고령화 사회의 진전은 더 많은 사람들이 더 오래 살면서 각자의 필요에 맞는 전문적인 치료를 필요로 하게 된 것이 주요 요인입니다. 원격의료, 원격 모니터링, 전자 의료 기록 등 헬스케어 기술의 발전으로 헬스케어 제공의 효율성과 효과성이 높아지면서 2024년에는 11억 달러를 넘어 2032년에는 20억 3,000만 달러에 달할 것으로 예상됩니다.
또한, 맞춤형 재택 케어 솔루션에 대한 수요가 증가하고 있으며, 그 배경에는 노년기에 개별화된 돌봄을 받고자 하는 욕구가 있습니다. 또한, 노인 케어 인프라 및 서비스 개선을 위한 정부의 노력과 재정 지원도 시장 성장을 촉진하고 있으며, 2026년부터 2032년까지 약 7.98%의 CAGR로 성장할 것으로 예상됩니다.
노인 케어 서비스 시장 정의/개요
노인 케어 서비스에는 노인 특유의 건강 및 생활습관에 맞춘 다양한 건강관리 및 지원 서비스가 포함됩니다. 이러한 서비스에는 의료, 일상생활 활동 지원, 재활, 만성질환 및 인지 장애에 특화된 프로그램 등이 포함됩니다. 그 용도는 재택 케어나 요양 시설에서 요양원이나 노인 전문 병원까지 다양합니다. 노인 케어 서비스의 향후 전망은 세계 인구의 고령화, 기술 발전, 개인화된 재택 케어 솔루션에 대한 수요 증가로 인해 크게 성장할 것으로 예상됩니다. 원격의료, AI를 활용한 건강 모니터링, 케어 모델 개선은 삶의 질 향상과 노인의 다양한 요구에 부응하는 것을 목표로 노인 의료의 진화를 형성하는 데 있어 매우 중요한 역할을 할 것으로 보입니다.
노인 인구의 증가로 인해 전문적인 케어 솔루션에 대한 수요가 증가함에 따라 고령화 인구의 증가가 노인 케어 서비스 시장의 주요 촉진요인으로 작용하고 있습니다. 노인을 위한 의료 및 지원 서비스에 대한 수요 증가는 시장 성장의 원동력이 되고 있습니다. 예를 들어, Brookdale Senior Living은 2024년 8월에 만성질환을 관리하고 노인 거주자의 삶의 질을 향상시키기 위한 새로운 케어 프로그램을 시작한다고 발표했습니다. 이러한 노력은 증가하는 노인 인구의 요구에 맞춰 서비스를 조정하는 광범위한 추세를 보여주는 사례로, 인구통계학적 변화가 노인 케어 산업의 서비스 제공에 영향을 미치고 있음을 보여줍니다.
2024년 9월에 발표된 세계보건기구(WHO)의 보고서에 따르면, 60세 이상 세계 인구는 2020년 10억 명에서 2050년 21억 명으로 두 배로 증가할 것으로 예상됩니다. Verified Market Research가 2024년에 발표한 시장 분석 보고서에 따르면, 2032년까지 전 세계 노인 케어 서비스 시장은 23억 8,000만 달러 규모에 달할 것이며, 2024년부터 20231년까지 연평균 7.7%의 성장률을 기록할 것으로 예상하고 있습니다. 까지 7.98%의 CAGR로 성장할 것입니다.
2024년 7월, 미국 보건복지부(HHS)는 노인 케어 인프라를 개선하고 노인 케어 서비스의 혁신을 지원하기 위한 새로운 자금 지원 프로그램을 발표했습니다. 이 프로그램은 고령화에 따른 문제를 해결하기 위해 케어에 대한 접근성을 개선하고 케어 모델의 진보를 촉진하는 것을 목표로 합니다. 이러한 규제와 재정적 지원은 시장 성장과 혁신을 촉진하는 노인 의료 서비스의 미래를 형성하는 데 있어 인구통계학적 추세가 중요하다는 점을 강조하고 있습니다.
신흥국 시장의 노인 의료 서비스 부족은 세계 노인 의료 서비스 시장의 성장을 저해할 것입니다. 많은 신흥국들은 노인 인구의 요구를 충족시킬 수 있는 인프라, 숙련된 의료 전문가, 전문 치료 시설의 부족에 직면해 있습니다. 이러한 격차는 노인의 돌봄 부족과 필수 서비스에 대한 접근성 제한으로 이어져 해당 지역의 시장 성장을 저해할 수 있습니다. 선진국과 신흥국 간의 의료 서비스 이용 가능성과 질적 격차는 개발도상국의 성장 잠재력이 여전히 제한적이기 때문에 세계 시장에 영향을 미치고 있습니다.
또한, 신흥국에서는 노인의료에 대한 관심이 부족하여 투자 기회가 제한되고, 고령화 사회에 대응하기 위한 케어 모델의 시장 개척이 늦어지는 등 세계 시장의 역동성을 저해할 수 있습니다. 이 문제는 헬스케어 예산 삭감 및 노인 케어에 할당되는 자원의 감소와 같은 경제적 문제로 인해 더욱 악화되고 있습니다. 의료 인프라를 대폭 개선하고 노인 케어에 대한 집중적인 투자가 이루어지지 않는다면, 특히 노인 인구가 빠르게 증가하고 있음에도 불구하고 노인 케어가 제대로 제공되지 않는 지역에서는 전체 시장의 성장을 저해할 수 있습니다. 이러한 격차를 해소하는 것은 노인 케어 서비스 시장의 지속적인 세계 성장을 달성하는 데 있어 매우 중요합니다.
The rising aging population is the primary driver, as more people live longer lives and require specialized care tailored to their specific needs. Advances in healthcare technology, such as telemedicine, remote monitoring, and electronic health records, are increasing the efficiency and effectiveness of healthcare delivery is surpassing USD 1.10 Billion in 2024 and reaching USD 2.03 Billion by 2032.
Furthermore, there is an increasing demand for personalized and home-based care solutions, which is being driven by a desire to age in place and receive individualized attention. Government initiatives and funding for improving senior care infrastructure and services also help to drive market growth is expected to grow at a CAGR of about 7.98% from 2026 to 2032.
Geriatric Care Services Market: Definition/ Overview
Geriatric care services include a variety of healthcare and support services tailored to the elderly's specific health and lifestyle needs. These services include medical care, assistance with daily living activities, rehabilitation, and specialized programs for chronic illnesses and cognitive impairments. The applications range from in-home care and assisted living facilities to nursing homes and specialized geriatric hospitals. The future scope of geriatric care services is expected to grow significantly, driven by an aging global population, technological advancements, and rising demand for personalized and home-based care solutions. Telemedicine, AI-driven health monitoring, and improved care models are likely to play a pivotal role in shaping the evolution of geriatric care, with the goal of improving quality of life and meeting the diverse needs of the elderly.
Rising aging populations are a major driver of the geriatric care services market, as the number of elderly people increases demand for specialized care solutions. The growing demand for medical and support services geared toward seniors is driving market growth. For instance, in August 2024, Brookdale Senior Living announced the launch of new care programs aimed at managing chronic conditions and improving the quality of life for its elderly residents. This initiative exemplifies the broader trend of adapting services to meet the needs of a growing senior population, demonstrating how demographic shifts are influencing service offerings in the geriatric care industry.
According to a World Health Organization report published in September 2024, the global population aged 60 and up is expected to double from 1 billion in 2020 to 2.1 billion in 2050. This significant increase is directly driving the expansion of the geriatric care services market. According to a market analysis report published by Verified Market Research in 2024, the global geriatric care services market will be worth USD 2.38 Billion by 2032, growing at a CAGR of 7.98% in 2024 to 20231.
In July 2024, the United States Department of Health and Human Services (HHS) announced a new funding program to improve geriatric care infrastructure and support innovations in elderly care services. This program seeks to address the challenges that come with an aging population by improving access to care and encouraging advances in care models. Such regulatory and financial support emphasizes the importance of demographic trends in shaping the future of geriatric care services, which drive market growth and innovation.
The lack of geriatric services in developing countries impedes the growth of the global geriatric care services market. Many developing countries face a shortage of infrastructure, trained healthcare professionals, and specialized care facilities to meet the needs of the elderly population. This gap leads to insufficient care and limited access to essential services for the elderly, which can stifle market growth in these areas. The disparity in healthcare availability and quality between developed and developing countries has an impact on the global market because the potential for growth in developing regions is still limited.
Furthermore, the lack of emphasis on geriatric care in developing countries can impede global market dynamics by limiting investment opportunities and slowing the expansion of care models designed to address the aging population. This problem is exacerbated by economic challenges such as reduced healthcare budgets and fewer resources allocated to elder care. Without significant improvements in healthcare infrastructure and targeted investments in geriatric care, the market's overall growth may be hampered, particularly in areas where the aging population is rapidly increasing but there are insufficient care provisions. Addressing these gaps is critical to achieving sustainable global growth in the geriatric care services market.
Rising demand from the pharmaceutical industry is expected to significantly drive the geriatric care services market, as pharmaceutical innovations play an important role in managing chronic conditions common among the elderly. In August 2024, Pfizer introduced a new medication to treat age-related diseases, highlighting the pharmaceutical industry's commitment to improving elderly care. Furthermore, in July 2024, the United States Food and Drug Administration (FDA) approved a number of new drugs for geriatric conditions, indicating increased regulatory support for pharmaceutical advances in senior health. This surge in pharmaceutical development corresponds to the growing demand for specialized treatments and medications in geriatric care, driving market growth as pharmaceutical companies innovate to meet the complex health needs of the aging population.
However, the housing and assistive devices segment is the fastest growing, owing to rising demand for home care solutions and supportive technologies. Assistive device innovations, such as mobility aids and smart home systems, are quickly gaining popularity as more seniors prefer to age in place with advanced technology, resulting in significant growth in this segment.
The rising prevalence of heart disease is likely to have a significant impact, but not solely on, the geriatric care services market. Heart disease is a major concern among the elderly, increasing demand for specialized care and management services. For instance, in July 2024, Medtronic introduced a new line of heart disease management devices specifically designed for older patients, reflecting the growing demand for advanced cardiovascular care. Furthermore, in June 2024, government health initiatives, such as the United States Centers for Disease Control and Prevention (CDC) launched a heart disease prevention program, emphasize the importance of managing chronic conditions among seniors. While heart disease is a critical factor, the overall market growth is also driven by other conditions such as diabetes and osteoporosis, which are prevalent among the aging population.
Meanwhile, the diabetes segment is expanding at the fastest rate, owing to an increase in diabetes prevalence among seniors and increased awareness about how to manage the condition. Advancements in diabetes care technologies and the increasing availability of specialized diabetes management programs are driving the growth, reflecting the critical need to address this widespread issue in the aging population.
The increasing demand for specialized elder care services in North America is a major driver of the geriatric care services market. As the baby boomer generation ages, there is a growing demand for specialized healthcare and support services that address the unique challenges that older adults face. This demand applies to a wide range of services, including home health care, assisted living facilities, memory care units, and specialized medical treatments. In July 2024, According to a report released by the United States Census Bureau, the number of Americans aged 65 and older is expected to reach 80 million by 2040, accounting for nearly 21% of the total population.
In June 2024A JAMA study revealed that older adults aged 75 and older require specialized geriatric care services 30% more frequently than a decade ago, with a high demand for chronic disease management and cognitive health. The launch of 50 new specialized clinics, coupled with growing awareness of geriatric-specific care, is driving substantial growth in the North American geriatric care services market.
The Asia-Pacific region's economic growth is propelling the geriatric care services market, fueled by an aging population and rising disposable incomes. The Asian Development Bank predicts that the market will reach USD 385 Billion by 2030, growing at a 9.2% CAGR between 2024 and 2030, outpacing the global average.
Furthermore, The Lancet Regional Health - Western Pacific in June 2024 examined healthcare spending patterns in ten Asia-Pacific countries. The study discovered that spending on geriatric care services increased by an average of 12% per year between 2020 and 2023, with particularly rapid growth rates in countries such as Vietnam, Indonesia, and India. Furthermore, in July 2024, Japan, which has one of the world's oldest populations, implemented new regulations to promote the integration of AI and robotics in elderly care, with the goal of addressing labor shortages in the sector are propelling significant growth in the Asia-Pacific geriatric care services market.
The competitive landscape of the geriatric care services market is characterized by a diverse range of service providers and business models. Companies are increasingly differentiating themselves through specialized care programs, innovative service delivery methods, and integration of technology. Service providers include a mix of long-term care facilities, home healthcare agencies, and telemedicine platforms, each focusing on enhancing the quality of care and operational efficiency. Competitive strategies often involve adopting advanced technologies such as electronic health records (EHRs) and remote monitoring tools to improve patient outcomes and streamline operations.
Some of the prominent players operating in the geriatric care services market include:
Endo Pharmaceuticals, Inc.
Merck & Co., Inc.
AstraZeneca PLC
Pfizer, Inc.
Allergan, Inc.
Bristol-Myers Squibb Company
Regeneron Pharmaceuticals, Inc.
AstraZeneca PLC
Hoffmann-La Roche AG
Octapharma AG
In May 2024, Encompass Health launched a new suite of rehabilitation services designed specifically for elderly patients recovering from surgery or illness, with an emphasis on personalized care plans and advanced therapeutic techniques.
In April 2024, Senior Helpers expanded its franchise network by opening several new locations across the United States. This expansion aims to meet the growing demand for in-home care services while also providing more localized support to seniors.
In February 2024, The Village at Home launched a virtual reality (VR) program to help seniors with cognitive impairments engage in stimulating activities and improve their overall well-being, reflecting a growing trend of integrating technology into geriatric care.