마케팅 클라우드 플랫폼 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측, 플랫폼별, 최종사용자별, 지역별, 시장 경쟁(2020-2030년)
Marketing Cloud Platform Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, By Platform, By End-User, By Region & Competition, 2020-2030F
상품코드:1771177
리서치사:TechSci Research
발행일:2025년 07월
페이지 정보:영문 185 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
마케팅 클라우드 플랫폼 세계 시장 규모는 2024년에 111억 3,000만 달러, 2030년에는 189억 2,000만 달러에 이르고, 예측 기간 중 연평균 복합 성장률(CAGR)은 9.25%를 보일 것으로 예측됩니다.
마케팅 클라우드 플랫폼은 이메일, 소셜 미디어, 웹, 모바일 등 다양한 채널에서 고객 참여를 자동화, 관리, 최적화할 수 있는 통합 디지털 제품군입니다. 이러한 플랫폼은 데이터, 분석, 캠페인 실행을 중앙 집중화하여 마케팅 담당자가 개인화된 실시간 커뮤니케이션을 제공할 수 있도록 지원합니다. 주요 기능으로는 일반적으로 고객 여정 매핑, 마케팅 자동화, AI 기반 인사이트, 세분화 도구 등이 있습니다. 브랜드 충성도를 높이고 마케팅 ROI를 극대화하기 위해 설계된 이러한 솔루션은 옴니채널 전략을 지원하고 오늘날의 디지털 우선 고객에 맞는 맞춤형 경험을 제공하고자 하는 기업에게 점점 더 필수적인 요소가 되고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
111억 3,000만 달러
시장 규모 : 2030년
189억 2,000만 달러
2025-2030년 CAGR
9.25%
급성장 부문
미디어 및 엔터테인먼트
최대 시장
북미
시장 성장 촉진요인
개인화된 고객 경험에 대한 수요가 급증하고 있습니다.
주요 시장 이슈
데이터 프라이버시 규제와 컴플라이언스의 복잡성
주요 시장 동향
하이퍼 퍼스널라이제이션을 위한 인공지능 통합의 급증
목차
제1장 솔루션 개요
시장의 정의
시장 범위
대상 시장
조사 대상년
주요 시장 세분화
제2장 조사 방법
제3장 주요 요약
제4장 고객의 소리
제5장 세계의 마케팅 클라우드 플랫폼 시장 전망
시장 규모와 예측
금액별
시장 점유율과 예측
플랫폼별(클라우드 기반, SaaS 기반, B2B 클라우드)
최종사용자별(생명과학, 금융 서비스, 미디어 및 엔터테인먼트, 기타)
지역별(북미, 유럽, 남미, 중동 및 아프리카, 아시아태평양)
기업별(2024년)
시장 맵
제6장 북미의 마케팅 클라우드 플랫폼 시장 전망
시장 규모와 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 마케팅 클라우드 플랫폼 시장 전망
시장 규모와 예측
시장 점유율과 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 마케팅 클라우드 플랫폼 시장 전망
시장 규모와 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 마케팅 클라우드 플랫폼 시장 전망
시장 규모와 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트(UAE)
남아프리카공화국
제10장 남미의 마케팅 클라우드 플랫폼 시장 전망
시장 규모와 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
인수합병(M&A)
제품 출시
최근 동향
제13장 기업 개요
Teradata Corporation
Salesforce, Inc.
Adobe Inc.
Oracle Corporation
SAP SE
IBM Corporation
HubSpot, Inc.
SAS Institute Inc.
제14장 전략적 제안
제15장 회사 소개 및 면책조항
LSH
영문 목차
영문목차
The Global Marketing Cloud Platform Market was valued at USD 11.13 billion in 2024 and is projected to reach USD 18.92 billion by 2030, growing at a CAGR of 9.25% during the forecast period. Marketing cloud platforms are integrated digital suites that enable organizations to automate, manage, and optimize customer engagement across channels such as email, social media, web, and mobile. These platforms centralize data, analytics, and campaign execution, allowing marketers to deliver personalized, real-time communication. Key features typically include customer journey mapping, marketing automation, AI-driven insights, and segmentation tools. Designed to enhance brand loyalty and maximize marketing ROI, these solutions support omnichannel strategies and are increasingly vital for businesses aiming to deliver tailored experiences that resonate with today's digital-first customers.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 11.13 Billion
Market Size 2030
USD 18.92 Billion
CAGR 2025-2030
9.25%
Fastest Growing Segment
Media & Entertainment
Largest Market
North America
Key Market Drivers
Surge in Demand for Personalized Customer Experiences
The demand for personalization has become a central driver of the marketing cloud platform market. As digital-savvy consumers expect tailored experiences across all touchpoints, businesses are adopting cloud-based marketing platforms to gather and analyze customer data for precise targeting. These platforms enable marketers to craft campaigns based on individual behavior, preferences, and purchase history. With integrated tools like machine learning and real-time segmentation, businesses can orchestrate customer journeys that are timely and relevant. Personalization not only boosts engagement but also improves conversion rates and brand loyalty. A 2024 Adobe Digital Trends Report highlighted that nearly 90% of marketers identified personalization as a top priority, underscoring the critical role of marketing cloud platforms in supporting scalable, data-driven engagement strategies.
Key Market Challenges
Data Privacy Regulations and Compliance Complexity
The tightening of global data privacy laws presents a substantial challenge for marketing cloud platform adoption. Regulations such as the GDPR in Europe, CCPA in the U.S., and similar laws in other regions impose strict requirements on how consumer data is collected, used, and stored. Ensuring compliance requires significant operational adjustments, legal oversight, and technical adaptations within marketing operations. Enterprises must now integrate consent management, data transparency, and secure processing frameworks into every customer interaction. For global organizations, the fragmented nature of these regulations across jurisdictions adds to the complexity, limiting the scalability of unified cloud strategies. Sectors handling sensitive data-such as healthcare and finance-are particularly cautious, often delaying full-scale adoption due to regulatory uncertainty and the risk of penalties.
Key Market Trends
Surge in Artificial Intelligence Integration for Hyper-Personalization
A transformative trend in the marketing cloud platform space is the integration of artificial intelligence to enable hyper-personalized engagement. AI technologies, including machine learning, predictive analytics, and natural language processing, are being embedded into cloud platforms to automate segmentation, forecast behavior, and optimize campaign performance. This allows marketers to deliver highly targeted content and experiences at scale. AI also supports dynamic content generation, chatbot interactions, and sentiment analysis-enhancing customer journeys across all digital channels. As brands compete for customer attention in a saturated digital ecosystem, AI becomes essential for delivering responsive, data-informed strategies. Marketing cloud vendors are prioritizing AI advancements to differentiate their offerings and provide measurable value in real-time engagement and personalization.
Key Market Players
Teradata Corporation
Salesforce, Inc.
Adobe Inc.
Oracle Corporation
SAP SE
IBM Corporation
HubSpot, Inc.
SAS Institute Inc.
Report Scope:
In this report, the Global Marketing Cloud Platform Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Marketing Cloud Platform Market, By Platform:
Cloud Based
SaaS Based
B2B Cloud
Marketing Cloud Platform Market, By End-User:
Life Science
Financial Services
Media & Entertainment
Others
Marketing Cloud Platform Market, By Region:
North America
United States
Canada
Mexico
Europe
Germany
France
United Kingdom
Italy
Spain
Asia Pacific
China
India
Japan
South Korea
Australia
Middle East & Africa
Saudi Arabia
UAE
South Africa
South America
Brazil
Colombia
Argentina
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Marketing Cloud Platform Market.
Available Customizations:
Global Marketing Cloud Platform Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Solution Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
5. Global Marketing Cloud Platform Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Platform (Cloud Based, SaaS Based, B2B Cloud)
5.2.2. By End-User (Life Science, Financial Services, Media & Entertainment, Others)
5.2.3. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
5.3. By Company (2024)
5.4. Market Map
6. North America Marketing Cloud Platform Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Platform
6.2.2. By End-User
6.2.3. By Country
6.3. North America: Country Analysis
6.3.1. United States Marketing Cloud Platform Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Platform
6.3.1.2.2. By End-User
6.3.2. Canada Marketing Cloud Platform Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Platform
6.3.2.2.2. By End-User
6.3.3. Mexico Marketing Cloud Platform Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Platform
6.3.3.2.2. By End-User
7. Europe Marketing Cloud Platform Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Platform
7.2.2. By End-User
7.2.3. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Marketing Cloud Platform Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Platform
7.3.1.2.2. By End-User
7.3.2. France Marketing Cloud Platform Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Platform
7.3.2.2.2. By End-User
7.3.3. United Kingdom Marketing Cloud Platform Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Platform
7.3.3.2.2. By End-User
7.3.4. Italy Marketing Cloud Platform Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Platform
7.3.4.2.2. By End-User
7.3.5. Spain Marketing Cloud Platform Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Platform
7.3.5.2.2. By End-User
8. Asia Pacific Marketing Cloud Platform Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Platform
8.2.2. By End-User
8.2.3. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Marketing Cloud Platform Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Platform
8.3.1.2.2. By End-User
8.3.2. India Marketing Cloud Platform Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Platform
8.3.2.2.2. By End-User
8.3.3. Japan Marketing Cloud Platform Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Platform
8.3.3.2.2. By End-User
8.3.4. South Korea Marketing Cloud Platform Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Platform
8.3.4.2.2. By End-User
8.3.5. Australia Marketing Cloud Platform Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Platform
8.3.5.2.2. By End-User
9. Middle East & Africa Marketing Cloud Platform Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Platform
9.2.2. By End-User
9.2.3. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Marketing Cloud Platform Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Platform
9.3.1.2.2. By End-User
9.3.2. UAE Marketing Cloud Platform Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Platform
9.3.2.2.2. By End-User
9.3.3. South Africa Marketing Cloud Platform Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Platform
9.3.3.2.2. By End-User
10. South America Marketing Cloud Platform Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Platform
10.2.2. By End-User
10.2.3. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Marketing Cloud Platform Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Platform
10.3.1.2.2. By End-User
10.3.2. Colombia Marketing Cloud Platform Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Platform
10.3.2.2.2. By End-User
10.3.3. Argentina Marketing Cloud Platform Market Outlook
