세계의 노인 인구 증가가 간병의 도입을 촉진하고 있습니다. 또, 만성 질환의 유병률의 상승에 의해 계속적인 간병이 필요해, 시장 규모는 2024년에 4억 4,700만 달러를 돌파했으며, 2032년에는 약 8억 3,500만 달러의 평가액에 이를 전망입니다.
이에 더하여 보다 나은 헬스케어에 대한 관심 고조, 당뇨병이나 암 등 질환의 유행, 헬스케어 의식 고조가, 간병 도입에 기여하고 있습니다. 헬스케어 비용 증가나, 간병 분야가 병원, 시설, 보험업자와 제휴를 맺음으로써, 시장은 2026-2032년 CAGR 8.8%로 성장할 전망입니다.
간병 시장의 정의 및 개요
간병이란 병원, 진료소, 간병 시설, 재택 헬스 케어 등 다양한 환경에서 라이선싱 자격을 가진 간호사가 개인에게 제공하는 전문적인 케어를 가리킵니다. 건강 촉진, 질병 예방, 환자의 급성 및 만성 상태 관리를 지원하는 것을 목적으로 한 폭넓은 서비스가 포함됩니다. 간병은 헬스케어 시스템에 필수적이며, 환자가 개별화되고, 배려심 있고, 에비던스에 기반한 돌봄을 받을 수 있도록 하여 환자의 행복을 최적화합니다.
간병은 병원, 장기 요양 시설, 재택치료, 지역 의료 프로그램 등, 다양한 헬스케어 현장에서 활용되고 있습니다. 병원에서 간호사는 침대 옆에서 중요한 치료를 제공하고, 약을 투여하고, 환자의 상태를 감시하고, 포괄적인 치료 계획을 확실히 하기 위해 다직종과 협력합니다. 특별 요양원과 같은 장기 요양 시설에서는 간호사는 만성 질환을 관리하고 일상 활동을 지원하며 입주민의 전체적인 행복을 촉진합니다. 방문 헬스케어 간호사는 창상케어 및 복약관리부터 질병관리에 관한 환자 및 가족교육까지 숙련된 돌봄을 환자의 집에서 직접 제공합니다. 지역 보건의 장에서 간호사는 건강검진, 예방접종, 건강교육 프로그램을 실시하여 공중보건 촉진과 질병 예방에 중요한 역할을 하고 있습니다. 이러한 상황에 있어서, 간병은 개인이나 지역사회의 다양한 헬스케어 요구에 응하기 위해서, 개별화된 배려가 있는, 에비던스에 근거한 케어를 제공하는데 있어서 불가결한 것입니다.
게다가 간호교육은 이러한 과제에 대응하기 위해 계속 진화하고 있으며, 고급 실천의 역할, 리더십 개발, 연구와 근거에 근거한 실천의 통합을 중시하고, 헬스케어의 제공과 환자의 케어 성과를 향상시키고 있습니다.
당뇨병, 암, 심장병, 알츠하이머병, 파킨슨병과 같은 신경퇴행성 질환과 같은 만성 질환의 유병률이 증가하고 있기 때문에 지속적인 모니터링과 관리가 필요하며 간호 전문가는 이것을 전문으로 하고 있습니다. 예를 들어, 영국만으로도 약 760만 명이 심장 및 순환기계 질환에 걸려 있어, 계속적인 간병의 필요성이 부각되고 있습니다(British Heart Foundation, 2022). 마찬가지로, 미국에서는 620만 명 이상이 알츠하이머병을 앓고 있는 것으로 추정되고 있으며, 이러한 복잡한 질환의 관리에 있어서 간병의 중요한 역할이 강조되고 있습니다.
세계 고령화의 진전은 큰 원동력이 되고 있습니다. 인구의 고령화에 수반해, 간병 프로바이더가 자랑으로 하는 장기적인 케어나 지원 서비스에 수요가 높아지고 있습니다. 이 인구 동태의 변화는 노인 케어, 재활, 완화 케어 등, 고령자 특유의 요구에 맞춘 돌봄 서비스의 확대 필요성을 강조하고 있습니다.
헬스케어 기술의 진보는 간병의 전망을 바꾸고 있습니다. 원격의료, 웨어러블 건강 모니터링 기기, 전자 진료기록카드 등의 혁신은 돌봄 제공의 효율과 환자의 전귀를 향상시킵니다. 예를 들어, Hicuity Health와 같은 기업은 가상 간호 원격 의료 서비스를 확대하고 오랜 전문 지식을 활용하여 간병 영역을 확대하며 더 많은 환자에게 효과적으로 접근하고 있습니다.
또한 서비스 포트폴리오 확대 및 제휴 등 시장 진출 기업의 전략적 이니셔티브도 매우 중요한 역할을 하고 있습니다. 제공하는 서비스를 다양화하고, 헬스케어 시설이나 정부 기관과 파트너십을 맺음으로써, 간병 사업자는 시장에 대한 리치를 넓히고, 서비스 제공 능력을 높일 수 있습니다. 이러한 전략적 활동은 환자 관리를 향상시킬 뿐만 아니라 다양한 헬스케어 요구에 포괄적으로 대응함으로써 시장 성장을 촉진합니다.
상환의 과제가 큰 장벽이 되고 있습니다. 헬스케어 제공자는 보험사나 정부 지불 기관으로부터의 간병 서비스에 대한 상환율이 일정하지 않거나, 불충분하거나 하는 것에 자주 고민하고 있습니다. 이러한 경제적 불확실성은 서비스 제공 확대 및 인프라 업그레이드에 대한 투자를 억제하고 시장 확대를 제한할 수 있습니다. 예를 들어, 많은 지역에서 재택 의료 서비스에 대한 상환율은 공급자가 부담하는 비용을 충분히 커버하지 못할 수 있어 서비스의 이용 가능성과 질에 영향을 주고 있습니다.
간호 서비스를 포함한 의료 케어에 드는 비용이 높은 것도 큰 걸림돌이 되고 있습니다. 인건비와 규제 준수를 포함한 운영 비용의 상승은 간병 사업자의 전반적인 비용 부담의 원인이 되고 있습니다. 예를 들어, 연구에 따르면 간호 인건비는 COVID-19의 대유행 시 급증하여 헬스케어 예산을 더욱 압박하여 사업 확대 및 기술 업그레이드에 사용할 수 있는 자원을 제한했습니다.
노동력 부족과 인재 확보의 과제는 간병 시장이 직면한 심각한 문제입니다. 간호직을 포함한 헬스케어 산업은 노화, 불타는 증후군 및 이직률에 의해 심각해지는 지속적인 인력 부족을 위해 노력하고 있습니다. 이러한 인력 부족은 기존의 의료 자원에 부담을 줄 뿐만 아니라 증대하는 환자 수요에 효과적으로 대응하는 의료 제공업체의 능력에도 지장을 주고 있습니다. 예를 들어, 팬데믹(세계적 유행) 시에 많은 헬스케어 시설에서 간호 직원의 상당한 부족이 보고되었으며 서비스 연속성과 환자 관리 결과에 영향을 미쳤습니다.
또한, 간병에 대한 세상의 인식과 사회적 태도도 시장 역학에 영향을 미칠 수 있습니다. 기존의 헬스케어 환경 이외의 간병을 받는 것과 관련된 오해와 편견은 잠재적인 환자가 필요한 서비스를 요구하는 것을 망설일 수 있습니다. 교육 및 광고 활동을 통해 이러한 인식에 대처하는 것은 간병 서비스 시장 수용과 이용을 확대하는 데 있어서 매우 중요합니다.
Growing elderly population across the globe is propelling the adoption of nursing care. Also, rising prevalence of chronic illnesses necessitates ongoing nursing care is driving the market size surpass USD 447 Million valued in 2024 to reach a valuation of around USD 835 Million by 2032.
In addition to this, the increasing concern for better healthcare, the prevalence of diseases like diabetes and cancer, and increasing healthcare awareness is spurring up the adoption of nursing care. The increasing healthcare costs and nursing care sector forming alliances with hospitals, facilities, and insurance providers are enabling the market to grow at a CAGR of 8.8%from 2026 to 2032.
Nursing Care Market: Definition/ Overview
Nursing care refers to the professional care provided by licensed nurses to individuals across various settings, including hospitals, clinics, nursing homes, and home healthcare. It encompasses a broad range of services aimed at promoting health, preventing illness, and assisting patients in managing acute and chronic conditions. Nursing care is integral to the healthcare system, ensuring patients receive personalized, compassionate, and evidence-based care to optimize their well-being.
Nursing care finds application across diverse healthcare settings, including hospitals, long-term care facilities, home healthcare, and community health programs. In hospitals, nurses provide critical bedside care, administer medications, monitor patients' conditions, and collaborate with multidisciplinary teams to ensure comprehensive treatment plans. In long-term care facilities like nursing homes, nurses manage chronic conditions, assist with daily activities, and promote residents' overall well-being. Home healthcare nurses deliver skilled care directly in patients' homes, ranging from wound care and medication management to educating patients and families on disease management. In community health settings, nurses conduct health screenings, vaccinations, and health education programs, playing a pivotal role in promoting public health and preventing illness. Across these contexts, nursing care is essential in delivering personalized, compassionate, and evidence-based care to meet the diverse healthcare needs of individuals and communities.
Furthermore, nursing education continues to evolve to meet these challenges, emphasizing advanced practice roles, leadership development, and the integration of research and evidence-based practice to advance healthcare delivery and patient care outcomes.
The rising prevalence of chronic diseases such as diabetes, cancer, heart diseases, and neurodegenerative disorders like Alzheimer's and Parkinson's demands continuous monitoring and care, which nursing professionals specialize in. For instance, in the UK alone, approximately 7.6 million people are affected by heart and circulatory diseases, highlighting the substantial need for ongoing nursing care services (British Heart Foundation, 2022). Similarly, in the United States, over 6.2 million people are estimated to suffer from Alzheimer's disease, emphasizing the critical role of nursing care in managing these complex conditions
The growing aging population worldwide is a significant driver. As populations age, there is an increasing demand for long-term care and support services that nursing care providers excel in delivering. This demographic shift underscores the necessity for expanded nursing care services tailored to the unique needs of older adults, including geriatric care, rehabilitation, and palliative care.
Advancements in healthcare technologies are transforming the nursing care landscape. Innovations such as telemedicine, wearable health monitoring devices, and electronic health records enhance care delivery efficiency and patient outcomes. For instance, companies like Hicuity Health have expanded their virtual nursing telemedicine services, leveraging years of expertise to extend their care spectrum and reach more patients effectively.
Also, strategic initiatives by market players, including service portfolio expansions and collaborations, play a pivotal role. By diversifying their service offerings and forming partnerships with healthcare facilities and government agencies, nursing care providers can broaden their market reach and enhance service delivery capabilities. These strategic activities not only improve patient care but also drive market growth by meeting diverse healthcare needs comprehensively.
Reimbursement challenges pose a significant barrier. Healthcare providers often struggle with inconsistent or inadequate reimbursement rates for nursing care services from insurers and government payers. This financial uncertainty can deter investment in expanding service offerings and upgrading infrastructure, limiting market expansion. For instance, in many regions, reimbursement rates for home healthcare services may not adequately cover the costs incurred by providers, impacting service availability and quality.
The high costs associated with medical care, including nursing services, present a substantial restraint. Rising operational costs, including labor expenses and regulatory compliance, contribute to the overall cost burden for nursing care providers. For example, according to studies, nursing labor costs surged during the COVID-19 pandemic, further straining healthcare budgets and limiting resources available for expansion or technological upgrades
Workforce shortages and retention challenges are critical issues facing the nursing care market. The healthcare industry, including nursing professions, grapples with persistent shortages exacerbated by aging demographics, burnout, and attrition rates. These shortages not only strain existing healthcare resources but also hinder providers' ability to meet growing patient demands effectively. For instance, during the pandemic, many healthcare facilities reported significant nursing staff shortages, impacting service continuity and patient care outcomes
Also, public perception and societal attitudes towards nursing care can influence market dynamics. Misconceptions or stigmas associated with receiving nursing care outside of traditional healthcare settings may deter potential patients from seeking necessary services. Addressing these perceptions through education and advocacy efforts is crucial for expanding market acceptance and utilization of nursing care services.
Home health care providers have increasingly become dominant players in the nursing care market due to several key factors. Firstly, the shift towards patient-centric care models and the preference for aging in place have fueled demand for home health care services. Many individuals prefer receiving nursing care in the comfort of their homes, which has expanded the market for home health care providers substantially.
Technological advancements have enabled home health care providers to deliver more sophisticated and comprehensive services remotely. Telemedicine, wearable health monitoring devices, and electronic health records facilitate real-time communication between patients and caregivers, enhancing care coordination and improving patient outcomes. For instance, Virtual nursing telemedicine services enable providers to provide timely interventions without the need for in-person visits, extending their reach and enhancing patient care.
Demographic trends, such as the aging population and the prevalence of chronic diseases, further support the dominance of home health care providers. As the number of elderly individuals requiring long-term care increases, so does the demand for personalized nursing services delivered at home. This demographic shift has prompted home health care providers to expand their service portfolios to include specialized care for conditions like diabetes management, wound care, and post-operative rehabilitation.
The rising burden of chronic diseases, particularly cancer, heart disease, and conditions like atrial fibrillation (AFib), is poised to significantly drive growth in the nursing care market. Cancer, as a leading cause of morbidity and mortality, requires comprehensive and ongoing nursing care to manage treatments, monitor symptoms, and support patients through their healthcare journey. With the increasing incidence of cancer cases in the United States, nursing care providers play a crucial role in delivering specialized care that addresses both the physical and emotional needs of cancer patients and their families.
The pediatric population dominating nursing care market due to several key factors. Children require specialized healthcare needs that necessitate skilled nursing care. Pediatric nurses are trained to provide comprehensive care tailored to the unique developmental stages and medical conditions of children, ranging from newborns to adolescents. This includes administering medications, monitoring vital signs, and providing emotional support to both young patients and their families.
The prevalence of chronic illnesses and complex medical conditions among children has been increasing. Conditions such as congenital heart defects, childhood cancers, asthma, and diabetes require ongoing nursing care to manage symptoms, coordinate treatments, and ensure optimal outcomes. Pediatric nursing specialists are crucial in delivering continuous care that addresses the specific challenges and needs of pediatric patients.
Advancements in pediatric healthcare technologies and treatments have expanded the scope of nursing care. Innovations such as pediatric telemedicine, minimally invasive surgeries, and personalized medicine have improved treatment options and outcomes for children. Pediatric nurses play a vital role in implementing these technologies, educating families, and providing support throughout the care process.
Family-centered care models emphasize the importance of involving parents and caregivers in the healthcare decisions and treatment plans of pediatric patients. Pediatric nurses act as advocates for families, ensuring they understand medical information, assisting with care transitions, and providing emotional support during challenging times.
North America is positioned as a dominant force in the nursing care market, supported by several key factors. The region benefits from a robust healthcare infrastructure and advanced medical technologies, which enable efficient delivery of nursing care services. The presence of leading healthcare providers and research institutions fosters innovation and drives continuous improvement in healthcare delivery, enhancing patient outcomes and satisfaction.
Rising disposable income levels in countries like the United States contribute significantly to the growth of the nursing care market. Increased disposable income translates to higher healthcare spending, including expenditures on nursing care services. This trend is underscored by data showing a notable rise in disposable personal income, which indicates potential increased investment in health and wellness services, including nursing care.
Also, efforts to address the nursing shortage through various initiatives and collaborations bolster market expansion. Institutions and organizations in North America are actively investing in programs to attract and retain nursing professionals. For instance, initiatives funded by organizations like the American Nurses Foundation aim to support specialty training and increase the workforce capacity in critical areas such as home health care.
Government policies and healthcare reforms in North America prioritize healthcare access and quality, further stimulating demand for nursing care services. Public and private sector investments in healthcare infrastructure, telehealth services, and community-based care models enhance accessibility and affordability of nursing care, driving market growth..
Asia Pacific is emerging as a rapidly growing market for nursing care, driven by several key factors that underscore its potential for expansion. The region's aging population is a significant driver of demand for nursing care services. Countries like Japan, South Korea, and China are experiencing demographic shifts towards older adults, increasing the need for long-term care, home health services, and specialized nursing care for chronic diseases and age-related conditions.
Economic development and rising disposable incomes in countries across Asia Pacific are fueling healthcare expenditures, including investments in nursing care services. Increased healthcare spending allows for the adoption of advanced medical technologies, expansion of healthcare infrastructure, and enhancement of nursing care delivery systems. For example, countries like China and India are witnessing substantial growth in healthcare investments, which in turn supports the development of the nursing care sector
Cultural shifts towards preventive healthcare and aging in place are influencing healthcare preferences in Asia Pacific. There is an increasing recognition of the importance of proactive healthcare management and personalized nursing care services. As a result, there is growing demand for home health services, geriatric care, and chronic disease management, which are areas where nursing care providers play a critical role..
The competitive landscape of the nursing care market is characterized by a diverse array of healthcare providers and service organizations competing to meet the growing demand for high-quality nursing services. Key factors shaping competition include the ability to deliver comprehensive care across various healthcare settings such as hospitals, nursing homes, home healthcare, and community health programs. Providers differentiate themselves through specialization in areas such as geriatric care, pediatric care, chronic disease management, and rehabilitation services. Additionally, factors such as technological integration, regulatory compliance, workforce competence, and patient satisfaction metrics contribute significantly to the competitive positioning of nursing care providers in the market. As the demand for nursing care continues to rise, companies are focusing on innovation, operational efficiency, and strategic partnerships to enhance service delivery and maintain a competitive edge. Some of the prominent players operating in the nursing care market include:
Amedisys Inc., Brookdale Senior Living Inc., Encompass Health Corporation, Genesis Healthcare Inc., Kindred Healthcare LLC, LHC Group Inc., Sunrise Senior Living LLC, VITAS Healthcare Corporation, HCR ManorCare Inc., Five Star Senior Living Inc., BAYADA Home Health Care, AccentCare Inc., PruittHealth, Senior Helpers, Interim HealthCare Inc., Visiting Nurse Service of New York (VNSNY), Maxim Healthcare Services Inc., Comfort Keepers, Aveanna Healthcare, CareCentrix
In March 2024, EvergreenHealth partnered with a local technology firm to introduce a remote patient monitoring system aimed at enhancing care coordination and patient outcomes.
In January 2024, Kindred Healthcare expanded its home health services portfolio in response to increasing demand for specialized nursing care in rural areas.
In April 2024, Siemens Healthineers launched a new telehealth platform designed to facilitate virtual consultations and remote diagnostic services, targeting improved accessibility to nursing care.
In February 2024, the Australian government announced funding initiatives to support the training and recruitment of additional nursing professionals, addressing workforce shortages.
In May 2024, CareCentrix collaborated with a major insurance provider to pilot a home-based chronic care management program, aiming to reduce hospital admissions and enhance patient satisfaction.