[시장보고서]그로울러 시장 - 세계 산업 규모, 점유율, 동향, 기회 및 예측 : 재질별, 용량별, 용도별, 최종사용자별, 유통 채널별, 지역별 및 경쟁 구도(2021-2031년)

그로울러 시장 - 세계 산업 규모, 점유율, 동향, 기회 및 예측 : 재질별, 용량별, 용도별, 최종사용자별, 유통 채널별, 지역별 및 경쟁 구도(2021-2031년)

Growlers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material, By Capacity, By Application, By End User, By Distribution Channel, By Region & Competition, 2021-2031F

상품코드 : 1901827

리서치사 : TechSci Research

발행일 : 2026년 01월

페이지 정보 : 영문 185 Pages

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한글목차

샘플 요청 목록에 추가

세계의 그로울러 시장은 2025년 5억 6,973만 달러에서 2031년까지 7억 8,891만 달러에 이르고, CAGR 5.57%를 보일 것으로 예측됩니다.

시장 개요
예측 기간	2027-2031년
시장 규모 : 2025년	5억 6,973만 달러
시장 규모 : 2031년	7억 8,891만 달러
CAGR : 2026-2031년	5.57%
가장 성장이 빠른 부문	유리
최대 시장	북미

주요 시장 성장 촉진요인

세계 크래프트 맥주 및 소규모 양조장의 보급이 그라우러 시장의 주요 원동력으로 작용하고 있으며, 테이크아웃 생맥주 판매에 필요한 인프라를 구축하고 있습니다. 운영 중인 양조장이 늘어남에 따라 탭룸에서는 매장 내 생맥주 소비와 가정에서의 즐거움을 이어주는 가교 역할을 하는 그라울러가 활용되고 있습니다.

주요 시장 과제

세계 그라울러 시장의 성장을 저해하는 주요 요인은 알루미늄 캔을 비롯한 사전 포장된 음료 포맷과의 치열한 경쟁입니다. 소비자들은 재사용이 가능한 유리나 스테인리스 스틸 용기에 비해 세척과 유지보수가 필요 없는 캔의 뛰어난 보존성과 편의성 때문에 일회용 옵션을 점점 더 선호하고 있습니다.

주요 시장 동향

현재 시장에서는 우수한 보온성과 물리적 내구성을 요구하는 소비자 수요를 배경으로 기존 유리 용기에서 진공 단열 스테인리스 스틸 용기로의 소재 전환이 크게 이루어지고 있습니다. 깨지기 쉽고 온도 유지력이 떨어지는 유리와 달리, 이중벽 구조의 스테인리스 스틸 용기는 생맥주의 품질을 오랫동안 유지할 수 있어 야외 레크리에이션 용도에 최적의 선택입니다.

시장 규모와 예측
- 금액별
시장 점유율과 예측
- 재질별(플라스틱, 유리, 금속, 세라믹, 기타)
- 용량별(32온스, 64온스, 128온스)
- 용도별(주류, 무알코올 음료)
- 최종사용자별(상업용, 주택용)
- 유통 채널별(온라인, 오프라인)
- 지역별
- 기업별(2025)
시장 맵

제6장 북미의 그로울러 시장 전망

시장 규모와 예측
시장 점유율과 예측
북미 : 국가별 분석
- 미국
- 캐나다
- 멕시코

제7장 유럽의 그로울러 시장 전망

시장 규모와 예측
시장 점유율과 예측
유럽 : 국가별 분석
- 독일
- 프랑스
- 영국
- 이탈리아
- 스페인

제8장 아시아태평양의 그로울러 시장 전망

시장 규모와 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
- 중국
- 인도
- 일본
- 한국
- 호주

제9장 중동 및 아프리카의 그로울러 시장 전망

시장 규모와 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
- 사우디아라비아
- 아랍에미리트
- 남아프리카공화국

제10장 남미의 그로울러 시장 전망

시장 규모와 예측
시장 점유율과 예측
남미 : 국가별 분석
- 브라질
- 콜롬비아
- 아르헨티나

제11장 시장 역학

성장 촉진요인
과제

제12장 시장 동향과 발전

인수합병(M&A)
제품 출시
최근 동향

제13장 세계의 그로울러 시장 : SWOT 분석

제14장 Porter의 Five Forces 분석

업계내 경쟁
신규 참여 가능성
공급업체의 힘
고객의 힘
대체품의 위협

제15장 경쟁 구도

Orange Vessel Co.
Fort Point Beer CO.
Sprecher Brewing Co.
Ardagh Group S.A.
Alpha Packaging
William Croxsons & Sons Limited
GrowlerWerks Inc.
Global Glass Solutions
Berlin Packaging LLC
The Boelter Companies

제16장 전략적 제안

제17장 회사 소개 및 면책조항

LSH

영문 목차

영문목차

The Global Growlers Market will grow from USD 569.73 Million in 2025 to USD 788.91 Million by 2031 at a 5.57% CAGR. The Global Growlers Market centers on the manufacturing and distribution of reusable, airtight vessels designed to transport draft beverages, particularly beer, from breweries to off-premise locations.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 569.73 Million
Market Size 2031	USD 788.91 Million
CAGR 2026-2031	5.57%
Fastest Growing Segment	Glass
Largest Market	North America

Key Market Drivers

The proliferation of the global craft beer and microbrewery industry acts as a primary catalyst for the growler market, creating the necessary infrastructure for draft-to-go sales. As operational breweries increase, taprooms rely on growlers to bridge the gap between on-premise draught consumption and at-home enjoyment. This expansion ensures refill stations remain accessible, sustaining the utility of reusable vessels.

Key Market Challenges

The primary challenge hindering the growth of the Global Growlers Market is the intense competition from pre-packaged beverage formats, most notably aluminum cans. Consumers increasingly favor single-use options due to their superior preservation capabilities and convenience, as cans eliminate the need for cleaning and maintenance associated with reusable glass or stainless steel vessels. This preference for grab-and-go packaging reduces the reliance on draft fill stations, thereby diminishing the demand for growlers as a primary method of beer transport.

Key Market Trends

The market is undergoing a significant material transition from traditional glass vessels to vacuum-insulated stainless steel containers, driven by consumer demand for superior thermal retention and physical durability. Unlike glass, which is fragile and fails to maintain temperature, double-walled stainless steel units preserve draft quality for extended periods, making them the preferred choice for outdoor recreational applications. This shift has sustained the momentum of major insulated beverageware manufacturers even in a maturing market.

Key Market Players

Orange Vessel Co.
Fort Point Beer CO.
Sprecher Brewing Co.
Ardagh Group S.A.
Alpha Packaging
William Croxsons & Sons Limited
GrowlerWerks Inc.
Global Glass Solutions
Berlin Packaging LLC
The Boelter Companies

Report Scope:

In this report, the Global Growlers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Growlers Market, By Material:

Plastic
Glass
Metal
Ceramic
Others

Growlers Market, By Capacity:

32 Oz
64 Oz
128 Oz

Growlers Market, By Application:

Alcoholic
Non-Alcoholic

Growlers Market, By End User:

Commercial
Residential

Growlers Market, By Distribution Channel:

Online
Offline

Growlers Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Growlers Market.

Available Customizations:

Global Growlers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Growlers Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Material (Plastic, Glass, Metal, Ceramic, Others)
- 5.2.2. By Capacity (32 Oz, 64 Oz, 128 Oz)
- 5.2.3. By Application (Alcoholic, Non-Alcoholic)
- 5.2.4. By End User (Commercial, Residential)
- 5.2.5. By Distribution Channel (Online, Offline)
- 5.2.6. By Region
- 5.2.7. By Company (2025)
5.3. Market Map

6. North America Growlers Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Material
- 6.2.2. By Capacity
- 6.2.3. By Application
- 6.2.4. By End User
- 6.2.5. By Distribution Channel
- 6.2.6. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Growlers Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Material
    - 6.3.1.2.2. By Capacity
    - 6.3.1.2.3. By Application
    - 6.3.1.2.4. By End User
    - 6.3.1.2.5. By Distribution Channel
- 6.3.2. Canada Growlers Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Material
    - 6.3.2.2.2. By Capacity
    - 6.3.2.2.3. By Application
    - 6.3.2.2.4. By End User
    - 6.3.2.2.5. By Distribution Channel
- 6.3.3. Mexico Growlers Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Material
    - 6.3.3.2.2. By Capacity
    - 6.3.3.2.3. By Application
    - 6.3.3.2.4. By End User
    - 6.3.3.2.5. By Distribution Channel

7. Europe Growlers Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Material
- 7.2.2. By Capacity
- 7.2.3. By Application
- 7.2.4. By End User
- 7.2.5. By Distribution Channel
- 7.2.6. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Growlers Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Material
    - 7.3.1.2.2. By Capacity
    - 7.3.1.2.3. By Application
    - 7.3.1.2.4. By End User
    - 7.3.1.2.5. By Distribution Channel
- 7.3.2. France Growlers Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Material
    - 7.3.2.2.2. By Capacity
    - 7.3.2.2.3. By Application
    - 7.3.2.2.4. By End User
    - 7.3.2.2.5. By Distribution Channel
- 7.3.3. United Kingdom Growlers Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Material
    - 7.3.3.2.2. By Capacity
    - 7.3.3.2.3. By Application
    - 7.3.3.2.4. By End User
    - 7.3.3.2.5. By Distribution Channel
- 7.3.4. Italy Growlers Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Material
    - 7.3.4.2.2. By Capacity
    - 7.3.4.2.3. By Application
    - 7.3.4.2.4. By End User
    - 7.3.4.2.5. By Distribution Channel
- 7.3.5. Spain Growlers Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Material
    - 7.3.5.2.2. By Capacity
    - 7.3.5.2.3. By Application
    - 7.3.5.2.4. By End User
    - 7.3.5.2.5. By Distribution Channel

8. Asia Pacific Growlers Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Material
- 8.2.2. By Capacity
- 8.2.3. By Application
- 8.2.4. By End User
- 8.2.5. By Distribution Channel
- 8.2.6. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Growlers Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Material
    - 8.3.1.2.2. By Capacity
    - 8.3.1.2.3. By Application
    - 8.3.1.2.4. By End User
    - 8.3.1.2.5. By Distribution Channel
- 8.3.2. India Growlers Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Material
    - 8.3.2.2.2. By Capacity
    - 8.3.2.2.3. By Application
    - 8.3.2.2.4. By End User
    - 8.3.2.2.5. By Distribution Channel
- 8.3.3. Japan Growlers Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Material
    - 8.3.3.2.2. By Capacity
    - 8.3.3.2.3. By Application
    - 8.3.3.2.4. By End User
    - 8.3.3.2.5. By Distribution Channel
- 8.3.4. South Korea Growlers Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Material
    - 8.3.4.2.2. By Capacity
    - 8.3.4.2.3. By Application
    - 8.3.4.2.4. By End User
    - 8.3.4.2.5. By Distribution Channel
- 8.3.5. Australia Growlers Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Material
    - 8.3.5.2.2. By Capacity
    - 8.3.5.2.3. By Application
    - 8.3.5.2.4. By End User
    - 8.3.5.2.5. By Distribution Channel

9. Middle East & Africa Growlers Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Material
- 9.2.2. By Capacity
- 9.2.3. By Application
- 9.2.4. By End User
- 9.2.5. By Distribution Channel
- 9.2.6. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Growlers Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Material
    - 9.3.1.2.2. By Capacity
    - 9.3.1.2.3. By Application
    - 9.3.1.2.4. By End User
    - 9.3.1.2.5. By Distribution Channel
- 9.3.2. UAE Growlers Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Material
    - 9.3.2.2.2. By Capacity
    - 9.3.2.2.3. By Application
    - 9.3.2.2.4. By End User
    - 9.3.2.2.5. By Distribution Channel
- 9.3.3. South Africa Growlers Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Material
    - 9.3.3.2.2. By Capacity
    - 9.3.3.2.3. By Application
    - 9.3.3.2.4. By End User
    - 9.3.3.2.5. By Distribution Channel

10. South America Growlers Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Material
- 10.2.2. By Capacity
- 10.2.3. By Application
- 10.2.4. By End User
- 10.2.5. By Distribution Channel
- 10.2.6. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Growlers Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Material
    - 10.3.1.2.2. By Capacity
    - 10.3.1.2.3. By Application
    - 10.3.1.2.4. By End User
    - 10.3.1.2.5. By Distribution Channel
- 10.3.2. Colombia Growlers Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Material
    - 10.3.2.2.2. By Capacity
    - 10.3.2.2.3. By Application
    - 10.3.2.2.4. By End User
    - 10.3.2.2.5. By Distribution Channel
- 10.3.3. Argentina Growlers Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Material
    - 10.3.3.2.2. By Capacity
    - 10.3.3.2.3. By Application
    - 10.3.3.2.4. By End User
    - 10.3.3.2.5. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Growlers Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Orange Vessel Co.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Fort Point Beer CO.
15.3. Sprecher Brewing Co.
15.4. Ardagh Group S.A.
15.5. Alpha Packaging
15.6. William Croxsons & Sons Limited
15.7. GrowlerWerks Inc.
15.8. Global Glass Solutions
15.9. Berlin Packaging LLC
15.10. The Boelter Companies