컨텐츠 불법 복제에 대한 시장 개척은 강력한 디지털 저작권 관리 솔루션에 대한 수요를 불러일으키고 개발에 박차를 가하고 있으며, Verified Market Research의 애널리스트에 따르면, 디지털 저작권 관리 시장은 2024년 약 52억 달러에서 2032년까지 2032년에는 141억 6,000만 달러에 달할 것으로 예상됩니다.
디지털화가 진행됨에 따라 컨텐츠 보안에 대한 요구가 높아지면서 디지털 저작권 관리 시장을 주도하고 있습니다. 이로 인해 시장은 2026-2032년까지 13.35%의 CAGR로 성장할 것으로 예상됩니다.
디지털 저작권 관리 시장 정의/개요
디지털 저작권 관리(DRM)는 디지털 정보에 대한 접근을 통제하고 지적재산권을 보호하기 위한 다양한 기술과 수단을 말합니다. 그 주요 목적은 음악, 영화, 전자책, 소프트웨어 등 디지털 자산의 불법 복제, 배포, 소비를 방지하는 것입니다.
또한, 디지털 저작권 관리는 많은 산업과 분야에서 광범위하게 적용되고 있습니다. 음악 레이블, 영화사, 비디오 게임 개발사들은 모두 DRM을 사용하여 저작권으로 보호되는 컨텐츠의 불법 복제 및 배포를 방지합니다. 마찬가지로 전자책 및 디지털 잡지 출판사들도 출판물이 불법적으로 공유되거나 복사되는 것을 방지하기 위해 DRM 시스템을 활용하고 있습니다.
디지털 컨텐츠 소비의 붐으로 인해 컨텐츠 불법복제가 증가하고 있습니다. 영화, 음악, 소프트웨어, 서적 등이 불법 복제되는 경우가 많으며, 이로 인해 컨텐츠 제작자와 유통업체는 막대한 손실을 입고 있습니다. 이에 따라 디지털 저작권 관리 기술은 디지털 정보의 불법적인 유통과 소비를 제한함으로써 이 문제에 대응하고 지적재산권 보호를 원하는 저작권자에게 필수적인 무기가 되고 있습니다.
스마트폰과 태블릿, 초고속 인터넷의 보급으로 전 세계적으로 디지털 미디어 소비가 디지털 미디어 소비로 전환되면서 디지털 컨텐츠에 대한 수요가 증가하고 있습니다. 이러한 디지털 소비의 확대로 인해 여러 플랫폼에 걸친 컨텐츠의 권리를 관리하고 확보하기 위한 첨단 디지털 저작권 관리 솔루션이 요구되고 있으며, 제작자 및 유통업체는 디지털 자산을 효율적으로 수익화할 수 있게 되었습니다.
또한, 정보의 디지털화가 진행됨에 따라 전 세계 규제 기관은 지적재산권과 소비자 데이터를 보호하기 위해 더 강력한 규제를 제정하고 있습니다. 이에 따라 조직들은 이러한 규정을 준수하기 위해서뿐만 아니라 데이터 보안을 강화하기 위해 디지털 저작권 관리 시스템을 도입하고 있습니다. 디지털 저작권 관리 솔루션은 컨텐츠의 암호화와 안전한 접근을 가능하게 하고, 불법 사용을 방지하고 법규 준수를 보장함으로써 시장 성장을 촉진하고 있습니다.
저작권 보호와 사용자 경험의 균형을 찾는 것은 디지털 저작권 관리 시스템의 주요 문제 중 하나입니다. 지나치게 제한적인 디지털 저작권 관리는 구매한 컨텐츠에 대한 접근과 이용을 제한함으로써 진정한 소비자를 실망시킬 수 있습니다. 여기에는 장치와 플랫폼 간 자료 공유에 대한 제한이 포함되며, 이로 인해 사용자 경험이 저하될 수 있습니다. 이는 디지털 저작권 관리 시장의 도입에 실질적인 장벽으로 작용할 수 있습니다.
또한, 디지털 생태계는 광범위하고 단편적이며, 다양한 기기, 운영체제, 컨텐츠 포맷이 존재합니다. 이러한 다양성은 다양한 기술을 지원해야 하는 디지털 저작권 관리 시스템에 큰 문제가 됩니다. 디지털 저작권 관리 기술에 대한 표준화가 없기 때문에 어떤 DRM 시스템으로 보호된 컨텐츠가 다른 시스템이나 특정 기기에서 접근하지 못하는 상호운용성 문제가 발생하여 사용자와 컨텐츠 제공자 모두에게 제약이 발생합니다.
Growing worries about content piracy drive demand for robust digital rights management solutions, fueling market development. According to the analyst from Verified Market Research, the Digital Rights Management Market is estimated to reach a valuation of USD 14.16 Billion over the forecast period 2032, subjugating around USD 5.2 Billion valued in 2024.
The expanding requirement for content security in an increasingly digital landscape is driving the Digital Rights Management Market forward. It enables the market to grow at a CAGR of 13.35% from 2026 to 2032.
Digital Rights Management Market: Definition/ Overview
Digital Rights Management (DRM) refers to a range of technologies and tactics for controlling access to digital information and protecting intellectual property rights. Its major goal is to prevent unauthorized replication, distribution, and consumption of digital assets, including music, movies, e-books, and software.
Furthermore, digital rights management has a wide range of applications in numerous industries and sectors. Music labels, film companies, and video game developers all employ DRM to protect their copyrighted content from illicit copying and distribution. Similarly, e-book and digital magazine publishers use DRM systems to prevent their publications from being illegally shared or copied.
The boom in digital content consumption has increased content piracy. Movies, music, software, and books are often pirated, resulting in enormous losses for content creators and distributors. As a result, Digital Rights Management technologies help in combating this issue by limiting the unlawful distribution and consumption of digital information, making them an essential weapon for copyright holders seeking to protect their intellectual property.
The global shift toward digital media consumption, aided by the increasing usage of smartphones, tablets, and high-speed internet, has increased demand for digital content. This growth in digital consumption demands sophisticated digital rights management solutions to manage and secure content rights across multiple platforms, allowing creators and distributors to efficiently monetize their digital assets.
Furthermore, with the increased digitization of information, regulatory organizations throughout the world are enacting stronger restrictions to protect intellectual property rights and consumer data. Organizations are consequently implementing digital rights management systems not simply to comply with these rules, but also to improve data security. Digital rights management solutions enable to encrypt of content and secure access, preventing unauthorized usage and assuring legal compliance, thereby propelling market growth.
Finding a balance between copyright protection and user experience is one of the main problems with digital rights management systems. Overly restrictive digital rights management can frustrate genuine consumers by limiting their ability to access or use purchased content. This includes limitations on sharing material between devices or platforms, which creates a terrible user experience. This leads to a substantial barrier to the adoption of the Digital Rights Management Market.
Furthermore, the digital ecosystem is broad and fragmented, with several devices, operating systems, and content formats. This diversity presents a substantial problem for digital rights management systems, which have to be compatible with a wide range of technologies. The absence of standardization in digital rights management technology causes interoperability concerns, in which content secured by one DRM system is inaccessible through another system or on specific devices, creating constraints for both users and content suppliers.
According to VMR analysis, the video-on-demand segment is estimated to hold the largest market share during the forecast period. The rise of streaming platforms such as Netflix, Amazon Prime Video, Disney+, and others has dramatically increased demand for video-on-demand services. These platforms provide a massive collection of movies, television shows, and unique material, increasing customer demand for on-demand entertainment.
The ability to access a wide range of content at any time and from any location, combined with the rapid use of high-speed internet and smart devices, has catapulted the video-on-demand segment to the forefront of the Digital Rights Management Market.
Streaming services invest substantially in unique material and original productions to differentiate themselves and attract subscribers. Protecting valuable property from unlawful distribution and piracy is vital to preserving a competitive advantage and generating income. Digital rights management systems serve an important role in protecting these investments by regulating access to and consumption of digital content, making them necessary in the Video on Demand segment.
Furthermore, Video on Demand (VoD) services have enabled global content distribution, allowing people from all over the world to watch films and television series from various countries. This global reach needs powerful digital rights management solutions that can manage and enforce content rights across several geographical markets while complying with differing copyright laws and distribution agreements. Digital rights management systems allow content producers to geo-restrict content, adhere to regional licensing agreements, and monitor consumption, hence facilitating the global spread of Video on Demand services.
The large enterprises segment is estimated to dominate the Digital Rights Management Market during the forecast period. Large enterprises have the financial means to invest in complete digital rights management systems. Implementing effective digital rights management requires not just the initial cost of purchasing the equipment, but also continuous expenses for maintenance, updates, and staff training. Large enterprises are better able to bear these expenditures, allowing them to preserve their digital assets more effectively. This investment capability also enables large organizations to stay ahead of the curve when it comes to implementing advanced digital rights management solutions that provide stronger protection and better interaction with their existing digital infrastructure.
Furthermore, large enterprises frequently have a larger portfolio of digital assets and intellectual property that requires security. This can include software, multimedia information, documents, and other items distributed across multiple worldwide marketplaces.
As of the huge amount and importance of these assets, digital rights management is an essential component of their anti-piracy approach. The necessity to safeguard these assets across several platforms and geographies promotes the adoption of digital rights management solutions on a large scale, frequently beyond the reach of smaller enterprises.
According to VMR analyst, the North American region is estimated to dominate the Digital Rights Management Market during the forecast period. North America, particularly the United States, has a well-developed legal system for the protection of intellectual property (IP). These regulations provide a solid foundation for digital rights management enforcement, encouraging enterprises to invest in DRM solutions to safeguard their digital assets from unlawful use and piracy.
The legal landscape in North America is favorable for digital rights management solutions to develop, as both content creators and distributors are eager to use legal means to protect their interests.
Furthermore, the region has a well-developed digital infrastructure, including ubiquitous high-speed internet access and a high penetration rate of digital devices among users. This infrastructure fosters a culture of high digital content consumption, resulting in a sizable market for digital products and services.
The demand for digital rights management is naturally stronger in contexts where digital consumption is widespread, as there is a larger need to safeguard content creators' and distributors' digital rights from the hazards connected with online distribution.
Asia Pacific region is estimated to exhibit substantial growth within the Digital Rights Management Market during the forecast period. Asia Pacific is experiencing rapid digital transformation throughout its different economies, from emerging markets to mature countries.
The region's internet user base has grown at an exponential rate, due to extensive mobile device usage and enhanced internet infrastructure. This boom in digital connectivity has resulted in greater consumption of digital content, such as entertainment, software, and educational materials, necessitating the implementation of powerful digital rights management solutions to efficiently secure and manage digital rights.
Furthermore, the region has a thriving entertainment and media industry, with nations such as India, South Korea, and China creating large amounts of digital material such as films, music, and games.
The global appeal of regional material, combined with the emergence of local streaming services, has highlighted the need for digital rights management in preventing unauthorized distribution and piracy, hence protecting income and intellectual property rights.
The competitive landscape of the digital rights management (DRM) market is defined by a dynamic interplay of technology innovation, legal frameworks, and shifting customer preferences.
Some of the prominent players operating in the Digital Rights Management Market include:
Microsoft Corporation, Adobe Systems Incorporated, Apple Inc., Google LLC, Oracle Corporation, IBM Corporation, Irdeto, OpenText Corporation, Kudelski Group, Sony Corporation, VeriSign Inc, Acquia Inc., OVHcloud, HelpSystems, Fortinet, Vitrium Systems Inc., Digify Inc., Widen Technologies Inc, CapLinked, and Seclore.
In December 2022, EZDRM, a DRM company, collaborated with Birid.TV to improve content security and prevent unauthorized access or distribution of their users' content.