최근 몇 년동안 글램핑 시장이 성장하면서 여행자들은 편안함과 모험을 결합한 독특한 경험을 원하고 있습니다. 고급스러운 시설과 숨막히는 자연 환경을 갖춘 글램핑은 일상의 번잡함과 소란스러움에서 벗어날 수 있는 완벽한 도피처를 제공합니다. 시장 규모는 2023년 33억 8,704만 달러를 돌파하고 2031년에는 93억 4,113만 달러에 달할 것으로 예상됩니다.
지속가능한 관광에 대한 관심이 높아지면서 글램핑에 대한 수요가 증가하고 있습니다. 많은 글램핑 시설들이 재생에너지 사용, 환경 영향 감소 등 친환경적인 활동을 우선순위에 두고 있어 환경 친화적인 관광객들에게 어필하고 있습니다. 소셜 미디어의 등장은 글램핑의 인기에 크게 기여하고 있습니다. 여행자들이 자신의 경험과 아름다운 사진을 온라인에 공유하면서 다른 여행자들도 이 트렌드를 시도해보고 싶어 하는 것입니다. 비용 효율적이고 효율적인 글램핑에 대한 수요가 증가함에 따라 시장은 2024년부터 2031년까지 연평균 13.52%의 성장률을 보일 것으로 예상됩니다.
글램핑 시장 정의/개요
"화려한 캠핑"을 뜻하는 글램핑은 자연의 아름다움과 고급 숙박 시설의 편리함을 결합한 호화로운 야외 활동입니다. 일반적으로 아름다운 텐트, 유르트, 트리하우스 또는 고급 침구, 전기, 전용 화장실 등의 시설을 갖춘 사파리 스타일의 롯지로 구성됩니다. 이 트렌드는 편안함을 희생하지 않고 독특한 경험을 원하는 관광객들 사이에서 인기를 얻고 있으며, 가족, 커플, 모험가들에게도 매력적인 선택이 되고 있습니다. 글램핑 장소에는 종종 화려한 환경이 조성되어 있어 집과 같은 고급스러운 시설을 즐기면서 하이킹, 야생동물 관찰, 별 관측 등 다양한 야외 활동을 할 수 있습니다.
지속가능한 여행 옵션과 몰입형 체험에 대한 수요 증가에 힘입어 글램핑은 유망한 트렌드인 것으로 보입니다. 에코 투어리즘이 성장함에 따라 친환경 소재와 재생 가능 에너지를 사용하는 등 지속 가능한 방법을 채택하는 글램핑 업체들이 늘어나고 있습니다. 소셜 미디어와 체험형 여행의 부상으로 색다른 숙박 시설에 대한 수요가 급증하면서 글램핑의 가능성은 더욱 다양해지고 있습니다. 기술의 발전과 함께 참신한 디자인과 스마트한 시설들이 글램핑 경험을 향상시키고 더 많은 사람들이 글램핑을 즐길 수 있게 될 것으로 기대합니다. 이러한 상황의 변화는 호텔 및 관광 산업에서 새로운 기업 및 파트너십의 전망을 열어줄 것입니다.
여행자들의 환경에 대한 관심이 높아짐에 따라 글램핑 시장이 급성장할 것으로 예상되고 있습니다. 전 세계 고객의 81%가 지속 가능한 여행을 선호하고, 50%가 기후 변화의 영향을 받아 친환경적인 결정을 내린다는 소식에 따라 환경 친화적인 호텔에 대한 니즈가 확실히 증가하고 있습니다. 일반 숙박시설에 대한 지속 가능한 대안으로 글램핑은 편안함을 희생하지 않고도 자연을 만끽할 수 있는 독특한 경험을 제공합니다. 이러한 친환경적 가치와 부합하는 글램핑은 기억에 남는 책임감 있는 여행 경험을 원하는 의식 있는 소비자층에게 더욱 매력적으로 다가갈 수 있습니다.
국내 관광은 세계 이벤트의 결과로 증가하여 글램핑 시장을 주도할 것으로 예상되며, 코로나19 팬데믹으로 인해 여행자의 선호도가 국내 및 자연 기반 활동으로 이동하고 많은 사람들이 안전한 야외 숙박 시설을 선택하고 있습니다. 미국의 국내 레저 여행 지출은 2023년 1조 5,000억 달러에 달할 것으로 예상되며, 이는 코로나19 사태 이전 수준을 넘어설 것으로 예상되며, 개성 있고 안전한 여행 옵션에 대한 강한 욕구를 보여줍니다. 글램핑은 편안함과 모험의 조합을 제공함으로써 이러한 추세에 부응하고 있으며, 안전하고 즐겁게 야외를 탐험하고자 하는 개인에게 매력적인 선택이 되고 있습니다.
날씨와 자연재해는 글램핑 시장의 성장에 큰 영향을 미칠 수 있습니다. 폭풍이나 산불과 같은 이상기후로 인해 아웃도어 어드벤처를 즐기지 못하게 되어 예약이 감소할 수 있습니다. 자연재해는 글램핑장에 피해를 입혀 운영에 지장을 초래하고 보험료가 상승할 수 있습니다. 반면 날씨가 좋으면 글램핑의 매력이 높아져 아웃도어를 즐기려는 사람들이 늘어날 수 있습니다. 글램핑 시장의 확대는 환경 조건 및 지역 기후의 안정성과 밀접한 관계가 있습니다.
규제 문제는 글램핑 시장의 성장을 방해하는 요인입니다. 지역 구역법, 건강 및 안전 기준, 토지 이용 제한은 글램핑 사업자에게는 모두 도전이 될 수 있으며, 부지 건설을 제한할 수 있습니다. 이러한 기준을 준수하기 위해서는 많은 투자가 필요한 경우가 많으며, 이는 개발의 걸림돌이 될 수 있습니다. 지역마다 법률이 다르기 때문에 투자자와 사업자가 혼란스러워하고 시장을 탐색하는 데 어려움을 겪을 수 있습니다. 규제 관련 문제는 글램핑 사업의 성장과 수익성을 저해할 수 있습니다.
The glamping market's recent growth, travelers are looking for one-of-a-kind and immersive experiences that combine comfort and adventure. Glamping, with its lavish facilities and breathtaking natural settings, offers the perfect escape from the rush and bustle of everyday life. The market size surpass USD 3387.04 Million valued in 2023 to reach a valuation of aroundUSD 9341.13 Million by 2031.
The increased emphasis on sustainable tourism has boosted the demand for glamping. Many glamping locations prioritize eco-friendly activities, such as using renewable energy and reducing their environmental impact, which appeals to environmentally aware visitors. The emergence of social media has contributed significantly to the popularity of glamping, as travelers share their experiences and breathtaking images online, pushing others to try this trend. The rising demand for cost-effective and efficient glamping is enabling the market grow at aCAGR of 13.52% from 2024 to 2031.
Glamping Market: Definition/ Overview
Glamping, a portmanteau of "glamorous camping," is a lavish outdoor experience that mixes the beauty of nature with the conveniences of high-end lodging. It usually consists of beautiful tents, yurts, treehouses, or safari-style lodges outfitted with amenities like plush bedding, electricity, and private toilets. This trend has grown in favor among tourists seeking unique experiences without sacrificing comfort, making it an enticing choice for families, couples, and adventurers alike. Glamping venues frequently include gorgeous surroundings, allowing guests to engage in outdoor activities like hiking, wildlife observation, and stargazing while enjoying the luxurious amenities of home.
Glamping appears to be a promising trend, fueled by the increased demand for sustainable travel options and immersive experiences. As eco-tourism grows, more glamping providers are adopting sustainable methods, such as employing eco-friendly materials and renewable energy. The rise of social media and experiential travel has led to a surge in demand for unconventional accommodations, resulting in more diverse glamping possibilities. As technology progresses, we should expect novel designs and smarter facilities that will improve the glamping experience and make it more accessible to a wider audience. This changing landscape opens up prospects for new enterprises and partnerships in the hotel and tourist industries.
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The glamping market is predicted to grow dramatically as travelers become more environmentally concerned. With 81% of global customers favoring sustainable travel and 50% being affected by climate change news to make eco-friendly decisions, there is a definite need for ecologically responsible hotels. As a sustainable alternative to regular housing, glamping provides one-of-a-kind experiences that allow guests to enjoy nature without sacrificing comfort. This congruence with eco-friendly values makes glamping more appealing to a rising sector of aware consumers looking for memorable and responsible travel experiences.
Domestic tourism is expected to increase as a result of global events, driving the glamping market. The COVID-19 epidemic has moved traveler tastes toward domestic and nature-based activities, with many people selecting safe outdoor accommodations. Domestic leisure travel spending in the United States is expected to reach USD 1.05 Trillion in 2023, surpassing pre-pandemic levels, indicating a strong desire for distinctive and secure travel options. Glamping responds to this trend by providing a combination of comfort and adventure, making it an enticing option for individuals want to explore the outdoors while remaining secure and enjoyable.
Weather and natural disasters can have a big impact on the growth of the glamping market. Extreme weather events, like as storms or wildfires, might deter guests from outdoor adventures, resulting in a decrease in reservations. Natural catastrophes can damage glamping sites, disrupt operations, and raise insurance costs. On the other hand, great weather conditions might increase the attraction of glamping, attracting more people looking for outdoor excursions. The glamping market's expansion is closely linked to environmental conditions and regional climate stability.
Regulatory challenges impede the expansion of the glamping market. Local zoning laws, health and safety standards, and land-use limitations can all pose challenges for glamping operators, potentially limiting their ability to build sites. Compliance with these standards frequently necessitates significant investment and might hold down development. Different legislation between areas can cause confusion for investors and businesses, making it more difficult to navigate the market. Regulatory complications may limit the growth and profitability of glamping operations.
Cabins is emerging as a dominant segment in the glamping market. The adaptation of cabins to different places and climates would benefit the cabins component of the glamping market. Cabins can be made to endure a variety of weather conditions, from icy highlands to seaside locations, making them adaptable to a wide range of settings. This adaptability enables glamping operators to cater to a wide range of customer preferences and seasonal trends, increasing their appeal. Cabins can provide a distinct blend of rustic charm and modern amenities, attracting travelers seeking both comfort and immersion in nature, thereby driving demand in the glamping market.
The appeal of cabins to travelers wanting a conventional camping experience with extra conveniences will propel the cabin section of the glamping market. Many people appreciate the nostalgic parts of camping, such as connecting with nature and participating in outdoor activities, but prefer cabins for their added comfort and facilities. This mix allows visitors to experience the essence of camping-such as warmth, isolation, and convenience-while also enjoying modern amenities such as power and private restrooms.
The adult segment is emerging as the fastest-growing in the glamping market. The fact that adults are frequently the major decision-makers for family holidays will propel the adult section of the glamping market. When it comes to vacation planning, adults often emphasize comfort, safety, and unique experiences, so glamping is an appealing alternative that blends outdoor adventure with opulent facilities. This group looks for hotels that cater to both their interests and those of their families, allowing for unforgettable shared experiences. As more adults discover the benefits of glamping, such as the chance to interact with nature while enjoying modern amenities, they are more likely to choose it for family vacations, increasing market demand.
The desire for relaxation and rejuvenation will fuel the adult glamping market. Many adults want respite from hectic, stressful lifestyles, and glamping provides the ideal combination of nature, comfort, and serenity. Glamping, with amenities such as luxury bedding, spa facilities, and gorgeous, serene settings, is a great atmosphere for adults to relax and recharge. This emphasis on well-being and relaxation makes glamping an enticing alternative for people seeking tranquil, restorative trips, which drives market demand.
North America has long been a dominant region in the glamping market. North America's developed tourism infrastructure is propelling the glamping market forward. With a well-established network of national and state parks, as well as private investments in luxury outdoor accommodations, the region is a great setting for glamping. In 2022, 312 million people visited US national parks, indicating a growing interest in outdoor leisure, while 36% of campers tried glamping for the first time. This, together with planned domestic travel spending of USD 1.13 Trillion in 2023 and increased investments in glamping facilities, contributes to the market's predicted CAGR of 14.1% between 2023 and 2028.
The expansion of established companies in North America is greatly fueling the glamping market. Brands such as Kampgrounds of America (KOA) and Under Canvas are driving innovation and market demand, with KOA estimating a 33% revenue gain from deluxe cabins and Under Canvas seeing a 50% increase in reservations by 2022. Furthermore, the outdoor recreation economy in the United States is worth $862 billion, and glamping searches on Airbnb are expected to increase by 113% by 2023, demonstrating how established businesses are speeding market expansion through infrastructure and consumer attractiveness.
The Asia-Pacific region is experiencing rapid growth in the glamping market. Growing tourism in Asia-Pacific is propelling the glamping market. Glamping has grown in popularity as domestic and international travel has increased, as has the demand for distinctive outdoor experiences. The UNWTO estimated a 230% year-on-year growth in international arrivals in the region during the first nine months of 2022, with estimates approaching pre-pandemic levels by 2023. Furthermore, nations such as China, Japan, and Australia are experiencing increases in domestic tourism, with glamping-related reservations up 240% in China and 17% in Australia. These reasons are driving the growth of the region's glamping market.
Cultural diversity in the Asia-Pacific region is driving the glamping market by providing guests with unique, immersive experiences that combine luxury lodgings with local traditions, cuisine, and landscapes. Cultural tourism in the region is growing at a 9% yearly rate, with 72% of international visitors prioritizing local cultures. Glamping reservations are increasing in countries such as Japan, Thailand, Indonesia, and Australia, as these experiences frequently include traditional ceremonies, gourmet events, and Indigenous-led activities, transforming the region into a hub for culturally rich glamping vacations.
The glamping market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the glamping market include: