스마트폰의 보급과 인터넷 연결성 향상은 온라인 갬블 및 베팅 시장의 성장을 가속하는데 매우 중요합니다. Verified Market Research의 애널리스트에 따르면 온라인 갬블 및 베팅 시장은 2024년 약 615억 달러를 밑돌았고, 2031년까지 1,144억 달러의 평가에 도달할 것으로 추정됩니다.
소비자의 가처분 소득이 세계적으로 증가하고 있는 것도 2024년부터 2031년까지의 CAGR 9.3%에서 시장의 성장을 가능하게 하고 있습니다.
온라인 갬블 및 베팅 시장 정의 및 개요
iGaming 또는 인터넷 도박이라고도 하는 온라인 갬블은 인터넷에서 진행되는 게임, 콘테스트, 이벤트의 결과에 대해 개인이 돈이나 가치 있는 것을 베팅하는 폭넓은 활동을 포함합니다. 이 형태의 도박에는 버추얼 포커, 카지노 게임, 스포츠 베팅, 복권 등 다양한 종류의 베팅이 포함됩니다. 온라인 도박의 기본적인 성질은 도박사의 통제 아래 있지 않은 불확실한 결과에 근거하여 추가적인 가치, 보통은 금전을 획득할 것을 기대하고 가치 있는 무언가를 베팅하는 행위에 있습니다.
온라인 갬블 참가자는 집이나 모바일 기기에서 베팅하거나 게임을 플레이할 수 있는 다양한 플랫폼을 통해 도박을 실시합니다. 온라인 도박 체험은 라이브 베팅, 인터랙티브한 요소, 다양한 기호에 부합하는 다양한 게임 셀렉션 등의 기능에 의해 강화되고 있습니다.
지불 안전성과 거래 용이성은 온라인 베팅 시장에서 사용자의 신뢰에 크게 영향을 미치는 중요한 요소입니다. 2024년부터 2031년까지의 CAGR은 9.3%로 전망되며, 2031년 시장 규모는 약 1,144억 달러에 이를 것으로 예측되는 등 업계의 성장에 따라 안전하고 원활한 결제 프로세스 확보는 사업자에게 가장 중요한 과제가 되고 있습니다. 사용자는 금융 정보의 안전성에 점점 더 관심을 기울이고 있어, 견고한 보안 대책이 불가결해지고 있습니다. 유럽 게이밍 및 베팅 협회에 따르면 온라인 도박 부문의 총 게이밍 수입(GGR)은 2022년에 293억유로에 이를 것으로 예상되며, 온라인 도박에 참여하는 플레이어들이 많아지면서 신뢰할 수 있는 거래 방법의 필요성이 부각되고 있습니다.
또한 빠르고 쉬운 거래의 편의성은 사용자 경험을 향상시키고 반복 참여를 촉진합니다. 한 보고서에 따르면, 3억 4,000만 명의 인도인이 크리켓 베팅에 참여하고 있으며, 주요 스포츠 이벤트 시에는 많은 돈을 내기 때문에 대량의 거래에 대응하는 효율적인 결제 시스템의 필요성이 부각되고 있습니다. 신용카드, 전자지갑, 암호화폐 등 다양한 결제 옵션을 이용할 수 있게 되면 베팅 프로세스가 더욱 간소화되고 보다 폭넓은 이용자가 베팅에 참여하게 됩니다. 정부의 규제도 한몫 하고 있습니다. 예를 들어 인도가 온라인 게임에 28%의 GST를 부과하는 것은 불법 베팅에 대한 우려에 대처하면서 업계를 규제하려는 의도입니다. 최종적으로 온라인 베팅 플랫폼은 결제의 안전성과 거래의 용이성을 우선시함으로써 사용자의 신뢰와 관여를 높이고 이 역동적인 시장의 지속적인 성장을 촉진할 수 있습니다.
규제 제한은 온라인 베팅 업계의 확대에 크게 영향을 미칩니다. 복잡한 규제 상황을 만들어냄으로써 사업자는 성장 기회를 모색하면서 컴플라이언스를 유지하기 위해 탐색해야 합니다. 미국에서는 각 주가 스포츠 베팅을 규제하는 것을 인정한 2018년 머피 대 NCAA 대법원 판결의 여파로 인해 각 주가 다양한 정도의 규제를 부과하는 단편적인 규제 환경이 되고 있습니다. 예를 들어 2022년 초 시점에서 12개 이상의 주가 온라인 스포츠 베팅을 합법화했으며 뉴욕주에서만 새로 설립된 시장에서 연간 수익은 10억 달러를 넘을 것으로 예상됩니다. 그러나 이 성장은 엄격한 라이선스 요건과 일부 법역에서는 게임 총수입의 51%에 달하기도 하는 납세의무에 의해 억제되고 있으며, 사업자의 이익률은 제한되고 있습니다.
이탈리아와 스웨덴과 같은 국가에서는 엄격한 광고 금지 및 환영 보너스와 같은 프로모션 제한을 부과하고 있습니다. EU의 제4차 자금세탁방지지령(Anti-Money Laundering Directive)이나 일반 데이터 보호규칙(General Data Protection Regulation: GDPR)은 엄격한 데이터 보호와 부정방지 대책을 의무화함으로써 운영자의 컴플라이언스를 더욱 복잡하게 만들고 있습니다. 이러한 규제는 운용 비용을 증가시킬 뿐만 아니라, 신규 참가를 목표로 하는 기업에 있어서는 참가 장벽이 됩니다. 그 결과, 규제의 틀은 소비자를 보호하고, 페어 플레이를 확보하는 것을 목적으로 하는 한편, 사업 확대에 있어서 큰 과제가 되고 있어, 사업자는 컴플리언스에 고액의 투자를 실시해, 다양한 지역의 다양한 법적 요건에 맞추어 비즈니스 모델을 적응시키는 것을 피할 수 없게 되고 있습니다.
The widespread adoption of smartphones and increased internet connectivity are pivotal in driving online gambling and betting market growth. According to the analyst from Verified Market Research, the Online Gambling And Betting Market is estimated to reach a valuation of USD 114.4 Billion By 2031 by subjugating around USD 61.5 Billion in 2024.
The rising disposable income among consumers globally is also enabling the market to grow at a CAGR of 9.3% from 2024 to 2031.
Online Gambling And Betting Market: Definition/ Overview
Online gambling, also referred to as iGaming or internet gambling, encompasses a wide array of activities where individuals wager money or something of value on the outcome of games, contests, or events conducted over the internet. This form of gambling includes various types of betting such as virtual poker, casino games, sports betting, and lotteries. The fundamental nature of online gambling lies in the act of staking something of value with the expectation of winning additional value, typically money, based on uncertain outcomes that are not under the gambler's control.
Participants engage in online gambling through various platforms that allow them to place bets and play games from the comfort of their homes or on mobile devices. The online gambling experience is enhanced by features such as live betting, interactive elements, and a diverse selection of games that cater to different tastes.
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Payment security and ease of transactions are critical factors that significantly influence user confidence in the online betting market. As the industry grows, with projections indicating a market value of approximately USD 114.4 Billion by 2031 at a compound annual growth rate (CAGR) of 9.3% from 2024 to 2031, ensuring secure and seamless payment processes becomes paramount for operators. Users are increasingly concerned about the safety of their financial information, making robust security measures essential. According to the European Gaming and Betting Association, the online gambling sector's gross gaming revenue (GGR) was expected to reach €29.3 billion in 2022, underscoring the necessity for trustworthy transaction methods as more players engage in online gambling activities.
Moreover, the convenience of quick and easy transactions enhances user experience, encouraging repeat participation. A report indicates that 340 million Indians participate in cricket betting, with significant amounts wagered during major sporting events, highlighting the need for efficient payment systems to accommodate high transaction volumes. The availability of diverse payment options, including credit cards, e-wallets, and cryptocurrencies, further simplifies the betting process, attracting a broader audience. Government regulations also play a role; for instance, India's imposition of a 28% GST on online gaming aims to regulate the industry while also addressing concerns about illegal betting practices. Ultimately, by prioritizing payment security and transaction ease, online betting platforms can foster greater user trust and engagement, driving sustained growth in this dynamic market.
Regulatory restrictions significantly impact the expansion of the online betting industry by creating a complex landscape that operators must navigate to remain compliant while seeking growth opportunities. In the United States, the aftermath of the 2018 Supreme Court decision in Murphy v. NCAA, which allowed states to regulate sports betting, has led to a fragmented regulatory environment where individual states impose varying degrees of restrictions. For instance, as of early 2022, more than a dozen states had legalized online sports betting, with New York alone expected to exceed USD 1 Billion in annual revenue from its newly established market. However, this growth is tempered by stringent licensing requirements and tax obligations that can reach up to 51% of gross gaming revenue in some jurisdictions, limiting profit margins for operators.
In Europe, regulations are similarly stringent, with countries like Italy and Sweden imposing strict advertising bans and limitations on promotional offers such as welcome bonuses. The EU's Fourth Anti-Money Laundering Directive and the General Data Protection Regulation (GDPR) further complicate compliance for operators by mandating rigorous data protection and anti-fraud measures. These regulations not only increase operational costs but also create barriers to entry for new companies looking to enter the market. Consequently, while regulatory frameworks aim to protect consumers and ensure fair play, they also pose significant challenges for expansion, forcing operators to invest heavily in compliance and adapt their business models to align with diverse legal requirements across different regions.
Sports betting has surged to become the most popular segment in the online betting market due to several interrelated factors. With the global sports betting market valued at approximately USD 83.65 Billion in 2022 and projected to grow at a CAGR of 10.3% through 2030, the increasing enthusiasm for sports plays a pivotal role. Legalization efforts have expanded access; as of January 2023, sports betting is legal in 36 U.S. states, significantly broadening the market's reach. The convenience of mobile technology also enhances participation, with mobile devices accounting for about 70% of online betting revenue in 2020.
Additionally, major sporting events like the FIFA World Cup and Super Bowl attract massive betting volumes, while aggressive marketing strategies by sportsbooks create awareness and engagement among fans. This combination of accessibility, excitement, and effective promotion solidifies sports betting's dominance in the online gambling landscape.
Mobile apps play a crucial role in enhancing user accessibility and convenience in the online betting market by allowing users to place bets anytime and anywhere, effectively breaking down traditional barriers associated with physical betting locations. The rapid proliferation of smartphones has led to mobile devices accounting for approximately 56.8% of online gambling activities in 2024, highlighting their dominance in the market. According to the American Gaming Association, nearly 18% of American adults participated in sports betting in 2020, with a significant portion of this activity facilitated through mobile applications. These apps offer user-friendly interfaces, real-time updates on odds and scores, and features like live betting, which enhance the overall user experience.
Furthermore, the integration of secure payment options within these apps simplifies transactions, making it easy for users to deposit and withdraw funds quickly. As mobile internet penetration is projected to reach 61% globally by 2025, mobile betting is set to continue its growth trajectory, appealing to a broader demographic of bettors.
Europe stands out as the largest market for online gambling and betting globally due to a combination of regulatory frameworks, technological advancements, and cultural acceptance of gambling. The European online gambling market was valued at approximately $38.59 billion in 2022, with projections indicating growth to USD 52.30 Billion by 2024 and reaching USD 88.16 Billion by 2029, reflecting a compound annual growth rate (CAGR) of 11.01% during this period. The United Kingdom is a key player, contributing significantly to the market; for instance, gross online gambling revenue in the UK reached £6.4 billion in the tax year from April 2021 to April 2022.
Additionally, the region boasts a high internet penetration rate and a robust mobile gaming sector, with 53% of online bets placed via mobile devices as of 2022. This combination of favorable economic conditions, innovative technology adoption, and a strong regulatory environment fosters an ecosystem conducive to online gambling growth in Europe.
Recent regulatory changes in the U.S. have significantly boosted the online gambling and betting market by creating a more favorable legal environment for operators and consumers. Following the 2018 Supreme Court decision that allowed states to legalize sports betting, over 36 states have enacted legislation to regulate online gambling, leading to a surge in market participation. By 2023, the U.S. online gambling market was valued at approximately USD 11.68 Billion, with projections indicating it could reach 25.79 billion by 2030, growing at a CAGR of 12.0%.
Additionally, 92% of the U.S. population had internet access in 2022, facilitating easier access to online platforms. States like New Jersey have set benchmarks for revenue generation, reporting over $1 billion from sports betting annually. These regulatory advancements not only enhance consumer confidence but also attract new operators, fostering competition and innovation within the industry.
The competitive landscape of the online gambling and betting market is characterized by the presence of several key players, including 888 Holdings plc, Bet365 Group Ltd, Betfred Ltd, Fortuna Entertainment Group, GVC Holdings plc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
Some of the prominent players operating in the online gambling and betting market include:
Bet365 Group Ltd
Betfred Ltd
Fortuna Entertainment Group
GVC Holdings plc
Hong Kong Jockey Club
Kindred Group
MYBET Holdings
Paddy Power Betfair
Playtech
In March 2024, Bet365 launched a new mobile app feature that focuses on personalized user experiences, leveraging artificial intelligence to tailor content and promotions based on individual betting patterns.
In October 2023, Betfred launched a new mobile app feature that allows users to access live streaming of sporting events, enhancing user engagement and providing a more immersive betting experience.