건강 의식이 높아지고 건강 지향이 높아짐에 따라 피트니스 클럽 입회자가 증가하고 있습니다. 만성질환과 비만률 증가로 건강관리의 일환으로 정기적인 운동을 추구하는 사람이 늘고 있으며, 시장 규모는 2024년에 113억 달러를 돌파했으며 2031년에는 약 193억 5,000만 달러에 달할 전망입니다.
이에 더해 피트니스 트래킹 디바이스와 가상 클래스 등의 기술적 진보가 체육관 회원 자격의 매력과 접근성을 높이고 있으며, 이로 인해 시장은 2024년부터 2031년까지 CAGR 7.67%로 성장할 것으로 예상되고 있습니다.
건강 및 피트니스 클럽 시장 정의/개요
건강 및 피트니스 클럽은 신체 운동, 웰빙 및 종합적인 건강 증진을 지원하도록 설계된 시설입니다. 이 클럽은 일반적으로 체육관 시설, 피트니스 수업, 개인 교육, 때로는 수영장, 스파, 영양 상담과 같은 추가 시설 등 다양한 서비스를 제공합니다. 주요 목표는 개인 피트니스 목표 달성, 신체 건강 증진, 균형 잡힌 라이프 스타일 유지를 지원하는 것입니다.
건강 및 피트니스 클럽의 용도는 체중 관리, 근육 증강, 심장혈관 건강, 스트레스 해소를 요구하는 사람 등 다양한 층에 걸쳐 있습니다. 이 클럽은 근력 훈련, 유산소 운동, 그룹 수업 등 다양한 운동 프로그램을 제공하여 다양한 피트니스 수준과 선호도를 지원합니다. 또한 커뮤니티의 형성과 동기부여의 향상에도 한몫하고, 회원이 집단에서 건강 목표를 추구할 수 있는 협력적인 환경을 제공합니다.
피트니스의 중요성과 만성 질환의 예방에서의 역할에 대한 의식 증가는 건강 및 피트니스 클럽 시장의 중요한 촉진요인이되었습니다. 정기적인 운동이 육체적으로나 정신적으로 좋다는 인식이 확산됨에 따라 피트니스 시설과 서비스에 대한 수요가 급증하고 있습니다. 미국 질병예방관리센터(CDC)에 따르면 2021년에는 미국 성인의 24.2%밖에 유산소 운동과 근력 강화 운동 가이드라인을 모두 충족하지 못하고 피트니스 클럽 회원수가 크게 성장할 기회가 있음을 나타냅니다. 이 통계는 더 많은 개인이 계획적인 피트니스 프로그램을 통해 건강 증진을 목표로하고 시장이 확대될 수 있음을 강조합니다. 최근의 동향으로서는 시장 개척의 선두주자인 플래닛 피트니스가 2024년 2월에 AI를 활용한 운동 권장 기능을 통합한 새로운 디지털 피트니스 플랫폼을 시작해 회원 참여와 리텐션을 강화한다고 발표했습니다.
밀레니얼 세대와 Z세대의 건강 의식이 높아지면서 건강과 피트니스 클럽 시장의 성장에 박차를 가하고 있습니다. 이러한 계층은 특히 홀리스틱한 웰니스 접근법에 관심이 높고, 다양한 피트니스 옵션과 개인에 맞는 교육 프로그램에 대한 수요를 촉진하고 있습니다. 소셜 미디어와 피트니스 인플루언서의 상승은 이러한 동향을 더욱 가속화하고 젊은 세대가 건강과 피트니스 목표를 우선시하도록 촉구하고 있습니다. 미국 노동통계국의 보고에 따르면 2022년 5월 국내에서 고용된 피트니스 트레이너와 강사는 약 30만 9,800명으로 이 수요 증가에 대한 업계 대응을 반영하고 있습니다. 이러한 동향을 받아, 고급 피트니스 기업의 Equinox는 2024년 3월, 첨단 생체 정보 추적 기술과 개인에 맞춘 영양 서비스를 특징으로 하는 새로운 컨셉의 클럽을 발표해, 하이테크에 정통해, 건강 지향의 소비자층에 대응하고 있습니다.
헬스 및 피트니스 클럽 시장은 경쟁이 치열하고 많은 시설들이 시장 점유율을 다투고 있습니다. 이러한 치열한 경쟁은 가격 압력과 서비스 차별화의 어려움으로 이어지며 개별 클럽이 회원을 끌어들이고 유지하기가 어렵습니다. 신규 참가 기업도 기존 기업도 마찬가지로 혁신적인 서비스를 제공하고 독자적인 가치 제안을 하고 눈에 띄어야 합니다.
경기침체와 금융불안은 회원증강과 피트니스 관련 지출을 포함한 재량지출에 큰 영향을 미칠 수 있습니다. 경기가 불투명한 시기에, 회원 후보자는 체육관의 회원 자격보다 필요한 지출을 우선할 수 있으며, 그 결과 건강 및 피트니스 클럽 수입과 회원 수가 줄어듭니다.
건강 서비스 산업은 소비자의 동향과 선호도의 변화에 달려 있습니다. 재택 운동과 디지털 피트니스 솔루션의 인기가 높아짐에 따라 기존 스포츠 체육관의 모델은 회원 기반을 유지하는 데 어려움을 겪을 수 있습니다. 클럽은 디지털 솔루션을 통합하거나 혁신적인 서비스를 제공함으로써 이러한 변화에 적응하고 관련성을 유지해야 합니다.
Increasing health awareness and a growing emphasis on wellness are leading more individuals to join fitness clubs. The rise in chronic diseases and obesity rates is prompting people to seek regular exercise as part of their health management is driving the market size surpass USD 11.30 Billion in 2024 to reach a valuation of around USD 19.35 Billion by 2031.
In addition to this, technological advancements, such as fitness tracking devices and virtual classes, are enhancing the appeal and accessibility of gym memberships, this is enabling the market grow at a CAGR of 7.67% from 2024 to 2031.
Health And Fitness Club Market: Definition/ Overview
Health and fitness clubs are facilities designed to support physical exercise, wellness, and overall health improvement. These clubs typically offer a range of services, including gym equipment, fitness classes, personal training, and sometimes additional amenities such as swimming pools, spas, and nutrition counseling. Their primary goal is to help individuals achieve their fitness goals, enhance their physical health, and maintain a balanced lifestyle.
The application of health and fitness clubs spans various segments of the population, including individuals seeking weight management, muscle building, cardiovascular health, and stress relief. These clubs cater to diverse fitness levels and preferences by providing different workout programs such as strength training, aerobic exercises, and group classes. They also play a role in community building and motivation, offering a supportive environment where members can pursue their health goals collectively.
The growing awareness of the importance of physical fitness and its role in preventing chronic diseases has been a significant driver of the Health and Fitness Club Market. As more people recognize the benefits of regular exercise for both physical and mental well-being, the demand for fitness facilities and services has surged. According to the Centers for Disease Control and Prevention (CDC), in 2021, only 24.2% of U.S. adults met the guidelines for both aerobic and muscle-strengthening activities, indicating a substantial opportunity for growth in fitness club memberships. This statistic underscores the potential for market expansion as more individuals seek to improve their health through structured fitness programs. In a recent development, Planet Fitness, a major player in the market, announced in February 2024 the launch of a new digital fitness platform, integrating AI-powered workout recommendations to enhance member engagement and retention.
Increasing health consciousness among millennials and Gen Z has fueled the growth of the Health and Fitness Club Market. These demographics are particularly interested in holistic wellness approaches, driving demand for diverse fitness options and personalized training programs. The rise of social media and fitness influencers has further amplified this trend, inspiring younger generations to prioritize their health and fitness goals. The U.S. Bureau of Labor Statistics reported that in May 2022, there were approximately 309,800 fitness trainers and instructors employed in the country, reflecting the industry's response to this growing demand. Responding to these trends, Equinox, a luxury fitness company, unveiled in March 2024 a new concept club featuring advanced biometric tracking technology and personalized nutrition services, catering to the tech-savvy, health-conscious consumer base.
The health and fitness club market is highly competitive, with numerous establishments vying for a share of the market. This intense competition can lead to pricing pressures and difficulty in differentiating services, making it challenging for individual clubs to attract and retain members. New entrants and established players alike must continually innovate and offer unique value propositions to stand out.
Economic downturns or financial instability can significantly impact discretionary spending, including memberships and fitness-related expenditures. During periods of economic uncertainty, potential members may prioritize essential expenses over gym memberships, leading to reduced revenue and membership numbers for health and fitness clubs.
The health and fitness industry is subject to evolving consumer trends and preferences. With the growing popularity of home-based workouts and digital fitness solutions, traditional gym models may face challenges in maintaining their membership base. Clubs need to adapt to these shifts by incorporating digital solutions or offering innovative services to stay relevant.
Personal training has emerged as a dominant force in the health and fitness club market, driven by the growing demand for individualized fitness solutions and expert guidance. As consumers increasingly seek tailored workout plans and one-on-one attention to achieve their fitness goals, personal training services have become a key differentiator for fitness clubs. According to the U.S. Bureau of Labor Statistics, employment of fitness trainers and instructors is projected to grow 19% from 2021 to 2031, much faster than the average for all occupations, indicating the strong demand for personalized fitness services. This statistic underscores the significant role personal training plays in the industry's growth. In a recent development, LA Fitness announced in March 2024 the launch of its advanced personal training certification program, aimed at elevating the quality of personalized fitness instruction across its locations.
The rise of technology-enhanced personal training has further solidified its dominance in the fitness market. Virtual personal training sessions, AI-powered workout recommendations, and wearable technology integration have expanded the reach and effectiveness of personal training services. These innovations allow trainers to provide more accurate assessments, track progress in real-time, and offer personalized guidance even when clients are not physically present at the gym. The Centers for Disease Control and Prevention (CDC) reported that in 2021, 25.3% of adults used a wearable fitness tracker, highlighting the growing integration of technology in personal fitness routines.
The 20-40 years age segment has emerged as the dominant force in the health and fitness club market, driven by a combination of health consciousness, lifestyle preferences, and disposable income. This demographic, encompassing millennials and younger Gen X individuals, shows a strong inclination towards fitness as a part of their overall wellness routine. According to the Centers for Disease Control and Prevention (CDC), in 2021, adults aged 18-44 were more likely to meet the federal physical activity guidelines (28.9%) compared to older age groups, highlighting the fitness-oriented mindset of this segment. Recognizing this trend, Planet Fitness announced in January 2024 the launch of its "NextGen Fitness" program, specifically tailored to meet the diverse fitness needs and preferences of the 20-40 age group, featuring hybrid workout options and integrated digital fitness tracking.
The 20-40 years segment's dominance is further reinforced by their tech-savvy nature and openness to innovative fitness solutions. This age group is more likely to embrace wearable fitness technology, mobile fitness apps, and virtual workout platforms, making them ideal targets for gyms offering cutting-edge fitness experiences. The U.S. Bureau of Labor Statistics reported that in May 2022, the median age of fitness trainers and instructors was 39.2 years, indicating a strong alignment between fitness professionals and their target demographic. Capitalizing on this tech-oriented trend, Equinox unveiled in March 2024 its new "Smart Gym" concept, featuring AI-powered workout recommendations, virtual reality-enhanced classes, and personalized nutrition planning, primarily targeting the 20-40 age group.
North America has established itself as the dominant region in the health and fitness club market, driven by a strong fitness culture, high disposable income, and widespread awareness of health benefits associated with regular exercise. The United States, in particular, leads the market with a vast network of fitness centers catering to diverse consumer preferences, from budget-friendly gyms to high-end boutique studios. According to the International Health, Racquet & Sportsclub Association (IHRSA), the U.S. health club industry revenue reached USD 33.25 Billion in 2021, demonstrating the market's substantial size and economic impact.
The region's dominance is further reinforced by continuous innovation in fitness technology and personalized wellness solutions. North American fitness clubs have been at the forefront of integrating wearable tech, AI-driven workout plans, and virtual fitness classes into their offerings, appealing to tech-savvy consumers. The Centers for Disease Control and Prevention (CDC) reported that in 2021, 24.2% of adults met the guidelines for both aerobic and muscle-strengthening activities, indicating a significant market for comprehensive fitness services. Responding to this demand for integrated fitness solutions, Equinox unveiled in March 2024 its new "Total Wellness" platform, combining in-club workouts with at-home digital content and personalized health coaching, aiming to provide a seamless fitness experience for its members.
The Asia Pacific region is experiencing rapid growth in the health and fitness club market, driven by increasing health awareness, rising disposable incomes, and a growing middle class. Countries like China, India, and Japan are witnessing a surge in fitness club memberships as urban populations seek solutions for sedentary lifestyles and stress management. According to the World Health Organization, in 2022, the prevalence of insufficient physical activity among adults in the Western Pacific Region was 15.8%, highlighting the significant potential for fitness market expansion.
The adoption of digital fitness solutions and the integration of technology in health clubs are accelerating market growth in the Asia Pacific region. Virtual fitness classes, AI-powered workout recommendations, and fitness tracking apps are gaining popularity, especially among younger demographics. This trend has been further amplified by the lingering effects of the COVID-19 pandemic, which has increased the demand for hybrid fitness models combining in-person and digital offerings. The Indian Ministry of Statistics and Programme Implementation reported that in 2021-2022, 23.4% of urban households had at least one member with a gym/fitness center membership, indicating a growing fitness culture.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the health and fitness club market include: