한글목차

세계의 칫솔 시장은 2024년 96억 9,000만 달러에서 2030년까지 121억 8,000만 달러로, CAGR 3.89%로 성장할 것으로 예측됩니다.

칫솔은 치아, 잇몸, 혀에서 치태와 음식물 찌꺼기를 기계적으로 제거하여 충치와 치주질환을 예방하기 위해 고안된 구강 위생에 필수적인 기구입니다. 세계 칫솔 시장의 성장은 주로 구강 위생에 대한 세계 인식의 증가, 신흥 경제국의 가처분 소득 증가, 정기적인 칫솔질 습관을 장려하는 지속적인 공중 보건 캠페인에 의해 주도되고 있습니다.

주요 시장 촉진요인

구강 위생에 대한 인식의 증가는 소비자의 행동을 직접적으로 형성하고 일관된 구강 위생에 대한 가치 인식을 높임으로써 세계 칫솔 시장에 큰 영향을 미치고 있습니다. 구강 위생과 전신 건강 상태의 연관성에 대한 사람들의 이해가 높아지면서 효과적인 칫솔질 도구에 대한 수요가 증가하고 있습니다.

주요 시장 과제

위조품의 만연은 세계 칫솔 시장의 성장에 큰 걸림돌이 되고 있습니다. 이러한 불법 제품은 유명 브랜드의 외관을 모방한 경우가 많지만, 품질 및 안전 기준을 충족하지 못하는 경우가 많습니다.

주요 시장 동향

스마트 칫솔과 AI 칫솔의 보급 확대는 개인화된 칫솔질 경험과 실시간 피드백을 제공하는 첨단 기술의 도입으로 전 세계 칫솔 시장에 큰 영향을 미치고 있습니다. 이 장치들은 내장된 센서와 인공지능을 활용하여 칫솔질 기술, 압력, 커버리지 등을 상세히 분석하고, 연결된 애플리케이션을 통해 사용자에게 실질적인 인사이트를 제공합니다.

목차

제1장 개요

제2장 조사 방법

제3장 주요 요약

제4장 고객의 소리

제5장 세계의 칫솔 시장 전망

• 시장 규모 및 예측
  • 금액별
• 시장 점유율과 예측
  • 종류별(수동 칫솔, 전동 칫솔)
  • 모질별(연질, 중간, 경질)
  • 판매 채널별(백화점, 하이퍼마켓/슈퍼마켓, 약국, 온라인, 기타)
  • 지역별
  • 기업별(2024)
• 시장 맵

제6장 북미의 칫솔 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 북미 : 국가별 분석
  • 미국
  • 캐나다
  • 멕시코

제7장 유럽의 칫솔 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 유럽 : 국가별 분석
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 스페인

제8장 아시아태평양의 칫솔 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 아시아태평양 : 국가별 분석
  • 중국
  • 인도
  • 일본
  • 한국
  • 호주

제9장 중동 및 아프리카의 칫솔 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 중동 및 아프리카 : 국가별 분석
  • 사우디아라비아
  • 아랍에미리트
  • 남아프리카공화국

제10장 남미의 칫솔 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 남미 : 국가별 분석
  • 브라질
  • 콜롬비아
  • 아르헨티나

제11장 시장 역학

• 성장 촉진요인
• 과제

제12장 시장 동향과 발전

• 인수합병
• 제품 출시
• 최근 동향

제13장 세계의 칫솔 시장 : SWOT 분석

제14장 Porter's Five Forces 분석

• 업계내 경쟁
• 신규 참여의 가능성
• 공급업체의 능력
• 고객의 능력
• 대체품의 위협

제15장 경쟁 구도

• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Unilever plc
• Conair LLC
• Den-Mat Holdings, LLC
• HRB Brands, LLC
• Koninklijke Philips N.V.
• Lion Corporation
• Panasonic Holding Corporation
• Shenzhen Risun Technology Co. Ltd.

제16장 전략적 제안

제17장 조사 회사 소개 및 면책사항

영문목차

The Global Toothbrush Market will grow from USD 9.69 Billion in 2024 to USD 12.18 Billion by 2030 at a 3.89% CAGR. A toothbrush is an essential oral hygiene instrument designed to mechanically remove plaque and food debris from teeth, gums, and tongue, thereby preventing dental caries and periodontal diseases. The global toothbrush market's growth is primarily driven by increasing worldwide awareness of oral health, rising disposable incomes in emerging economies, and persistent public health campaigns promoting regular brushing habits.

Key Market Drivers

Growing oral health awareness significantly influences the global toothbrush market by directly shaping consumer behavior and increasing the perceived value of consistent oral hygiene. As populations become more informed about the link between oral health and overall systemic well-being, the demand for effective brushing tools rises. This heightened understanding drives consumers to seek products offering superior cleaning and protective benefits. According to the Delta Dental Plans Association, in May 2024, 91% of adults believe a dental visit is as important as an annual physical, reflecting a strong societal recognition of oral care's importance.

Key Market Challenges

The pervasive presence of counterfeit products poses a significant impediment to the growth of the global toothbrush market. These illicit goods often replicate the appearance of reputable brands but consistently fail to meet established quality and safety standards. This discrepancy directly erodes consumer trust, as individuals who unknowingly purchase and use ineffective or harmful counterfeit toothbrushes may attribute negative experiences to legitimate brands. Such an undermining of confidence can lead to reduced brand loyalty and a reluctance to purchase even genuine products, thereby dampening overall market demand.

Key Market Trends

The rising adoption of smart and AI-powered toothbrushes is significantly influencing the global toothbrush market by introducing advanced technology that offers personalized brushing experiences and real-time feedback. These devices leverage integrated sensors and artificial intelligence to meticulously analyze brushing technique, pressure, and coverage, providing users with actionable insights through connected applications. This emphasis on intelligent features enhances cleaning efficacy and empowers individuals to proactively improve their oral hygiene habits. Despite this innovation, a survey conducted by the American Dental Hygienists' Association in February 2024 indicated that 53.3% of dental hygienists had no exposure to dental AI technology, underscoring the substantial potential for increased professional integration and subsequent consumer adoption as awareness and training expand.

Key Market Players

• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Unilever plc
• Conair LLC
• Den-Mat Holdings, LLC
• HRB Brands, LLC
• Koninklijke Philips N.V.
• Lion Corporation
• Panasonic Holding Corporation
• Shenzhen Risun Technology Co. Ltd.

Report Scope:

In this report, the Global Toothbrush Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Toothbrush Market, By Type:

• Manual Toothbrush
• Electric Toothbrush

Toothbrush Market, By Bristles:

• Soft
• Medium
• Firm

Toothbrush Market, By Sales Channel:

• Departmental Stores
• Hypermarkets/Supermarkets
• Pharmacies
• Online
• Others

Toothbrush Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Toothbrush Market.

Available Customizations:

Global Toothbrush Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Toothbrush Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Manual Toothbrush, Electric Toothbrush)
  • 5.2.2. By Bristles (Soft, Medium, Firm)
  • 5.2.3. By Sales Channel (Departmental Stores, Hypermarkets/Supermarkets, Pharmacies, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Toothbrush Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Bristles
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Toothbrush Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Bristles
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Toothbrush Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Bristles
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Toothbrush Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Bristles
      • 6.3.3.2.3. By Sales Channel

7. Europe Toothbrush Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Bristles
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Toothbrush Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Bristles
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Toothbrush Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Bristles
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Toothbrush Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Bristles
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Toothbrush Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Bristles
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Toothbrush Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Bristles
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Toothbrush Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Bristles
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Toothbrush Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Bristles
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Toothbrush Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Bristles
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Toothbrush Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Bristles
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Toothbrush Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Bristles
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Toothbrush Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Bristles
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Toothbrush Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Bristles
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Toothbrush Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Bristles
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Toothbrush Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Bristles
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Toothbrush Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Bristles
      • 9.3.3.2.3. By Sales Channel

10. South America Toothbrush Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Bristles
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Toothbrush Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Bristles
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Toothbrush Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Bristles
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Toothbrush Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Bristles
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Toothbrush Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Church & Dwight Co., Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Colgate-Palmolive Company
• 15.3. Unilever plc
• 15.4. Conair LLC
• 15.5. Den-Mat Holdings, LLC
• 15.6. HRB Brands, LLC
• 15.7. Koninklijke Philips N.V.
• 15.8. Lion Corporation
• 15.9. Panasonic Holding Corporation
• 15.10. Shenzhen Risun Technology Co. Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer