한 소비자와 중소기업의 채택을 제한하고 전체 시장의 보급률과 성장성을 떨어뜨리고 있습니다.
주요 동향
HD 및 4K 카메라 채택 증가: 소비자들이 사고 증거를 보다 선명하게 확보하기 위해 더 높은 화질의 영상을 요구함에 따라 고해상도 카메라에 대한 수요가 증가하고 있습니다. 이러한 추세는 보험금 청구 및 소송에 효과적으로 사용할 수 있는 정확한 영상에 대한 수요로 인해 더욱 가속화되고 있습니다. 개인 사용자와 상용차 사용자 모두에게 고화질 녹화의 중요성이 높아짐에 따라 제조의 중심이 이러한 고급 버전으로 이동하고 있습니다.
온라인 유통 채널의 인기 상승: 인터넷 유통 채널의 부상은 대시보드 카메라의 판매 및 구매 방식에도 영향을 미치고 있으며, 전자상거래의 편리함으로 인해 소비자들은 온라인 플랫폼에서 대시보드 카메라를 구입하는 경향이 증가하고 있습니다. 이러한 움직임은 더 넓은 범위와 더 경쟁력 있는 가격을 가능하게 할 뿐만 아니라, 구매자의 판단에 도움이 되는 사용자 평가와 등급에 대한 접근을 가능하게 합니다. 그 결과, 제조업체들은 온라인에서 존재감을 높이고 디지털 채널에서 유통을 촉진하기 위해 전술을 바꾸고 있습니다.
Dashboard Camera Market size was valued at USD 4.64 Billion in 2024 and is projected to reach USD 12.73 Billion by 2032, growing at a CAGR of 13.44% from 2026 to 2032.
A dashboard camera, or dashcam, is a small video recording device put on a vehicle's dashboard or windscreen. It continuously records the view in front of the vehicle, with some models additionally recording the inside or rear view.
Dashcams serve a variety of objectives, including providing proof in the event of an accident, protecting against false claims, and improving driver safety by monitoring behaviors. They can record continuously or activate during events, storing footage that can be critical for insurance claims and legal conflicts, effectively serving as an unbiased witness on the road.
The key market dynamics that are shaping the dashboard camera market include:
Key Drivers
Increasing Road Accidents and Safety Concerns: The rising incidence of road accidents worldwide is a primary driver of the dashboard camera market. According to the World Health Organization (WHO), road traffic crashes kill roughly 1.3 million people each year. Dashboard cameras are increasingly considered as a tool for providing evidence in the event of an accident and encouraging better driving habits. For example, a study by the Insurance Institute for Highway Safety (IIHS) discovered that vehicles equipped with front accident prevention systems had 50% fewer front-to-rear crashes than vehicles without such systems.
Growing Adoption of Advanced Driver Assistance Systems (ADAS): The integration of dashboard cameras and ADAS is driving market expansion. According to Verified Market Research, the global ADAS market is expected to increase from $34.93 billion in 2023 to $73.74 billion by 2032, with a CAGR of 10.8%. This expansion is fueling demand for more advanced dashboard cameras that can work in concert with ADAS capabilities such as lane departure warnings and front collision alerts.
Rising Insurance Premium Discounts for Dashboard Camera Users: Insurance companies are increasingly offering premium discounts to policyholders who install dashboard cameras, resulting in market development. According to a survey conducted by Aviva Insurance in the United Kingdom, 27% of motorists currently use a dashboard camera, with 42% receiving an insurance reduction as a result. According to the same survey, 72% of respondents would consider utilizing a dashcam if it resulted in an insurance discount, indicating the possibility for additional market expansion.
Key Challenges:
Privacy Concerns: Privacy concerns are one of the most significant challenges facing the dashboard camera market. Many people are concerned about the consequences of filming others without their agreement, particularly in areas with strict privacy regulations. Dashcam use is restricted in several countries, such as Belgium and Austria, which result in legal consequences for users. This concern discourages potential consumers from investing in these gadgets, restricting market growth and adoption rates.
High Installation Costs: The high installation costs for advanced dashboard cameras make them prohibitively expensive for many users. While simple models are getting more accessible, high-quality devices with features such as dual-channel recording and better night vision are still pricey. This pricing issue restricts adoption among cost-conscious consumers and small businesses, reducing total market penetration and growth potential.
Key Trends:
Increased Adoption of HD and 4K Cameras: The demand for high-resolution cameras has increased as consumers look for greater video quality to provide more lucid evidence in accidents. This trend is being pushed by the demand for precise footage that may be used effectively in insurance claims and legal cases. Higher-quality recordings are becoming increasingly important for both personal and commercial vehicle users, prompting a shift in manufacturing focus to these advanced versions.
Growing Popularity of Online Sales Channels: The increasing prominence of Internet sales channels is influencing how dashboard cameras are marketed and purchased. With the convenience of e-commerce, consumers are increasingly resorting to online platforms for dashcams. This move enables a greater reach and more competitive price, as well as access to user evaluations and ratings, which help buyers make judgments. As a result, manufacturers are shifting their tactics to improve online presence and expedite distribution via digital channels.
Here is a more detailed regional analysis of the dashboard camera market:
North America:
According to Verified Market Research, North America is estimated to dominate the market over the forecast period. North America, particularly the United States, has one of the world's highest rates of vehicle ownership, which coincides with a high frequency of traffic accidents. According to the US Department of Transportation's National Highway Traffic Safety Administration (NHTSA), there were an estimated 6,756,000 police-reported traffic crashes in the United States alone in 2019. This high accident rate increases the demand for dashboard cameras to provide evidence and improve driving safety. The NHTSA also claims that the economic impact of motor vehicle crashes in the United States is around USD 242 Billion per year, highlighting the importance of preventative and documentary measures such as dashboard cams.
Furthermore, insurance companies in North America are increasingly offering premium discounts to policyholders who install dashboard cameras, resulting in market development. According to a survey conducted by the Insurance Research Council, 22% of American drivers utilize a dashboard camera, with 35% reporting an insurance discount. Additionally, legal issues are driving dashboard camera use. According to the National Conference of State Legislatures, 37 states and Washington, D.C. have passed legislation allowing dashboard camera film to be used in court proceedings. The legal recognition of dashboard camera evidence encourages more drivers to install these devices to protect themselves in the event of an accident or dispute.
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is experiencing a spike in vehicle ownership, resulting in more road traffic and a greater demand for dashboard cameras. According to the International Organization of Motor Vehicle Manufacturers (OICA), vehicle sales in Asia increased by 4% in 2021 to 35.8 million units. China contributed to 26.3 million automobile sales. The increase in automobile ownership is correlated with an increase in road accidents. For example, the World Health Organization states that the Western Pacific region, which includes much of East Asia, accounts for 23% of global road traffic fatalities. This combination of increased vehicle ownership and road safety concerns is pushing dashboard camera use in the region.
Furthermore, several countries in the Asia Pacific region are enacting stronger road safety legislation and initiatives, which will indirectly benefit the dashboard camera market. For example, in India, the Ministry of Road Transport and Highways reported 449,002 road accidents in 2019, with 151,113 deaths. In reaction to such high accident rates, the Indian government mandated the installation of vehicle location monitoring systems and emergency buttons in all new public sector vehicles beginning in January 2019. This form of law encourages the use of dashboard cameras as part of larger car safety systems throughout the region.
The Global Dashboard Camera Market is segmented based on Channel Type, Technology, Vehicle Type, and Geography.
Based on Channel Type, the Dashboard Camera Market is segmented into Single and Dual. The dual channel segment is estimated to dominate the dashboard camera market during the forecast period due to its capacity to record both on-road and in-vehicle activity at the same time. This functionality is especially appealing to ride-sharing services such as Uber and Lyft, where extensive monitoring is required for safety and liability reasons. Furthermore, dual channel dashcams frequently include additional features such as motion detection and GPS tracking, making them appealing to both individual customers and commercial fleets seeking improved security and evidence-collecting capabilities.
Based on Technology, the Dashboard Camera Market is segmented into Basic, Advanced, and Smart. The basic segment is estimated to dominate the dashboard camera market due to the price and ease of installation of these devices, which make them available to a large customer base. Basic versions provide adequate capability for the majority of users, particularly in developing countries where cost-effective solutions are chosen, ensuring their continued popularity and market presence.
Based on Vehicle Type, the Dashboard Camera Market is divided into Passenger Cars and Commercial Vehicles. The passenger car segment is estimated to dominate the global market. This segment benefits from increased consumer awareness of car safety and the rising occurrence of road accidents, which boost demand for dashcams as a safety measure. Furthermore, the increase in passenger car sales, particularly electric vehicles, is driving the adoption of dashboard cameras among individual drivers seeking increased road safety and responsibility.
Based on Geography, the Dashboard Camera Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is estimated to hold the largest share of the dashboard camera market owing to the growing popularity of automobile safety systems and strong regulatory requirements for vehicle safety features. Consumer knowledge of the benefits of dashcams, especially in resolving insurance claims and combating fraud, is driving up demand for them. This trend is further reinforced by the integration of advanced driver assistance systems (ADAS) into the automotive sector, which has made North America a dominating participant in this market segment.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.