오디오 기술과 연결성의 최신 개척이 스피커 시장의 혁신과 경쟁력을 촉진해 시장은 2023년 약 981억 3,000만 달러를 넘어 2031년의 예측기간 동안 8,305억 4,000만 달러의 평가액에 도달할 것으로 예상됩니다.
홈 엔터테인먼트 솔루션에 대한 요구 증가와 스마트 홈 에코시스템의 등장이 스피커 시장을 견인하고 있습니다.
스피커 시장 정의/개요
스피커는 전기 임펄스를 음파로 바꾸어 오디오를 재생하는 장치입니다. 공기가 진동하여 소리가 발생합니다.
또한, 스피커는 영화, 음악, 게임 등의 고음질 오디오를 생성하는 홈 엔터테인먼트 시스템 등 다양한 분야에서 널리 사용되고 있습니다.
Bluetooth, Wi-Fi, 기타 무선 통신 형태 등 무선 기술의 지속적인 진보가 시장의 큰 원동력이 되고 있습니다. 다양한 장치에서 음악 및 기타 오디오 컨텐츠를 쉽게 스트리밍할 수 있게 되었습니다.
스피커가 사물 인터넷(IoT) 및 스마트 홈 에코시스템에 통합되어 실용성이 크게 향상되었습니다. Siri와 같은 음성 어시스턴트를 탑재한 스마트 스피커는 스마트 홈 디바이스를 조작하고, 정보를 전달하거나, 일상 업무를 지원할 수 있습니다. 시장의 성장을 뒷받침하고 있습니다.
또한 고충실도의 오디오 체험은 집에서도 이동 중이라도 소비자들 사이에서 인기가 높아지고 있습니다. Dolby Atmos와 같은 몰입형 사운드 기술 등 뛰어난 음질을 갖춘 스피커를 개발하기 위한 연구 개발 투자가 활발해지고 있습니다.
스피커 시장은 경쟁이 치열하고 많은 브랜드와 모델이 소비자의 주목을 모으려고 경쟁하고 있습니다. 비계 굳히기나 기존 기업의 시장 점유율 유지·확대를 곤란하게 하고 있습니다.
또한 스피커와 IoT 기기 및 스마트 홈 에코시스템과의 통합이 진행됨에 따라 원활한 호환성과 상호 운용성 확보가 시장의 과제가 되고 있습니다. 시장은 단편화되어 있어 여러 표준과 생태계(예: Amazon Alexa, Google Assistant, Apple HomeKit)가 존재하기 때문에 제조업체가 보편적으로 상호 운용할 수 있는 기기를 제작하기가 어렵습니다. 이러한 단편화는 특정 에코시스템 내에서 스피커의 기능을 제한하고, 소비자는 스마트 스피커 기술의 사용을 삼가합니다.
The latest developments in audio technology and connectivity fuel Speaker Market innovation and competitiveness. According to the analyst from Verified Market Research, the Speaker Market is estimated to reach a valuation of USD 830.54 Billion over the forecast period 2031, subjugating around USD 98.13 Billion valued in 2023.
The growing need for home entertainment solutions and the advent of smart home ecosystems propel the Speaker Market ahead. This enables the market to grow at a CAGR of 30.6% from 2024 to 2031.
Speaker Market: Definition/Overview
A speaker is a device that turns electrical impulses into sound waves so that audio can be reproduced. It is often made up of one or more drivers, such as woofers and tweeters, enclosed in an enclosure. When an electrical current is supplied through the speaker's components, the air around them vibrates, producing sound.
Furthermore, speakers are widely used in a variety of fields, including home entertainment systems, where they produce high-quality audio for films, music, and games. They are also essential components of public address systems, which magnify spoken words or music in settings such as theatres, stadiums, and conference rooms.
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The ongoing advancement of wireless technology, such as Bluetooth, Wi-Fi, and other forms of wireless communication, is a significant motivator for the market. This has made speakers more adaptable and user-friendly, allowing for the simple streaming of music and other audio content from a range of devices without the requirement of physical connections. The rise of smart speakers, which use wireless connectivity to interact with a variety of smart devices and services, demonstrates the significance of this trend.
The integration of speakers into the Internet of Things (IoT) and smart home ecosystems has greatly increased their utility. Smart speakers featuring speech assistants, such as Amazon Alexa, Google Assistant, and Apple Siri, can operate smart home devices, deliver information, and help with daily tasks. This integration has made smart speakers an indispensable part of the modern smart home, propelling market growth.
Furthermore, high-fidelity audio experiences are becoming increasingly popular among consumers, both at home and on the move. This is leading to greater investment in R&D to create speakers with superior sound quality, such as high-resolution audio capabilities, noise cancellation features, and immersive sound technologies like Dolby Atmos. Furthermore, the trend towards aesthetically pleasant designs that match home decor is influencing, product development.
The Speaker Market is fiercely competitive, with many brands and models competing for consumer attention. This high competition causes market saturation, in which consumers are inundated with options, making it difficult for new entrants to establish a foothold and current businesses to maintain or grow their market share.
Furthermore, ensuring smooth compatibility and interoperability becomes a challenge for the market as speakers become more integrated with IoT devices and smart home ecosystems. The market is fragmented, with several standards and ecosystems (e.g., Amazon Alexa, Google Assistant, Apple HomeKit), making it challenging for manufacturers to produce universally interoperable devices. This fragmentation limits the functioning of speakers within specific ecosystems, discouraging consumers from using smart speaker technologies.
According to VMR analysis, the portable speaker segment is estimated to hold the largest market share during the forecast period. Consumers are increasingly favoring products that promote an active and mobile lifestyle. Portable speakers meet this desire by providing ease and flexibility, allowing customers to simply transport their speakers to numerous locations, whether for outdoor activities, social gatherings, or personal use in different rooms of the home. The compact size, battery-powered operation, and wireless connectivity (such as Bluetooth) add to their appeal, which aligns with the trend towards mobility and on-the-go entertainment.
Improvements in battery technology have considerably increased the playback time of portable speakers, making them more dependable and convenient for longer usage away from power outlets. Furthermore, developments in wireless communication, such as Bluetooth and Wi-Fi, have increased the range and stability of connections between portable speakers and audio sources (smartphones, tablets, laptops, etc.), hence improving the user experience. These technological improvements have made portable speakers more appealing to customers, resulting in their market dominance.
Furthermore, portable speakers are designed to be used for a variety of purposes, including personal listening, home entertainment, and outdoor gatherings and events. This versatility is strengthened by characteristics like as waterproofing, dustproofing, and durable construction that allow them to be used in a variety of settings, including beaches, camping vacations, and pool parties. The emergence of smart features, like as voice assistants and connectivity with home automation systems, is increasing their functionality beyond music playback, attracting a larger consumer base.
The wireless segment is estimated to dominate the Speaker Market during the forecast period. Wireless speakers provide unprecedented ease and portability, allowing users to transfer their music devices from one room to another or even outside without the hassle of cables and plugs. This versatility has made wireless speakers extremely popular among consumers who value convenience and the ability to listen to music, podcasts, or other audio content from any location in their house or on the move.
The popularity of wireless speakers could also be attributed to the trend of minimalist interior design and decluttering. Wireless speakers, which do not require burdensome cords, provide a cleaner appearance that appeals to modern aesthetic standards. They may be readily integrated into a range of living spaces without upsetting the decor, making them an appealing alternative for consumers who want to preserve a clean and uncluttered home environment.
Furthermore, significant advancements in wireless technologies such as Bluetooth, Wi-Fi, and NFC (Near Field Communication) have greatly improved the performance of wireless speakers. These developments have resulted in improved sound quality, a longer range, easier networking, and more dependable connections, making wireless speakers an appealing option for both casual listeners and audiophiles. The inclusion of smart technology, allows for voice commands and seamless connection with multiple streaming services and smart home devices, solidifying wireless speakers' supremacy.
According to VMR analyst, Asia Pacific is estimated to dominate the Speaker Market during the forecast period. Asia Pacific is home to some of the world's most important electronics manufacturing hubs, including China, South Korea, and Japan. These countries have a strong industrial infrastructure, competent labor, and efficient supply chains, which are critical for the production of speakers and other electronics. The region's capacity to create high-quality products at reasonable pricing is helping it become a global leader in electronics production, including the speaker sector. This advantage is reinforced by government assistance and investments in the technology and manufacturing industries.
Furthermore, the region has a large and constantly developing consumer market with a strong need for innovative technologies. Countries like China and India have large populations that are becoming richer, tech-savvy, and keen to acquire cutting-edge consumer gadgets, such as improved speaker systems. The extensive use of smartphones and digital media in these nations is boosting demand for wireless and smart speakers that provide seamless connectivity and integration with a variety of streaming services and smart home appliances.
North America, particularly the United States and Canada, has a high disposable income and a strong consumer culture, making it an attractive market for high-end and creative speaker goods. Consumers in this region are eager to invest in premium audio experiences, which are influenced by lifestyle trends that prioritize great entertainment and home aesthetics. This proclivity for premium consumption helps to drive market growth for both high-fidelity audio systems and versatile smart speakers.
Furthermore, North America is at the forefront of adopting smart home technologies, such as smart speakers that act as hubs for controlling many smart devices. Voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri have become ubiquitous in daily life, resulting in high demand for smart speakers. The convenience of using voice commands to play music, acquire information, manage tasks, and control smart home devices is making these products indispensable in many North American families, driving market development.
The Speaker Market's competitive landscape is characterized by a varied range of firms competing for market share and consumer attention. Established brands frequently rely on their reputation and strong distribution networks to maintain dominance, whilst newer competitors aim to disrupt the market with breakthrough technology and competitive pricing methods.
Some of the prominent players operating in the Speaker Market include:
Sony, Samsung, LG Electronics, Bose, Ultimate Ears, Sonos, Amazon, Apple, Google, Marshall, Anker Innovations, Klipsch, Shure, D&B Audiotechnik.
In February 2024, Sonos announced a partnership with Ikea to seamlessly integrate Sonos speakers into Ikea furniture, to make it easier to create multi-room music experiences in homes.
In February 2024, Sony announced its latest LinkBuds S earbuds, which have an open-ear design for better awareness of your surroundings when listening to music or making calls.
In January 2024, Amazon announced a redesigned Echo Dot with increased audio quality and a spherical appearance, to compete more effectively in the smart speaker market.