미디어, 광고, 엔터테인먼트용 블록체인 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 용도별, 블록체인 종류별, 기업 규모별, 지역별, 경쟁별(2020-2030년)
Blockchain in Media Advertising and Entertainment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application, By Type of Blockchain, By Size of the Enterprise, By Region, By Competition, 2020-2030F
상품코드:1881535
리서치사:TechSci Research
발행일:2025년 11월
페이지 정보:영문 181 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 미디어, 광고, 엔터테인먼트용 블록체인 시장은 2024년에 26억 달러로 평가되었으며, 2030년까지 CAGR 80.22%로 성장하여 890억 8,000만 달러에 달할 것으로 예측됩니다.
미디어, 광고, 엔터테인먼트 분야의 블록체인 기술은 분산형 원장과 스마트 컨트랙트를 적용하여 컨텐츠 제작, 유통, 수익화에 있어 투명성, 안전성, 효율성을 향상시킬 수 있습니다. 시장 성장의 주요 촉진요인으로는 부정행위 방지를 위한 컨텐츠 소유권 및 광고 노출의 투명한 추적에 대한 수요 증가와 함께 중개업체에 대한 의존도를 낮춰 크리에이터에게 직접적인 수익화 기회를 제공하는 것을 꼽을 수 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
26억 달러
시장 규모 : 2030년
890억 8,000만 달러
CAGR : 2025-2030년
80.22%
가장 빠르게 성장하는 부문
대기업
최대 시장
북미
주요 시장 촉진요인
세계 미디어, 광고, 엔터테인먼트용 블록체인 시장의 주요 촉진요인은 저작권 보호 및 불법복제 방지 강화가 필수적이라는 점입니다. 컨텐츠 제작자 및 유통업체는 지적 재산의 무단 복제 및 유통으로 인해 항상 막대한 경제적 손실에 직면하고 있습니다.
주요 시장 과제
현재 블록체인 네트워크의 확장성은 세계 미디어 광고 및 엔터테인먼트 분야의 블록체인 시장 성장에 큰 걸림돌이 되고 있습니다. 이러한 플랫폼들은 효율적인 실시간 미디어 전송과 대규모 디지털 광고 생태계에 필수적인 방대한 거래량과 대량의 데이터 처리에 어려움을 겪는 경우가 많습니다.
주요 시장 동향
NFT를 활용한 팬 참여와 디지털 소장품은 검증 가능한 디지털 소유권을 통해 컨텐츠 제작자, 브랜드, 그리고 시청자 간의 더 깊은 관계를 형성할 수 있는 혁신적인 트렌드입니다. 이 모델을 통해 팬들이 수집, 거래하고 특별한 경험을 얻기 위해 활용할 수 있는 독특하고 희귀한 디지털 자산을 창출할 수 있습니다.
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 소리
제5장 세계의 미디어, 광고, 엔터테인먼트용 블록체인 시장 전망
시장 규모 및 예측
금액별
시장 점유율과 예측
블록체인 종류별(퍼블릭, 프라이빗)
용도별(라이선싱·권리 관리, 디지털 광고, 스마트 계약, 온라인 게임, 결제)
기업 규모별(중소기업, 대기업)
지역별
기업별(2024)
시장 맵
제6장 북미의 미디어, 광고, 엔터테인먼트용 블록체인 시장 전망
시장 규모 및 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 미디어, 광고, 엔터테인먼트용 블록체인 시장 전망
시장 규모 및 예측
시장 점유율과 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 미디어, 광고, 엔터테인먼트용 블록체인 시장 전망
시장 규모 및 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 미디어, 광고, 엔터테인먼트용 블록체인 시장 전망
시장 규모 및 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트
남아프리카공화국
제10장 남미의 미디어, 광고, 엔터테인먼트용 블록체인 시장 전망
시장 규모 및 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
인수합병
제품 출시
최근 동향
제13장 세계의 미디어, 광고, 엔터테인먼트용 블록체인 시장 : SWOT 분석
제14장 Porter's Five Forces 분석
업계내 경쟁
신규 참여의 가능성
공급업체의 능력
고객의 능력
대체품의 위협
제15장 경쟁 구도
IBM Corporation
Microsoft Corporation
SAP SE
Accenture Plc.
Amazon Web Services Inc.
Oracle Corporation
Digital Currency Group Inc.
Bitfury Holding B.V.
Factom, Inc.
Guardtime OU
제16장 전략적 제안
제17장 조사 회사 소개 및 면책사항
KSM
영문 목차
영문목차
The Global Blockchain in Media Advertising and Entertainment Market, valued at USD 2.60 Billion in 2024, is projected to experience a CAGR of 80.22% to reach USD 89.08 Billion by 2030. Blockchain technology in media, advertising, and entertainment involves applying decentralized ledgers and smart contracts to enhance transparency, security, and efficiency across content creation, distribution, and monetization. Main drivers for market growth include the increasing demand for transparent tracking of content ownership and advertising impressions to combat fraud, alongside enabling direct monetization opportunities for creators by reducing intermediary reliance.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 2.60 Billion
Market Size 2030
USD 89.08 Billion
CAGR 2025-2030
80.22%
Fastest Growing Segment
Large Enterprise
Largest Market
North America
Key Market Drivers
A primary catalyst for the Global Blockchain in Media Advertising and Entertainment Market is the imperative for enhanced copyright protection and anti-piracy measures. Content creators and distributors consistently face substantial financial losses due to unauthorized reproduction and distribution of intellectual property. Blockchain technology offers immutable records of ownership and creation timestamps, establishing verifiable provenance for digital assets and enabling transparent rights management. This cryptographic security directly counters illicit activities. According to ElectroIQ, in 2025, digital video piracy costs the global media and entertainment industry approximately $75 billion annually, underscoring the critical need for robust protective solutions.
Key Market Challenges
The scalability of current blockchain networks represents a significant impediment to the growth of the Global Blockchain in Media Advertising and Entertainment Market. These platforms frequently encounter difficulties in processing the extensive transaction volumes and substantial data throughput essential for efficient real-time media distribution and expansive digital advertising ecosystems. The immense volume of digital content interactions and advertising events necessitates a processing capability far exceeding what most current blockchain infrastructures can reliably provide. This limitation directly restricts the broader adoption of blockchain solutions, as they cannot adequately support the operational demands of high-frequency advertising campaigns or instantaneous content delivery platforms.
Key Market Trends
NFT-driven fan engagement and digital collectibles represent a transformative trend, fostering deeper connections between content creators, brands, and their audiences through verifiable digital ownership. This model enables the creation of unique, scarce digital assets that fans can collect, trade, and leverage for exclusive experiences. The inherent transparency and immutability of blockchain technology authenticate these collectibles, providing a secure framework for their provenance and value. This trend significantly diversifies revenue streams for media and entertainment entities beyond traditional consumption models. According to The Block, in October 2024, NBA Top Shot weekly sales reached 43,600 NFTs, representing a 94% increase compared to the prior week, underscoring the growing market for these digital assets and the desire for unique fan interactions.
Key Market Players
IBM Corporation
Microsoft Corporation
SAP SE
Accenture Plc.
Amazon Web Services Inc.
Oracle Corporation
Digital Currency Group Inc.
Bitfury Holding B.V.
Factom, Inc.
Guardtime OU
Report Scope:
In this report, the Global Blockchain in Media Advertising and Entertainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Blockchain in Media Advertising and Entertainment Market, By Type of Blockchain:
Public
Private
Blockchain in Media Advertising and Entertainment Market, By Application:
Licensing and Rights Management
Digital Advertising
Smart Contracts
Online Gaming
Payments
Blockchain in Media Advertising and Entertainment Market, By Size of the Enterprise:
Small and Medium Enterprise
Large Enterprise
Blockchain in Media Advertising and Entertainment Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Blockchain in Media Advertising and Entertainment Market.
Available Customizations:
Global Blockchain in Media Advertising and Entertainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Blockchain in Media Advertising and Entertainment Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type of Blockchain (Public, Private)
5.2.2. By Application (Licensing and Rights Management, Digital Advertising, Smart Contracts, Online Gaming, Payments)
5.2.3. By Size of the Enterprise (Small and Medium Enterprise, Large Enterprise)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. North America Blockchain in Media Advertising and Entertainment Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type of Blockchain
6.2.2. By Application
6.2.3. By Size of the Enterprise
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Blockchain in Media Advertising and Entertainment Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Type of Blockchain
6.3.1.2.2. By Application
6.3.1.2.3. By Size of the Enterprise
6.3.2. Canada Blockchain in Media Advertising and Entertainment Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Type of Blockchain
6.3.2.2.2. By Application
6.3.2.2.3. By Size of the Enterprise
6.3.3. Mexico Blockchain in Media Advertising and Entertainment Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Type of Blockchain
6.3.3.2.2. By Application
6.3.3.2.3. By Size of the Enterprise
7. Europe Blockchain in Media Advertising and Entertainment Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type of Blockchain
7.2.2. By Application
7.2.3. By Size of the Enterprise
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Blockchain in Media Advertising and Entertainment Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Type of Blockchain
7.3.1.2.2. By Application
7.3.1.2.3. By Size of the Enterprise
7.3.2. France Blockchain in Media Advertising and Entertainment Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Type of Blockchain
7.3.2.2.2. By Application
7.3.2.2.3. By Size of the Enterprise
7.3.3. United Kingdom Blockchain in Media Advertising and Entertainment Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Type of Blockchain
7.3.3.2.2. By Application
7.3.3.2.3. By Size of the Enterprise
7.3.4. Italy Blockchain in Media Advertising and Entertainment Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Type of Blockchain
7.3.4.2.2. By Application
7.3.4.2.3. By Size of the Enterprise
7.3.5. Spain Blockchain in Media Advertising and Entertainment Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Type of Blockchain
7.3.5.2.2. By Application
7.3.5.2.3. By Size of the Enterprise
8. Asia Pacific Blockchain in Media Advertising and Entertainment Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type of Blockchain
8.2.2. By Application
8.2.3. By Size of the Enterprise
8.2.4. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Blockchain in Media Advertising and Entertainment Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Type of Blockchain
8.3.1.2.2. By Application
8.3.1.2.3. By Size of the Enterprise
8.3.2. India Blockchain in Media Advertising and Entertainment Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Type of Blockchain
8.3.2.2.2. By Application
8.3.2.2.3. By Size of the Enterprise
8.3.3. Japan Blockchain in Media Advertising and Entertainment Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Type of Blockchain
8.3.3.2.2. By Application
8.3.3.2.3. By Size of the Enterprise
8.3.4. South Korea Blockchain in Media Advertising and Entertainment Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Type of Blockchain
8.3.4.2.2. By Application
8.3.4.2.3. By Size of the Enterprise
8.3.5. Australia Blockchain in Media Advertising and Entertainment Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Type of Blockchain
8.3.5.2.2. By Application
8.3.5.2.3. By Size of the Enterprise
9. Middle East & Africa Blockchain in Media Advertising and Entertainment Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type of Blockchain
9.2.2. By Application
9.2.3. By Size of the Enterprise
9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Blockchain in Media Advertising and Entertainment Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Type of Blockchain
9.3.1.2.2. By Application
9.3.1.2.3. By Size of the Enterprise
9.3.2. UAE Blockchain in Media Advertising and Entertainment Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Type of Blockchain
9.3.2.2.2. By Application
9.3.2.2.3. By Size of the Enterprise
9.3.3. South Africa Blockchain in Media Advertising and Entertainment Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Type of Blockchain
9.3.3.2.2. By Application
9.3.3.2.3. By Size of the Enterprise
10. South America Blockchain in Media Advertising and Entertainment Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type of Blockchain
10.2.2. By Application
10.2.3. By Size of the Enterprise
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Blockchain in Media Advertising and Entertainment Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Type of Blockchain
10.3.1.2.2. By Application
10.3.1.2.3. By Size of the Enterprise
10.3.2. Colombia Blockchain in Media Advertising and Entertainment Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Type of Blockchain
10.3.2.2.2. By Application
10.3.2.2.3. By Size of the Enterprise
10.3.3. Argentina Blockchain in Media Advertising and Entertainment Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Type of Blockchain
10.3.3.2.2. By Application
10.3.3.2.3. By Size of the Enterprise
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Blockchain in Media Advertising and Entertainment Market: SWOT Analysis
