IaaS(Insights-as-a-Service) 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 용도별, 조직 규모별, 도입 모델별, 최종 이용 산업별, 지역별, 경쟁별(2020-2030년)

Insights-as-a-Service Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Application, By Organization Size, By Deployment Model, End User Industry, By Region, and By Competition, 2020-2030F

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한글목차

세계의 IaaS(Insights-as-a-Service) 시장은 2024년에 129억 3,000만 달러로 평가되었으며, 2030년까지 CAGR 17.03%로 성장하여 332억 2,000만 달러에 달할 것으로 예측됩니다.

IaaS(Insights-as-a-Service)는 클라우드 기반 기능을 제공하여 실용적인 인사이트와 전략적 제안을 제공합니다. 단순한 원시 데이터 제시를 넘어 정보에 기반한 비즈니스 판단을 가능하게 합니다. 시장 성장은 주로 기업 데이터의 양과 복잡성이 증가함에 따라 가치 있는 인사이트를 얻기 위해 고도의 분석 처리가 필요하고, 확장 가능하고 접근이 용이한 솔루션으로 클라우드 인프라의 채택이 증가하고 있기 때문으로 분석됩니다.

시장 개요
예측 기간	2026-2030년
시장 규모 : 2024년	129억 3,000만 달러
시장 규모 : 2030년	332억 2,000만 달러
CAGR : 2025-2030년	17.03%
가장 빠르게 성장하는 부문	소매
최대 시장	아시아태평양

주요 시장 촉진요인

데이터에 기반한 의사결정에 대한 수요 증가는 조직의 의존도를 직관력에서 검증 가능한 지능으로 전환시킴으로써 세계 인사이트 서비스 시장을 근본적으로 변화시키고 있습니다. 모든 산업 분야의 기업들은 업무 최적화, 성장 기회 파악, 고객 참여 강화를 위해 실행 가능한 인사이트를 찾고 있습니다.

주요 시장 과제

세계 IaaS(Insights-as-a-Service) 시장의 확산을 가로막는 가장 큰 문제는 데이터 프라이버시 및 보안에 대한 우려가 커지고 있으며, 복잡한 세계 규제 준수 요건이 이를 더욱 복잡하게 만들고 있다는 점입니다. 조직이 확실한 보장 없이 기밀 데이터를 외부에 위탁하는 것에 대해 큰 경계심을 가지고 있기 때문에 시장 확대가 직접적으로 방해받고 있으며, 이는 채택률에 영향을 미치고 있습니다.

주요 시장 동향

비즈니스 인텔리전스(BI)의 민주화는 고급 분석 기능을 더 많은 비즈니스 사용자가 사용할 수 있도록 하는 중요한 전환점이며, 조직 전체에 데이터 기반 문화를 조성하는 데 중요한 역할을 합니다. 이에 따라 비기술직 직원들도 직접 인사이트에 접근, 해석, 활용할 수 있는 직관적인 IaaS 플랫폼이 요구되고 있으며, 복잡한 데이터 조작을 간소화할 수 있는 직관적인 IaaS 플랫폼이 요구되고 있습니다.

목차

제1장 개요

제2장 조사 방법

제3장 주요 요약

제4장 고객의 소리

제5장 세계의 IaaS(Insights-as-a-Service) 시장 전망

• 시장 규모 및 예측
  • 금액별
• 시장 점유율과 예측
  • 도입 모델별(퍼블릭 클라우드, 프라이빗 클라우드, 하이브리드 클라우드)
  • 조직 규모별(대기업, 중소기업)
  • 용도별(수익 주기 관리, 고객 수명주기/관계 관리, 카테고리 관리, 브랜딩·마케팅 인사이트, 공급망 관리, 기타)
  • 최종 이용 산업별(BFSI, IT·통신, 의료, 소매, 에너지, 기타)
  • 지역별
  • 기업별(2024)
• 시장 맵

제6장 북미의 IaaS(Insights-as-a-Service) 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 북미 : 국가별 분석
  • 미국
  • 캐나다
  • 멕시코

제7장 유럽의 IaaS(Insights-as-a-Service) 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 유럽 : 국가별 분석
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 스페인

제8장 아시아태평양의 IaaS(Insights-as-a-Service) 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 아시아태평양 : 국가별 분석
  • 중국
  • 인도
  • 일본
  • 한국
  • 호주

제9장 중동 및 아프리카의 IaaS(Insights-as-a-Service) 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 중동 및 아프리카 : 국가별 분석
  • 사우디아라비아
  • 아랍에미리트
  • 남아프리카공화국

제10장 남미의 IaaS(Insights-as-a-Service) 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 남미 : 국가별 분석
  • 브라질
  • 콜롬비아
  • 아르헨티나

제11장 시장 역학

• 성장 촉진요인
• 과제

제12장 시장 동향과 발전

• 인수합병
• 제품 출시
• 최근 동향

제13장 세계의 IaaS(Insights-as-a-Service) 시장 : SWOT 분석

제14장 Porter's Five Forces 분석

• 업계내 경쟁
• 신규 참여의 가능성
• 공급업체의 능력
• 고객의 능력
• 대체품의 위협

제15장 경쟁 구도

• Accenture PLC
• Capgemini SA
• EMC Corporation
• Dell Inc..
• NTT DATA Group Corporation
• IBM Corporation
• Good Data Corporation
• Oracle Corporation
• Deloitte Touche Tohmatsu LLC

제16장 전략적 제안

제17장 조사 회사 소개 및 면책사항

KSM

영문 목차

영문목차

The Global Insights-as-a-Service Market, valued at USD 12.93 Billion in 2024, is projected to experience a CAGR of 17.03% to reach USD 33.22 Billion by 2030. Insights-as-a-Service (IaaS) provides cloud-based capabilities that deliver actionable intelligence and strategic recommendations, moving beyond raw data presentation to enable informed business decisions. The market's growth is primarily driven by the escalating volume and complexity of enterprise data, necessitating advanced analytical processing for valuable insights, alongside the increasing adoption of cloud infrastructure for scalable and accessible solutions.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 12.93 Billion
Market Size 2030	USD 33.22 Billion
CAGR 2025-2030	17.03%
Fastest Growing Segment	Retail
Largest Market	Asia Pacific

Key Market Drivers

The increasing demand for data-driven decision-making fundamentally shapes the Global Insights-as-a-Service Market by shifting organizational reliance from intuition to verifiable intelligence. Businesses across sectors now require actionable insights to optimize operations, identify growth opportunities, and enhance customer engagement. This imperative drives the adoption of solutions that can synthesize complex data into clear strategic guidance. According to a 2023 survey by Drexel University's LeBow College of Business, cited in TrueProject's February 2024 article 'Why Is Data-Driven Decision-Making Critical in 2024? ', 77% of professionals specializing in data and analytics prioritize data-driven decision-making within their respective programs.

Key Market Challenges

A substantial challenge impeding the proliferation of the Global Insights-as-a-Service Market is the heightened concern surrounding data privacy and security, compounded by complex global regulatory compliance requirements. This directly hampers market expansion as organizations exhibit significant caution regarding outsourcing sensitive data without robust assurances, which impacts adoption rates. The intricate web of global regulations, such as GDPR and CCPA, necessitates stringent data governance and protection measures, making companies hesitant to entrust their critical information to external service providers without absolute confidence in their security protocols.

Key Market Trends

The democratization of Business Intelligence (BI) marks a pivotal shift toward making advanced analytical capabilities accessible to a broader range of business users, fostering a data-driven culture across organizations. This empowers non-technical personnel to directly access, interpret, and leverage insights, requiring intuitive IaaS platforms that simplify complex data interactions. The Insights Association's "2024 Annual U. S. Insights & Analytics Industry Report" indicated that "Self Service Platforms," critical for this trend, experienced a Compound Annual Growth Rate of at least 16% since 2019, demonstrating significant market expansion. A DataCamp "State of Data Literacy Report 2023" found that while 79% of organizations offered data skills training, only one-third had comprehensive programs for all employees, emphasizing the demand for accessible tools.

Key Market Players

• Accenture PLC
• Capgemini SA
• EMC Corporation
• Dell Inc..
• NTT DATA Group Corporation
• IBM Corporation
• Good Data Corporation
• Oracle Corporation
• Deloitte Touche Tohmatsu LLC

Report Scope:

In this report, the Global Insights-as-a-Service Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Insights-as-a-Service Market, By Deployment Model:

• Public Cloud
• Private Cloud
• Hybrid Cloud

Insights-as-a-Service Market, By Organization Size:

• Large Enterprises
• Small and Medium Enterprises

Insights-as-a-Service Market, By Application:

• Revenue Cycle Management
• Customer Life Cycle/ Relationship Management
• Category Management
• Branding & Marketing Insights
• Supply Chain Management
• Others

Insights-as-a-Service Market, By End User Industry:

• BFSI
• IT & Telecom
• Healthcare
• Retail
• Energy
• Other

Insights-as-a-Service Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Insights-as-a-Service Market.

Available Customizations:

Global Insights-as-a-Service Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Insights-as-a-Service Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud)
  • 5.2.2. By Organization Size (Large Enterprises, Small and Medium Enterprises)
  • 5.2.3. By Application (Revenue Cycle Management, Customer Life Cycle/ Relationship Management, Category Management, Branding & Marketing Insights, Supply Chain Management, Others)
  • 5.2.4. By End User Industry (BFSI, IT & Telecom, Healthcare, Retail, Energy, Other)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Insights-as-a-Service Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Deployment Model
  • 6.2.2. By Organization Size
  • 6.2.3. By Application
  • 6.2.4. By End User Industry
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Insights-as-a-Service Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Deployment Model
      • 6.3.1.2.2. By Organization Size
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By End User Industry
  • 6.3.2. Canada Insights-as-a-Service Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Deployment Model
      • 6.3.2.2.2. By Organization Size
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By End User Industry
  • 6.3.3. Mexico Insights-as-a-Service Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Deployment Model
      • 6.3.3.2.2. By Organization Size
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By End User Industry

7. Europe Insights-as-a-Service Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Deployment Model
  • 7.2.2. By Organization Size
  • 7.2.3. By Application
  • 7.2.4. By End User Industry
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Insights-as-a-Service Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Deployment Model
      • 7.3.1.2.2. By Organization Size
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By End User Industry
  • 7.3.2. France Insights-as-a-Service Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Deployment Model
      • 7.3.2.2.2. By Organization Size
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By End User Industry
  • 7.3.3. United Kingdom Insights-as-a-Service Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Deployment Model
      • 7.3.3.2.2. By Organization Size
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By End User Industry
  • 7.3.4. Italy Insights-as-a-Service Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Deployment Model
      • 7.3.4.2.2. By Organization Size
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By End User Industry
  • 7.3.5. Spain Insights-as-a-Service Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Deployment Model
      • 7.3.5.2.2. By Organization Size
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By End User Industry

8. Asia Pacific Insights-as-a-Service Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Deployment Model
  • 8.2.2. By Organization Size
  • 8.2.3. By Application
  • 8.2.4. By End User Industry
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Insights-as-a-Service Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Deployment Model
      • 8.3.1.2.2. By Organization Size
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By End User Industry
  • 8.3.2. India Insights-as-a-Service Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Deployment Model
      • 8.3.2.2.2. By Organization Size
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By End User Industry
  • 8.3.3. Japan Insights-as-a-Service Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Deployment Model
      • 8.3.3.2.2. By Organization Size
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By End User Industry
  • 8.3.4. South Korea Insights-as-a-Service Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Deployment Model
      • 8.3.4.2.2. By Organization Size
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By End User Industry
  • 8.3.5. Australia Insights-as-a-Service Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Deployment Model
      • 8.3.5.2.2. By Organization Size
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By End User Industry

9. Middle East & Africa Insights-as-a-Service Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Deployment Model
  • 9.2.2. By Organization Size
  • 9.2.3. By Application
  • 9.2.4. By End User Industry
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Insights-as-a-Service Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Deployment Model
      • 9.3.1.2.2. By Organization Size
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By End User Industry
  • 9.3.2. UAE Insights-as-a-Service Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Deployment Model
      • 9.3.2.2.2. By Organization Size
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By End User Industry
  • 9.3.3. South Africa Insights-as-a-Service Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Deployment Model
      • 9.3.3.2.2. By Organization Size
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By End User Industry

10. South America Insights-as-a-Service Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Deployment Model
  • 10.2.2. By Organization Size
  • 10.2.3. By Application
  • 10.2.4. By End User Industry
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Insights-as-a-Service Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Deployment Model
      • 10.3.1.2.2. By Organization Size
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By End User Industry
  • 10.3.2. Colombia Insights-as-a-Service Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Deployment Model
      • 10.3.2.2.2. By Organization Size
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By End User Industry
  • 10.3.3. Argentina Insights-as-a-Service Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Deployment Model
      • 10.3.3.2.2. By Organization Size
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By End User Industry

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Insights-as-a-Service Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Accenture PLC
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Capgemini SA
• 15.3. EMC Corporation
• 15.4. Dell Inc..
• 15.5. NTT DATA Group Corporation
• 15.6. IBM Corporation
• 15.7. Good Data Corporation
• 15.8. Oracle Corporation
• 15.9. Deloitte Touche Tohmatsu LLC

16. Strategic Recommendations

17. About Us & Disclaimer

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