완벽한 연결성에 대한 요구가 증가하고, 소비자 및 기업용 디스플레이를 사용하는 소비자들은 보다 유연하고 편리한 시청 경험을 원하고 있으며, 무선 디스플레이에 대한 수요가 증가하고 있습니다. 스마트폰, 태블릿, 노트북과 같은 스마트 기기의 채택이 증가함에 따라 이러한 기기들이 TV, 모니터와 같은 대형 스크린과 원활하게 연결돼 복잡한 배선을 제거할 수 있을 것이라는 기대가 높아지면서 이에 의해 시장은 2024년에 57억 6,000만 달러의 매출을 돌파하고, 2031년에는 약 129억 달러의 평가액에 달합니다.
효율적이고 협업적인 업무공간에 대한 요구가 높아지면서 무선 스크린에 대한 수요가 증가하고 있습니다. 기업 및 교육 기관은 원활한 프레젠테이션, 공동 프로젝트, 여러 기기 간 실시간 컨텐츠 공유를 위해 무선 디스플레이 기술을 빠르게 도입하고 있습니다. 회의실, 강의실, 미팅 공간에서 적절한 연결이나 어댑터를 찾을 필요 없이 즉시 스크린로 연결할 수 있으므로 업무가 개선되고 생산성이 향상되며, 2024-2031년 11.68%의 연평균 복합 성장률(CAGR)로 시장이 성장할 것으로 예상됩니다.
무선 디스플레이 시장 정의/개요
무선 디스플레이(WiDi)는 스마트폰, 태블릿, 컴퓨터에서 TV, 모니터, 프로젝터와 같은 대형 스크린에 물리적인 코드나 연결 없이 투사하거나 반사할 수 있는 기술입니다. 이 기술은 Wi-Fi Direct, Miracast, Chromecast, AirPlay와 같은 무선통신 프로토콜을 사용하여 소스 장비와 디스플레이 간의 직접 링크를 제공합니다.
무선 디스플레이 기술은 디지털 컨텐츠와 소통하는 방식을 변화시키며 다양한 분야에서 인기를 끌고 있습니다. 무선 디스플레이 기술은 협업과 프레젠테이션을 개선하기 위해 비즈니스와 교육 분야에서 널리 사용되고 있습니다. 기업에서 무선 디스플레이를 사용하면 직원들은 노트북, 태블릿, 스마트폰과 같은 기기에서 물리적 코드 없이도 대형 스크린이나 프로젝터로 직접 자료를 공유할 수 있습니다.
무선 디스플레이 기술의 미래는 여러 기기와 주변 환경에서 디지털 자료를 접하는 방식을 변화시킬 것입니다. 원활한 연결성과 향상된 사용자 경험에 대한 요구가 증가함에 따라 무선 디스플레이 기술은 개인과 비즈니스 환경 모두에서 점점 더 중요해질 것으로 보입니다. 소비자 분야에서는 무선 스크린이 홈 엔터테인먼트 및 스마트홈 생태계에 혁명을 일으킬 것으로 예상됩니다.
소비자의 지식과 인식 증가는 무선 디스플레이 시장의 중요한 촉진요인입니다. 더 많은 사람들이 이 기술의 이점을 인식함에 따라 무선 디스플레이 솔루션에 대한 수요가 증가할 것으로 예상됩니다. 이러한 추세에 박차를 가하는 것은 스마트 기기의 인기 증가와 개인적 또는 업무적 상황에서 원활한 연결성에 대한 요구가 증가하고 있기 때문입니다. 퓨 리서치 센터의 조사에 따르면 2021년까지 미국인의 85%가 스마트폰을 소유하게 될 것이며, 이는 2011년의 35%에서 증가한 수치입니다. 스마트 기기 사용 증가는 무선 디스플레이 기술에 유리한 환경을 제공합니다.
또한 IDC(International Data Corporation)는 2025년까지 416억 개의 연결된 IoT 기기가 79.4제타바이트의 데이터를 생성할 것으로 예측했습니다. 연결된 기기 증가는 고객이 여러 화면에서 컨텐츠를 쉽게 교환할 수 있는 방법을 찾고 있으므로 무선 디스플레이 채택의 잠재력을 부각시키고 있습니다. 또한 미국 소비자기술협회(CTA)의 여론조사에 따르면 미국 가정의 74%가 적어도 하나의 스마트홈 기기를 소유하고 있으며, 이는 일상 생활에서 현대 기술에 대한 편안함과 의존도가 증가하고 있음을 보여줍니다.
프라이버시 및 보안에 대한 우려는 고객의 신뢰와 무선 디스플레이 기술 채택에 직접적인 영향을 미치기 때문에 무선 디스플레이 시장의 성장을 크게 저해할 수 있습니다. 물리적 연결 없이 스마트폰, 노트북, 태블릿에서 대형 화면으로 스트리밍할 수 있는 무선 디스플레이는 Wi-Fi, Miracast, Chromecast 등 다양한 무선통신 프로토콜을 사용합니다. 그러나 무선통신의 특성상 이러한 시스템은 무단 액세스, 데이터 가로채기, 신호 간섭 등 다양한 보안 위험에 노출되어 있습니다.
이러한 프라이버시 및 보안 우려는 개인 고객과 기업 모두 무선 디스플레이 기술의 전면적인 채택을 망설이게 할 수 있습니다. 개인 사용자들이 무선 디스플레이 사용을 주저하는 이유는 개인 데이터 유출 위험이 무선 디스플레이가 제공하는 편리함보다 더 클 수 있기 때문일 수 있습니다. 데이터 기밀성이 중요한 상업적 상황에서는 보안 침해의 위험이 무선 디스플레이를 기업 워크플로우에 통합하는 것을 방해할 수 있습니다. 중요한 정보가 유출될 우려가 있는 경우, 기업은 회의나 프레젠테이션에 무선 디스플레이를 사용하는 것을 주저할 수 있습니다. 또한 서로 다른 무선 디스플레이 장비 간에 확립된 보안 방법이 없기 때문에 사용자는 자신의 데이터가 적절하게 보호되고 있다는 확신을 가질 수 없어 이러한 문제를 더욱 가중시키고 있습니다.
The growing trend toward seamless connectivity as well as the desire for more flexible, convenient viewing experiences in both consumer and professional contexts are driving the increasing demand for wireless displays. As customers continue to adopt smart devices like smartphones, tablets, and laptops, there is an increasing expectation that these devices will connect seamlessly with bigger screens such as televisions and monitors without the need for burdensome wires by enabling the market to surpass a revenue of USD 5.76 Billion valued in 2024 and reach a valuation of aroundUSD 12.9 Billion by 2031.
The growing requirement for efficient, collaborative workspaces is driving up the demand for wireless screens. Businesses and educational institutions are rapidly implementing wireless display technologies to enable smooth presentations, collaborative projects, and real-time content sharing across several devices. In conference rooms, classrooms, and meeting places, the ability to immediately connect to a screen without needing to find the correct connection or adapter improves operations and increases productivity by enabling the market to grow at aCAGR of 11.68% from 2024 to 2031.
Wireless Display Market: Definition/ Overview
A Wireless Display (WiDi) is a technology that enables users to project or reflect material from a smartphone, tablet, or computer to a larger screen such as a television, monitor, or projector without the necessity of physical cords or connections. This technique uses wireless communication protocols like as Wi-Fi Direct, Miracast, Chromecast, and AirPlay to provide a direct link between the source device and the display.
It has grown in popularity across a wide range of applications changing the way we engage with digital content. Wireless display technology is widely used in business and education to improve collaboration and presentations. In corporate situations, wireless displays allow employees to share material from their devices such as laptops, tablets, or smartphones directly to a large screen or projector without the requirement of physical cords.
The future of wireless display technology promises to transform how we interact with digital material across multiple devices and surroundings. As the desire for seamless connectivity and improved user experiences grows, wireless display technology will become increasingly important in both personal and business environments. In the consumer sector, wireless screens are expected to revolutionize home entertainment and smart house ecosystems.
Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.
The growing consumer knowledge and awareness a crucial drivers of the wireless display market. demand for wireless display solutions is expected to rise as more people become aware of the technology's benefits. This trend is fueled by the growing popularity of smart gadgets and the need for seamless connectivity in both personal and professional contexts. According to Pew Research Center research, by 2021, 85% of Americans will own a smartphone up from 35% in 2011. The increased usage of smart gadgets has provided a favorable environment for wireless display technologies.
Furthermore, the International Data Corporation (IDC) anticipates that by 2025, there will be 41.6 billion linked IoT devices generating 79.4 zettabytes of data. The growth of linked devices highlights the potential for wireless display adoption as customers seek easy ways to exchange content across numerous screens. Furthermore, according to a Consumer Technology Association (CTA) poll, 74% of U.S. families now own at least one smart home gadget demonstrating an increasing comfort with and dependence on modern technology in daily life.
Privacy and security concerns could severely impede the growth of the wireless display market since they have a direct impact on customer trust and adoption of wireless display technologies. Wireless displays which allow users to stream material from smartphones, laptops, and tablets to bigger screens without physical connections use a variety of wireless communication protocols including Wi-Fi, Miracast, and Chromecast. However, the nature of wireless communication exposes these systems to a variety of security risks such as illegal access, data interception, and signal interference.
These privacy and security concerns may discourage both individual customers and corporations from fully adopting wireless display technologies. Individual users may be hesitant to use wireless displays because the risk of exposing personal data outweighs the convenience they provide. In commercial situations where data confidentiality is critical, the risk of security breaches might impede the incorporation of wireless displays into corporate workflows. Companies may be hesitant to use wireless displays in meetings or presentations if they fear critical information could be compromised. Furthermore, the lack of established security methods across different wireless display devices adds to these issues as users cannot always be certain that their data is appropriately safeguarded.
Wi-Fi Display is the dominant technology. Wi-Fi Display, also known as Wi-Fi Direct or Miracast, uses existing Wi-Fi networks to provide smooth content transmission across devices without the use of physical wires. This technology enables flexibility and convenient screen sharing on a wide range of devices including smartphones, tablets, laptops, and smart TVs. Its dominance is due to its extensive interoperability and integration with numerous consumer electronics. Wi-Fi Display enables high-definition video and audio streaming making it suitable for both personal and commercial use.
Wireless HD (WiHD) which provides high-definition wireless transmission is less popular due to its particular use case and higher cost. WiHD is specifically designed to transport uncompressed high-definition audio and video signals which are critical for high-end home entertainment systems and professional AV setups. However, its use is hampered by the necessity for specialized hardware and the higher cost of modern wireless HD transmitters and receivers. As a result, Wi-HD is frequently employed in specialized areas where the highest level of quality is required such as high-end home theatres or professional audiovisual installations.
The consumer electronics category is currently dominant due to its widespread adoption and rapid growth. Wireless display solutions are increasingly being integrated into smart TVs, smartphones, tablets, and gaming consoles to meet the growing need for seamless connectivity and multimedia experiences. The development of smart gadgets has created a sizable market for wireless displays as people seek simplicity and flexibility in how they exchange and see information. Furthermore, developments in wireless technologies like as Wi-Fi and Bluetooth have improved the performance and dependability of these solutions, driving their appeal.
While the Corporate, Broadcast, and Education segments are expanding, they still fall behind consumer electronics in terms of market share. Corporate and broadcast applications are increasingly using wireless display solutions for business presentations, video conferencing, and broadcasting to improve cooperation and productivity. However, economic considerations and corporate adoption rates of new technology frequently influence the growth of this segment. Although there is a rising emphasis on updating educational facilities, this section of the market is less than the consumer electronics sector.
The North American wireless display market is primarily driven by rising demand for visual advertising with the United States leading the way in adoption and innovation. This trend is especially obvious in the retail and hotel industries where businesses are using wireless display technologies to increase client engagement and sales. One of the key drivers of the North American wireless display industry is the expanding use of digital signage in retail settings. The education sector is also contributing to market growth through the use of wireless display technologies in classrooms.
According to EdTech Magazine, 73% of educators agree that technology improves learning. In the hotel business, wireless displays are utilized to improve client experiences and expedite operations. According to Hospitality Technology's 2021 Lodging Technology Study, 53% of hotels intend to modernize their guest room entertainment systems which include wireless display capabilities. This trend is especially significant in North America where organizations are rapidly implementing flexible work environments based on wireless display technology to improve collaboration and efficiency.
The Asia Pacific region is expected to be the fastest-growing market for wireless display technology driven by rising urbanization and technical improvements. This expansion is likely to surpass other regions because of a big population base, rising disposable incomes, and a strong demand for cutting-edge consumer gadgets. Increasing urbanization is a primary driver of the Asia Pacific wireless display industry.
The emergence of smart cities in China, Japan, and South Korea is accelerating this trend. According to the China Academy of Information and Communications Technology, the country intends to establish 500 smart cities by 2025. This smart city plan is expected to increase the use of wireless display technology in public places, educational institutions, and workplaces. Another significant factor is the region's rapidly growing middle class. The Brookings Institution projects that Asia Pacific will be home to two-thirds of the global middle class by 2030. This growing middle class is more inclined to invest in modern consumer goods such as wireless display solutions for both home and personal usage.
The Wireless Display Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.
Some of the prominent players operating in the wireless display market include:
Google, Inc.
Apple, Inc.
Microsoft
Roku, Inc.
Lattice Semiconductor
NETGEAR
Cavium
Actiontec Electronics, Inc.
Belkin International, Inc.
In January 2024, LG unveiled the first wireless TV with a see-through screen featuring the Signature OLED T and Zero Connect Box, which include superior wireless transmission technologies for 4K visuals and sound.
In March 2023, Apple will have the world's largest market capitalization. Apple unveiled its latest flagship, the iPhone 13. The next model will add a fingerprint scanner. The feature transforms the firm because it is unlike anything before seen on an Apple product.