세계의 스마트 화장실 시장 규모 : 유형별, 접속성별, 용도별, 유통 채널별, 지역 범위와 예측
Global Smart Toilet Market Size By Type (Integrated Smart Toilets, Smart Toilet Seats), By Connectivity (Wi-Fi, Bluetooth), By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Geographic Scope And Forecast
상품코드:1735641
리서치사:Verified Market Research
발행일:2025년 05월
페이지 정보:영문 202 Pages
라이선스 & 가격 (부가세 별도)
한글목차
스마트 화장실 시장 규모 및 전망
스마트 화장실 시장 규모는 2024년에 94억 7,000만 달러로 평가되었고, 2026-2032년 연평균 12% 성장하여 2032년에는 234억 4,000만 달러에 달할 것으로 예측됩니다.
스마트 화장실은 사용자의 쾌적성, 위생성, 편의성을 향상시키는 첨단 기술을 접목한 최신 위생 설비입니다. 스마트 홈 및 IoT 기기 트렌드의 일부로 욕실 공간에 혁신적인 기능과 자동화를 제공합니다. 자동 세척, 절수 메커니즘, 셀프 클리닝 기능을 특징으로 하는 효율적이고 위생적인 배설물 처리는 그 용도가 확대되고 있습니다. 마찬가지로 물 낭비를 줄이고 청결을 보장해야 하며, 환경 친화적 인 실천과 비용 절감에 기여하고 있습니다.
스마트 화장실은 수온, 수압, 노즐 위치 조절 등 비데의 기능도 갖추고 있습니다. 또한, 쾌적함을 높이기 위해 공기 건조 기능이나 시트 히터가 탑재된 모델도 있습니다. 또한, 스마트 화장실에는 공기청정기, 탈취기, UV 살균 시스템이 내장되어 있는 경우도 있어 화장실 환경을 신선하고 위생적으로 유지할 수 있습니다.
스마트 화장실은 IoT 기술 및 모바일 앱과 통합할 수 있으며, 사용자는 원격으로 설정을 제어하고 사용자 정의할 수 있습니다. 예를 들어, 사용자는 스마트폰 앱을 통해 세척 선호도, 수온, 비데 기능을 조정할 수 있어 개인화된 사용자 친화적 경험을 창출할 수 있습니다. 스마트 화장실은 주거, 상업시설, 공공장소의 위생, 쾌적성, 지속가능성 영역에서 큰 진전을 이루고 있습니다.
세계의 스마트 화장실 시장 역학
세계의 스마트 화장실 시장을 형성하고 있는 주요 시장 역학은 다음과 같습니다.
주요 시장 성장 촉진요인
위생과 청결에 대한 관심 증가: 스마트 화장실은 소비자들이 개인 위생을 점점 더 중요시하는 가운데 기존의 선택지를 크게 개선합니다. 위생적이고 편안한 화장실 경험에 대한 요구가 증가함에 따라 난방 의자, 건조 기능, UV 살균 기능이 있는 셀프 클리닝 메커니즘, 조절 가능한 설정 기능이 있는 통합 샤워기 등을 갖춘 화장실의 판매가 급증하고 있습니다.
물 절약: 물 부족 위기 증가는 물 절약 기능을 제공하는 센서 작동식 세정 시스템 및 이중 물 세척 시스템의 판매에 박차를 가하여 스마트 화장실의 판매 증가를 가능하게 합니다. 이처럼 전 세계적으로 물 절약에 대한 관심이 높아짐에 따라 스마트 화장실은 환경 친화적인 고객들에게 선호되는 선택이 되고 있습니다.
편리함과 라이프스타일의 변화: 바쁜 라이프스타일은 현대 사회에서 스마트하고 편리한 기술에 대한 수요를 증가시키고 있습니다. 따라서 자동 세척, 센서가 장착된 핸즈프리 컨트롤, 시트 히터 및 기타 기능은 화장실에서의 편안함과 편리함을 향상시켜 스마트 화장실 시장의 성장을 가속할 것으로 예상되는 최신 솔루션입니다.
인구 고령화: 전 세계적으로 고령화 인구가 증가함에 따라, 가열식 변기, 간편한 세척 방법 등의 기능을 갖춘 스마트 화장실에 대한 요구가 증가하고 있습니다. 스마트 화장실은 만성질환을 앓고 있는 노인들에게 접근성과 편의성을 향상시키는 장점이 있습니다.
스마트 홈과의 통합: 스마트 화장실은 증가하는 스마트 하우스에 이상적으로 적합합니다. 이 화장실은 주택 내 다른 스마트 기기와 연결하여 음성 제어, 기능 스케줄링, 경우에 따라서는 물 사용량 모니터링 등의 기능을 구현할 수 있습니다.
주요 과제
높은 비용: 기존 화장실에 비해 스마트 화장실은 상당히 비쌉니다. 따라서 특히 신흥국 시장의 저소득층에게는 고도의 기능 및 기술 비용이 장애물이 되어 스마트 화장실 시장 확대를 가로막고 있습니다.
제한된 시장 인식: 전 세계 많은 지역의 소비자들은 스마트 화장실이 제공하는 장점과 기능에 익숙하지 않습니다. 낮은 마케팅 노력과 이 기술에 대한 일반 소비자의 인식 부족이 시장 성장을 저해하고 있습니다. 선진국에서도 스마트 화장실은 주류 욕실 설비가 아닌 고급품으로 간주되는 경우가 많습니다.
문화적, 위생적 차이: 위생 습관과 취향은 전 세계적으로 매우 다양합니다. 예를 들어, 스마트 화장실의 일반적인 기능인 비데 기능은 모든 문화권에서 널리 보급되지 않을 수 있으며, 이는 스마트 화장실의 판매를 저해할 수 있습니다.
인프라 호환성: 스마트 화장실이 그 잠재력을 최대한 발휘하기 위해서는 Wi-Fi 연결, 콘센트 등 기존 또는 신규 인프라와의 호환성이 필요합니다. 인프라가 오래된 주택이나 건물은 개조가 필요할 수 있으며, 이는 전체 설치 비용과 복잡성을 증가시킬 수 있습니다.
규제 준수: 스마트 화장실은 환경 지속가능성, 위생, 안전에 관한 여러 법률, 규정, 가이드라인을 준수해야 합니다. 이러한 사양을 충족하는 것은 설계 및 제조 공정을 복잡하게 만들고 전체 비용과 지연 시간을 증가시킬 것으로 예측됩니다.
주요 동향 :
IoT 및 AI 등 첨단 기술 통합: IoT 및 AI의 통합으로 혁신적인 화장실 솔루션이 개발되고 있습니다. 이러한 기술은 향후 소변 분석에 도움이 되고, 조기 질병 진단을 위한 실시간 날짜를 제공할 것으로 예측됩니다. 이러한 개발로 인해 스마트 화장실 사업은 향후 몇년안에 크게 변화할 것으로 보입니다.
개인화된 편안함과 맞춤화: 주변 조명, 수압, 온도, 변기 난방 등의 설정을 조정하여 화장실 경험을 맞춤화할 수 있는 것은 스마트 화장실의 판매를 촉진할 가능성이 높습니다. 일부 모델에는 사용자 식별 기술이 통합되어 특정 성격에 따라 설정이 자동으로 변경됩니다.
물과 에너지 효율성: 스마트 화장실 시장이 성장함에 따라 제조업체들은 지속가능성에 중점을 두고 에너지와 물의 효율성을 우선시하는 솔루션을 개발하고 있습니다. 친환경 소재, 물 절약 모드, 이중 물 세척 시스템 등은 자원 사용량과 환경 영향을 줄이는 데 도움이 되는 기능 중 일부에 불과합니다.
연결성 및 스마트홈 통합: 스마트 화장실이 더욱 진화함에 따라 다른 스마트 가전제품 및 플랫폼, 음성인식 비서, 스마트폰 앱, 홈 오토메이션 시스템과의 상호 연결이 향후 몇 년 동안 급증하여 원활한 기능과 효율성을 제공하게 될 것으로 예측됩니다. 또한, 사용자가 분석용 정보에 액세스하고, 유지 보수에 대한 최신 정보를 받고, 화장실을 원격으로 제어하고 모니터링할 수 있는 옵션은 시장을 더욱 견인할 것으로 예측됩니다.
목차
제1장 세계의 스마트 화장실 시장 서론
시장 서론
조사 범위
전제조건
제2장 주요 요약
제3장 VERIFIED MARKET RESEARCH의 조사 방법
데이터 마이닝
밸리데이션
1차 자료
데이터 소스 리스트
제4장 세계의 스마트 화장실 시장 전망
개요
시장 역학
성장 촉진요인
성장 억제요인
기회
Porter's Five Forces 모델
밸류체인 분석
제5장 세계의 스마트 화장실 시장 : 제품 유형별
개요
일체형 스마트 화장실
스마트 변기
제6장 세계의 스마트 화장실 시장 : 접속성별
개요
Wi-Fi
Bluetooth
제7장 세계의 스마트 화장실 시장 : 용도별
개요
주택
상업
제8장 세계의 스마트 화장실 시장 : 유통 채널별
개요
온라인
오프라인
제9장 세계의 스마트 화장실 시장 : 지역별
개요
북미
미국
캐나다
멕시코
유럽
독일
영국
프랑스
기타 유럽
아시아태평양
중국
일본
인도
기타 아시아태평양
세계 기타 지역
라틴아메리카
중동 및 아프리카
제10장 세계의 스마트 화장실 시장 경쟁 구도
개요
기업의 시장 순위
주요 발전 전략
제11장 기업 개요
Amphenol Corporation
Toto Ltd
Kohler Co.
Roca Sanitario S.A
LIXIL Group Corporation
GWA Group Limited
Duravit AG
Jomoo Group
Villeroy & Boch
Dongpeng Ceramic
제12장 부록
관련 조사
LSH
영문 목차
영문목차
Smart Toilet Market Size And Forecast
Smart Toilet Market size was valued at USD 9.47 Billion in 2024 and is projected to reach USD 23.44 Billion by 2032, growing at a CAGR of 12% from 2026 to 2032.
A smart toilet is a modern sanitary fixture that incorporates advanced technology to improve user comfort, hygiene, and convenience. It is part of the trend of smart homes and IoT devices, offering innovative functionalities and automation in bathroom spaces. The efficient and hygienic waste disposal featuring automated flushing, water-saving mechanisms, and self-cleaning capabilities are enhancing its application. Similarly, need to reduce water wastage and ensure cleanliness, contributing to eco-friendly practices and cost savings.
Smart toilets also offer bidet functionalities, such as adjustable water temperature, pressure, and nozzle positions for personalized cleansing. Some models also include air drying functions and heated seats for added comfort. Additionally, smart toilets may include built-in air purifiers, deodorizers, and UV sterilization systems to maintain a fresh and hygienic bathroom environment.
Smart toilets can be integrated with IoT technology and mobile apps, allowing users to control and customize settings remotely. For example, users can adjust flushing preferences, water temperature, and bidet functions through smartphone apps, creating a personalized and user-friendly experience. The smart toilets are a significant advancement in the realm of hygiene, comfort, and sustainability in residential, commercial, and public spaces.
Global Smart Toilet Market Dynamics
The key market dynamics that are shaping the global Smart Toilet Market include:
Key Market Drivers:
Growing Emphasis on Hygiene and Cleanliness: Smart toilets provide a major improvement over conventional choices as consumers prioritize personal hygiene increasingly more. Growing need for hygienic and pleasant bathroom experience is surging sales of toilet featured with heating chairs, drying capabilities, self-cleaning mechanisms with UV sanitation, and integrated showers with adjustable settings.
Water Conservation: Rising water shortage crisis is spurring sales of sensor-activated flushing and dual flush systems to offer water-saving features, enabling rise in sales of smart toilets. Thus, emphasis on water saving across the world is making smart toilets a desirable choice for customers concerned about the environment.
Convenience and Lifestyle Changes: Busy lifestyle is boosting the demand for smart and convenient technologies in the modern world. Thus, automatic flushing, sensor-equipped hands-free controls, heated seats, and other features are latest solutions anticipated to improve comfort and convenience in the restroom, boosting the growth of smart toilets market.
Aging Population: Rising aging population across the globe is demanding for smart toilet with features like warming seats and simpler cleaning methods to offer convenience and ease when in operation. The smart toilets are a boon for the senior citizens dealing with chronic ailments as advantageous characteristics increase accessibility and comfort.
Smart Home Integration: Smart toilets are an ideal fit for the growing number of smart houses. These toilets can be connected to other smart devices in a house, enabling capabilities like voice control, feature schedules, and possibly even water usage monitoring.
Key Challenges:
High Cost: Compared to conventional toilets, smart toilets are significantly more expensive. Thus, cost of advanced features and technology is an obstacle for buyers on low incomes, especially those in developing nations, hindering the expansion of Smart Toilet Market.
Limited Market Awareness: Consumers in many parts of the world are simply not familiar with the benefits and functionalities offered by smart toilets. Low marketing efforts and a lack of public awareness about the technology is hindering market growth. Even in developed countries, smart toilets are often seen as a luxury item rather than a mainstream bathroom fixture.
Cultural and Hygiene Variations: Hygiene practices and preferences differ greatly around the globe. For instance, the bidet functionality, a common feature in smart toilets, might not be widely varying in all cultures, restraining the sales of smart toilets
Infrastructure Compatibility: To operate to their full potential, certain smart toilets need to be compatible with existing or new infrastructure, such as Wi-Fi connectivity or electrical outlets. Retrofitting may be required in older homes or buildings with antiquated infrastructure, increasing the overall cost and complexity of installation.
Regulatory Compliance: Several laws, rules, and guidelines regarding environmental sustainability, sanitation, and safety must be followed by smart toilets. Fulfilling these specifications is expected to complicate the design and production process, spurring the overall costs and delay time.
Key Trends:
Integration of Advanced Technologies such as IoT and AI: Innovative bathroom solutions have been developed with the integration of IoT and AI. These technologies are projected to help in the urine analysis in the future to provide real-time date for early disease diagnosis. These developments will drastically change the smart toilet business in the coming years.
Personalized Comfort and Customization: The availability of customizing the bathroom experience through adjustments of settings like ambient lighting, water pressure, temperature, and heating of the seat is likely to boost the sales of smart toilets. In some models, user identification technology is integrated to automatically modify settings according to certain personalities.
Water and Energy Efficiency: As the Smart Toilet Market grows, manufacturers are placing more of their focus on sustainability and creating solutions that prioritize energy and water efficiency. Eco-friendly materials, water-saving modes, and dual flush systems are just a few of the features that help reduce resource usage and environmental effects.
Connectivity & Smart Home Integration: As smart toilets become more advanced, the interconnection with other smart home appliances and platforms, voice-controlled assistants, smartphone apps, and home automation systems is likely to surge in the coming years to offer smooth functioning and efficiency. Also, the option of users to access information for analysis, receive maintenance updates, and remotely control and monitor their toilets is expected to further drive the market.
Global Smart Toilet Market Regional Analysis
Here is a more detailed regional analysis of the global Smart Toilet Market:
North America:
As per our analyst, North America accounts for the second-largest market share in the global smart toilets market.
The increasing modernity and automation of homes in this region are generating a sizable consumer base, supporting the regional spread of toiletries.
Additionally, the region's high standard of living is spurring demand for creative house accents. Furthermore, in the North American region, the US Smart Toilet Market is the biggest market share.
Growing demand for advanced features like automatic flushing, seat warming, and built-in bidets to withstand extremely cold climates as well as for maintaining hygiene is popularizing the use of smart toilets in the region. This trend is expected to continue helping the Smart Toilet Market gain momentum in North America.
Asia Pacific:
The Asia Pacific region is expected to dominate market for smart toilets due to the increasing demand for advanced bathroom fixtures in countries like China, Japan, and South Korea among the growing population. The region is home to some of the world's largest manufacturers of smart toilets, and these manufacturers have been investing heavily in research and development to introduce new and innovative products to the market.
In addition, the growing population and increasing urbanization in the region are driving the demand for smart toilets. As more people move into cities and live in smaller apartments, they are looking for ways to make the most of their limited space. Smart toilets, with their compact design and advanced features is shifting the focus of consumers toward smart solutions in the region.
Overall, the Asia Pacific Smart Toilet Market is expected to grow at a significant rate in the coming years as a result of the increasing demand for advanced bathroom fixtures and the innovation of manufacturers in the region.
Europe:
Europe is expected to witness significant growth in the coming years. The region has a mature market for bathroom fixtures and consumers are increasingly looking for advanced and innovative products. Several countries in Europe, such as Germany, France, and the UK, are expected to be major contributors for growth of smart toilets in the region.
In addition, the growing trend towards home automation and smart homes is also driving the demand for smart toilets in Europe. Consumers are looking for interconnected home systems that can be controlled through a central device, and smart toilets are an important part of this trend.
Furthermore, the increasing awareness about hygiene and sanitation along with stringent regulations concerning hygiene and impact on environment is leading to the adoption of smart toilets in the region.
Global Smart Toilet Market: Segmentation Analysis
The Global Smart Toilet Market is segmented on the basis of Product Type, Connectivity, Application, Distribution Channel, and Geography.
Smart Toilet Market, By Product Type
Integrated Smart Toilets
Smart Toilet Seats
Based on Product Type, The market is segmented into Integrated Smart Toilets and Smart Toilet Seats. Integrated smart toilets segment is projected to hold a major share in the market owing to luxurious, hygienic, and convenient bathroom experience it offers through its features such as adjustable water temperature, air drying, heated seats, automated flushing, self-cleaning, air purification, and deodorization, to cater to consumers' needs seeking a single unit. Also, the space efficiency, user convenience, premium aesthetics offered by these toilets are projected to enhance its application.
Smart Toilet Market, By Connectivity
Wi-Fi
Bluetooth
Based on Connectivity, The market is segmented into Wi-Fi and Bluetooth. The Bluetooth segment is expected to dominate the market owing to the rising demand for easy connectivity from anywhere in the house. Also, the cost-effective and ease in connecting through user interfaces like remote controls or smartphone app is expected to bolster the application of Bluetooth. The energy-saving option offered by Bluetooth is likely to help minimize overall bathroom power consumption. The adequate bandwidth and functionality is anticipated to help this connectivity easily pair with technologies, such as bidet control, heated seats, or user profiles, enabling Bluetooth retain its dominance.
Smart Toilet Market, By Application
Residential
Commercial
Based on Application, The market is segmented into Residential and Commercial. Residential is anticipated to exhibit fastest growth over the forecast period. It is anticipated that the expanding significance of the smart home due to changing consumer tastes, push-button control, and energy conservation is positively affecting market growth. Thus, smart toilets are among the built-in features gaining popularity in the smart homes. The cutting-edge technologies like the smart toilets are regarded as essential components of interior design. The manufacturers are focusing on catering to different needs of the rising residential sector across the globe, driving the market.
Smart Toilet Market, By Distribution Chanel
Online
Offline
Based on Distribution Channel, The market is segmented into Offline and Online. The offline segment is anticipated to hold a major share in the market. The possibility of physical verification before completing a purchase is encouraging customers to opt for offline purchase instead of relying on online products. In addition, the alliance between residential and commercial real estate firms with the retailers is anticipated to guarantee a steady supply of the goods at a reduced cost.
Key Players
The "Global Smart Toilet Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Amphenol Corporation, Toto Ltd, Kohler Co., Roca Sanitario S.A, LIXIL Group Corporation, GWA Group Limited, Duravit AG, Jomoo Group, Villeroy & Boch, Dongpeng Ceramic, and Huida Sanitary Ware Co. Ltd.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
Smart Toilet Market Recent Developments
In January 2024, Kohler comes on top in the bathroom design category as the brand introduced a slew of cutting-edge designs, innovative products, and smart home wellness experiences debuting a few bathroom designs at CES, including the Anthem+ Smart Showering Valves and Controls which promise to provide a spa-like experience with customizable water, light, sound, and steam settings accessible remotely through the Kohler Konnect app.
In January 2021, Kohler Co., an American manufacturing company of faucets, bathroom furniture, bathroom sinks, showering, toilets, and accessories, introduced four new products during virtual CES. The company announced several new additions to its smart home portfolio, focusing on personal well-being, such as stillness bath, innate intelligent toilet, touchless bathroom faucet collection, Kohler whole home water monitor, and Pro version. Two new products have emerged from collaborations with Phyn - Kohler Whole Home Water Monitor Powered by Phyn, a DIY unit and a Pro version with automatic shut off.
In December 2020, Bio Bidet, an established and profitable bidet firm that offers bidet as well as smart toilet seats and bidet attachments, was acquired by Bemis Manufacturing firm, the largest toilet seat manufacturer in the world.
TABLE OF CONTENTS
1 INTRODUCTION OF GLOBAL SMART TOILET MARKET
1.1 Introduction of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 GLOBAL SMART TOILET MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 GLOBAL SMART TOILET MARKET, BY PRODUCT TYPE
5.1 Overview
5.2 Integrated Smart Toilets
5.3 Smart Toilet Seats
6 GLOBAL SMART TOILET MARKET, BY CONNECTIVITY
6.1 Overview
6.2 Wi-Fi
6.3 Bluetooth
7 GLOBAL SMART TOILET MARKET, BY APPLICATION
7.1 Overview
7.2 Residential
7.3 Commercial
8 GLOBAL SMART TOILET MARKET, BY DISTRIBUTION CHANEL
8.1 Overview
8.2 Online
8.3 Offline
9 GLOBAL SMART TOILET MARKET, BY GEOGRAPHY
9.1 Overview
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 U.K.
9.3.3 France
9.3.4 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 Rest of Asia Pacific
9.5 Rest of the World
9.5.1 Latin America
9.5.2 Middle East and Africa
10 GLOBAL SMART TOILET MARKET COMPETITIVE LANDSCAPE
