한글목차

세계의 유틸리티 앱 시장은 2024년에 81억 3,000만 달러로 평가되었으며, 2030년까지 CAGR 7.9%로 성장하여 128억 3,000만 달러에 달할 것으로 예측됩니다.

유틸리티 앱은 사용자가 디지털 기기에서 특정 기능을 관리, 최적화 또는 실행할 수 있도록 설계된 소프트웨어 도구로, 기기의 전반적인 성능 및 사용자 경험을 향상시킬 수 있도록 도와줍니다. 이러한 애플리케이션의 세계 시장은 주로 전 세계 스마트폰의 보급 확대와 일상적인 생산성과 중요한 작업에서 모바일 생태계에 대한 소비자의 의존도가 높아짐에 따라 주도되고 있습니다.

주요 시장 촉진요인

전 세계 유틸리티 앱 시장은 스마트폰과 인터넷의 보급이 눈에 띄게 진전되고 있는 것에 크게 힘입고 있습니다. 디지털 연결성이 다양한 인구 집단과 지역으로 확대됨에 따라, 디바이스 기능 강화, 디지털 파일 관리, 시스템 성능 최적화를 위한 유틸리티 애플리케이션의 사용자 기반은 필연적으로 확대될 수밖에 없습니다.

주요 시장 과제

세계 유틸리티 앱 시장이 지속적으로 성장하는 데 있어 가장 큰 걸림돌은 데이터 프라이버시와 광범위한 앱 권한 및 데이터 수집에 따른 보안 우려에 대한 사용자들의 우려가 커지고 있다는 점입니다. 이러한 우려는 사용자들의 신뢰를 떨어뜨리고, 결과적으로 유틸리티 애플리케이션의 채택률과 지속적인 사용을 감소시킴으로써 시장 성장을 직접적으로 저해하고 있습니다.

주요 시장 동향

IoT 및 커넥티드 디바이스와의 앱 통합은 기존 모바일 디바이스를 넘어 스마트 디바이스로 구성된 방대한 생태계로 애플리케이션 기능을 확장함으로써 유틸리티 앱 시장을 크게 확장하고 있습니다. 이러한 추세는 스마트홈 시스템에서 산업용 센서에 이르기까지 보다 광범위한 상호연결 하드웨어를 관리하고 최적화할 수 있게 해줍니다.

목차

제1장 개요

제2장 조사 방법

제3장 주요 요약

제4장 고객의 소리

제5장 세계의 유틸리티 앱 시장 전망

• 시장 규모 및 예측
  • 금액별
• 시장 점유율과 예측
  • 종류별(생산성 향상 앱, 재무·예산 관리 앱, 커뮤니케이션 및 협업 앱, 건강·웰니스 앱, 교육 앱)
  • 기술별(Android 앱, iOS 앱, 크로스 플랫폼 앱)
  • 최종사용자별(E-Commerce, BFSI, 의료, 교육, 엔터테인먼트·라이프스타일)
  • 지역별
  • 기업별(2024)
• 시장 맵

제6장 북미의 유틸리티 앱 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 북미 : 국가별 분석
  • 미국
  • 캐나다
  • 멕시코

제7장 유럽의 유틸리티 앱 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 유럽 : 국가별 분석
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 스페인

제8장 아시아태평양의 유틸리티 앱 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 아시아태평양 : 국가별 분석
  • 중국
  • 인도
  • 일본
  • 한국
  • 호주

제9장 중동 및 아프리카의 유틸리티 앱 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 중동 및 아프리카 : 국가별 분석
  • 사우디아라비아
  • 아랍에미리트
  • 남아프리카공화국

제10장 남미의 유틸리티 앱 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 남미 : 국가별 분석
  • 브라질
  • 콜롬비아
  • 아르헨티나

제11장 시장 역학

• 성장 촉진요인
• 과제

제12장 시장 동향과 발전

• 인수합병
• 제품 출시
• 최근 동향

제13장 세계의 유틸리티 앱 시장 : SWOT 분석

제14장 Porter's Five Forces 분석

• 업계내 경쟁
• 신규 참여의 가능성
• 공급업체의 능력
• 고객의 능력
• 대체품의 위협

제15장 경쟁 구도

• Microsoft Corporation
• Google Inc
• Apple Inc
• Samsung Electronics Co Ltd
• Sony Corporation
• Nokia Corporation
• Huawei Technologies Co Ltd
• Facebook Inc
• Tencent Holding Ltd
• Alibaba Group Holding Ltd

제16장 전략적 제안

제17장 조사 회사 소개 및 면책사항

영문목차

The Global Utility App Market, valued at USD 8.13 Billion in 2024, is projected to experience a CAGR of 7.9% to reach USD 12.83 Billion by 2030. Utility applications are software tools designed to assist users in managing, optimizing, or performing specific functions on their digital devices, thereby enhancing overall device performance or user experience. The global market for these applications is primarily driven by escalating worldwide smartphone adoption and increasing consumer reliance on mobile ecosystems for daily productivity and essential tasks.

Key Market Drivers

The global utility app market is significantly propelled by widespread smartphone and internet penetration, as digital connectivity expands across diverse demographics and geographic regions. This increasing accessibility inherently broadens the user base for utility applications designed to enhance device functionality, manage digital files, or optimize system performance. According to the International Telecommunication Union, in November 2024, 5.5 billion people were online, representing 68 percent of the world population, a three percent increase from the previous year.

Key Market Challenges

A significant impediment to the sustained expansion of the global utility app market is the escalating concern among users regarding data privacy and the security implications of extensive app permissions and data collection. This apprehension directly hampers market growth by eroding user trust and consequently reducing the adoption and ongoing engagement with utility applications. When users perceive that their personal information is vulnerable or being exploited, they become hesitant to download new apps or grant necessary permissions to existing ones, limiting the potential user base and revenue streams for developers.

Key Market Trends

IoT and Connected Device App Integration is significantly expanding the utility app market by extending application functionality beyond traditional mobile devices to a vast ecosystem of smart devices. This trend enables utility apps to manage and optimize a wider array of interconnected hardware, from smart home systems to industrial sensors. According to GSMA Intelligence, the enterprise segment alone accounted for 10.7 billion IoT connections in early 2024, surpassing consumer connections, and is forecast to more than double to 38.5 billion by 2030, indicating a vast and growing landscape for integrated utility solutions. A practical example of this integration is the continuous development of platforms like Apple HomeKit, which, as observed in a "Matter Utilities" app update in October 2025, regularly enhances its compatibility with Matter devices to allow users to manage smart home accessories through a unified interface.

Key Market Players

• Microsoft Corporation
• Google Inc
• Apple Inc
• Samsung Electronics Co Ltd
• Sony Corporation
• Nokia Corporation
• Huawei Technologies Co Ltd
• Facebook Inc
• Tencent Holding Ltd
• Alibaba Group Holding Ltd

Report Scope:

In this report, the Global Utility App Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Utility App Market, By Type:

• Productivity Apps
• Finance and Budgeting Apps
• Communication and Collaboration Apps
• Health and Wellness Apps
• Educational Apps

Utility App Market, By Technology:

• Android Apps
• iOS Apps
• Cross-Platform Apps

Utility App Market, By End User:

• E-commerce
• BFSI
• Healthcare
• Education
• Entertainment and Lifestyle

Utility App Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Utility App Market.

Available Customizations:

Global Utility App Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Utility App Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Productivity Apps, Finance and Budgeting Apps, Communication and Collaboration Apps, Health and Wellness Apps, Educational Apps)
  • 5.2.2. By Technology (Android Apps, iOS Apps, Cross-Platform Apps)
  • 5.2.3. By End User (E-commerce, BFSI, Healthcare, Education, Entertainment and Lifestyle)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Utility App Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Technology
  • 6.2.3. By End User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Utility App Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Technology
      • 6.3.1.2.3. By End User
  • 6.3.2. Canada Utility App Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Technology
      • 6.3.2.2.3. By End User
  • 6.3.3. Mexico Utility App Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Technology
      • 6.3.3.2.3. By End User

7. Europe Utility App Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Technology
  • 7.2.3. By End User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Utility App Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Technology
      • 7.3.1.2.3. By End User
  • 7.3.2. France Utility App Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Technology
      • 7.3.2.2.3. By End User
  • 7.3.3. United Kingdom Utility App Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Technology
      • 7.3.3.2.3. By End User
  • 7.3.4. Italy Utility App Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Technology
      • 7.3.4.2.3. By End User
  • 7.3.5. Spain Utility App Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Technology
      • 7.3.5.2.3. By End User

8. Asia Pacific Utility App Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Technology
  • 8.2.3. By End User
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Utility App Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Technology
      • 8.3.1.2.3. By End User
  • 8.3.2. India Utility App Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Technology
      • 8.3.2.2.3. By End User
  • 8.3.3. Japan Utility App Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Technology
      • 8.3.3.2.3. By End User
  • 8.3.4. South Korea Utility App Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Technology
      • 8.3.4.2.3. By End User
  • 8.3.5. Australia Utility App Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Technology
      • 8.3.5.2.3. By End User

9. Middle East & Africa Utility App Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Technology
  • 9.2.3. By End User
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Utility App Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Technology
      • 9.3.1.2.3. By End User
  • 9.3.2. UAE Utility App Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Technology
      • 9.3.2.2.3. By End User
  • 9.3.3. South Africa Utility App Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Technology
      • 9.3.3.2.3. By End User

10. South America Utility App Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Technology
  • 10.2.3. By End User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Utility App Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Technology
      • 10.3.1.2.3. By End User
  • 10.3.2. Colombia Utility App Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Technology
      • 10.3.2.2.3. By End User
  • 10.3.3. Argentina Utility App Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Technology
      • 10.3.3.2.3. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Utility App Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Microsoft Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Google Inc
• 15.3. Apple Inc
• 15.4. Samsung Electronics Co Ltd
• 15.5. Sony Corporation
• 15.6. Nokia Corporation
• 15.7. Huawei Technologies Co Ltd
• 15.8. Facebook Inc
• 15.9. Tencent Holding Ltd
• 15.10. Alibaba Group Holding Ltd

16. Strategic Recommendations

17. About Us & Disclaimer