립스틱 시장 평가, 2024-2031년
립스틱 수요의 꾸준한 증가는 여성의 사회 진출과 함께 외모와 자신감을 향상시키기 위해 립스틱과 같은 화장품에 대한 수요가 증가하고 있기 때문입니다. 여성들이 경제적으로 자립하고 권한이 강화됨에 따라 립스틱과 같은 미용 제품에 더 많은 투자를 하게 될 것입니다. 시장 규모는 2024년 174억 1,000만 달러를 돌파하고 2031년에는 254억 4,000만 달러에 달할 것으로 예상됩니다.
소셜 미디어의 인기가 높아지면서 자기표현과 화장에 대한 실험적인 문화가 확산되고 있습니다. 립스틱은 다양한 외모를 연출하고 개성을 표현할 수 있는 다재다능하고 저렴한 접근 방식입니다. 인플루언서와 뷰티 블로거의 등장은 일상 생활에서 메이크업의 중요성을 부각시키며 립스틱 제품에 대한 수요를 증가시키고 있습니다. 비용 효율적이고 효율적인 립스틱에 대한 수요가 증가하면서 2024년부터 2031년까지 4.86%의 CAGR로 시장이 성장할 것으로 예상됩니다.
립스틱 시장 정의/개요
립스틱은 입술의 색, 모양, 질감을 향상시키는 화장품입니다. 종종 왁스, 오일, 안료 및 연화제로 구성되어 색상과 보습을 모두 제공합니다. 립스틱은 다양한 소비자 취향을 충족시키기 위해 고전적인 총알 스틱, 액체 포뮬러 및 광택을 포함한 다양한 형태로 제공됩니다. 립스틱은 주로 미용 루틴에서 화장품을 강화하는 데 사용되며 자신감과 자기 표현을 향상시켜 미적 및 심리적 이유를 모두 제공합니다. 립스틱은 또한 입술을 보습하고 보호하는 영양가 높은 화학제품을 함유하고 있기 때문에 다기능 제품입니다.
립스틱 산업은 클린 뷰티, 커스터마이징, 제형 기술의 비약적인 발전 등의 추세로 인해 유망한 시장으로 부상하고 있습니다. 천연 및 유기농 화장품에 대한 수요가 증가함에 따라 기업들은 지속가능한 조달과 친환경 패키징에 주력하고 있습니다.
혁신적인 텍스처와 오래 지속되는 구성은 성능 향상을 원하는 고객에게 어필할 가능성이 높습니다. 사용자가 자신만의 색조와 배합을 만들 수 있는 AI 기반 기술을 통한 개인화 기술이 인기를 끌 것으로 예상됩니다. 세계 뷰티 비즈니스가 진화함에 따라 립스틱은 변화하는 고객의 취향에 맞춰 변화할 것이며, 메이크업 루틴에서 립스틱의 중요성은 향후 몇 년 동안 지속될 것으로 예상됩니다.
미용 시장의 성장과 소셜 미디어의 영향력은 립스틱 시장을 지속적으로 견인할 것으로 보입니다. 뷰티 블로거와 메이크업 튜토리얼의 인기로 인해 소비자의 관심과 매출이 크게 증가했으며, 2023년 인스타그램에서 '#립스틱' 해시태그가 붙은 게시물은 230만 건 이상 올라와 립스틱의 인기를 입증했습니다. 입증되었습니다. 전 세계 화장품 부문 매출은 약 4,278억 달러로, 립 제품은 시장의 14%를 차지합니다. '셀카 문화'의 부상도 영향을 미쳐 2020년부터 2023년까지 소셜 미디어에서 립스틱의 참여도가 32% 증가하며 화장품 분야에서 립스틱의 입지를 더욱 공고히 했습니다.
디지털 쇼핑과 팬데믹 이후 회복은 립스틱 시장에 큰 영향을 미칠 것으로 보입니다. 유로모니터 인터내셔널(Euromonitor International)에 따르면, E-Commerce는 매출에 큰 변화를 가져와 2023년까지 온라인 채널이 전 세계 립스틱 매출의 23%를 차지했습니다. 로레알의 연례 보고서에 따르면, COVID-19 이후 '립스틱 효과'가 다시 살아나면서 2022년 고급 립스틱 매출은 2021년 대비 48% 증가했다고 합니다. 가상 시착 기술로 구매 경험이 개선되어 반품률이 35 % 감소하고 주요 화장품 소매점에서 온라인 립스틱 구매가 28% 증가했습니다.
경제적 어려움은 립스틱 시장 확대를 방해할 수 있습니다. 인플레이션과 생활비 증가는 가처분 소득을 감소시키고 고객은 화장품과 같은 사치품보다 필수품을 선택해야 합니다. 경기 침체기에는 구매자들이 보다 경제적인 선택으로 전환하는 경우가 많아 고급 립스틱의 판매량이 감소할 수 있습니다. 또한, 공급망 중단은 생산 비용을 상승시키고, 이는 가격 인상으로 고객에게 전가되어 뷰티 부문의 지출을 억제할 수 있습니다.
천연 및 유기농 브랜드와의 경쟁은 립스틱 시장의 성장을 저해할 수 있습니다. 소비자들이 건강과 지속가능성을 중시하게 되면서, 자연주의 및 유기농 기업이 제공하는 깨끗한 성분과 친환경 패키지의 제품에 더 많은 관심을 기울이게 될 것입니다. 이러한 고객 선호 트렌드는 특히 건강 지향적인 소비자들 사이에서 기존 립스틱 브랜드들의 매출을 감소시킬 수 있습니다. 자연주의 및 유기농 선택지가 늘어남에 따라 기존 기업들은 제품 개선 및 가격 전략 변경을 통해 시장 점유율과 성장에 영향을 미칠 수 있습니다.
The steady increase in demand for lipstick, as more women enter the workforce, there is a greater need for cosmetics, such as lipstick, to improve their appearance and confidence. As women gain financial independence and empowerment, they invest more in beauty products such as lipstick. The market size surpass USD 17.41 Billion valued in 2024 to reach a valuation of aroundUSD 25.44 Billion by 2031.
Social media's growing popularity has fostered a culture of self-expression and makeup experimentation. Lipsticks are a versatile and inexpensive approach to achieve various appearances and show one's personality. The rise of influencers and beauty bloggers has highlighted the importance of makeup in everyday life, increasing demand for lipstick products. The rising demand for cost-effective and efficient lipstick is enabling the market grow at aCAGR of 4.86% from 2024 to 2031.
Lipstick Market: Definition/ Overview
Lipstick is a cosmetic product that enhances the color, shape, and texture of the lips. It is often made up of waxes, oils, pigments, and emollients that offer both color and moisture. Lipsticks are available in a variety of formats, including classic bullet sticks, liquid formulas, and glosses, to accommodate a wide range of consumer preferences. Lipstick is primarily used to enhance cosmetics in beauty routines, serving both aesthetic and psychological reasons by increasing confidence and self-expression. Lipsticks may contain nourishing chemicals that moisturize and protect the lips, making them multifunctional goods.
The lipstick industry is promising, owing to trends such as clean beauty, customization, and technological breakthroughs in formulation. With the increased demand for natural and organic cosmetics, businesses are concentrating more on sustainable sourcing and eco-friendly packaging.
Texture innovations and long-lasting compositions are likely to appeal to customers seeking improved performance. Personalization through AI-powered technologies, which let users to generate unique hues and formulations, is predicted to gain popularity. As the global beauty business evolves, lipstick is expected to adapt to shifting customer preferences, ensuring its continued significance in makeup routines for years to come.
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The growing beauty market and social media influence will continue to propel the lipstick market. This growth is partly driven by the popularity of beauty bloggers and makeup tutorials, which have greatly increased consumer interest and sales. In 2023, Instagram featured more than 2.3 million posts with the hashtag #lipstick, demonstrating the product's popularity. The global cosmetic sector made around USD 427.8 Billion in revenue, with lip products accounting for 14% of the market. The rise of 'selfie culture' has also had an impact, with a 32% increase in lipstick engagement on social media from 2020 to 2023, further strengthening its position in the cosmetic sector.
Digital shopping and post-pandemic recovery will significantly impact the lipstick market. E-commerce has transformed sales, with online channels accounting for 23% of global lipstick revenue by 2023, according to Euromonitor International. The post-pandemic 'lipstick effect' has resulted in a stunning comeback, with luxury lipstick sales up 48% in 2022 compared to 2021, according to L'Oreal's annual report. Virtual try-on technology has improved the purchasing experience, lowering return rates by 35% and increasing online lipstick purchases by 28% at major cosmetics retailers.
Economic challenges could hamper the expansion of the lipstick market. Inflation and growing living costs can reduce disposable income, forcing customers to choose necessities over luxury purchases such as cosmetics. During economic downturns, buyers frequently shift to more economical options, reducing premium lipstick sales. Supply chain interruptions can also raise production costs, which can then be passed on to customers in the form of increased pricing, discouraging expenditure in the beauty sector.
Competition from natural and organic brands may stymie the expansion of the lipstick market. As consumers value health and sustainability, they gravitate toward products with clean ingredients and eco-friendly packaging, which natural and organic businesses often provide. This trend in customer taste may drive sales away from traditional lipstick brands, particularly among health-conscious shoppers. As more natural and organic options become available, existing businesses may be challenged to reformulate their products or change their pricing tactics, thereby affecting their market share and growth.
Matte lipsticks have been dominating the lipstick market for several years. Long-lasting formulations are expected to drive the matte lipstick section of the lipstick market. Consumers, particularly those with fast-paced lifestyles, are increasingly looking for solutions that give long-lasting wear without the need for regular touch-ups. Matte lipsticks, noted for their longevity and strong color payoff, are especially popular as they often provide a more transfer-resistant finish than standard formulations. Cosmetic technological advancements have increased matte formulae' comfort and hydration, making them more appealing to consumers looking for both longevity and wearability.
The prevalence of minimalist makeup trends is expected to fuel the matte lipstick segment of the lipstick market. Matte lipsticks, which deliver intense color with a glossy finish, are ideal for consumers who like a more natural and effortless makeup look. Matte formulations are frequently seen as adaptable and simple to apply, allowing users to achieve a sophisticated appearance without excessive layers. The emphasis on fewer, higher-quality products encourages customers to invest in distinctive items such as matte lipsticks, which can improve their overall appearance while remaining minimalist.
Long-lasting lipsticks have experienced rapid growth in the lipstick market. The range of finishes will propel the long-lasting lipstick section of the lipstick market. Consumers are increasingly looking for solutions that appeal to varied events and personal styles, and long-lasting lipsticks come in a variety of finishes such as matte, satin, and gloss. This versatility enables customers to select a finish that matches their mood or setting while still benefiting from the formula's endurance. As businesses develop hybrid products that combine long wear with beautiful finishes, they appeal to a wider audience looking for performance without compromising aesthetics.
The convenience of long-lasting lipstick will drive its portion of the lipstick market, particularly for those with hectic lifestyles. As more people juggle work, social activities, and personal commitments, they choose cosmetics that require less maintenance during the day. Long-lasting lipsticks provide extended wear, decreasing the need for frequent touch-ups, which appeals to those with busy schedules. Formulations that create a pleasant and transfer-resistant finish increase the usefulness of these items, making them a top choice for those looking for efficiency without sacrificing style.
North America has continuously ruled the lipstick market. The North American lipstick market will be driven by a desire for personal appearance and self-expression. Cosmetic retail sales in the United States will reach USD 49.2 Billion in 2022, with lip products accounting for 22% of overall sales, according to the United States Census Bureau. The NPD Group reported a 32% growth in luxury lipstick sales in 2023, indicating a desire for goods that promote self-expression. According to a Gallup poll from 2023, 68% of American women aged 18-34 believe lipstick is crucial for everyday self-expression, up from 52% in 2019. Average household expenditure on cosmetics increased by 24.3% between 2020 and 2023, indicating an increasing emphasis on personal appearance, with forecasts predicting the North American lipstick market will reach USD 15.3 Billion by 2025.
The strong and mature beauty industry will propel the North American lipstick market. In 2023, the sector earned USD 97.5 Billion, with lip products accounting for USD 12.4 Billion, indicating a strong market presence. The presence of over 4,000 cosmetic businesses, 73% of which provide lip products as a key category, promotes fierce rivalry and innovation. Premium lipstick brands saw a 42% increase in market penetration between 2021 and 2023, aided by a 28% increase in manufacturing capacity. With $3.2 billion invested in product development in 2023 and market predictions of USD 18.7 Billion by 2026, the region's advanced retail infrastructure and strong brand presence are major growth drivers.
The Asia-Pacific region is experiencing rapid growth in the lipstick market. The high economic growth in Asia-Pacific is expected to propel the lipstick market significantly. The region's GDP growth of 4.8% in 2023, combined with a 6.2% increase in urban disposable income, boosts consumer purchasing power. In China, lip products accounted for 18.7% of cosmetics retail sales, while India had a 35% increase in discretionary beauty spending, with lipstick sales increasing at 1.8 times the general cosmetics rate. Furthermore, a 42% increase in premium lipstick sales in ASEAN countries demonstrates the growing demand.
Social media and beauty influencers have a significant impact on the growth of the Asia-Pacific lipstick market. According to the Asia Digital Marketing Association, beauty-related social media content will generate over 32.7 billion views in 2023, with lipstick tutorials and reviews accounting for 28% of engagement. Social commerce lipstick sales in China reached RMB 89.6 billion (USD 13.9 Billion), a 156% growth over 2021, owing mostly to live streaming platforms. In Southeast Asia, beauty influencer-driven lipstick sales increased 78%, with TikTok and Instagram accounting for 45% of online sales. Lipsticks promoted by influencers in India witnessed a 92% increase in sales conversion rates when compared to traditional advertising, demonstrating the tremendous impact of digital platforms on consumer preferences and purchase behaviors in the region.
The lipstick market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the lipstick market include: