STaaS(Storage as a Service) 시장 규모는 2024년에 258억 4,000만 달러, 2031년에는 1,927억 8,000만 달러에 달하며, 2024-2031년의 CAGR은 31.5%로 성장할 것으로 예측됩니다. STaaS(Storage as a Service)는 클라우드 기반 접근 방식으로, 사용자가 물리적 스토리지 인프라를 직접 관리하는 대신 서비스 프로바이더로부터 데이터 스토리지를 임대할 수 있습니다. 이 서비스는 인터넷을 통해 이용할 수 있으며, 종종 스토리지 용량 및 데이터 전송 속도와 같은 소비 지표에 따라 요금이 부과되며, STaaS는 데이터 백업 및 복구, 재해복구, 모든 규모의 기업을 위한 확장 가능한 스토리지 솔루션 등 다양한 용도로 사용할 수 있으며, 다양한 용도로 사용할 수 있습니다.
또한 기업은 STaaS를 통해 비용을 절감하고, 데이터 보안을 강화하며, 스토리지 인프라 관리를 전문업체에 아웃소싱하여 업무 효율성을 높이고, 핵심 업무에 집중할 수 있도록 하고 있습니다.
STaaS(Storage as a Service) 시장을 형성하고 있는 주요 시장 역학
데이터 양의 급격한 증가:
데이터 생성량의 급격한 증가로 인해 유연한 스토리지 옵션에 대한 요구가 증가하고 있으며, International Data Corporation(IDC)에 따르면 세계 데이터 영역은 2018년 33제타바이트에서 2025년 175제타바이트로 증가할 것으로 예상됩니다. 증가할 것으로 예상됩니다. 이러한 데이터 양의 431%라는 놀라운 증가로 인해 기업은 확장 가능하고 비용 효율적인 데이터 관리를 위해 STaaS 솔루션을 도입하고 있습니다.
클라우드 기반 인프라로의 전환:
기업은 클라우드 환경으로의 전환을 추진하며 STaaS 산업을 주도하고 있으며, 가트너에 따르면 세계 최종사용자들의 퍼블릭 클라우드 서비스 지출은 2022년 4,903억 달러에서 20.7% 증가한 5,918억 달러에 달할 것으로 예상됩니다. 이러한 클라우드 서비스에 대한 대규모 투자는 오프프레미스 스토리지 솔루션에 대한 의존도가 증가하고 있음을 보여주며, STaaS가 현대 IT 인프라의 필수적인 컴포넌트임을 입증하고 있습니다.
리모트 워크와 분산된 팀의 부상:
원격근무와 하이브리드 근무 패러다임으로의 전환은 STaaS의 채택을 가속화하고 있으며, 올빼미연구소(Owl Labs)의 설문조사에 따르면 현재 전 세계 조직의 16%가 완전 원격 근무를 하고 있고, 22세에서 65세 사이의 개인 중 62%가 적어도 가끔씩 원격 근무를 한다고 답했습니다. 원격 근무를 하고 있다고 응답했습니다. 이러한 분산된 인력으로 인해 보안, 접근성, 협업이 가능한 스토리지 솔루션이 필요하며, 국경을 초월한 원활한 데이터 액세스 및 공유를 가능하게 하는 STaaS 플랫폼에 대한 수요가 증가하고 있습니다.
주요 과제
클라우드 데이터 보안에 대한 우려 :
클라우드 데이터 보안에 대한 우려는 STaaS(Storage as a Service) 시장의 주요 억제요인으로 작용하고 있습니다. 기업이 클라우드 스토리지 솔루션에 대한 의존도가 높아짐에 따라 데이터 유출 및 무단 액세스의 위험이 증가하고 있습니다. 특히 헬스케어, 은행 등의 분야는 저장된 데이터의 기밀성이 높기 때문에 엄격한 보안 조치가 필요합니다. 취약점이 인식되면 잠재 고객들은 STaaS 사용을 기피하게 되어 시장 성장과 보급률을 제한할 수 있습니다.
대역폭 제한 :
많은 기업이 STaaS를 충분히 활용하기 위해 고속 인터넷 연결에 의존하고 있습니다. 그러나 대역폭이 부족하면 데이터 전송 속도가 느려져 성능과 사용자 경험이 저하될 수 있습니다. 이러한 한계로 인해 기업은 데이터에 효율적으로 액세스하고 관리할 수 없으며, 클라우드 스토리지 솔루션에 대한 투자 의욕을 떨어뜨릴 수 있습니다.
주요 동향 :
하이브리드 클라우드 솔루션 도입 증가:
기업은 온프레미스 스토리지와 클라우드 서비스를 결합해 성능과 유연성을 향상시키는 하이브리드 솔루션을 점점 더 많이 사용하고 있습니다. 이러한 추세에 따라 기업은 기밀 데이터를 로컬에 보관하면서 클라우드를 활용하여 확장성과 비용 효율성을 높일 수 있습니다. 기업이 제어와 접근성의 균형을 맞추기 위해 노력하는 가운데, 하이브리드 클라우드 솔루션은 스토리지 전략에서 더욱 중요해지고 있습니다.
데이터 아카이빙 및 백업 솔루션에 대한 수요 증가:
기업에서 생성되는 데이터가 급증함에 따라 효율적인 데이터 관리 절차에 대한 중요성이 강조되고 있습니다. 기업은 컴플라이언스, 보안, 재해복구를 위한 데이터 아카이브 및 백업의 가치를 빠르게 인식하고 있습니다. 이러한 추세는 기업이 데이터 수명주기을 적절히 관리할 수 있는 신뢰할 수 있고 비용 효율적인 솔루션을 찾고 있으므로 STaaS의 채택을 촉진하고 있습니다.
첨단 기술 통합:
인공지능(AI), 머신러닝(ML) 등 첨단 기술의 통합은 STaaS 시장에 큰 영향을 미치고 있습니다. 이러한 기술은 예측 분석, 스토리지 관리 자동화, 보안 강화를 통해 데이터 관리 기술을 향상시킬 수 있습니다. 기업이 데이터 관리의 효율성과 지능을 향상시키기 위해 AI와 ML의 STaaS 제품 통합이 가속화되어 혁신과 시장 경쟁력을 촉진할 것으로 보입니다.
Storage as a Service Market size was valued at USD 25.84 Billion in 2024 and is projected to reach USD 192.78 Billion by 2031, growing at a CAGR of 31.5% from 2024 to 2031. Storage as a Service (STaaS) is a cloud-based approach that allows users to rent data storage from a service provider rather than having to manage their own physical storage infrastructure. This service is available via the Internet and is often charged based on consumption metrics like storage space and data transfer rates. STaaS is useful for a variety of purposes, including data backup and recovery, disaster recovery, and scalable storage solutions for enterprises of all sizes.
Furthermore, organizations use STaaS to decrease costs, improve data security, and increase operational efficiency by outsourcing storage infrastructure management to specialist providers, allowing them to focus on core business activities.
The key market dynamics that are shaping the storage as a service market include:
Exponential Growth of Data Volume:
The rapid growth in data generation is generating the need for flexible storage options. According to the International Data Corporation (IDC), the global datasphere is expected to increase from 33 zettabytes in 2018 to 175 zettabytes by 2025. This startling 431% increase in data volume is driving organizations to implement STaaS solutions for scalable and cost-effective data management.
Shift towards Cloud-based Infrastructure:
Businesses are progressively transitioning to cloud environments, driving the STaaS industry. According to Gartner, worldwide end-user expenditure on public cloud services is expected to increase by 20.7% to $591.8 billion in 2023, up from $490.3 billion in 2022. This considerable investment in cloud services illustrates the increasing reliance on off-premises storage solutions, establishing STaaS as an essential component of modern IT infrastructures.
Rise of Remote Work and Distributed Teams:
The global shift toward remote and hybrid work paradigms is hastening STaaS adoption. According to an Owl Labs poll, 16% of organizations worldwide are now entirely remote, while 62% of individuals aged 22 to 65 report working remotely at least occasionally. This scattered workforce necessitates secure, accessible, and collaborative storage solutions, resulting in increased demand for STaaS platforms that enable seamless data access and sharing across borders.
Key Challenges:
Cloud Data Security Concerns:
Cloud data security concerns are a big limitation on the storage as a service (STaaS) market. As enterprises rely more on cloud storage solutions, they face increased risks of data breaches and illegal access. The sensitivity of stored data, particularly in sectors such as healthcare and banking, needs strict security measures. Any perceived vulnerability discourages potential customers from using STaaS, restricting market growth and adoption rates.
Bandwidth Limitations:
Many companies rely on high-speed internet connections to fully leverage STaaS. However, insufficient bandwidth causes poor data transfer rates, compromising performance and user experience. This limitation impairs enterprises' ability to access and manage their data efficiently, reducing their willingness to invest in cloud storage solutions.
Key Trends:
Increase in Adoption of Hybrid Cloud Solutions:
Organizations are increasingly using hybrid solutions that combine on-premises storage and cloud services to improve performance and flexibility. This trend enables firms to keep sensitive data local while leveraging the cloud for scalability and cost-effectiveness. As businesses strive to strike a balance between control and accessibility, hybrid cloud solutions are more important in their storage strategies.
Growing Demand for Data Archiving & Backup Solutions:
With the exponential increase of data generated by enterprises, there is a greater emphasis on efficient data management procedures. Organizations are rapidly understanding the value of data archiving and backups for compliance, security, and disaster recovery. This trend is driving the adoption of STaaS as businesses seek dependable and cost-effective solutions to properly manage their data lifecycle.
Integration of Advanced Technologies:
The integration of advanced technologies like artificial intelligence (AI) and machine learning (ML) is significantly influencing the STaaS market. These technologies improve data management skills by enabling predictive analytics, automated storage management, and enhanced security. As enterprises aspire for increased efficiency and intelligence in data management, the incorporation of AI and ML into STaaS products is likely to accelerate, fostering innovation and market competitiveness.
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Here is a more detailed regional analysis of the storage as a service market:
North America:
According to Verified Market Research, North America is estimated to dominate the market over the forecast period. North America is home to various data-intensive businesses such as healthcare, banking, and technology, which fuels STaaS demand. According to the United States Bureau of Labor Statistics, employment in computer and information technology occupations is expected to expand 15% between 2021 and 2031, well outpacing the national average. This increase, combined with stringent data rules like as HIPAA and GDPR compliance requirements, pushes businesses to embrace safe and compliant STaaS solutions.
Furthermore, North America leads in investments in AI, IoT, and big data analytics, all of which necessitate reliable storage solutions. The National Science Foundation's National Center for Science and Engineering Statistics estimates that US corporations spent $506 billion on software in 2020, up from $324 billion in 2015. This substantial investment in software and future technology directly contributes to the increased demand for flexible and scalable storage solutions offered by STaaS providers in the region.
Europe:
Europe region is estimated to exhibit substantial growth during the forecast period. The European region is undergoing a spike in Internet of Things (IoT) usage, which generates vast volumes of data that must be stored. According to the European Union Agency for Cybersecurity (ENISA), the number of IoT connections in Europe is predicted to grow to 5.9 billion by 2025, from 1.8 billion in 2019. The exponential growth of connected devices is increasing the demand for flexible and scalable storage solutions from STaaS vendors.
Furthermore, Europe's high emphasis on environmental sustainability is encouraging the use of energy-efficient STaaS solutions. According to the European Commission's Digital Economy and Society Index (DESI) 2022, 66% of EU businesses have taken steps to lessen their environmental impact using ICT. This growing trend toward green IT positions STaaS as an appealing choice for businesses looking to reduce their carbon footprint while meeting their storage needs.
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth during the forecast period. The Asia Pacific region is undergoing rapid digital change, resulting in increased demand for STaaS solutions. According to IDC, cloud spending in Asia Pacific (excluding Japan) is expected to reach USD 124 Billion by 2025, with a CAGR of 28.8% from 2020 to 2025. This significant increase in cloud use presents an excellent opportunity for STaaS providers to develop their services and market share in the region.
Furthermore, the Asia-Pacific region is experiencing a rapid increase in internet and smartphone usage, resulting in massive amounts of data that demand storage solutions. According to the GSMA's Mobile Economy Asia Pacific 2023 report, the region will have 1.3 billion 5G connections by 2025, representing 41% of all mobile connections. The rapid increase in mobile connectivity and data generation is driving businesses and consumers to adopt flexible and cost-effective storage solutions offered by STaaS providers.
The Storage as a Service Market is segmented based on Type, Enterprise Size, End-User Industry, and Geography.
Based on Type, the market is segmented into Cloud NAS, Cloud SAN, Cloud Backup, and Cloud Archiving. The cloud backup segment is estimated to dominate within the storage as a service market. This dominance is fueled by enterprises' growing demand for data protection and recovery solutions, particularly as they face increased threats from cyberattacks and data loss occurrences. Businesses prefer dependable backup solutions to maintain data integrity and comply with regulatory obligations. As a result, Cloud Backup services are widely used in a variety of industries, consolidating their market leadership.
Based on Enterprise Size, the market is segmented into Small & Medium Enterprises (SMEs) and Large Enterprises. The large enterprise segment is estimated to dominate the storage as a service market due to its high data storage requirements and ability to invest in modern cloud solutions. Large enterprises demand scalable and secure storage solutions to manage massive amounts of data generated by diverse processes. Furthermore, enterprises benefit from improved data management capabilities, regulatory compliance, and cost efficiencies provided by STaaS solutions, which strengthens their market leadership.
Based on End-User Industry, the market is segmented into IT & Telecom, BFSI, Retail & eCommerce, Healthcare, Government, Media & Entertainment, and Others. The IT and Telecom segment is estimated to hold the majority share in the forecast period of the storage as a service market. This dominance is fueled by the industry's growing reliance on cloud-based solutions to manage massive volumes of data created by operations and consumer interactions. The growing trend of remote work increases the demand for scalable and adaptable storage solutions, allowing IT and telecom organizations to improve service delivery while saving money and resources.
Based on Geography, the Storage as a Service Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is estimated to hold the largest share of the storage as a service market due to the region's strong cloud computing infrastructure and the presence of major cloud service providers such as Amazon Web Services, Microsoft Azure, and Google Cloud. The rising demand for scalable and cost-effective storage solutions, combined with a strong emphasis on data security and compliance, is driving growth in this region. Furthermore, the rise of hybrid cloud solutions among enterprises strengthens North America's leadership in the STaaS market.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.