간편성에 대한 수요 증가와 디지털 기술의 빠른 도입 스마트폰 사용과 인터넷의 보급으로 소비자가 온라인으로 식품을 쉽게 구매할 수 있게 되어 시장 활동이 활발해져 2024년에는 2,121억 달러를 초과하고 2031년에는 4,660 억 1,000만 달러에 달할 것입니다.
또한, 코로나19 사태로 인해 개인들이 보다 안전하고 편리한 식사 옵션을 찾으면서 비접촉식 배달 및 온라인 주문으로 이동하는 추세가 가속화되고 있습니다. 실시간 추적, 개인화된 추천, 디지털 결제 시스템과의 연결은 소비자 경험을 향상시켜 참여도를 높이고 재이용을 증가시켜 2024년부터 2031년까지 약 10.34%의 연평균 복합 성장률(CAGR)로 성장할 것으로 예상됩니다.
온라인 테이크아웃 음식 배달 시장 : 정의/개요
온라인 테이크아웃 음식 배달은 고객이 웹사이트나 모바일 애플리케이션과 같은 디지털 플랫폼을 통해 레스토랑이나 식품 공급업체로부터 음식을 구매해 원하는 장소로 배달해 주는 서비스입니다. 이 서비스는 편리함과 온디맨드, 비접촉식 구매에 대한 선호도가 높아지면서 큰 인기를 끌고 있습니다. 이 용도에는 패스트푸드부터 미식가 저녁 식사에 이르기까지 고객의 다양한 요구를 충족시키기 위해 집, 사무실 및 기타 장소로 배달되는 다양한 음식 옵션이 포함되어 있습니다. 이 서비스에는 쇼핑 배달과 식사 키트도 포함됩니다. 개인화된 추천을 위한 AI 및 머신러닝과 같은 기술 발전과 편의성에 대한 소비자 수요 증가로 인해 온라인 테이크아웃 음식 배달의 미래는 유망할 것으로 보입니다.
스마트폰 사용률과 인터넷 보급률 증가는 온라인 테이크아웃 음식 배달 부문의 중요한 성장 요인입니다. 스마트폰이 보편화되고 전 세계 인터넷 접속이 확대됨에 따라 사람들은 점점 더 쉽게 음식을 주문하고 배달하기 위해 모바일 앱과 온라인 플랫폼을 사용하고 있으며, 2024년6월국제 전기 통신 연합(ITU)이 발표 한 보고서에 따르면 전 세계 인터넷 보급률은 65%에 달하고 모바일 광대역 가입자는 85억 명을 넘어설 것으로 예상했습니다. 2024년 4월 Journal of Business Research 저널에 게재된 연구에 따르면, 스마트폰 사용자는 비스마트폰 사용자에 비해 온라인 음식 배달 서비스를 이용할 가능성이 3.5배 더 높은 것으로 나타났습니다. 서비스를 이용할 가능성이 3.5배 더 높은 것으로 밝혀져 기기 소유와 시장 성장 사이에 강한 상관관계가 있음을 보여주었습니다.
2024년 1월, 미국 정부는 5G 네트워크 개발에 투자하여 온라인 테이크아웃 음식 배달 사업의 속도와 신뢰성을 더욱 향상시켰습니다. 이러한 연결의 확장으로 인해 이러한 플랫폼은 이전에는 무시되었던 장소에서도 서비스를 제공할 수 있게 되었고, 그 결과 이 분야는 더욱 확장되었습니다.
운영 비용의 상승은 온라인 테이크아웃 음식 배달 부문의 성장에 걸림돌이 될 것이 분명하지만, 그 발전을 완전히 막지는 못할 것으로 보입니다. 배달원 인건비, 연료비 및 차량 유지비 증가, 앱 및 웹사이트와 같은 기술 인프라를 유지하는 데 필요한 투자는 모두 중요한 비용 요소입니다. 또한 물류, 라스트마일 배송, 주문 처리 등의 분야에서 운영 효율성이 떨어지면 비용이 더욱 상승할 수 있습니다. 비즈니스가 성장함에 따라 이러한 비용은 상승하고, 특히 소규모 또는 신규 시장 경쟁사의 경우 수익률이 낮아질 수 있습니다. 규모가 크고 확고한 조직은 규모의 경제로 인해 이러한 비용을 감당할 수 있지만 소규모 또는 지역 기업은 어려움을 겪을 수 있습니다.
이러한 비용 압박에도 불구하고, 편의성에 대한 니즈와 온라인 음식 배달 플랫폼의 급속한 확산은 운영상의 어려움을 능가할 것으로 예상됩니다. 많은 기업들이 AI와 자동화를 통해 운영을 간소화하고, 역동적인 가격 책정 모델을 활용하고, 식당과 비용 분담 계약을 맺는 등 다양한 방법을 도입하여 이러한 높은 비용에 대응하고 있습니다. 또한, 드론과 자율 배송과 같은 미래 기술은 향후 배송 비용을 획기적으로 낮출 수 있는 잠재력을 가지고 있습니다. 높은 운영비용은 우려스러운 부분이지만, 각 업체들이 수익성 유지를 위해 혁신에 나서면서 업계는 더욱 성장할 것으로 예상됩니다.
The growing need for ease and the quick adoption of digital technologies. The rise of smartphone usage and internet penetration has made it easier for consumers to purchase food online, resulting in an increase in market activity is surpassing USD 212.1 Billion in 2024 and reachingUSD 466.01 Billion by 2031.
Furthermore, the COVID-19 pandemic has expedited the trend to contactless delivery and online ordering as individuals seek safer, more convenient dining options. Real-time tracking, personalized recommendations, and connection with digital payment systems improve the consumer experience, resulting in increased engagement and repeat usage is expected to grow at aCAGR of about 10.34% from 2024 to 2031.
Online Takeaway Food Delivery Market: Definition/ Overview
Online takeaway food delivery is a service that allows clients to purchase meals from restaurants or food vendors using digital platforms like websites or mobile applications and have it delivered to their location. This service is extremely popular due to its convenience and the growing preference for on-demand, contactless purchases. Applications include a wide range of food options delivered to homes, offices, and other sites to meet a variety of client needs, ranging from fast food to gourmet dinners. The service also includes shopping deliveries and meal kits. The future of online takeaway food delivery seems promising, thanks to technical breakthroughs such as AI and machine learning for personalized recommendations, as well as rising consumer demand for convenience.
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Rising smartphone usage and internet penetration are important growth factors for the online takeaway food delivery sector. As smartphones become more common and worldwide internet access grows, people are increasingly turning to mobile apps and online platforms for easy food ordering and delivery. In June 2024, According to a report published by the International Telecommunication Union (ITU), global internet penetration has reached 65%, with mobile broadband subscribers exceeding 8.5 billion. This extensive connectivity has created an ideal environment for online meal delivery services to flourish. A study published in the Journal of Business Research in April 2024 discovered that smartphone users are 3.5 times more likely to use online meal delivery services than non-smartphone users highlighting the strong correlation between device ownership and market growth.
In January 2024, The US government's investment in developing 5G networks improved the speed and dependability of online food delivery businesses even more. This expanded connection has enabled these platforms to provide services in previously neglected locations, resulting in further expansion in the sector.
High operational costs definitely present an obstacle to the growth of the online takeaway food delivery sector, but they are unlikely to completely stymie its progress. Labor prices for delivery people, increased fuel and vehicle maintenance costs, and investments required to maintain technology infrastructure such as apps and websites are all significant cost drivers. Furthermore, operational inefficiencies in areas such as logistics, last-mile delivery, and order fulfillment can increase costs even higher. As businesses grow, these costs can rise, reducing profit margins, particularly for smaller or newer market competitors. Larger, more established organizations may be able to withstand these costs due to economies of scale, whereas smaller or regional players may suffer.
Despite these cost pressures, the need for convenience and the fast adoption of online meal delivery platforms are expected to exceed the operational difficulties. Many businesses are implementing ways to counteract these high expenses, such as using AI and automation to simplify operations, using dynamic pricing models, and pursuing cost-sharing agreements with eateries. Furthermore, upcoming technology such as drones or autonomous deliveries have the potential to dramatically lower future delivery costs. While high operational costs are a worry, the industry is projected to expand as companies innovate to remain profitable.
The growing demand for whole bean coffee has a significant impact on the online takeaway food delivery sector. Whole bean coffee has grown in popularity as consumers want fresher, higher-quality coffee. Companies are adjusting by increasing their online offers to include whole bean goods. For instance, in May 2024, Peet's Coffee introduced a new online service that allows users to order whole beans directly from their app, which is connected with major delivery companies such as DoorDash. This move caters to the rising market of coffee connoisseurs who value the freshness and flavor that whole beans give, indicating a shift in consumer preferences toward premium and artisanal coffee experiences.
Furthermore, in July 2024, the United States Department of Agriculture announced funding to assist coffee growers that prioritize high-quality beans, which is expected to improve the supply of premium whole beans available through online platforms. These examples demonstrate how market participants and policymakers are driving the expansion of whole bean coffee in the online takeaway food delivery business.
However, the Hybrid Model, which includes elements of both aggregator-based and restaurant-owned delivery models, is the fastest-growing market. In this strategy, restaurants use third-party platforms to place orders but manage the delivery themselves. This method allows for greater control over delivery operations and customer experience while retaining the reach of aggregator platforms. The hybrid model is gaining traction, particularly as more restaurants seek to lessen their reliance on third-party platforms while maintaining better margins.
The growing demand for fast food is a significant driver of the online takeaway food delivery sector. Fast food is a popular choice among consumers due to its convenience, low cost, and widespread availability, particularly in metropolitan areas where time is limited. In September 2024, Uber Eats announced a new agreement with McDonald's to streamline the delivery process and improve the user experience through faster delivery times and additional menu options. This indicates fast food restaurants' increased reliance on internet platforms to reach a larger audience and participate in the burgeoning on-demand economy.
Similarly, in June 2024, the Indian government advocated for infrastructure improvements to facilitate digital services, allowing for the spread of online food delivery in tier 2 and tier 3 cities, where fast food demand is increasing. These developments indicate that both private-sector innovation and favorable government legislation are increasing the online meal delivery market, with fast food playing a prominent role.
However, Asian cuisines, particularly Chinese and Indian, are the fastest expanding segment. These cuisines are growing in popularity due to their rich flavors, variety, and availability in a wide range of regions. These cuisines are undergoing tremendous growth, particularly in markets such as North America and Europe, as online food delivery platforms expand and people have more exposure to global culinary experiences.
Country/Region-wise
The growing advanced technological infrastructure in North America is expected to greatly boost the online takeaway meal delivery sector. The region's rich digital environment, which includes high-speed internet connectivity, extensive 5G adoption, and modern logistics networks, serves as a great foundation for the expansion and innovation of food delivery platforms. According to a report released by the Federal Communications Commission (FCC) in May 2024, 95% of North American households now have access to broadband internet speeds of at least 100 Mbps, up 15% from 2022. This increased connectivity allows for faster, more consistent app performance and real-time order tracking. Furthermore, in March 2024, a research article in the Journal of Marketing Technology, published, indicated that places with advanced technology infrastructure experienced a 40% greater adoption rate of online food delivery services compared to areas with less developed digital infrastructure.
Furthermore, in September 2024, the Canadian government set aside funds for technology upgrades in major cities to assist new delivery methods and e-commerce expansion. These investments are intended to strengthen the infrastructure required for efficient online takeaway food delivery, boosting market growth in North America.
The growing desire for online meal ordering among tech-savvy people in Asia Pacific is propelling the online takeaway food delivery business. In this region, rapid digital technology adoption and strong smartphone penetration are driving up demand for online food services. Companies are actively developing their digital products to appeal to this technologically aware group. For instance, in July 2024, Zomato launched a big platform overhaul, introducing AI-powered tailored suggestions and seamless payment alternatives to improve the user experience for tech-savvy customers. This move is consistent with the growing trend of using digital platforms for meal ordering, reflecting the preference of younger, technologically savvy populations in Asia Pacific.
Furthermore, in April 2024, the Chinese government issued new regulations to streamline e-commerce operations and assure secure online transactions, hence supporting the expansion of online meal delivery services. These government-backed initiatives are intended to build a vibrant digital ecosystem, hence driving the growth of online food ordering in Asia Pacific.
The competitive landscape of the online takeaway food delivery market is characterized by a diverse array of players beyond the key market leaders. It includes a mix of regional and local companies that offer specialized services or cater to niche markets. Many competitors focus on differentiating themselves through unique features like exclusive restaurant partnerships, personalized user experiences, and advanced technology such as AI-driven recommendations. Additionally, there is significant competition from emerging startups leveraging innovative delivery models, such as hyper-local couriers or subscription-based services, aiming to capture specific market segments and enhance customer loyalty.
Some of the prominent players operating in the online takeaway food delivery market include:
DoorDash
Uber Eats
Grubhub
Meituan Dianping
Swiggy
Just Eat Takeaway.com
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Zomato
In April 2024 Swiggy launched a new effort in India that focuses on hyper-local delivery, leveraging technology to increase delivery route efficiency and service in highly populated areas.
In March 2024, Postmates launched a new eco-friendly delivery option that uses electric bikes and scooters to cut carbon emissions, in line with rising consumer demand for sustainable food delivery techniques.